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Contents 
O v e r v i e w 
Thought and Action——Human Resource Service 
Market Review in Greater China, 2013-2014 
Branding and Marketing of HumanResource Service 
C a s e S t u d y 
CEB: Brand Practices of Close-loop Leads 
Management and Emotion Marketing 
Love Inside Brand Transformation of Guanaitong 
Tale Base: Creating the Top Brand of Talent Supply Chain 
1 0 0 B r a n d s 
Company Introduction 
About the ranking list 
Assessment Model and Procedure 
Brand Evaluation Model 
Acknowledgement 
About the Research 
About the Publisher 
Disclaimer 
Copyright Statement 
001 
013 
026 
039 
090 
107 
108 
109 
111 
112 
2 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
Overview 
Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 1
2 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
Currently, Korn Ferry provides executives hunting, recruitment process outsourcing services, employer branding, talent assessment and evaluation, staff 
management, executive coaching and other services in the world. Except executives hunting, other businesses in the financial contribution increase year 
by year. The new corporate brand released by Korn Ferry in 2013 shows its business changes. 
Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 3
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12 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
Case Study 
Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 13
CEB is the leading member-based advisory com-pany. 
By combining the best practices of thou-sands 
of member companies with our advanced 
research methodologies and human capital ana-lytics, 
we equip senior leaders and their teams 
with insight and actionable solutions to transform 
operations. The CEB member network includes 
more than 16,000 executives and the majority of 
top companies globally. CEB’ s SHL Talent Mea-surement 
Solutions is an important part of our In-tegrated 
Talent Management Services. CEB’ s 
SHL Talent Measurement Solutions offer sci-ence- 
based assessments, benchmark data, and 
technology and consultancy services to help or-ganizations 
assess, select and develop the right 
people for the right roles. 
14 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
CEB: Brand Practices of Close-loop Leads 
Management and Emotion Marketing 
Inspiration of 57% 
“Hello, CEB please?" According to the CEB's research, in today's B2B environment, 57% users when they really contact the suppliers, they have 
done the research, and have a certain perception and understanding, even the CEB's customers. Moreover, these "active" clients usually have 
stronger cooperation. Because they are familiar with CEB insights and theories from various communication channels, and some will be silently 
assessing the products and services. 
Since 57% of potential customers actively seeking information. So, CEB chooses a set of inbound marketing to help potential customers discover 
information more easily through online and offline platforms. At an early stage, to convert potential customers’ awareness of the CEB to brand pref-erence 
and finally into sales leads. 
Actually, this is the new rule of marketing, and the combination of the 
initiative marketing and inbound marketing falls to the ground through 
the one-piece content-centered marketing model. 
of tracking and locating of online users, and analyze digital body 
languages of these potential users, to find out the user purchasing 
preferences and habits, they will be more accurate to obtain sales 
leads or have potential customer requirements? 
In other words, the maximum use of tracking and identifying network 
Inbound Marketing 
nitiative Marketing 
win attention from the market 
Seeking known and 
actively potential 
customers 
Through 
self-consideration 
clues 
A further chance to 
communicate 
user's ability is also close-loop marketing. Close-loop concept originated from automatic control theory. Its core is building a feedback loop between 
the input and output, through the feedback loop to obtain feedback analysis, and according to the results to adjust the input. Enterprise production is 
the ultimate goal of marketing. Why B2B Marketing still do not fully realize the close-loop marketing and maximizing the effect? The key reason lies 
in the enterprise marketing team or decision lacks of advanced ideas; passively performs; or don't know or care about the new modern marketing. 
The second is the lack of a certain technology platform support. 
 
