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Using Creative Commons
for Greater Access and Scale
for Your Teaching, Research, &
Other Creations
Kathleen Ludewig Omollo
Yale University
ITS Medicine and Health
February 25, 2020
Slides at: https://www.slideshare.net/kludewig
Except where otherwise noted, this work is available under a Creative Commons
Attribution 4.0 License (http://creativecommons.org/licenses/by/4.0/). Copyright
2020 Yale University and Copyright 2008-2014 The Regents of the University of
Michigan (slides 4-16, 21-28, 34). Image sources are noted on the slides.
Cover image: Image CC:BY-SA opensourceway (Flickr)
The things (research publications, datasets,
workshops, guides, software, educational
resources) that we create are relevant to
people beyond our own organizations and
institutions.
Open licenses are simply way to reach a
wider audience beyond the immediate uses,
to build your reputation, and to give your
work new life in further dialogue and
transformations that build upon your work.
Image CC:BY tuppus (Flickr)
2
Goals for this session:
1. Recognize how copyright affects you as
producers and consumers
2. Understand how copyright implications
differ in the closed vs. public settings
3. Explain the basics of the Creative
Commons licensing scheme
4. Learn how to label, and where and why to
share your own work
5. Identify where to direct customers and
colleagues to learn more
Image CC:BY ewiemann (Flickr) 3
Image CC:BY gmahender (Flickr) 4
1. True or False: Any presentation
slides that I would use in the
classroom I could also publish as
open content simply by posting
them online.
5
A. Free to access
B. Publicly Available
C. Terms of use that allows copies
and adaptations
D. A and B
E. A, B, and C
2. Which of these are qualities of
open content?
6
A. Publication
B. Copyright symbol ©
C. Registration
D. B and C
E. None of the above
3. Which of these is necessary to
copyright a work?
7
A. Tangible form
B. Effort
C. Creative Expression
D. Uniqueness
E. A and C
4. Which of these is necessary to
copyright a work?
8
Image CC:BY Ute Hagen (Flickr)
Copyright is a
bundle of 5
rights:
• Reproduce
• Derive
• Distribute
• Display
• Perform
9
A. Publicly available information
B. Not under copyright (no rights
reserved)
C. A and B
5. What is the “public domain”?
10
Image CC:BY Orin Zebest (Flickr)
All rights reserved limits use, automatically
11
Open licenses mean some rights reserved
Learn more at open.umich.edu/share/license
12Image CC:BY-SA opensourceway
(Flickr)
Is your intent to control or to influence?
13
"If you need to retain full
control over your content in the
hopes of getting paid, [All
Rights Reserved] that’s OK. But
don’t pin this to false hope. You’re
not going to get paid unless
you’ve built up sufficient authority.
The more you restrict your
content, the more you reduce
your chances of building
authority.”
http://edtechtimes.com/2013/12/0
3/content-strategy-control-
content/
Image CC:BY OpenCage
(Wikimedia Commons)
All Rights Reserved
(default)
14
“All rights reserved” is the default.
14
Option: Creative Commons
(two C’s instead of 1 C)
(www.creativecommons.org/licenses/)
15
“Some rights reserved” is an alternative.
15
What is a license?
Licenses let people know
how they may use a
copyrighted work
Image CC:BY-SA lumaxart (Flickr) 16
You let others copy, distribute, display, and
perform your copyrighted work but only if
they give you credit.
BY :: Attribution
17
You let others copy, distribute, display, and
perform your copyrighted work but for
noncommercial purposes only.
NC :: Noncommercial
18
You let others copy, distribute, display, and
perform your copyrighted work as long as
any derivative work is licensed under the
same license.
SA :: Share Alike
19
You let others copy, distribute, and display
your copyrighted work only if no changes,
derivatives, are made.
