Presentatie van Patrick en Boonstra over Deloitte Innovation en de toepassing van Social media. Ten behoeve van het Social Media Congres #smc

1. Social Media & Open Innovation . Deloitte Patrick Boonstra & Martin Kloos Social Media Congres, 26 februari 2009

3. Lancering Innovation Bestuursvoorzitter Deloitte: Roger Dassen - -

4. Waarom? Voor duurzame groei moeten bestaande diensten worden uitgebreid met nieuwe diensten. Time Sales Introductory Stage Growth Stage Maturity Stage Decline Stage Phase Out Stage Product Life Cycle - -

5. Creëren van een interne transformatie van individuele Deloitte medewerkers naar creatieve, innovatieve entrepreneurs Waarom? - -

6. Waarom? - -

8. Hoe? Business model voor open innovatie Revenues Costs Own Market Revenue Internal Development costs Internal and external Development costs Own Market Revenue License Spin off Sales/ Divestiture Closed Model Open innovation Business Model Cost & time savings from leveraging external development New Revenues Henry Chesbrough, 2006 - -

9. Business model voor open innovatie Revenues Costs Own Market Revenue Internal Development costs Internal and external Development costs Own Market Revenue License Spin off Sales/ Divestiture Closed Model Open innovation Business Model Cost & time savings from leveraging external development New Revenues 3 1 4 2 Bottom up Process Outside in Innovation Portfolio Management Exit strategy - -

10. Innovatie? Laten we wel realistisch blijven Er is meer onderzoek nodig Ja, maar.... Dat kan niet Geen budget Als het echt een goed idee was, hadden anderen het allang geprobeerd. Waar haal ik de tijd vandaan! Hoe kom ik aan financiering? - -

11. Groei gaat niet vanzelf, maar moet georganiseerd worden. - - Board Deloitte Deloitte Innovation B.V. Audit FAS Tax Consulting SME Positioning Deloitte Innovation 1 Bottom up Process Key Principles Commitment at senior level Formalised process Focus on bottom up entrepreneurship and innovation Coaching & Resources Visibility Deloitte Clients

13. 01-01-2008 1 3 2 Inspanningen in het bouwen van Deloitte Innovation - - Januari 2008: Start team Innovation BV April 2008: Launch Innovation Marketing Campaign: Online & Elevator & Brainstorming July 2008 Start selection Dubai winners out of 130 ideas October 2008: Innovator week in Dubai November 2008: Fast Track started December 2008 Fast Track Consulting in Gent 2009 September 2008 Start new Innovation Team members Second Fast Track & Innovation week announced 12-01- 2008: start ideeencentrale Presentation at: web 2.0 – enterprise 2.0 High evaluation Online recruiting Innovation Team: Linked In: > 60 respondents Preparation Dubai: All teams asked Feedback from market: 11 client meetings Preparation Fasttrack All teams asked feedback from market: 9 Client meetings Start Pilot: Innovation cafe Online quotes: 5 MSA (100 M) at large FSI client with Innovation Business case 01-01-2008 2009 Outside Innovation in stuurgroep ‘De nieuwe Ambtenaar’ Inside First ideas to Market – commercial sucesses

15. Lancering Deloitte Innovation: De beste ideeën ontstaan onder de douche - - Voorpagina Telegraaf

16. 1 Bottom up Process 2 Outside in - -

17. “ Playing the system” – De Iphone Viral 1 Bottom up Process 2 Outside in Van idee Naar realiteit - - “ Net als velen van jullie, was ook de stuurgroep van het SmartPhone-project in eerste instantie erg gecharmeerd van de Iphone. Na uitgebreid vooronderzoek…”

18. Deloitteinnovator.nl 1 Bottom up Process 2 Outside in

19. Outside in: Van trends naar ideeën in 1 middag 1 Bottom up Process 2 Outside in - - Innovatie binnen verschillende communities

20. Cafés voor profilering, inspiratie en kennisdeling! 1 Bottom up Process 2 Outside in - -

21. Fast Track – Innovation is een duurzaam en repetitief proces 1 Bottom up Process 2 Outside in - -

25. Wie zijn wij? - - Consulting Laan van Kronenburg 2 1183 AS Amstelveen Patrick Boonstra Senior Consultant Webstrategy Tel + 31 20 454 7500 Mobile: +31 6 1234 4965 [email_address] Member of Deloitte Touche Tohmatsu Consulting Laan van Kronenburg 2 1183 AS Amstelveen Martin Kloos Consultant Webstrategy Tel + 31 20 454 7500 Mobile: +31 6 2025 2468 [email_address] Member of Deloitte Touche Tohmatsu

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