CEB close-loop leads management 
In 2012, the CEB set out to create a close-loop process. This close-loop process combines marketing and sales performance which closely cooper-ates 
with the sales, and improves business performance. Close-loop leads management of CEB focuses on identifying customer buying processes, 
constructing a close-loop lead management with sales personnel to identify and nurture leads, sharing leads behavior, creating customer profiles for 
the target objects, designing marketing pattern based on target customers’ purchasing content and eventually focused on metrics and return on 
investment. 
Process is complicated, broadly speaking, the close-loop trail attracts potential customers by publishing high quality content in all channels of mar-keting, 
making customers perceive the brand. CEB defines leads as customers who are interested in certain products, rather than registered partici-pants 
of the conference, or groups receive a business card or download white paper. Marketing department by inbound and active marketing to gen-erate 
sales leads, and to grade the clues to get high scores, which will be transferred to the sales department. Leads under standard will be nurtur-ing; 
marketing will evaluate these clues, and failed clues will return to the market for cultivation and score to reassign once again. This is the 
close-loop process leads. In this process, marketers with sales personnel to identify and foster, update and share clues of their digital and offline 
behaviors (for example, registration and phone answering). 
Technology is icing on the cake 
CEB marketing experts not only have an advanced set of market mar-keting 
cognitive concept outside, while also borrowed integrated with 
Eloqua, the marketing monitoring analysis tool of SaaS (software as a 
service) platform. Through automatically capturing customer reply of 
market activities, sales behavior of reaction, thus, it is better to under-stand 
purchasing behavior and reach promoting income growth effec-tively, 
which can be more effective to artificial intervention of errors, 
having an insight into buyers’ reaction on marketing strategy, achieving 
resources optimization configuration. This is icing on the cake for 
close-loop leads management of CEB. 
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Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 15
CEB's marketing team will also purchase customer relationship management system Salesforce, and consists of all platforms, including social 
media, traditional media and other channels of sales leads or potential customer demand data are integrated into the platform. In short, the sharing 
platform of CEB marketing team and sales team information--the same platform of customer profiles, on this platform, marketing and sales teams 
identifying and nurturing leads, sharing the behavior of clues. Marketing and sales departments use the same language, on the same platform, 
regularly updates schedule. Sales team can see how market based on sales targets to have a clue, and market sales team can better understand 
how to follow up on sales leads. 
Treating content-centric 360 degree marketing mode as nature 
Marketing activities of the CEB is multiple and diverse, but the essence is the same--content-centric 360 degrees model. Through high qualified with 
business insights content and education attracting potential customers, and it translates into high qualified sales leads. These leads are everywhere 
in search engines, electronic brochures, videos, webinars, banner ads, social media, mobile Web, email and other channels. At the early period of 
sales, potential customers are always in the perception of the brand, as well as the insights. While doing these activities before, CEB has created 
customer profiles for Persona, published content and channels are based on those account types. These archives are not achieved in an action. It is 
a step by step process with team cooperation. Line employees of each sector and each region on the same platform sharing their perception and 
understanding for market and customer. Summarized and refined by marketing department, after wrote the content by headquarters according to 
highly refined customer insight, regional market department will accord to the regional customer archives to amend and correct, which promises 
content to trigger the pain of potential customers easily, and be more resonant and valuable. 
Journey from Call to Action 
After having the content and target customers, CEB can lead potential customers to a journey through the system, as shown in figure. During this 
journey, CEB according to clues for activities’ reflection provides appropriate content for guidance. A variety of content, including the infographics, 
report summary, the full report, directly contact the company, such different content and information. At the early stage, CEB may send human 
resources managers infographics which are easy to understand; send a full report to the directors of human resources; send a summary report to 
the human resources manages with their responses; or invite them to participate the seminar, and after get some feedback, continue to nurture and 
guide the clues for this journey. During the journey, CEB through the Call to Action increases customer experience, so that customers can spend the 
least amount of time to obtain the greatest value, capture customer behavior, and lead customers in time. 
16 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
Interesting cases to assess clues 
After the generation of sales lead, an indispensable step is to assess the quality of leads to determine what to do next. CEB Asian Marketing Direc-tor, 
Heidi provides an interesting example. 
Black part is the clue of market behavior that most companies be able to grab. Picture on the left shows disconnected sales calls, traditionally this 
clue would be deemed as disqualified leads. But, through the help of technology, capturing the digital behavior of this clues, found the clues actually 
had actively response—after the phone message, this clue browsed website for four pages; after sent email, this clue downloaded the related white 
paper; then after the second sales phone message, clue browsed website for two pages, so it should be an qualified clues. Sales team saw the clue 
used to access web pages, download reports, respond emails as well as by the platform, in order to determine the priority of tracking this clue, as 
well as how to talk, lead and capture business opportunities. 
A marketing activity will result in a lot of sales leads, may also have a sales leads which interacts with the CEB in the different activities, artificial 
analysis of sales leads is good, but the effort, time and money spent are huge. Meanwhile, the clues are verified by phones several times before 
given to the sales department which causes tiredness. Thus, the CEB's close-loop is an automatic evaluation system for clues--through the system, 
the system will auto-evaluate and filter a number of clues that are not compliant. 
CEB evaluates the clue from the explicit and implicit aspects. Explicit factors refer to position, industry, number of employees and other external 
factors. As a clue to the purchase ability or tendency, these data can be matched based on database or collected via the online form. Implicit factor 
is interaction and feedback of this clue and marketing activity, such as meetings, site visiting, and files downloading. According to Ms. Haijin Huang's 
experience, the grading of each company is different. Even if competitors in the same industry, difference is there, because none of the company's 
business operations, profits, sales tactics are the same. Meanwhile, grading standards between different industries, regions and products, you can 
have several or even dozens of differences. More standard, higher maintenance costs. Maintenance costs are not real money, but in updating these 
standards, especially in the rapidly developing or quickly upgrading products markets, customers in these markets may change quickly, then the 
corresponding standard scores need to be restructured. 
Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 17
Return on investment 
The vast majority of outcome measurement is the return on investment for 
marketing activities. The income of close-loop leads marketing contribu-tion 
can automatically generate digital effects, which are accurate and in 
time with clear interface. 
Marketing from promotion to emotion 
always on the road 
Close-loop leads management is the application of data in the field of 
marketing, emphasizing feedback and data collection. Through analysis 
interact with potential customers in a variety of channels timely and valu-ably. 
These channels are various, but whether it is active marketing or 
inbound marketing or a combination of both, what is required for all is 
content-centric. But when each institution is in the almost same channel, 
the channel is easier to copy, such as Weibo marketing, everyone rushing 
headlong into action, then what is the next tipping point? 
Heidi advocated emotional marketing. A video in 2013 she illustrates, 
Google's search service reunited long separated India and Pakistan's 
friends and relatives, which implies emotional transmission of videos, and 
makes India users of Google achieving a rapid growth of the area. Heidi 
argued that the spread of social media influence, not only requiring CEB 
marketing content to be interesting, but also should allow enterprises to 
have more emotion, in a personalized way to express opinion and reflect 
the values of products and marketing. 
Mobile Internet technology is not the absolute factor of brand main-taining, 
traditional channels remain effective. Enterprises are eventu-ally 
going to be customer-oriented, strengthening the quality of prod-ucts 
and services. Meanwhile, ever-changing marketing strategies 
maximize the ability to trace and locate network users, more accu-rately 
capturing sales leads or potential customers’ requirements, in 
order to fundamentally enhance the brand's competitiveness. 
18 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
Love Inside,Brand Transformation of Guanaitong 
The guru of Marketing Philip Kotler once said, marketing is not selling their products and services in 
a smart way, but the art creates real customer value. Each consumer is a fresh image with emotion, 
personality, and eagers for love. Business needs to return to love. 
“Last year, our company's slogan is ‘Inspire Welfare’ , and this year we change it into ‘Love 
Inside’ .” As Mr. Jun Pan, General Manager of Guanaitong said, “This change is because not only 
the new logo puts ‘love’ in the middle” , but also reveals Guanaitong hopes to build “Love Inside” 
ecosystem, and realizes win-win concept. And the change in the brand appeal also warms the cold 
business world. 
Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 19
“GET” and “GIVE” of Guanaitong 
As the Chinese most famous comprehensive human resource service provider CIIC’ s subsidiary company, and China’ s first one-stop non-cash 
incentive and recognition solution provider, the business orientation of Guanaitong is flexible benefits outsourcing providers. Until last year, the 
business focus of Guanaitong was on how to make the enterprise benefits be more valuable: with a one-stop platform work style, and integra-tion 
of various kinds of benefits suppliers, to help enterprises to fully meet the personalized demands of staff. This is called the consideration 
about the level of GET, concluded into the brand slogan is “Inspire Welfare” . 
In early 2014, there was a comprehensive promotion about the positioning of Guanaitong, hoping not only can let the enterprises and the staff 
gain more values and better experience in the aspect of “GET” , but also can initiate employees and enterprises give back to the society at the 
same time, this is known as a level of “GIVE” . An all-win ecosystem is formed among “enterprise” , “employee” and “society” with the connection 
of “GET” and “GIVE” , and consequently brings in the brand slogan of “Love Inside” . Meanwhile, for the logo of Guanaitong, the “i” in “ai” 
represents people, and the “a” shapes like the alpha on behalf of the infinite, the combination of the two letters is pronounced like “love” in 
Chinese, which fully embodies the core of the brand “From love and care to the infinite” . 
Based upon the change of brand appeal, Guanaitong did some adjustments in terms of brand promotion and dissemination. Guanaitong always 
firmly believes that good brand appeal is the value marketing based on high quality products and services. Therefore, this year, promotion and 
transmission of Guanaitong are mainly revolving around three points: value, products and activities. 
The level of values: using the timing of new facelift of the brand VI, putting forward the value proposition of “feeling love, delivering love” and “Love 
Inside” ecosystem. By the national roadshow activities of “Chinese enterprises staff caring action” , it spreads of brand value of Guanaitong. 
The level of products: summarizing the products of Guanaitong and 
choosing to integrate and promotionally plan the star products, and further 
improving the brand by the products. 
The level of activities: using industrial influential activities, to communi-cate 
and expose brand. Guanaitong joints with “Love Inside” partners to 
participate, and display the brand on the annual events such as China 
Human Capital Forum and China HR service provider EXPO. 
A disable artist Ms. Hong Xia performs paper-cutting, and her work is embedded 
in silk scarves and other derivatives provided by Guanaitong, as a loving gift for 
promotion. Part of the payment for goods will support the employment of disabled 
persons and their skills training, to let more disable persons exert their personal 
talents and realize their career dreams. 
Brand advantage from continuous innovation 
Guanaitong believes the only way to keep the brand, in addition to continuously improving their core competence, is the constantly innovation and 
re-innovation on the brand promotion. Currently, at the brand level, Guanaitong has been initially formed the value of communication strategy 
about “Love Inside” and integrated within the star product promotion strategy, then Guanaitong will focus on the increase of image positioning 
about corporate welfare expert between the value of the brand appeal and the star product marketing promotion, to form a trinity brand promotion. 
Compared with the similar enterprises’ simplification tendency of brand positioning, three-dimensional brand strategy of Guanaitong will show 
more advantages along with the development of multiple publicities. And brand communication to society, the enterprise and employees are the 
core of the brand effect assessment in Guanaitong. 
Corporate brand is closely related to customer satisfaction. Guanaitong always focuses on the customer experience in the process of service. 
Service objects of Guanaitong are from the decision makers of buying service products, namely the human resource executives and other man-agers 
in enterprises, to the service products end users, namely, employees. From accepting enterprise enquiries, signing a contract, platform 
deployment, end users selecting and using products, logistics, until the after-sales service, Guanaitong has strict control process of the whole 
service chain. 
At the same time, Guanaitong also uses 400 hot line, official Wechat account, website and various channels to collect customer feedback and 
establish daily contact with customers, to ensure that customers' problems can be solved at the first time, and provides the voices from the termi-nals 
for the future improvement of products and services. 
Take the GAT Festival Benefits as an example, it applies to the concept of Tong, and multiple levels and suppliers fully meet the personalized demands 
of the enterprises and employees. But because of various standards of logistics and inventory managements of different brands, it happened before that 
during the peak time, products were arriving late or out of stock. After listening to all parties’ opinions, including customers, Guanaitong takes reforms in 
many places for the next festival products: such as the advance evaluation about logistics and inventory levels of brand owners, and when up to stan-dard, 
they are on the system to obtain standardize management; giving a sufficient permission for customer service staff to deal with customer disputes... 
These measures of adjustment and optimization immediately drop customer complaint rate to 0.29%. 
20 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
Guanaitong is an Internet-kind enterprise, and its most business practices leave a mark on the enterprise internal and external network platform. 
Everything can be traced back. Therefore, after years of development, Guanaitong also accumulated a large database. The next action of Guanai-tong 
will pay more attention to the value of this aspect. Guanaitong hopes that in the near future, it can make the fullest use of these data as big 
data analysis. In particular, all sorts of data based on real business trends and group analyses will appear, and through the release and share of 
the reports to make Chinese enterprises' human resource executives can timely grasp the market trend, establishing human resource strategy 
reasonable for the development of the company. At the same time, Guanaitong also wants the analyses can work as references for the industry 
experts and related government agencies. By that time, Guanaitong will become a real mighty brand throughout the enterprises and employees. 
New media technology and the fans effect 
Guanaitong is an Internet-kind company, for a long time, mobile and digital media are the main channels for its product promotion, such as, 
through search engines such as Baidu, Guanaitong undertakes thousands of enterprises’ active inquiries every year. 