ND :: No derivatives
20
Image CC:BY Paul Albertella (Flickr)
Open licenses enable revisions, remixes…
21
such as copies…
mage CC:BY-SA opensourceway (Flickr) 22
Electronic and print options…
23
Shapes of Memory Loss, CC BY SA Nan Barbas, Laura Rice-
Oeschger, Cassie Starback, University of Michigan (Open.Michigan)
Conversions from desktop to mobile…
Images CC:BY NC Dr R A Kwame-Aryee, Mrs Dorothy Adelina Daisy Mensah,
Madam Hammond, Prof Richard M. K. Adanu, Chris Andrew Yebuah, University of
Ghana (African Health OER Network)
24
Translations to other languages…
25
25
CC BY East Africa HEALTH Alliance (African Health OER Network)
Adaptations from organization to another….
26
Created by a professor of OBGYN at
University of Ghana for his medical
students during this OBGYN rotation.
Later a remix was created with original
videos with voiceover by then Vice
Provost for Medical Services at St Paul’s
Hospital Millennium Medical College for
OBGYN residents in Ethiopia using the
original videos from Ghana.
Original CC:BY NC Richard Adanu and
Cary Engleberg, University of Ghana
and University of Michigan
(African Health OER Network)
Adaptation CC:BY NC CC:BY NC Richard
Adanu, Cary Engleberg, Lia Tadesse,
University of Ghana, University of
Michigan
St Paul’s Hospital Millennium Medical
& Revived content from the archive.
27
CC BY University of Michigan,
Open.Michigan (Internet Archive Way
Back Machine)
This presentation is a derivative work. The
whole presentation is CC BY with some
parts CC BY University of Michigan and
some CC BY Yale University.
Case Studies
Image CC:BY Olibac (Flickr) 28
Case: Microbiology educational videos
29
CC:BY NC Yaw Adu-Sarkodie, Cary
Engleberg, Charles Agyei Osei, Kwame
Nkrumah University of Science and
Technology and University of Michigan
(African Health OER Network)
Original audience:
• < 800 students
Expanded audience:
• 500,000+ YouTube
Views over 5 years
• Archived 8+ websites
• Copied to 550+ DVDs
• Copied 6+ servers
other medical
institutions
• Translated into 5
additional languages
Case: IT Infrastructure framework
30
Original audience:
• Grant team of 40
people
Expanded audience:
• 11,281 downloads
over 9 years
CC BY SA Kathleen Omollo, University of Michigan (DeepBlue)
Case: Training materials about CC
31
Original audience:
• 250+ people trained
through in person
workshops
Expanded audience:
• 11,000+ views on
my top 12
presentations
CC BY Kathleen Ludewig
Omollo, University of Michigan
(Slideshare)
32Image CC:BY-SA opensourceway (Flickr)
Now It’s Your Turn
1. What do you want to share?
2. Are you the creator of this work?
3. Are there any other contributors?
4. Does the resource include any
student or patient identifying
information?
5. Did you use material created by
someone other than you?
33Considerations
33
1. License your own work.
2. Use openly licensed works.
3. Attribute authors of the
works from step 2.
4. Share your work publicly
online.
34
How to Do It
34
35
Add your license on first page.
Note both the author and copyright
owner, which may be different.
For attribution
include,
in any format:
Author,
Title,
Source,
License
Attributions Can Be Within Page
(Like Footnotes)
36
Or Attributions Can Be End Notes
37
Excerpted from CC BY presentation from University of Michigan at
https://www.slideshare.net/ummedicalschool/understanding-and-navigating-
constant-change-in-the-academic-medicine-landscape-june-2014
Library – Copyright Guidance (CC BY)
https://guides.library.yale.edu/copyright-guidance
Yale Open Data Access Project (YODA)
https://yoda.yale.edu/about/community-data-
sharing-resources
Open Yale Courses
https://oyc.yale.edu/
Yale Collection in Dryad
https://datadryad.org/stash/
38
Open at Yale University
Wikimedia Commons
YouTube
MERLOT.org
MedEdPORTAL
Slideshare
More at https://open.umich.edu/ under Find and
Share (with many platform suggestions beyond
University of Michigan) 39
Other Mainstream Options
Takeaways 40
Use open licenses
to use, exchange,
remix educational
materials legally
and globally.