In addition, this kind of social media also plays a great role in the brand promotion of Guanaitong. In this year's news conference of “Chinese enterprise 
employees caring action” , Guanaitong applied to the high-tech digital technology and do an excellent performance about the platform service of Guanai-tong, 
after this, the performance was cut into videos and forwarded in video websites, which formed a very good communication effect. 
Guanaitong also attaches great importance to the customer relationship maintenance through social media tools. Nowadays, it has Wechat 
accounts “CIIC Guanaitong” for HR and “aizaiqizhong” for customer enterprise employees respectively. 
At the same time, with the help of some mobile and digital media, Guanaitong finds customer needs, and carries out the benefits survey of “Inves-tigation 
on the Present Basic Chinese Employees Caring Situation” . 
As the mobile and digital media in the future will be more and more influential, Guanaitong will also continue to grasp the trend, and make the 
brand have a better interaction with the audience in the media. 
With the recognition of the fans, there will be a reputation, and then it will be transmitted widely. Without brand, fans economy will not last for a 
long time, so fans and brands complete each other. Establishing fans groups is always the dream of Guanaitong. 
“We want to make friends with every individual employee. This is also why the business model of Guanaitong transforms from B2B into 
B2B2C.” Mr. Jun Pan said, “The final experience of Guanaitong is employees, if we can have a good fan effect in the group of employees, the 
enterprises will naturally regard us as the solid choice.” 
Fans marketing is not an easy thing, and it is important to have enough interactive communication. Nowadays, the B2C marketing Wechat 
account “aizaiqizhong” has tens of thousands of real fans, and they are all customer enterprise employees of Guanaitong. Guanaitong irregularly 
launches some topics related to “love” and invite fans to show their opinions, and many ideas about “love” from some offices also give Guanaitong 
a lot of inspirations. Based on this, Guanaitong is considering to establish a mechanism to let the fans could participate in the business planning of 
Guanaitong, such as product design, to further play the function of the fans in the Love Inside ecosystem. 
Flexible Accounts —— Purchase and Payment of Guanaitong 
Payment Points 
Corporate Employee 
Supplier 
Purchase Points 
Collocation Points 
Exchange of Goods 
Cash Settlement 
##$NPEFPG(VBOBJUPOH 
Delivery 
Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 21
Creating the Top Brand of 
Talent Supply Chain 
Tale Base Talent Network Technology co., LTD. is the top brand of talent supply chain 
management. It is a person-post matching expert of creating and focusing on the talent 
supply chain concept practices. Based on employment network and through the combi-nation 
of Test + Hire intelligent recruitment patterns, Tale Base helps enterprises to 
build talent supply chain. It improves the professional and scientific talent management, 
which helps enterprises to realize the sustainable development of human resources 
management. Tale Base, meanwhile, is the only industry using IT technology to improve 
effectiveness of personnel employment and decision-making processes. It is the com-prehensive 
human resources management service provider for talent assessment, 
headhunting, RPO recruitment and campus recruitment. 
22 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
Performance generated from wisdom  
The meaning of Tale Base is “Performance Generated from Wisdom.” In short, the mission of Tale Base is to help enterprises by improving 
the talent management, to achieve the goal of improving organizational performance. 
As the top brand of talent supply chain management, Tale Base is also a person-post matching expert focusing on the talent supply chain 
concept practices. Since its establishment, Tale Base grows rapidly. It also took various measures to win the market recognition and 
acceptance constantly. 
At present, the Chinese market filled with various definitions and concepts about talent management. The talent supply chain theory about 
the Chinese market talent management concept is put forward by Tale Base research exclusively. 2011, Tale Base did a market research 
for talent supply chain. There were a total of 665 enterprises participated in the survey, covering the local leading enterprises and excellent 
foreign capital enterprises basically. By far, it is the largest research about Chinese enterprises talent management present situation. The 
study lasted six months, and collected a lot of first and second-hand data. Based on these studies, Tale Base puts forward the talent 
supply chain concept, namely, “Just-In-Time” dynamic talent management system. Short-term talent planning, dynamic, flexible standard 
talent inventory, and maximizing the ROI of talent cultivation and talent supply without time difference, these are the four parts constituting 
the four pillars of talent supply chain management. 
Broken, reinventing talent supply chain 
Tale Base proposes Just-In-Time talent supply chain management mode, namely, the use of the application of supply chain to manage 
talents. At the right time, under the changing external environment and market environment, enterprises have the cost-benefit optimization 
way of talents attraction and recruitment, deployment and configuration, training and incentive, talent quality, quantity, structure, efficiency. 
It can meet the long-term stable business development needs of the organization, and ensure the implementation of organizational strate-gy. 
Through the integration process of talent management activities, talent supply chain management carries on the overall coordination, 
and evaluates the result of the activity. It forms a circle and constantly optimizes system and circulation, reducing the risks of talent supply 
uncertainties. 
Talent Supply Chain Management Model of Just-In-Time 
Enterprise 
Strategy 
External 
Environment 
Dynamic Short-term 
Talent Planning 
ROI Maximizing 
of Talent Training 
Talent Supply 
of JIT 
Flexible and 
Standardized 
Talent Inventory 
Talent Supply Without 
Time Difference 
Organizing 
Ability 
Enterprises 
Performance 
Source from: Tale Base Overview of the Present Situation Investigation Report on the Internal Talent Supply Chain Management in 2011 
In talent supply chain management mode, after predicted vacancies changing into real vacancies, the mode should supply in time and 
continuously shorten the time of supply. It emphasizes the timeliness, which reduces the waste of talent in the enterprises. 
Tale Base always adheres to help Chinese enterprises to build talent supply chain, and boosts the sustainable development of Chinese 
enterprises. In 2012, Tale Base publicized a book Build Talent Supply Chain, elaborates the definition and principle of the supply chain. For 
organizations, how to better help enterprises to enhance performance through human resources management, and to achieve the sustain-able 
development of the enterprises, it is an important purpose for the enterprise creating the talent supply chain. 
Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 23
Locate locally intensive farming 
Chinese local enterprises are deepening their understanding about the talent management. They are also more aware of important value 
of the talent management strategy to the enterprise overall strategy implementation. Tale Base based on South China market, and its 
target customer are the Chinese local companies. At present, more than 90% of Tale Base businesses are from the local companies in 
China. In addition, the South China region is also the gathering place for Chinese domestic private-owned enterprises and state-owned 
enterprises. A large number of outstanding domestic enterprises, such as Huawei, Tencent, Vanke, SF-Express, and China Merchants 
Bank, gathered in south China. With strong market acuity, these companies attach great importance to talent management. Meanwhile, 
Tale Base set up branch offices in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, and Xiamen. 
Tale Base pays huge attention to develop products and solutions suitable for China domestic market. It adheres to the professional service 
concept, delivering the greatest value for customers. Departing from jobs, Tale Base designs the content of the assessment according to 
the requirements of the job qualifications, performance, situations, and problems. As a starting point, Tale Base firstly conducts a large 
number of customized developments for the enterprises, and then applied them into the standard products. In the process of cooperation 
with large companies, Tale Base helps them to develop standardized products, promoting to more customers and expanding the market. 
Tale Base, for example, develop customized products for SF-Express. After this, the standardization of products can be applied to other 
logistics company. 
Tale Base plays a huge role in the services and understanding of local Chinese benchmarking enterprises, promoting specialization, stan-dardization 
and refinement of talent management in Chinese local small and medium-sized enterprises! 
Terminal change from B to C Cepin leader of intelligent recruitment 
Talent assessment has become one of the magic keys for human resources management. With the professional talent assessment tools, 
more and more human resources managers begin to judge, identify, select, appoint and train talents. This results a huge demand, and 
creates an unprecedented spurt of growth in talent assessment market. The huge market value is bound to attract more enterprises to join, 
in the fierce market competition, Tale Base has adopted various measures to improve market recognition rapidly. 
For the traditional assessments, generally, they serve for the B-terminal users, namely, the business users, rarely involve the C-terminal 
(consumers). However, for ordinary consumers, there are huge requirements of assessments. 
In May 2012, Tale Base launched “¥1 assessment” , namely, talent assessment by ¥1. Its purpose was to foster the acceptance and 
recognition of market for assessment, which fired “the first shoot of the popularity on talent assessment” . This product is far below the 
market price of similar products, which promises the numerous customers for Tale Base. In 
the meantime, the assessment has become a widely accepted concept in the process of 
enterprise talent management. In the process, Tale Base also found that C-terminal custom-ers 
have a certain demand for assessment in the market. Only few companies tap into the 
C-terminal needs market. Since then, the popularity of the mobile phone, iPad makes the 
concept of micro assessment with more broad market foundation. At the same time, the 
popularity of mobile payment, such as Wechat payment, also provides micro assessment a 
very convenient way to purchase. 
Therefore, at the end of 2013, Tale Base through the Wechat public account of Cepin launched 
a series of micro assessments. A large number of mobile user groups, through social networking 
tools such as QQ, Weibo, and Wechat, transmitted to their friends. For its convenience, fun and 
professionalism, it won a high degree of participation and communication. 
Tale Base has introduced nearly 40 micro assessments products, such as Who Dares Lie to 
Me, Ten Picture See through Your Sub-consciousness, and The Strongest Brain Challenge. 
Among them, The Strongest Brain Challenge witnesses the increase of more than 100,000 
visitors a day. After three months, the participated visitors are more than 13 million. By the 
popularity of micro assessment, Tale Base obtains a large amount of data and fans, and 
makes them gradually transform into potential customers, and lies a solid foundation for the 
c-terminal service charging. 
Micro-Assessment:The Strong…… 
The Strongest Brain Challenge 
To recruit undergraduates, please visit cepin.com! 
participated visitors A total of 11 questions 
Challenging your limits, showing your brain 
potential, are you the next strongest brain? 
Start 
24 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
On July 7, 2014, Tale Base launched Cepin. Its entered enter-prises 
are more than 1500 now. Cepin overturns the charging 
pattern in the field of recruitment. As the entrance of assessment 
and the core of recruitment, it is the purpose of Cepin. According 
to the 4C pattern, namely Competency, Compensation, Culture, 
and Condition, it helps enterprises to conduct a preliminary 
screening, and achieves the goal of intelligent match. This 
assessment mode is suitable for the mass recruiting occupa-tions, 
and aims at new graduates and job seekers under 
three-year work experience, namely, interns, graduates and job 
seekers without enough work experience. 
Explicit Traits 
Cepin is the seamless connection of Test + Hire. It is an intelligent recruitment pattern with world-wide synchronization. Through the 
iterative check of algorithm and data, Cepin realizes the two-way push of the enterprises and candidates based on matching degree. It 
improves the efficiency of the job-hunting of both sides, solving the most two pain spots of recruitment: fast and quasi. Therefore, as 
the entrance of assessment, Cepin subverts recruitment mode and leads intelligent recruitment! 
Mobile marketing improving user viscosity 
As social networks and mobile Internet are more and more popular, SNS technologies and mobile applications emerge in endlessly. Blogs, social 
networking and Weibo have gradually become the mainstream media platform. These new social media platforms provide enterprises with the 
products and huge potential service marketing channels. Social network have a huge impact on the enterprise marketing. It greatly affects the 
viscosity of customers to the brand. Facing the rapid development of Internet, Tale Base has always regarded Internet thinking, such as custom-er 
first, “free hardware, fans economy and experiential marketing, as the guideline to improve the user viscosity. 
Over the past three years, Tale Base attends or hosts about 50 marketing activities every year. Exposure in different markets transmits the ideas, 
values, products and service solutions for customers. Secondly, through the cooperation with channels and the partners, it expands the market. 
Over the past few years, Tale Base expanded about 60 channels. Through channel distributions or agents, products of Tale Base gains higher 
market recognition. For example, people by some recruitment agencies, websites, and training institutions use the products of Tale Base. In addi-tion, 
through some meetings and activities held by Ministry of Human Resources and Social Security, Tale Base establishes a cooperative rela-tionship 
with many domestic and foreign well-known human resources service agencies. Finally, through the use of new technologies, such as 
the transmission of the products and services of Tale Base by Wechat and Weibo. 
Become the Intel in the field of human resources 
On January 18, 2011, Tale Base was formally established. Nowadays, Tale Base Talent Management Consulting co., LTD. has officially renamed 
as Tale Base Talent Network Technology co., LTD. The shift predicts that the development direction of Tale Base in the future is to develop the 
era of smart recruitment by 4C person-post matching theory. 
Since founded, Tale Base forged their own brand as the Intel in the field of human resources industry, positioning itself based on system, plat-forms 
and products to win the market. The data analysis is the foundation of talent management based on the assessment. Tale Base based on 
data of talent management, providing customers with solutions, is supported by a powerful technology. Tale Base has already applied for the four 
invention patents. It won the most patents in the field of human resources companies in China. 
As the leading talent supply chain brand, Tale Base has deep industrial accumulation in the field of personnel evaluation industry. All these accu-mulation 
will be transferred to the platform of Cepin. In the future, Cepin will rely on big data technology, aiming at the test data collection and 
analysis of specific groups, providing the best decision supports for career choices and personnel decisions of B- and C-terminals. 
Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 25 
Seed 
Soil 
Implicit Traits
100Brands 
26 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
IBM Smarter Workforce 
NASDAQ 
Shanghai 
HR Consulting 
HR Outsourcing and 
Dispatch 
e-HR 
e-HR 
Recruiting 
Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 27 
1 
2 
3 
4 
5 
6 
7 
8 
9 
10 
11 
12 
13 
14 
15 
16 
17 
18 
19 
20 
21 
22 
23 
24 
25 
1 
3 
4 
10 
6 
7 
8 
15 
9 
16 
24 
12 
13 
14 
2 
21 
21 
19 
38 
11 
19 
80 
27 
/ 
26 
ADP 
CIIC 
Randstad 
Aon Hewitt 
DDI 
SAP 
51job 
Mercer 
FESCO 
ORACLE 
Zhaopin 
SFSC 
Kronos 
CEB 
KeyLogic 
Hay Group 
yonyou 
Beisen 
guanaitong 
KNX 
Linkedin 
8.40 
8.36 
7.71 
7.69 
7.60 
7.59 
7.58 
7.57 
7.55 
7.54 
7.40 
7.26 
7.24 
6.85 
6.84 
6.83 
6.82 
6.65 
6.50 
6.49 
6.48 
6.45 
6.35 
6.34 
6.33 
Career International 
FESCO Adecco 
1949 
1987 
1960 
2010 
1970 
1972 
1999 
1937 
1979 
1977 
1911 
1997 
1984 
1996 
2010 
1977 
1979 
2004 
1943 
1988 
1999 
2008 
2012 
2002 
1957 
Towers Watson 
HR Outsourcing and 
Dispatch New York 
Amsterdam 
New York 
NewYork, 
London, 
Chicago 
New York 
New York 
New York 
New York 
New York 
New York, 
Paris,Zurich 
HR Outsourcing and 
Dispatch 
HR Outsourcing and 
Dispatch 
HR Outsourcing, 
HR Consulting 
HR Consulting,Talent 
Assessment 
e-HR 
Recruiting 
Recruiting 
HR Outsourcing and 
Dispatch 
Headhunting,HR 
Outsourcing and Dispatch 
HR Consulting 
e-HR 
Talent Assessment 
HR Consulting, 
Management Training 
HR Consulting,Talent 
Assessment 
e-HR 
HR Consulting,Talent 
Assessment 
HR Outsourcing and 
Dispatch 
HR Outsourcing, 
Management Training 
HR Outsourcing and 
Dispatch,Headhunting 
Frankfurt, 
New York 
NASDAQ 
)3PPU5PQ)VNBO3FTPVSDF4FSWJDF#SBOETJO(SFBUFS$IJOB 
3BOLJ 
OH 
 
3BOLJ 
OH 
 
$PVOUSZ 
TUBCMJ 
TIFE 
:FBS 
-0(0 $PNQBOZ/BNF .BJO#VTJOFTT #VTJOFTT 4UPDL 
YDIBOHF 4DPSF 
Notes: 1.Business of Adecco China have been integrated to FESCO Adecco since April 2,2014. *The following ICON represent the corresponding human resource management business. 
HR Outsourcing and Dispatch; Headhunting; Recruiting; Management Training ; HR Consulting; Talent Assessment; e-HR; Background Survey; Company Service; Health Management Consulting
26 
27 
28 
29 
30 
31 
32 
33 
34 
35 
36 
37 
38 
39 
40 
41 
42 
43 
44 
45 
46 
47 
48 
49 
50 
27 
17 
23 
5 
38 
25 
34 
/ 
45 
56 
18 
/ 
45 
30 
27 
61 
45 
/ 
59 
62 
/ 
/ 
42 
53 
43 
)3PPU5PQ)VNBO3FTPVSDF4FSWJDF#SBOETJO(SFBUFS$IJOB 
Neusoft 
Lumesse 
Kelly Services 
CDP Group 
Hays 
Weibo Talent 2 
Hudson 
Accenture 
Dayee 
Cegos 
Kingdee 
ATA 
Hirede 
58.com 
Dajie 
AMA 
de Bono 
Robert Walters 
CTG 
e-HR Shanghai 
/ 
NASDAQ 
e-HR(Talent 
Management System) 
HR Outsourcing and 
Dispatch,Headhunting 
HR Outsourcing and 
Dispatch,Headhunting 
HR Outsourcing and 
Dispatch 
Management Training,HR 
Consulting,Talent 
Assessment 
Headhunting 
Recruiting 
HR Consulting,Talent 
Assessment 
Headhunting,Talent 
Management Consulting 
HR Consulting,HR 
Outsourcing and Dispatch 
e-HR(e-Recruitment 
System) 
Management Training 
e-HR 
HR Consulting 
Talent Assessment 
e-HR(e-Recruitment 
System) 
Recruiting 
HR Consulting 
Management Training, 
HR Consulting 
Recruiting 
Management Training 
Management Training 
Headhunting 
HR Outsourcing and 
Dispatch 
New York 
/ 
/ 
London 
NASDAQ 
/ 
NASDAQ 
New York 
/ 
/ 
HongKong 
/ 
NASDAQ 
/ 
New York 
/ 
NASDAQ 
/ 
/ 
/ 
London 
/ 
28 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 
6.32 
6.31 
6.21 
6.19 
6.12 
6.11 
5.84 
5.78 
5.76 
5.75 
5.74 
5.72 
5.61 
5.50 
5.47 
5.45 
5.39 
5.38 
5.37 
5.36 
5.35 
5.30 
5.25 
5.08 
5.06 
1991 
2011 
1946 
1948 
2004 
1981 
1867 
2009 
1998 
1967 
1989 
2003 
1926 
1993 
1868 
1999 
2008 
2005 
1848 
1980 
2008 
1923 
1991 
1985 
2003 
Manpower Group 
Martinsen Group 
NormStar Group 
Deloitte Human Capital 
Consulting 
PricewaterhouseCoopers 
Human Resource 
Consulting 
RIGHT MANAGEMENT 
3BOLJ 
OH 
 
3BOLJ 
OH 
 
$PVOUSZ 
TUBCMJ 
TIFE 
:FBS 
-0(0 $PNQBOZ/BNF .BJO#VTJOFTT #VTJOFTT 4UPDL 
YDIBOHF 4DPSF 
Notes: 2. Weibo Talent Team is founded in 2009. *The following ICON represent the corresponding human resources management business. 
HR Outsourcing and Dispatch; Headhunting; Recruiting; Management Training ; HR Consulting; Talent Assessment; e-HR; Background Survey; Company Service; Health Management Consulting
e-HR 
e-HR 
e-HR 
e-HR 
Backgroud survey 
Recruiting 
Headhunting,Recruiting 
Headhunting 
Management Training 
Management Training 
e-HR 
Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 29 
51 
52 
53 
54 
55 
56 
57 
58 
59 
60 
61 
62 
63 
64 
65 
66 
67 
68 
69 
70 
71 
72 
73 
74 
75 
51 
/ 
67 
73 
45 
58 
33 
32 
/ 
/ 
/ 
/ 
74 
66 
90 
/ 
69 
50 
74 
54 
64 
/ 
85 
82 
81 
Ganji 
NetDimensions 
Robert Half 
Engma 
ChinaHR 
Liepin 
Platinum 
HRBoss 
Vanguard 
Kayang 
lagou 
Michael Page 
BRIDGE HR 
ECEIBS 
Cyberwisdom 
OurATS 
Tale Base3 
ALLEGIS-BN 
5.04 
5.03 
4.98 
4.97 
4.95 
4.85 
4.84 
4.79 
4.75 
4.73 
4.65 
4.63 
4.58 
4.56 
4.51 
4.48 
4.47 
4.45 
4.44 
4.43 
4.42 
4.41 
4.38 
4.34 
4.33 
1897 
2005 
1993 
1999 
1953 
1948 
2002 
1894 
1997 
2000 
1994 
2011 
1998 
1995 
1953 
2013 
1976 
1969 
2003 
2009 
1999 
/ 
2010 
2010 
1983 
KPMG Consulting 
Antal International 
HeidrickStruggles 
Ernst  Young 
First Advantage 
Korn/Ferry International 
Cornerstone OnDemand 
3BOLJ 
OH 
 