Amplify the visibility
and impact of your
work – while
keeping copyright
and attribution.
Key: What you create is relevant to others
Image CC:BY Alan Cleaver (Flickr)
40

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Using Creative Commons for Greater Access and Scale for Your Teaching, Research, & Other Creations

  • 1. Using Creative Commons for Greater Access and Scale for Your Teaching, Research, & Other Creations Kathleen Ludewig Omollo Yale University ITS Medicine and Health February 25, 2020 Slides at: https://www.slideshare.net/kludewig Except where otherwise noted, this work is available under a Creative Commons Attribution 4.0 License (http://creativecommons.org/licenses/by/4.0/). Copyright 2020 Yale University and Copyright 2008-2014 The Regents of the University of Michigan (slides 4-16, 21-28, 34). Image sources are noted on the slides. Cover image: Image CC:BY-SA opensourceway (Flickr)
  • 2. The things (research publications, datasets, workshops, guides, software, educational resources) that we create are relevant to people beyond our own organizations and institutions. Open licenses are simply way to reach a wider audience beyond the immediate uses, to build your reputation, and to give your work new life in further dialogue and transformations that build upon your work. Image CC:BY tuppus (Flickr) 2
  • 3. Goals for this session: 1. Recognize how copyright affects you as producers and consumers 2. Understand how copyright implications differ in the closed vs. public settings 3. Explain the basics of the Creative Commons licensing scheme 4. Learn how to label, and where and why to share your own work 5. Identify where to direct customers and colleagues to learn more Image CC:BY ewiemann (Flickr) 3
  • 5. 1. True or False: Any presentation slides that I would use in the classroom I could also publish as open content simply by posting them online. 5
  • 6. A. Free to access B. Publicly Available C. Terms of use that allows copies and adaptations D. A and B E. A, B, and C 2. Which of these are qualities of open content? 6
  • 7. A. Publication B. Copyright symbol © C. Registration D. B and C E. None of the above 3. Which of these is necessary to copyright a work? 7
  • 8. A. Tangible form B. Effort C. Creative Expression D. Uniqueness E. A and C 4. Which of these is necessary to copyright a work? 8
  • 9. Image CC:BY Ute Hagen (Flickr) Copyright is a bundle of 5 rights: • Reproduce • Derive • Distribute • Display • Perform 9
  • 10. A. Publicly available information B. Not under copyright (no rights reserved) C. A and B 5. What is the “public domain”? 10
  • 11. Image CC:BY Orin Zebest (Flickr) All rights reserved limits use, automatically 11
  • 12. Open licenses mean some rights reserved Learn more at open.umich.edu/share/license 12Image CC:BY-SA opensourceway (Flickr)
  • 13. Is your intent to control or to influence? 13 "If you need to retain full control over your content in the hopes of getting paid, [All Rights Reserved] that’s OK. But don’t pin this to false hope. You’re not going to get paid unless you’ve built up sufficient authority. The more you restrict your content, the more you reduce your chances of building authority.” http://edtechtimes.com/2013/12/0 3/content-strategy-control- content/ Image CC:BY OpenCage (Wikimedia Commons)
  • 14. All Rights Reserved (default) 14 “All rights reserved” is the default. 14
  • 15. Option: Creative Commons (two C’s instead of 1 C) (www.creativecommons.org/licenses/) 15 “Some rights reserved” is an alternative. 15
  • 16. What is a license? Licenses let people know how they may use a copyrighted work Image CC:BY-SA lumaxart (Flickr) 16