3BOLJ 
OH 
 
$PVOUSZ 
TUBCMJ 
TIFE 
:FBS 
-0(0 $PNQBOZ/BNF .BJO#VTJOFTT #VTJOFTT 4UPDL 
YDIBOHF 4DPSF 
HR Consulting 
Recruiting 
Headhunting,Recruiting 
Management Training 
Headhunting 
HR Outsourcing and 
Dispatch 
HR Outsourcing and 
Dispatch 
HR Consulting 
Recruiting 
Headhunting 
HR Outsourcing and 
Dispatch 
e-HR(e-Recruitment 
System) 
HR Consulting,Talent 
Assessment 
HR Outsourcing and 
Dispatch 
London 
NASDAQ 
New York 
London 
New York 
NASDAQ 
)3PPU5PQ)VNBO3FTPVSDF4FSWJDF#SBOETJO(SFBUFS$IJOB 
3.Tale Base's cepin.com has its Android and iOS APP. *The following ICON represent the corresponding human resources management business. 
HR Outsourcing and Dispatch; Headhunting; Recruiting; Management Training ; HR Consulting; Talent Assessment; e-HR; Background Survey; Company Service; Health Management Consulting
)3PPU5PQ)VNBO3FTPVSDF4FSWJDF#SBOETJO(SFBUFS$IJOB 
/ 
e-HR 
Headhunting 
e-HR 
Recruiting 
Company Service 
HR Consulting 
e-HR 
Recruiting 
Headhunting 
Headhunting 
e-HR 
Management Training 
HR Outsourcing and 
Dispatch 
Talent Assessment 
HR Consulting 
HR Consulting 
HR Consulting, 
Recruiting 
New York 
30 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 
75 
76 
76 
78 
79 
80 
81 
82 
83 
84 
85 
86 
87 
88 
89 
90 
91 
92 
93 
94 
95 
96 
97 
98 
99 
100 
74 
70 
74 
78 
98 
/ 
/ 
35 
90 
72 
89 
41 
/ 
79 
85 
/ 
/ 
/ 
/ 
/ 
/ 
/ 
/ 
/ 
/ 
HR-Channel 
Amrop Group 
workday 
Wealink 
Edenred 
ZO 
HJSoft 
Egon Zehnder 
KANgroup 
BRecruit 
PenseeSoft 
TalentQ 
Zuoyou 
Universum 
PinCN 
inspur 
4.28 
4.28 
4.27 
4.23 
4.13 
4.05 
4.03 
4.00 
3.93 
3.92 
3.91 
3.90 
3.86 
3.85 
3.84 
3.75 
3.68 
3.59 
3.58 
3.55 
3.48 
3.47 
3.43 
3.40 
3.39 
2002 
2001 
1981 
1977 
1987 
2005 
2004 
1962 
2011 
1998 
2008 
2005 
2007 
1969 
1964 
2013 
2009 
2003 
1984 
/ 
1998 
1988 
2004 
1983 
TACSEN 
Management Consultants 
Infor Global Solutions 
Assess Systems 
Bluesea Group 
YingJieSheng 
Lloyd Morgan Executive 
Russell Reynolds 
Associates 
FranklinCovey 
Empresaria Group 
3BOLJ 
OH 
 
3BOLJ 
OH 
 
$PVOUSZ 
TUBCMJ 
TIFE 
:FBS 
-0(0 $PNQBOZ/BNF .BJO#VTJOFTT #VTJOFTT 4UPDL 
YDIBOHF 4DPSF 
HR Consulting, 
Management Training 
HR Outsourcing and 
Dispatch 
Talent Assessment, 
HR Consulting 
HR Outsourcing and 
Dispatch,HR Consulting 
Headhunting,Talent 
Assessment 
Recruiting,Recruitment 
Process Outsourcing 
e-HR 
e-HR 
New York 
Paris 
Australia 
London 
*The following ICON represent the corresponding human resources management business. 
HR Outsourcing and Dispatch; Headhunting; Recruiting; Management Training ; HR Consulting; Talent Assessment; e-HR; Background Survey; Company Service; Health Management Consulting
1 
3 
4 
10 
9 
13 
)30VUTPVSDJOHBOE%JTQBUDI 
$PNQBOZ/BNF 
HR Outsourcing and 
Dispatch 
HR Outsourcing and 
Dispatch 
HR Outsourcing and 
Dispatch 
HR Outsourcing and 
HR Consulting 
HR Outsourcing and 
Dispatch 
HR Outsourcing and 
Dispatch 
Headhunting,HR 
Outsourcing and Dispatch 
New York 
Amsterdam 
New York 
14 1996 6.85 
80 
27 
ADP 
CIIC 
Randstad 
Aon Hewitt 
FESCO 
SFSC 
Career International 
guanaitong 
KNX 
FESCO Adecco 
HR Outsourcing and 
Dispatch 
HR Outsourcing, 
Management Training 
HR Outsourcing and 
Dispatch,Headhunting 
HR Outsourcing and 
Dispatch,Headhunting 
HR Outsourcing and 
Dispatch,Headhunting 
HR Outsourcing and 
Dispatch 
HR Consulting,HR 
Outsourcing and Dispatch 
HR Outsourcing and 
Dispatch 
HR Outsourcing and 
Dispatch 
2012 6.35 
New York, 
Paris,Zurich 
26 1957 6.33 
Kelly Services 
NASDAQ 
23 1946 6.21 
Manpower Group 
5 1948 6.19 
CDP Group 
New York 
38 2004 6.12 
Accenture 
18 1989 5.74 
CTG 
New York 
43 2003 5.06 
Robert Half 
New York 
58 1948 4.85 
Engma 
HR Outsourcing and 
Dispatch 
HR Outsourcing and 
Dispatch 
HR Outsourcing and 
Dispatch 
HR Outsourcing and 
Dispatch 
HR Outsourcing and 
Dispatch,HR Consulting 
Recruiting,Recruitment 
Process Outsourcing 
HR Outsourcing and 
Dispatch 
33 2002 4.84 
BRIDGE HR 
74 2003 4.44 
ALLEGIS-BN 
81 1983 4.33 
HR-Channel 
70 2001 4.28 
Bluesea Group 
89 2008 3.91 
BRecruit 
/ / 3.68 
Empresaria Group 
8.40 
8.36 
7.71 
7.69 
7.55 
1949 
1987 
1960 
2010 
1979 
1984 7.24 
2008 6.45 
London 
/ 1996 
3.55 
Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 31 
3BOL 
JOH 
 
3BOL 
JOH 
 
-0(0 $PVOUSZ 
TUBC 
MJTIFE 
:FBS 
.BJO#VTJOFTT #VTJOFTT 
4UPDL 
YDIBOHF 
4DPSF 
Notes: *The following ICON represent the corresponding human resources management business. 
HR Outsourcing and Dispatch; Headhunting; Recruiting; Management Training ; HR Consulting; Talent Assessment; e-HR; Background Survey; Company Service; Health Management Consulting
)FBEIVOUJOH 
$PNQBOZ/BNF 
3BOL 
JOH 
 
-0(0 $PVOUSZ 
TUBC 
MJTIFE 
:FBS 
.BJO#VTJOFTT #VTJOFTT 
4UPDL 
YDIBOHF 
14 1996 6.85 
Career International 
26 1957 6.33 
FESCO Adecco 
23 1946 6.21 
Kelly Services 
5 1948 6.19 
Manpower Group 
3BOL 
JOH 
 
New York 
32 34 1867 5.84 
35 56 
Hays 
Hudson 
Robert Walters 
London 
London 
49 53 1985 5.08 
53 67 1993 4.98 
Antal International 
55 45 HeidrickStruggles 
1953 4.95 
60 / Liepin 
2000 4.73 
67 69 Michael Page 
1976 4.47 
Korn/Ferry International 
London 
68 50 1969 4.45 
79 78 Amrop Group 
1977 4.23 
88 / Lloyd Morgan Executive 
2007 3.86 
89 79 1969 3.85 
90 85 Egon Zehnder 
1964 3.84 
Headhunting 
1967 5.75 
Headhunting 
Headhunting,Recruiting 
Headhunting 
Headhunting 
Headhunting,Recruiting 
Headhunting 
Headhunting 
Headhunting 
Headhunting 
Notes:*The following ICON represent the corresponding human resources management business. 
HR Outsourcing and Dispatch; Headhunting; Recruiting; Management Training ; HR Consulting; Talent Assessment; e-HR; Background Survey; Company Service; Health Management Consulting 
32 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 
4DPSF 
Russell Reynolds 
Associates 
Headhunting,HR 
Outsourcing and Dispatch 
New York, 
Paris,Zurich 
NASDAQ 
NASDAQ 
NASDAQ 
New York 
Australia 
HR Outsourcing and 
Dispatch,Headhunting 
HR Outsourcing and 
Dispatch,Headhunting 
HR Outsourcing and 
Dispatch,Headhunting 
Headhunting,Talent 
Management Consulting 
Headhunting, 
Talent Assessment
$PNQBOZ/BNF 
HR Consulting, 
Management Training 
HR Outsourcing, 
Management Training 
Management Training, 
HR Consulting,Talent 
Assessment 
Management Training, 
HR Consulting 
NASDAQ 
London 
71 64 1999 4.42 
TACSEN Management 
Consultants 
HR Consulting, 
Management Training 
Notes: *The following ICON represent the corresponding human resources management business. 
Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 33 
3BOL 
JOH 
 
3BOL 
JOH 
 
-0(0 $PVOUSZ 
TUBC 
MJTIFE 
:FBS 
.BJO#VTJOFTT #VTJOFTT 
4UPDL 
YDIBOHF 
4DPSF 
5SBJOJOH$PBDIJOHBOEF-FBSOJOH 
18 19 KeyLogic 6.65 
KNX 
Martinsen Group 
Cegos 
RIGHT MANAGEMENT 
AMA 
de Bono 
NetDimensions 
ECEIBS 
Cyberwisdom 
FranklinCovey 
Management Training 
Management Training 
Management Training 
Management Training 
Management Training 
Management Training 
Management Training 
2004 
23 27 2012 6.35 
31 25 1981 6.11 
38 45 1926 5.61 
45 62 1980 5.36 
47 / 1923 5.30 
48 42 1991 5.25 
54 73 1999 4.97 
70 54 2009 4.43 
76 74 2002 4.28 
94 / 1984 New York 
3.58 
HR Outsourcing and Dispatch; Headhunting; Recruiting; Management Training ; HR Consulting; Talent Assessment; e-HR; Background Survey; Company Service; Health Management Consulting
3FDSVJUJOH 
$PNQBOZ/BNF 
3BOL 
JOH 
 
3BOL 
JOH 
 
-0(0 $PVOUSZ 
TUBC 
MJTIFE 
:FBS 
.BJO#VTJOFTT #VTJOFTT 
4UPDL 
YDIBOHF 
4DPSF 
7 8 51job 
1999 Recruiting 
NASDAQ 
7.58 
12 12 1997 7.26 
Zhaopin 
Recruiting 
New York 
24 / 2002 6.34 
Linkedin 
Recruiting 
New York 
33 / Weibo Talent 
2009 Recruiting 
NASDAQ 
5.78 
43 / 58.com 
2005 Recruiting 
New York 
5.38 
46 / 2008 5.35 
Dajie 
Recruiting 
52 / Ganji 
2005 Recruiting 
5.03 
53 67 Antal International 
1993 Headhunting,Recruiting 
4.98 
59 / ChinaHR 
1997 Recruiting 
4.75 
66 / lagou 
2013 Recruiting 
4.48 
67 69 1976 4.47 
Michael Page 
Headhunting,Recruiting 
London 
82 / Wealink 
2004 Recruiting 
4.03 
87 41 YingJieSheng 
2005 Recruiting 
3.90 
Recruiting,Recruitment 
Process Outsourcing 
92 / BRecruit 
2009 3.68 
HR Consulting, 
Recruiting 
99 / PinCN 
2004 3.40 
Notes: *The following ICON represent the corresponding human resources management business. 
HR Outsourcing and Dispatch; Headhunting; Recruiting; Management Training ; HR Consulting; Talent Assessment; e-HR; Background Survey; Company Service; Health Management Consulting 
34 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
)3$POTVMUJOH 
HR Outsourcing and 
Dispatch,HR Consulting 
HR Consulting, 
Talent Assessment 
HR Consulting, 
Management Training 
HR Consulting, 
Talent Assessment 
HR Consulting, 
Talent Assessment 
Management Training, 
HR Consulting, 
Talent Assessment 
HR Consulting, 
Talent Assessment 
Headhunting,Talent 
Management Consulting 
HR Consulting,HR 
Outsourcing and Dispatch 
Management Training, 
HR Consulting 
HR Consulting, 
Talent Assessment 
HR Consulting, 
Management Training 
Talent Assessment, 
HR Consulting 
HR Outsourcing and 
Dispatch,HR Consulting 
New York, 
Chicago, 
London 
NASDAQ 
Aon Hewitt 
DDI 
Mercer 
Towers Watson 
KeyLogic 
Hay Group 
Beisen 
Martinsen Group 
NormStar Group 
Hudson 
Accenture 
RIGHT MANAGEMENT 
KPMG Consulting 
Ernst  Young 
Tale Base 
Assess Systems 
Bluesea Group 
zuoyou 
Universum 
PinCN 
Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 35 
4 
5 
10 
6 
7.69 
7.60 
2010 
1970 
8 15 1937 7.57 
15 2 2010 6.84 
18 
19 
19 
38 
6.65 
6.50 
2004 
1943 
21 19 1999 6.48 
31 25 1981 6.11 
34 
35 
36 
45 
56 
18 
5.76 
5.75 
5.74 
1998 
1967 
1989 
40 27 1868 5.47 
44 
45 
59 
62 
5.37 
5.36 
1848 
1980 
51 51 1897 5.04 
58 32 1894 4.79 
74 82 2010 4.34 
76 74 2002 4.28 
80 98 1987 4.13 
86 89 2008 3.91 
97 
98 
99 
/ 
/ 
/ 
3.47 
3.43 
3.40 
1998 
1988 
2004 
$PNQBOZ/BNF 
3BOL 
JOH 
 
3BOL 
JOH 
 
-0(0 $PVOUSZ 
TUBC 
MJTIFE 
:FBS 
.BJO#VTJOFTT #VTJOFTT 
4UPDL 
YDIBOHF 
4DPSF 
Deloitte 
Human Capital Consulting 
PricewaterhouseCoopers 
Human Resource Consulting 
TACSEN Management 
Consultants 
HR Consulting 
HR Consulting 
HR Consulting 
HR Consulting 
HR Consulting 
HR Consulting 
HR Consulting 
HR Consulting 
HR Consulting,Recruiting 
New York 
New York 
New York 
NASDAQ 
Notes: *The following ICON represent the corresponding human resources management business. 
HR Outsourcing and Dispatch; Headhunting; Recruiting; Management Training ; HR Consulting; Talent Assessment; e-HR; Background Survey; Company Service; Health Management Consulting
5BMFOUTTFTTNFOU 
$PNQBOZ/BNF 
3BOL 
JOH 
 
3BOL 
JOH 
 
-0(0 $PVOUSZ 
TUBC 
MJTIFE 
:FBS 
.BJO#VTJOFTT #VTJOFTT 
4UPDL 
YDIBOHF 
4DPSF 
5 6 DDI 
1970 7.60 
17 21 CEB 
1979 Talent Assessment 
6.82 
19 38 Hay Group 
1943 6.50 
21 19 1999 6.48 
Management Training, 
HR Consulting, 
Talent Assessment 
1981 11 
Talent Assessment 
Talent Assessment 
31 25 
34 45 
Beisen 
Martinsen Group 
NormStar Group 
ATA 
Tale Base 
Assess Systems 
Russell Reynolds Associates 
36 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 
6. 
5.76 
1998 
41 61 1999 5.45 
74 82 2010 4.34 
80 98 1987 4.13 
89 79 1969 3.85 
96 / TalentQ 
/ 3.48 
HR Consulting, 
Talent Assessment 
New York 
NASDAQ 
HR Consulting, 
Talent Assessment 
HR Consulting, 
Talent Assessment 
HR Consulting, 
Talent Assessment 
HR Consulting, 
Talent Assessment 
Talent Assessment, 
HR Consulting 
Headhunting, 
Talent Assessment 
Notes: *The following ICON represent the corresponding human resources management business. 
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ORACLE 
IBM 
Smarter Workforce 
NASDAQ 
11 24 191 7.40 
Kronos 
New York 
16 21 1977 6.83 
yonyou 
Shanghai 
20 11 1988 6.49 
26 27 1991 6.32 
Neusoft 
Shanghai 
27 17 2011 6.31 
Lumesse 
Dayee 
喍Talent Management System喎 
37 / 2003 5.72 
喍e-Recruitment System喎 
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Kingdee 
Honkong 
42 45 2008 5.39 
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61 / 1994 4.65 
Platinum 
HRBoss 
62 / 2011 4.63 
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Kayang 
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workday 
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KANgroup 
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New York 
Notes: *The following ICON represent the corresponding human resources management business. 
Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 37 
63 
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38 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 
4.00 
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HR Consulting 
HR Outsourcing and Dispatch; Headhunting; Recruiting; Management Training ; HR Consulting; Talent Assessment; e-HR; Background Survey; Company Service; Health Management Consulting
Company Introduction 
Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 39
NO.1 ADP 
Company name 
in Chinese: 安德普翰 Company name 
in English: ADP 
Headquarters: New Jersey, United States of 
America Country: United States of America 
Established: 1949 Website: www.adp.com 
Main Business: HR Outsourcing and talent dispatch Annual revenue 
of 2013: 11,310million dollars 
Stock Exchange: NASDAQ Stock Market Stock Code: ADP 
About: 
ADP (NASDAQ:ADP), founded in 1949, with annual income of nearly 10 bil-lion 
USD and 620, 000 customers all over the world, is one of the world largest 
outsourcing solution providers. With nearly 60 years’ senior experience in the 
industry, ADP provides the most comprehensive human resources, remuner-ation, 
taxes and welfare management solutions in the industry. ADP also provides world’s leading 
integrated computer information solutions to global sedan, truck, motorcycle, ship and recreational 
vehicle dealers. In 2006, ADP entered Chinese market and began to provide world first-class hu-man 
Resource Serviceand dealer services to companies in China through products of GlobalView® 
and Autoline®. In 2009, ADP successfully purchased China Link with an aim to bring more compre-hensive 
localized human resources outsourcing solutions to Chinese market. 
CIIC 
NO.2 
Company name 
in Chinese: 中智Company name 
in English: CIIC 
Headquarters: Beijing, China Country: China 
Established: 1987 Website: www.ciic.com.cn 
Main Business: HR Outsourcing and talent dispatch Annual revenue 
of 2013: 6,598 million dollars 
Stock Exchange: / Stock Code: / 
About: 
Founded in 1987, the China International Intellectech Corporation, 
or CIIC, is one of the state-owned stellar enterprises under the di-rect 
management of the Central Government of China. Headquartered in Beijing, it has 91 subsid-iaries 
and branches focusing on international cooperation in the fields of economy, technology and 
talent in China and other 76 countries and regions around the world. Keeping abreast of the latest 
development of knowledge-powered productivity amid the global economic integration and catering 
for China’s demands for restructuring of service industry and growing of new economic paradigms, 
CIIC has been building its core competence in the field of intellectual services, emerging as a leading 
HR service provider which demonstrates proven competitiveness and influence in talent, resources, 
networks, scale and experience. Furthermore, it is extending its expertise to new fields like invest-ment 
and trading services. CIIC is becoming a trail-blazing enterprise with particular competence 
and leading advantages. The branches of CIIC focus on international cooperation in the fields of 
economy, technology and talent in China and other 76 countries and regions around the world. 
40 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
randstad 
NO.3 
Company name 
in Chinese: 任仕达Company name 
in English: randstad 
Headquarters: Amsterdam, Netherlands Country: Netherlands 
Established: 1960 Website: www.randstad.com 
Main Business: HR outsourcing and talent dispatch Annual revenue 
of 2013: 22,001 million dollars 
Stock Exchange: Amsterdam Stock Code: RAND 
About: 
Randstad (AMS:RAND), founded in 1960 and headquartered 
in Amsterdam, the Netherlands, is a listed company in New 
York Stock Exchange. Starting as a talent dispatch company in 
the 1960s, Randstad Group has been developed into a human 
resources service transnational company that covers over 39 countries worldwide and over 
4,587 branches. The core business of the group includes: the services of recruitment of 
professional staff, flexible recruitment, dispatch of professional staff, resident services and 
integrated human resources service solutions. Randstad Group entered Chinese market in 
2006, and currently it has branches in Beijing, Shanghai, Guangzhou, Shenzhen,Suzhou and 
other cities. Each year it successfully recruited more than thousands of senior management 
personnel for the Chinese enterprises, and manage tens of thousands of dispatched and 
outsourced employees. 
Aon Hewitt 
NO.4 
Company name 
in Chinese: 怡安翰威特Company name 
in English: Aon Hewitt 
Headquarters: London, Britain Country: Britain 
Established: 2010 Website: www.aonhewitt.com 
Main Business: HR outsourcing and talent dispatch/ 
HR consulting 
Annual revenue 
of 2013: 4,057 million dollars 
Stock Exchange: / Stock Code: / 
About: 
Aon Hewitt, resulting from the acquisition of Hewitt Associates by 
Aon Consulting in 2010, is the world’s largest comprehensive 
HR outsourcing and management consulting company. It is 
doing business in 90 countries and regions in the world with 
some 29,000 employees. It registered USD4.3 billion in combined income in 2010. Aon 
Hewitt provides consulting, payroll and benefit management services to more than half of the 
Fortune 500 companies. Locating its China headquarters in Shanghai, Aon Hewitt has over 
300 employees in six offices in Greater China, i.e., Shanghai, Beijing, Guangzhou, Shenzhen, 
Chengdu and Hong Kong, playing a leading role in human resources management consulting 
in China. 
Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 41
NO.5 DDI 
Company name 
in Chinese: 智睿咨询Company name 
in English: DDI 
Headquarters: Pittsburgh, United States of 
America Country: United States of America 
Established: 1970 Website: www.ddiworld.com 
Main Business: HR consulting / Talent assess-ment 
Stock Exchange: / Stock Code: / 
existent staff and to cultivate them into an essential force to carry out the company’s future busi-ness 
to help companies recruit excellent talent quickly, and discover and develop outstanding leaders 
to lead high-performance teams. 
SAP 
About: 
NO.6 
Annual revenue 
of 2013: / 
The Development Dimension International (DDI), founded in 1970 and 
headquartered in the US, is a global leading human resources consult-ing 
company with over 1,000 consultants and support staff in 42 offices 
in 26 countries all over the world. DDI boasts unique and systematic 
innovative means to help companies rapidly enhance the abilities of 
strategies. DDI has the strength in the design and implementation of talent selection system 
Company name 
in Chinese: 思爱普Company name 
in English: SAP 
Headquarters: Walldorf, Germany Country: Germany 
Established: 1972 Website: www.sap.com 
Main Business: e-HR Annual revenue 
of 2013: / 
Stock Exchange: Frankfurt /New York Stock Code: SAP SE 
About: 
Headquartered in Walldorf, Germany, SAP was founded in 1972, and it is the 
foremost provider of enterprise management and business application solutions 
and the third biggest independent software provider. SAP has set up sales 
and development centers in more than 50 countries, and its applications and 
services help more than 109,000 clients achieve profitable operation, adapt to new changes and 
realize sustainable growth. Currently, 172,000 clients in over 120 countries are using SAP software, 
while about 80% of the Fortune 500 companies benefit from SAP’s management solutions. SAP is 
a listed company with stock exchanges in Frankfurt and New York, Back to the 1980s, SAP started 
to do business with SOEs in China; in 1995, it launched its branch company SAP China in Beijing, 
and then its branch offices in Shanghai, Guangzhou and Dalian. 
42 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
51job 
NO.7 
Company name 
in Chinese: 前程无忧Company name 
in English: 51job 
Headquarters: Shanghai, China Country: China 
Established: 1999 Website: www.51job.com 
Main Business: Recruitment Annual revenue 
of 2013: 277 million dollars 
Stock Exchange: Nasdaq Stock Code: JOBS 
About: 
51job (Nasdaq:JOBS), founded in 1999, is China’s leading professional HR 
service provider that has advantage in diversified media resources. With traditional 
and online media, cutting-edge information technology and an experienced 
team of professional consultants, it provides full-range professional human 
Resource Service that include recruiting, headhunting, training and assessment, and HR outsourcing. 
51job has offices in a total of 25 offices across the country including in Hong Kong. When 51job went 
public in NASDAQ in September 2004, it became the first (and the only) Chinese human resources 
service provider that did so, and it raised over USD80 million in its IPO. In 2010, thanks to remarkable 
revenue growth in online recruitment service, 51job registered record-high operating income, profit and 
profit margin. Its annual income of RMB1.09 billion (USD165 million) that year made it a “celebrated 
enterprise with RMB one billion”for the first time. 
MERCER 
NO.8 
Company name 
in Chinese: 美世Company name 
in English: MERCER 
Headquarters: New York, United States of America Country: United States of America 
Established: 1937 Website: www.mercer.com 
Main Business: HR Consulting Annual revenue 
of 2013: 4,241 million dollars 
Stock Exchange: New York/Chicago/London Stock Code: MMC 
About: 
Mercer, founded in 1937 and headquartered in America, is a 
world leading consulting outsourcing and investment service 
provider, and is world largest human resources management 
consulting company and world largest benefits outsourcing provider with 25,000 customers. 
Mercer helps its customers to maximally enhance performance of their staff’s health, 
benefits and retirement plan, and optimize labor force performance while managing costs. 
Mercer also provides customized management, technical and overall benefits outsourcing 
solutions. The investment services of Mercer include world leading design and management 
of investment, consulting and retirement as well as investment management of multiple 
managers. Mercer has over 20,000 employees in over 40 countries. As wholly-owned 
subsidiaries of MMC, Mercer together with Marsh, Kroll and Guy Carpenter provides overall 
services to customers. Mercer entered Chinese market in 1995, and currently it has 7 
branches in Beijing, Shanghai, Guangzhou, Shenzhen, Dalian, Hong Kong and Taiwan with 
over 600 consultants and over 3,000 cu stomers in China. 
Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 43
NO.9 FESCO 
Company name 
in Chinese: 北京外企Company name 
in English: FESCO 
Headquarters: Beijing, China Country: China 
Established: 1979 Website: www.fesco.com.cn 
Main Business: HR outsourcing and talent dispatch Annual revenue 
Stock Exchange: / Stock Code: / 
The Beijing Foreign Enterprise Service Co., Ltd. (FESCO) dating from 1979 is the earliest 
company in China to provide professional staffing services to foreign representative offices, 
and financial and economic organizations from abroad. It provides services to over 8,000 
clients from nearly 100 countries and regions and has nearly 400,000 Chinese and foreign 
staff. By virtue of such technical aids as the Internet and call centers, FESCO provides com-prehensive 
IT personnel outsourcing, finance outsourcing and service for foreigners. It has 11 offices in Beijing 
and over 60 investment companies and branch offices across China. Relying on Beijing and Shanghai 
as its two centers, it has set up its service network that covers 280 cities in 31 provinces and munici-palities 
in China. At the end of 2010, FESCO and Adecco jointly established their Shanghai-based joint 
venture, FESCO Adecco, which has proved to be a cornerstone of its internationalization. In 2012 FES-CO 
registered an operating income of RMB23 billion, securing its position as No. 392 among the Top 
500 enterprises in China in 2012, up from the No. 408 in the previous year. 
Oracle 
About: 
NO.10 
of 2013: 276 billion yuan 
human Resource Service in the fields of recruitment, dispatch, welfare outsourc-ing, 
Company name 
in Chinese: 甲骨文Company name 
in English: Oracle 
Headquarters: California, United States of America Country: United States of America 
Established: 1977 Website: www.oracle.com 
Main Business: e-HR Annual revenue 
of 2013: / 
Stock Exchange: Nasdaq Stock Code: ORCL 
About: 
Oracle (NASDAQ:ORCL), founded in 1977 and headquartered 
in Redwood City, California, USA, with 84,000 staff worldwide 
and over 35.6 billion income in 2011 fiscal year, is the world 
largest enterprise software company, with business covering 
145 countries and territories, 380,000 worldwide customers and 19,500 partners. Oracle 
entered Chinese market in 1989 with over 2,600 staff in China and carries business mainly 
in 13 cities. The company has over 7,000 customers in China at present. 
44 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
IBM Smarter Workforce 
NO.11 
Company name 
in Chinese: IBM智慧团队Company name 
in English: IBM Smarter Workforce 
Headquarters: New York, United States of America Country: United States of America 
Established: 1911 Website: www.ibm.com 
Main Business: e-HR Annual revenue 
of 2013: / 
Stock Exchange: New York Stock Code: IBM 
About: 
Founded in 1911 in the USA, the International Business Machine (IBM) 
(NYSE: IBM) is the world’s biggest information technology and business 
solutions company, with its business covering over 160 countries and regions. 
It offers sophisticated business consulting and system integration service for 
customers in 17 industries. In China, IBM Global Business Services has over 1,000 professional 
consultants. It has offices in 22 cities in China and has set up branches in Beijing, Shanghai, 
Guangzhou, Chengdu, Hong Kong, and Taiwan. IBM’s human capital management business 
helps enterprises solve talent management problems and improve their labor efficiency through a 
set of integrated, innovative human capital management solutions. In August 2012, IBM acquired 
Kenexa for US$1.3 billion. 
Zhaopin 
NO.12 
Company name 
in Chinese: 智联招聘Company name 
in English: Zhaopin 
Headquarters: Beijing, China Country: China 
Established: 1997 Website: www.zhaopin.com 
Main Business: Recruitment Annual revenue 
of 2013: 145 million dollars 
Stock Exchange: New York Stock Code: ZPIN 
About: 
zhaopin.com founded in 1997 is one of the earliest and most professional 
human resources service provider in China that grew out of Alliance Company, 
a headhunting company established in 1994. zhaopin.com targets large-scale 
companies and fast-growing medium-and-small companies to provides one-stop 
professional human Resource Service, including online, newspapers and campus recruitment, 
headhunting, recruitment outsourcing, corporate training and talents assessment. It publishes Chief 
Human Officer, a high-end human resources magazine, and is a professional service organization 
whose HR and labor dispatch services are sanctioned by the government. zhaopin.com is 
headquartered in Beijing with services covering over 50 cities across the country. 
Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 45
NO.13 SFSC 
Company name 
in Chinese: 上海外服Company name 
in English: SFSC 
Headquarters: Shanghai, China Country: China 
Established: 1984 Website: efesco.com 
Main Business: HR outsourcing and talent dispatch Annual revenue 
of 2013: / 
Stock Exchange: / Stock Code: / 
Founded in 1984, the Shanghai Foreign Service Co., Ltd., or SFSC, is a subsidiary un-der 
the World Expo Group that provides one-stop services of talent dispatch, recruit-ment, 
remuneration and welfare management, staff relationship, training and business 
consultation. It provides services to 85% of the Fortune 500 companies operating in 
China, delivers comprehensive package of effective human Resource Service to some 
22,000 companies in China, and provides elaborate services to nearly 540,000 staff 
members. SFSC has branch offices in Beijing, Guangzhou, Shenzhen, Nanjing, Hang-zhou, 
Suzhou, Dalian, Qingdao, Xiamen, Kunshan, Chengdu and Xi’an, covering all provincial 
capitals and municipalities as well as 200 prefecture-level cities. The Shanghai World Expo (Group) 
Co., Ltd. registered operating income of over RMB41.2 billion in 2011, and was ranked as No.200 
among the Top 500 Chinese Companies. 
Career International 
About: 
NO.14 
Company name 
in Chinese: 科锐国际Company name 
in English: Career International 
Headquarters: Beijing, China Country: China 
Established: 1996 Website: www.careerintlinc.com 
Main Business: Headhunting / HR outsourcing and 
talent dispatch 
Annual revenue 
of 2013: / 
Stock Exchange: / Stock Code: / 
About: 
The Career International Human Resources Co., Ltd. was founded in 
1996. As the largest recruitment and consulting company in China and a 
leading overall recruitment solution provider in Asia, it has 11 subsidiaries 
and 34 branches in key cities in Great China, with over 1000 professional 
recruiting consultants. Since its inception, Career International has been committed to the 
recruitment demand by customers in 17 relevant industries and sectors; 80% of Career 
International’s customers are world-renowned enterprises, while 20% are listed companies, 
fast-growing companies and non-profit organizations in China. Last year, Career International 
has recommended and dispatched more than 10,000 employees to client companies, including 
4,500 medium-and high-level professional positions and managerial personnel. 
46 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