  • 17. You let others copy, distribute, display, and perform your copyrighted work but only if they give you credit. BY :: Attribution 17
  • 18. You let others copy, distribute, display, and perform your copyrighted work but for noncommercial purposes only. NC :: Noncommercial 18
  • 19. You let others copy, distribute, display, and perform your copyrighted work as long as any derivative work is licensed under the same license. SA :: Share Alike 19
  • 20. You let others copy, distribute, and display your copyrighted work only if no changes, derivatives, are made. ND :: No derivatives 20
  • 21. Image CC:BY Paul Albertella (Flickr) Open licenses enable revisions, remixes… 21
  • 22. such as copies… mage CC:BY-SA opensourceway (Flickr) 22
  • 23. Electronic and print options… 23 Shapes of Memory Loss, CC BY SA Nan Barbas, Laura Rice- Oeschger, Cassie Starback, University of Michigan (Open.Michigan)
  • 24. Conversions from desktop to mobile… Images CC:BY NC Dr R A Kwame-Aryee, Mrs Dorothy Adelina Daisy Mensah, Madam Hammond, Prof Richard M. K. Adanu, Chris Andrew Yebuah, University of Ghana (African Health OER Network) 24
  • 25. Translations to other languages… 25 25 CC BY East Africa HEALTH Alliance (African Health OER Network)
  • 26. Adaptations from organization to another…. 26 Created by a professor of OBGYN at University of Ghana for his medical students during this OBGYN rotation. Later a remix was created with original videos with voiceover by then Vice Provost for Medical Services at St Paul’s Hospital Millennium Medical College for OBGYN residents in Ethiopia using the original videos from Ghana. Original CC:BY NC Richard Adanu and Cary Engleberg, University of Ghana and University of Michigan (African Health OER Network) Adaptation CC:BY NC CC:BY NC Richard Adanu, Cary Engleberg, Lia Tadesse, University of Ghana, University of Michigan St Paul’s Hospital Millennium Medical
  • 27. & Revived content from the archive. 27 CC BY University of Michigan, Open.Michigan (Internet Archive Way Back Machine) This presentation is a derivative work. The whole presentation is CC BY with some parts CC BY University of Michigan and some CC BY Yale University.
  • 28. Case Studies Image CC:BY Olibac (Flickr) 28
  • 29. Case: Microbiology educational videos 29 CC:BY NC Yaw Adu-Sarkodie, Cary Engleberg, Charles Agyei Osei, Kwame Nkrumah University of Science and Technology and University of Michigan (African Health OER Network) Original audience: • < 800 students Expanded audience: • 500,000+ YouTube Views over 5 years • Archived 8+ websites • Copied to 550+ DVDs • Copied 6+ servers other medical institutions • Translated into 5 additional languages
  • 30. Case: IT Infrastructure framework 30 Original audience: • Grant team of 40 people Expanded audience: • 11,281 downloads over 9 years CC BY SA Kathleen Omollo, University of Michigan (DeepBlue)
  • 31. Case: Training materials about CC 31 Original audience: • 250+ people trained through in person workshops Expanded audience: • 11,000+ views on my top 12 presentations CC BY Kathleen Ludewig Omollo, University of Michigan (Slideshare)
  • 32. 32Image CC:BY-SA opensourceway (Flickr) Now It’s Your Turn
  • 33. 1. What do you want to share? 2. Are you the creator of this work? 3. Are there any other contributors? 4. Does the resource include any student or patient identifying information? 5. Did you use material created by someone other than you? 33Considerations 33
  • 34. 1. License your own work. 2. Use openly licensed works. 3. Attribute authors of the works from step 2. 4. Share your work publicly online. 34 How to Do It 34
  • 35. 35 Add your license on first page. Note both the author and copyright owner, which may be different.