TOWERS WATSON 
NO.15 
Company name 
in Chinese: 韬睿惠悦Company name 
in English: TOWERS WATSON 
Headquarters: New York, United States of America Country: United States of America 
Established: 2010 Website: www.towerswatson.com 
Main Business: HR consulting Annual revenue 
of 2013: 3,597 million dollars 
Stock Exchange: New York Stock Code: TW 
About: 
Towers Watson(NYSE:TW) is a leading global professional 
services company that helps organizations improve 
performance through effective people, risk and financial 
management. With 14,000 associates around the world, Towers Watson offer 
solutions in the areas of employee benefits, talent management, rewards, and risk and 
capital management. In fiscal 2013, Towers Watson‘s revenue was $ 3,567 million. 
KRONOS 
NO.16 
Company name 
in Chinese: 克罗诺思Company name 
in English: KRONOS 
Headquarters: Massachusetts, United States of 
America Country: United States of America 
Established: 1977 Website: www.kronos.com 
Main Business: e-HR Annual revenue 
of 2013: 975 million dollars 
Stock Exchange: / Stock Code: / 
About: 
Founded in 1977 and headquartered in Chelmsford, Massachusetts, 
Kronos is the world’s largest workforce management solution provider. 
Today, it has developed into a global company, offering services, 
through its offices, subsidiaries, distributors, and partners, for tens of 
thousands of customers in over 60 countries and regions, so as to help global enterprises control 
their workforce cost, minimize compliance risks, and improve labor productivity. Its professional 
time and attendance, duty roster, staff activity and analysis solutions help global enterprises to carry 
out effective management of its workforce. Kronos set up its China office in 2007. With its China 
headquarters in Beijing, it has branch offices in Shanghai and Guangzhou, and has an Asian-Pacific 
holding company based in Hong Kong. 
Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 47
NO.17 CEB 
Company name 
in Chinese: 世泓Company name 
in English: CEB 
Headquarters: Virginia, United States of America Country: United States of America 
Established: 1979 Website: www.executiveboard.com 
Main Business: Talent assessment Annual revenue 
Stock Exchange: New York Stock Code: CEB 
and the majority of top companies globally. CEB’s SHL Talent Measurement Solutions is 
an important part of our Integrated Talent Management Services. CEB’s SHL Talent Measure-ment 
Solutions offer science-based assessments, benchmark data, technology and consultancy 
services to help organisations assess, select and develop the right people for the right roles. 
KeyLogic 
About: 
NO.18 
of 2013: 820 million dollars 
CEB is the leading member-based advisory company. By combining the 
best practices of thousands of member companies with our advanced 
research methodologies and human capital analytics, we equip senior 
leaders and their teams with insight and actionable solutions to transform 
operations. The CEB member network includes more than 16,000 exec-utives 
Company name 
in Chinese: 凯洛格Company name 
in English: KeyLogic 
Headquarters: Beijing, China Country: China 
Established: 2004 Website: www.keylogic.com.cn 
Main Business: HR consulting / Management training Annual revenue 
of 2013: / 
Stock Exchange: / Stock Code: / 
About: 
Founded in 2004, KeyLogic Group is a leading turn-key solution 
provider for talent cultivation in China. It promotes staff’s capability 
and organization skills through systematic cultivation and helps 
organization leaders to turn their organization strategy into reality. From 
management consultation, training courses to e-learning, KeyLogic Group’s all-rounded talent 
cultivation solutions can satisfy all types and levels of talent cultivation needs of its customers. 
As a strategic partner for the corporate learning business of Harvard Business School and 
the one and only online Chinese partner of Harvard Business School, KeyLogic Group is an 
innovator and promoter of the best practices of Corporate University, Total Learning Solutions, 
and Training Process Outsourcing. Ever since its establishment, KeyLogic Group has won the 
awards of “Top 10 Fastest Growing Companies in China” (2007), “Top 10 Chinese Innovative 
Pioneers” (2008), No. 19 of the“Top 100 Human Resources Service Providers in Greater 
China”(2011) and“Public Welfare Charity Enterprise in China”(by the China Children and 
Teenagers’Foundation). Currently, KeyLogic Group has offices in Beijing, Shanghai, Guangzhou 
and Shenzhen, and its sub-company KeyTalent. 
48 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
Hay Group 
NO.19 
Company name 
in Chinese: 合益集团Company name 
in English: Hay Group 
Headquarters: Philadelphia, United States of 
America Country: United States of America 
Established: 1943 Website: www.haygroup.com 
Main Business: HR consulting / Talent assessment Annual revenue 
of 2013: / 
Stock Exchange: / Stock Code: / 
About: 
Founded in 1943 and headquartered in the USA, HayGroup 
is a global management consulting firm that works with 
leaders to transform strategy into reality. It develops talent, 
organizes people to be more effective and motivates them to perform at their best, so 
as to help individuals and companies to bring their potentials into full play. HayGroup 
has 86 branches in 48 countries, with a total staff of over 2,600. It has established and 
boasts the world’s most extensively used job analysis method, which is used by over 
8,000 organizations around the world. 
yonyou 
NO.20 
Company name 
in Chinese: 用友Company name 
in English: yonyou 
Headquarters: Shanghai, China Country: China 
Established: 1988 Website: www.yonyou.com 
Main Business: e-HR Annual revenue 
of 2013: / 
Stock Exchange: Shanghai Stock Code: 600588 
About: 
Established in 1988 and headquartered in Shanghai, Yonyou[600588.SH] 
is the biggest Asia Pacific management software and China’s leading 
enterprise cloud service provider. Relying on more than 100 branches of 
Yonyou group at home and abroad and the professional human resource 
team with more than 1,000 people, Yonyou have served 1,500 large conglomerate in ten years, 
covered more than 30 province and abroad, built the largest human resource management 
information-based service system in China. 
Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 49
NO.21 Beisen 
Company name 
in Chinese: 北森Company name 
in English: Beisen 
Headquarters: Beijing, China Country: China 
Established: 1999 Website: www.beisen.com 
Main Business: HR consulting / Talent assessment Annual revenue 
Stock Exchange: / Stock Code: / 
and professional technical contents such as talent assessment and 360-degree assessment 
feedback, which is an aid to turn technology into reality through consulting and realize real imple-mentation 
through software. As the first company engaged in the application and research of talent 
assessment in China, Beisen has been focusing on the research of talent assessment tools and the 
services of personnel decision consulting. With the rapid development of business and the unceas-ing 
expansion of operation scope, Beisen Assessment now has more than 100 assessment consul-tants, 
and has set up branch offices in Beijing, Shanghai, Guangzhou, Chengdu, Nanjing, Shenzhen, 
Xiamen with its business all over the country. Beisen Research, founded in 2004, is vigorously de-veloping 
the local research and development of assessment from the perspective of China, and has 
developed nearly 50 assessment products with intellectual property rights. 
guanaitong 
About: 
NO.22 
of 2013: / 
Founded in 2002, Beisen is the only talent management solution pro-vider 
in China can perfectly combine talent management technologies, 
consulting services and software platforms. Beisen provides not only 
talent management software services but also assessment mod-els 
Company name 
in Chinese: 关爱通Company name 
in English: guanaitong 
Headquarters: Shanghai, China Country: China 
Established: 2008 Website: www.guanaitong.com 
Main Business: HR outsourcing and talent dispatch Annual revenue 
of 2013: / 
Stock Exchange: / Stock Code: / 
About: 
Guanai Tong is China’s first one-stop non-cash incentive 
and recognition solution provider, under the brand of CIIC. 
Guanai Tong is familiar with the caring solution of successful 
companies, and orchestrates with social resource to provide client companies with employee 
caring total solution including content, commodity, customer service, logistics, based on the 
world’s leading IT platform. Thus client companies can deliver customized caring to every 
employee instantly, transparently, and institutionalize the caring solution in the organization to 
realize great performance. 
50 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
KNX 
NO.23 
Company name 
in Chinese: 肯耐珂萨Company name 
in English: KNX 
Headquarters: Shanghai, China Country: China 
Established: 2012 Website: www.knx.com.cn 
Main Business: e-HR Annual revenue 
of 2013: / 
Stock Exchange: / Stock Code: / 
About: 
Founded 2012, KNX, a leading provider of human resources 
integrated solutions, has more than 10 product lines covering 
every stage of human resource management life cycle. KNX 
perfectly integrates science, technology and professional consulting services into 
four HR application modules, inclusive of selection, hiring, development and retention 
talents to meet all-around demands of human resource. All the solutions are based 
on “Internet technology and the ultimate service” and moreover these solutions 
perfectly represent KNX’s unique position in the industry and market. 
LinkedIn 
NO.24 
Company name 
in Chinese: 领英Company name 
in English: LinkedIn 
Headquarters: California, United States of America Country: United States of America 
Established: 2002 Website: www.linkedin.com 
Main Business: Recruitment Annual revenue 
of 2013: 1,529 million dollars 
Stock Exchange: Nasdaq Stock Code: LNKD 
About: 
LinkedIn Corporation (NASDAQ: LNKD), established in December 
2002 and launched in 2003, headquartered in Mountain View, 
California (Mountain View). On May 20, 2011, LinkedIn listed. 
Currently, LinkedIn has over 100 million users in more than 200 countries and regions. On 
LinkedIn platform, users can produce, manage and share their professional identity online, and 
establish or participate in professional networks. Users can access shared knowledge and 
insights, looking for business opportunities, and improve their productivity and success. 
Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 51
NO.25 FESCO Adecco 
Company name 
in Chinese: 外企德科Company name 
in English: FESCO Adecco 
Headquarters: Zurich, Switzerland Country: Switzerland 
Established: 1957 Website: www.fescoadecco.com 
Main Business: HR outsourcing and talent dis-patch 
/ Headhunting 
Stock Exchange: New York/Paris/ Zurich Stock Code: ADEN/ADE 
employees and 100,000 companies headhunting services of middle and senior management posi-tions, 
temporary staffing, permanent placement, outsourcing, outplacement, training and consulting. 
Since April 2, 2014, Adecco China’s business integrate to FESCO Adecco. 
Neusoft 
About: 
NO.26 
Annual revenue 
of 2013: / 
Founded in 1957, headquartered in Switzerland, Adecco (SWX: ADEN; 
EURONEXT: ADE) is the world’s leading provider of HR solutions 
and ranked No. 387 on the Fortune Global 500 list in 2012, up from 
No. 391 in 2011. Adecco has over 5,000 offices in over 60 countries, 
with over 31,000 employees. Every day, Adecco provides 650,000 
Company name 
in Chinese: 东软Company name 
in English: Neusoft 
Headquarters: Shenyang, China Country: China 
Established: 1991 Website: www.neusoft.com 
Main Business: e-HR Annual revenue 
of 2013: / 
Stock Exchange: Shanghai Stock Code: 600718 
About: 
Founded in Northeastern University of China in 1991, Neusoft (SHA: 
600718) is a leading IT solution and service provider in China, mainly 
specializing in industry solutions, product engineering solutions 
and related software products, platforms and services. Nowadays, Neusoft has more than 20, 
000 employees, and has set up 6 software RD bases, 8 regional headquarters,established 
marketing and service networks in over 40 cities, and founded Neusoft Institute of Information 
with campuses in Dalian, Nanhai and Chengdu and Biomedical and Information Engineering 
School in Shenyang. Besides, Neusoft has subsidiaries in the United States, Japan, Europe and 
the Middle East. Neusoft is the biggest IT solution and service provider in China. 
52 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
Lumesse 
NO.27 
Company name 
in Chinese: 路敏思Company name 
in English: Lumesse 
Headquarters: London, Britain Country: Britain 
Established: 2011 Website: www.lumesse.com 
Main Business: e-HR(Talent management software) Annual revenue 
of 2013: / 
Stock Exchange: / Stock Code: / 
About: 
In May 2011, StepStone (LSE:STPS) was renamed Lumesse. Established in 1996 
in Norway, Lumesse is the world’s leading human capital management software 
provider, helping enterprises to attract, manage, and retain talents. Lumesse has 23 
offices in 17 countries around the world, with a staff of over 900 people. It is the only 
all-rounded talent solutions provider capable of offering e-recruitment, HR analysis, skill and competency 
management, performance management, 360 degree feedback, learning management, and succession 
planning and management modules, as well as the only European supplier recognized as Leader in Gartner 
“Magic Quadrant for E-Recruitment”. Currently, over 1,600 organizations around the world, including the 
many leading enterprises worldwide, are using Lumesse software and service. 
KELLY 
NO.28 
Company name 
in Chinese: 必胜Company name 
in English: KELLY 
Headquarters: Michigan, United States of America Country: United States of America 
Established: 1946 Website: www.kellyservices.com 
Main Business: HR outsourcing and talent dis-patch/ 
Headhunting 
Annual revenue 
of 2013: 5,413 million dollars 
Stock Exchange: Nasdaq Stock Code: KELYA,KELYB 
About: 
Kelly Services (NASDAQ: KELYA) founded in 1946, headquartered in Michigan, 
the USA. As the world’s leading HR solutions provider and workforce 
management service consulting firm, Kelly Services can meet the wide range and 
cross-departmental HR management demands of enterprises, including office 
management, marketing, finance, engineering, law, science, IT, education, and 
outsourcing consulting. Kelly Services has 2,600 branches in 37 countries and provides job opportunities 
for over 550,000 people each year. It provides services for over 90% of the Fortune 500 companies. 
After it entered China in 2002, it has set up a service network covering Beijing, Shanghai, Guangzhou, 
Suzhou, Chengdu, Nanchang, Tianjin, Shenzhen and Hong Kong. Kelly Services China provides all-rounded 
HR solutions, including middle- and senior-level talent selection, outsourcing, and third-party 
management, for famous enterprises. 
Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 53
NO.29 Manpower Group 
Company name 
in Chinese: 万宝盛华集团Company name 
in English: Manpower Group 
Headquarters: Wisconsin, United States of 
America Country: United States of America 
Established: 1948 Website: www.manpowergroup.com 
Main Business: HR outsourcing and talent dis-patch/ 
Headhunting 
Stock Exchange: New York Stock Code: MAN 
selection, temporary and contractual staff dispatch, employee assessment and selection, training, 
outplacement, outsourcing and consulting services. ManpowerGroup boasts the largest service 
network in the global HR service industry, and it has nearly 3,900 offices in 80 countries and re-gions 
worldwide that enables it to meet the needs of its 400,000 clients each year. In 1994, Man-powerGroup 
multinational and local companies as its clients, and has a talent pool of over 500,000 handpicked 
medium-and-high-level management professionals. It was ranked as a Fortune Global 500 
company in 2012. 
CDP 
About: 
NO.30 
Annual revenue 
of 2013: 20,250 million dollars 
Founded in 1948, ManpowerGroup (NYSE:MAN) , a world leader in global 
innovative human resources solutions, seeks to create and deliver ser-vices 
to help customers achieve their business goals and human resources 
objectives, and enhances their competitiveness. With an annual revenue 
of USD22 billion, ManpowerGroup provides a range of services that cover 
their whole employment and business life-cycles, e.g., talent search and 
launched its business in Great China for the first time, and so far it has over 3,500 
Company name 
in Chinese: 薪得付Company name 
in English: CDP Group 
Headquarters: Shanghai, China Country: China 
Established: 2004 Website: www.cdpgroupltd.com 
Main Business: HR outsourcing and talent dispatch Annual revenue 
of 2013: / 
Stock Exchange: / Stock Code: / 
About: 
CDP is a leading one-stop HR outsourcing provider in Greater China and 
Asia. CDP provides a full range of comprehensive HR services including 
Payroll Outsourcing, Benefit Outsourcing, SaaS HR-demand services, 
HR Shared Services, Recruitment services, Expatriate Services and 
other valued added services. As the pioneer of the earliest entering the 
market of Chinese HR business process outsourcing, CDP empowers 
companies to manage and optimize their HR management with the services through PEOPLE, 
PROCESS and PLATFORM model, helps customers to better achieve their outstanding business 
value.In 2012, CDP has more than 450,000 employees across 35 industries. Now, we can 
provide professional services in 230+ cities in China. 
54 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
Martinsen Group 
NO.31 
Company name 
in Chinese: 马丁森集团Company name 
in English: Martinsen Group 
Headquarters: Marlow, Britain Country: Britain 
Established: 1981 Website: www.martinsenchina.com 
Main Business: Management training/ HR consult-ing/ 
Talent assessment 
Annual revenue 
of 2013: / 
Stock Exchange: / Stock Code: / 
About: 
Martinsen group is the exclusive partner of prestigious 
International Consulting and Training Group(IC  TG) in China. 
Since its establishment, it has served a wide swath of Fortune 
500 companies as well as large and medium-sized Chinese 
enterprises and provided high-level professional services which meet the needs of local 
enterprises. Since 2002, Martinsen group has successively obtained the business mandate of 
two globally established brands -Thomas International and Sirrah Group.The central objective 
of Martinsen Group is to establish a cross-cultural understanding in the domain of company 
operation and human resources, thus helping companies to establish better business foundation 
by leveraging on the best managerial expertise and technology in routine work. We focus on the 
coordinated development of individuals and organizations and provide targeted solutions, in an 
effort to tap staff potential, improve performance of organizations, and help them achieve efficient 
operation and fast growth. 
HAYS 
NO.32 
Company name 
in Chinese: 瀚纳仕Company name 
in English: HAYS 
Headquarters: London, Britain Country: Britain 
Established: 1867 Website: www.haysplc.com 
Main Business: Headhunting Annual revenue 
of 2013: 5,781 million dollars 
Stock Exchange: London Stock Code: HAS 
About: 
As a professional human resources consulting service 
provider, Hays(LON:HAS), headquartered in Great 
Britain, is the largest headhunting company in Great 
Britain. Hays has some 7800 employees working in 245 offices in 33 countries. Hays has market-leading 
positions in the UK, Asia Pacific, Continental Europe and Latin America. Hays is the largest 
professional recruitment consulting company in Asia Pacific and it has set up 48 branches in the Asia 
Pacific region including 10 offices in Asia. Hays provides long-term jobs for 15,000 people every year, 
and temporary staffing for 12000 people. It raked in GBP3256 million in revenue in Fiscal 2011. 
Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 55
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot
2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China  by HRoot