  • 36. For attribution include, in any format: Author, Title, Source, License Attributions Can Be Within Page (Like Footnotes) 36
  • 37. Or Attributions Can Be End Notes 37 Excerpted from CC BY presentation from University of Michigan at https://www.slideshare.net/ummedicalschool/understanding-and-navigating- constant-change-in-the-academic-medicine-landscape-june-2014
  • 38. Library – Copyright Guidance (CC BY) https://guides.library.yale.edu/copyright-guidance Yale Open Data Access Project (YODA) https://yoda.yale.edu/about/community-data- sharing-resources Open Yale Courses https://oyc.yale.edu/ Yale Collection in Dryad https://datadryad.org/stash/ 38 Open at Yale University
  • 39. Wikimedia Commons YouTube MERLOT.org MedEdPORTAL Slideshare More at https://open.umich.edu/ under Find and Share (with many platform suggestions beyond University of Michigan) 39 Other Mainstream Options
  • 40. Takeaways 40 Use open licenses to use, exchange, remix educational materials legally and globally. Amplify the visibility and impact of your work – while keeping copyright and attribution. Key: What you create is relevant to others Image CC:BY Alan Cleaver (Flickr) 40

Editor's Notes

  1. 3
  2. 4
  3. 5
  4. 6
  5. 7
  6. 8
  7. 9
  8. 10
  9. 11
  10. 12
  11. 13
  12. Two C’s, as opposed to one C
  13. 16
  14. Slide 17 Creative Commons licenses are legal contracts, and have been upheld in court: http://wiki.creativecommons.org/Case_Law. Creative Commons licenses are called public, non-excludable licenses. This means that apply to the general public – anywhere in the world – and that they may exist in parallel with other terms of use for the same work. For example, we have some works in the Open.Michigan collection There are four possible conditions that you may choose, which you can mix and match to create 6 different licenses. One feature common to all of them is attribution – or the moral right to be named as an author of the work. The attribution clause is referred to as BY and represented by the person icon.
  15. Slide 18 Noncommercial, at its most common interpretation, means that you cannot set it a profit. There is a broader range of interpretations, at it strictest that no money can change hands, and at another end allowing charging to recuperate costs.
  16. Slide 19 Share Alike is what is called a viral clause. It means that any adaptation, so any translation into another language, any remix into another medium or format, or anything that directly builds upon and is integrated with the work has to adopt the same license as the original.
  17. Slide 20 - No-derivates give people permission to copy or distribute the work, but only if they do not alter it in anyway. This means no excerpts, no edits, and no adaptations. Of these four licenses, the CC BY or Attribution is the most flexible. It’s the one that we use as our default at Open.Michigan. It’s also the one that Creative Commons former group ccLearn used to recommend as the default for OER. The handout from CC learn is available in the Open.Michigan infokit under infosheets http://open.umich.edu/education/open-michigan/infosheets/materials.
  18. 21
  19. 22
  20. 25
  21. 26
  22. 27
  23. 28
  24. There’s collection of 12 clinical microbiology videos from a UMMS faculty member has over 500,000 views on YouTube, has been copied to multiple websites, shared with over 550 people on DVD for offline access by collaborators in African institutions, and have captions that have been translated into French, Danish, Russian, Spanish, and Swahili. Those uses and adaptions were made possible by open licenses.
  25. Slide 35 Just like you do not need to register in order for something to be copyrighted, you do not need to register in order to openly license something. All you need to do is include the license name and link, the year, the author, and the copyright owner. This license information should be included on the file itself so that when people download it, they still know the author and terms of use. You may notice on this slide, that I am listed as the author but the copyright owner is the institution. At my institution, the default is the institution holds the rights to the works created by its employees. Some exceptions include faculty works, librarian work, student work created for academic courses, which are owned by the individual authors.
  26. Slide 42 Remember, all rights reserved is the default. You allowed certain exceptions to use copyrighted content in the closed audience of a traditional classroom. When you share publicly or with a wide audience such as MOOC< you need permission. Use open licenses to use, exchange, remix educational materials legally and globally. The things that you create have relevance outside of your own institution and original audience. BY Incorporate openly licensed or public domain content into your work, you can amplify the visibility and impact of your work – while keeping copyright and attribution