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2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China by HRoot

  • 1.
  • 2. Contents O v e r v i e w Thought and Action——Human Resource Service Market Review in Greater China, 2013-2014 Branding and Marketing of HumanResource Service C a s e S t u d y CEB: Brand Practices of Close-loop Leads Management and Emotion Marketing Love Inside Brand Transformation of Guanaitong Tale Base: Creating the Top Brand of Talent Supply Chain 1 0 0 B r a n d s Company Introduction About the ranking list Assessment Model and Procedure Brand Evaluation Model Acknowledgement About the Research About the Publisher Disclaimer Copyright Statement 001 013 026 039 090 107 108 109 111 112 2 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
  • 3. Overview Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 1
  • 4. 2 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
  • 5. Currently, Korn Ferry provides executives hunting, recruitment process outsourcing services, employer branding, talent assessment and evaluation, staff management, executive coaching and other services in the world. Except executives hunting, other businesses in the financial contribution increase year by year. The new corporate brand released by Korn Ferry in 2013 shows its business changes. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 3
  • 6. 4 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
  • 7. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 5
  • 8. 6 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
  • 9. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 7
  • 10. 8 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
  • 11. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 9
  • 12. 10 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
  • 13. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 11
  • 14. 12 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
  • 15. Case Study Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 13
  • 16. CEB is the leading member-based advisory com-pany. By combining the best practices of thou-sands of member companies with our advanced research methodologies and human capital ana-lytics, we equip senior leaders and their teams with insight and actionable solutions to transform operations. The CEB member network includes more than 16,000 executives and the majority of top companies globally. CEB’ s SHL Talent Mea-surement Solutions is an important part of our In-tegrated Talent Management Services. CEB’ s SHL Talent Measurement Solutions offer sci-ence- based assessments, benchmark data, and technology and consultancy services to help or-ganizations assess, select and develop the right people for the right roles. 14 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
  • 17. CEB: Brand Practices of Close-loop Leads Management and Emotion Marketing Inspiration of 57% “Hello, CEB please?" According to the CEB's research, in today's B2B environment, 57% users when they really contact the suppliers, they have done the research, and have a certain perception and understanding, even the CEB's customers. Moreover, these "active" clients usually have stronger cooperation. Because they are familiar with CEB insights and theories from various communication channels, and some will be silently assessing the products and services. Since 57% of potential customers actively seeking information. So, CEB chooses a set of inbound marketing to help potential customers discover information more easily through online and offline platforms. At an early stage, to convert potential customers’ awareness of the CEB to brand pref-erence and finally into sales leads. Actually, this is the new rule of marketing, and the combination of the initiative marketing and inbound marketing falls to the ground through the one-piece content-centered marketing model. of tracking and locating of online users, and analyze digital body languages of these potential users, to find out the user purchasing preferences and habits, they will be more accurate to obtain sales leads or have potential customer requirements? In other words, the maximum use of tracking and identifying network Inbound Marketing nitiative Marketing win attention from the market Seeking known and actively potential customers Through self-consideration clues A further chance to communicate user's ability is also close-loop marketing. Close-loop concept originated from automatic control theory. Its core is building a feedback loop between the input and output, through the feedback loop to obtain feedback analysis, and according to the results to adjust the input. Enterprise production is the ultimate goal of marketing. Why B2B Marketing still do not fully realize the close-loop marketing and maximizing the effect? The key reason lies in the enterprise marketing team or decision lacks of advanced ideas; passively performs; or don't know or care about the new modern marketing. The second is the lack of a certain technology platform support. CEB close-loop leads management In 2012, the CEB set out to create a close-loop process. This close-loop process combines marketing and sales performance which closely cooper-ates with the sales, and improves business performance. Close-loop leads management of CEB focuses on identifying customer buying processes, constructing a close-loop lead management with sales personnel to identify and nurture leads, sharing leads behavior, creating customer profiles for the target objects, designing marketing pattern based on target customers’ purchasing content and eventually focused on metrics and return on investment. Process is complicated, broadly speaking, the close-loop trail attracts potential customers by publishing high quality content in all channels of mar-keting, making customers perceive the brand. CEB defines leads as customers who are interested in certain products, rather than registered partici-pants of the conference, or groups receive a business card or download white paper. Marketing department by inbound and active marketing to gen-erate sales leads, and to grade the clues to get high scores, which will be transferred to the sales department. Leads under standard will be nurtur-ing; marketing will evaluate these clues, and failed clues will return to the market for cultivation and score to reassign once again. This is the close-loop process leads. In this process, marketers with sales personnel to identify and foster, update and share clues of their digital and offline behaviors (for example, registration and phone answering). Technology is icing on the cake CEB marketing experts not only have an advanced set of market mar-keting cognitive concept outside, while also borrowed integrated with Eloqua, the marketing monitoring analysis tool of SaaS (software as a service) platform. Through automatically capturing customer reply of market activities, sales behavior of reaction, thus, it is better to under-stand purchasing behavior and reach promoting income growth effec-tively, which can be more effective to artificial intervention of errors, having an insight into buyers’ reaction on marketing strategy, achieving resources optimization configuration. This is icing on the cake for close-loop leads management of CEB. 9KGXIN+TMOTK+RKIZXUTOI6XUJ[IZY 3GT[GROJKU(GTTKX9UIOGR 3KJOG4KZ]UXQ9KSOTGX3UHORK9OZK )[YZUS2GTJOTM6GMK3UHOROZ_ 'JKXZOYKSKTZ+SGOR 'IZOOZ_ 9IUXOTMIR[KY ,UYZKXOTMIR[KY 9GRKY 6KXIKVZOUT +GR[GZOUT 6[XINGYK Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 15
  • 18. CEB's marketing team will also purchase customer relationship management system Salesforce, and consists of all platforms, including social media, traditional media and other channels of sales leads or potential customer demand data are integrated into the platform. In short, the sharing platform of CEB marketing team and sales team information--the same platform of customer profiles, on this platform, marketing and sales teams identifying and nurturing leads, sharing the behavior of clues. Marketing and sales departments use the same language, on the same platform, regularly updates schedule. Sales team can see how market based on sales targets to have a clue, and market sales team can better understand how to follow up on sales leads. Treating content-centric 360 degree marketing mode as nature Marketing activities of the CEB is multiple and diverse, but the essence is the same--content-centric 360 degrees model. Through high qualified with business insights content and education attracting potential customers, and it translates into high qualified sales leads. These leads are everywhere in search engines, electronic brochures, videos, webinars, banner ads, social media, mobile Web, email and other channels. At the early period of sales, potential customers are always in the perception of the brand, as well as the insights. While doing these activities before, CEB has created customer profiles for Persona, published content and channels are based on those account types. These archives are not achieved in an action. It is a step by step process with team cooperation. Line employees of each sector and each region on the same platform sharing their perception and understanding for market and customer. Summarized and refined by marketing department, after wrote the content by headquarters according to highly refined customer insight, regional market department will accord to the regional customer archives to amend and correct, which promises content to trigger the pain of potential customers easily, and be more resonant and valuable. Journey from Call to Action After having the content and target customers, CEB can lead potential customers to a journey through the system, as shown in figure. During this journey, CEB according to clues for activities’ reflection provides appropriate content for guidance. A variety of content, including the infographics, report summary, the full report, directly contact the company, such different content and information. At the early stage, CEB may send human resources managers infographics which are easy to understand; send a full report to the directors of human resources; send a summary report to the human resources manages with their responses; or invite them to participate the seminar, and after get some feedback, continue to nurture and guide the clues for this journey. During the journey, CEB through the Call to Action increases customer experience, so that customers can spend the least amount of time to obtain the greatest value, capture customer behavior, and lead customers in time. 16 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
  • 19. Interesting cases to assess clues After the generation of sales lead, an indispensable step is to assess the quality of leads to determine what to do next. CEB Asian Marketing Direc-tor, Heidi provides an interesting example. Black part is the clue of market behavior that most companies be able to grab. Picture on the left shows disconnected sales calls, traditionally this clue would be deemed as disqualified leads. But, through the help of technology, capturing the digital behavior of this clues, found the clues actually had actively response—after the phone message, this clue browsed website for four pages; after sent email, this clue downloaded the related white paper; then after the second sales phone message, clue browsed website for two pages, so it should be an qualified clues. Sales team saw the clue used to access web pages, download reports, respond emails as well as by the platform, in order to determine the priority of tracking this clue, as well as how to talk, lead and capture business opportunities. A marketing activity will result in a lot of sales leads, may also have a sales leads which interacts with the CEB in the different activities, artificial analysis of sales leads is good, but the effort, time and money spent are huge. Meanwhile, the clues are verified by phones several times before given to the sales department which causes tiredness. Thus, the CEB's close-loop is an automatic evaluation system for clues--through the system, the system will auto-evaluate and filter a number of clues that are not compliant. CEB evaluates the clue from the explicit and implicit aspects. Explicit factors refer to position, industry, number of employees and other external factors. As a clue to the purchase ability or tendency, these data can be matched based on database or collected via the online form. Implicit factor is interaction and feedback of this clue and marketing activity, such as meetings, site visiting, and files downloading. According to Ms. Haijin Huang's experience, the grading of each company is different. Even if competitors in the same industry, difference is there, because none of the company's business operations, profits, sales tactics are the same. Meanwhile, grading standards between different industries, regions and products, you can have several or even dozens of differences. More standard, higher maintenance costs. Maintenance costs are not real money, but in updating these standards, especially in the rapidly developing or quickly upgrading products markets, customers in these markets may change quickly, then the corresponding standard scores need to be restructured. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 17
  • 20. Return on investment The vast majority of outcome measurement is the return on investment for marketing activities. The income of close-loop leads marketing contribu-tion can automatically generate digital effects, which are accurate and in time with clear interface. Marketing from promotion to emotion always on the road Close-loop leads management is the application of data in the field of marketing, emphasizing feedback and data collection. Through analysis interact with potential customers in a variety of channels timely and valu-ably. These channels are various, but whether it is active marketing or inbound marketing or a combination of both, what is required for all is content-centric. But when each institution is in the almost same channel, the channel is easier to copy, such as Weibo marketing, everyone rushing headlong into action, then what is the next tipping point? Heidi advocated emotional marketing. A video in 2013 she illustrates, Google's search service reunited long separated India and Pakistan's friends and relatives, which implies emotional transmission of videos, and makes India users of Google achieving a rapid growth of the area. Heidi argued that the spread of social media influence, not only requiring CEB marketing content to be interesting, but also should allow enterprises to have more emotion, in a personalized way to express opinion and reflect the values of products and marketing. Mobile Internet technology is not the absolute factor of brand main-taining, traditional channels remain effective. Enterprises are eventu-ally going to be customer-oriented, strengthening the quality of prod-ucts and services. Meanwhile, ever-changing marketing strategies maximize the ability to trace and locate network users, more accu-rately capturing sales leads or potential customers’ requirements, in order to fundamentally enhance the brand's competitiveness. 18 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
  • 21. Love Inside,Brand Transformation of Guanaitong The guru of Marketing Philip Kotler once said, marketing is not selling their products and services in a smart way, but the art creates real customer value. Each consumer is a fresh image with emotion, personality, and eagers for love. Business needs to return to love. “Last year, our company's slogan is ‘Inspire Welfare’ , and this year we change it into ‘Love Inside’ .” As Mr. Jun Pan, General Manager of Guanaitong said, “This change is because not only the new logo puts ‘love’ in the middle” , but also reveals Guanaitong hopes to build “Love Inside” ecosystem, and realizes win-win concept. And the change in the brand appeal also warms the cold business world. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 19
  • 22. “GET” and “GIVE” of Guanaitong As the Chinese most famous comprehensive human resource service provider CIIC’ s subsidiary company, and China’ s first one-stop non-cash incentive and recognition solution provider, the business orientation of Guanaitong is flexible benefits outsourcing providers. Until last year, the business focus of Guanaitong was on how to make the enterprise benefits be more valuable: with a one-stop platform work style, and integra-tion of various kinds of benefits suppliers, to help enterprises to fully meet the personalized demands of staff. This is called the consideration about the level of GET, concluded into the brand slogan is “Inspire Welfare” . In early 2014, there was a comprehensive promotion about the positioning of Guanaitong, hoping not only can let the enterprises and the staff gain more values and better experience in the aspect of “GET” , but also can initiate employees and enterprises give back to the society at the same time, this is known as a level of “GIVE” . An all-win ecosystem is formed among “enterprise” , “employee” and “society” with the connection of “GET” and “GIVE” , and consequently brings in the brand slogan of “Love Inside” . Meanwhile, for the logo of Guanaitong, the “i” in “ai” represents people, and the “a” shapes like the alpha on behalf of the infinite, the combination of the two letters is pronounced like “love” in Chinese, which fully embodies the core of the brand “From love and care to the infinite” . Based upon the change of brand appeal, Guanaitong did some adjustments in terms of brand promotion and dissemination. Guanaitong always firmly believes that good brand appeal is the value marketing based on high quality products and services. Therefore, this year, promotion and transmission of Guanaitong are mainly revolving around three points: value, products and activities. The level of values: using the timing of new facelift of the brand VI, putting forward the value proposition of “feeling love, delivering love” and “Love Inside” ecosystem. By the national roadshow activities of “Chinese enterprises staff caring action” , it spreads of brand value of Guanaitong. The level of products: summarizing the products of Guanaitong and choosing to integrate and promotionally plan the star products, and further improving the brand by the products. The level of activities: using industrial influential activities, to communi-cate and expose brand. Guanaitong joints with “Love Inside” partners to participate, and display the brand on the annual events such as China Human Capital Forum and China HR service provider EXPO. A disable artist Ms. Hong Xia performs paper-cutting, and her work is embedded in silk scarves and other derivatives provided by Guanaitong, as a loving gift for promotion. Part of the payment for goods will support the employment of disabled persons and their skills training, to let more disable persons exert their personal talents and realize their career dreams. Brand advantage from continuous innovation Guanaitong believes the only way to keep the brand, in addition to continuously improving their core competence, is the constantly innovation and re-innovation on the brand promotion. Currently, at the brand level, Guanaitong has been initially formed the value of communication strategy about “Love Inside” and integrated within the star product promotion strategy, then Guanaitong will focus on the increase of image positioning about corporate welfare expert between the value of the brand appeal and the star product marketing promotion, to form a trinity brand promotion. Compared with the similar enterprises’ simplification tendency of brand positioning, three-dimensional brand strategy of Guanaitong will show more advantages along with the development of multiple publicities. And brand communication to society, the enterprise and employees are the core of the brand effect assessment in Guanaitong. Corporate brand is closely related to customer satisfaction. Guanaitong always focuses on the customer experience in the process of service. Service objects of Guanaitong are from the decision makers of buying service products, namely the human resource executives and other man-agers in enterprises, to the service products end users, namely, employees. From accepting enterprise enquiries, signing a contract, platform deployment, end users selecting and using products, logistics, until the after-sales service, Guanaitong has strict control process of the whole service chain. At the same time, Guanaitong also uses 400 hot line, official Wechat account, website and various channels to collect customer feedback and establish daily contact with customers, to ensure that customers' problems can be solved at the first time, and provides the voices from the termi-nals for the future improvement of products and services. Take the GAT Festival Benefits as an example, it applies to the concept of Tong, and multiple levels and suppliers fully meet the personalized demands of the enterprises and employees. But because of various standards of logistics and inventory managements of different brands, it happened before that during the peak time, products were arriving late or out of stock. After listening to all parties’ opinions, including customers, Guanaitong takes reforms in many places for the next festival products: such as the advance evaluation about logistics and inventory levels of brand owners, and when up to stan-dard, they are on the system to obtain standardize management; giving a sufficient permission for customer service staff to deal with customer disputes... These measures of adjustment and optimization immediately drop customer complaint rate to 0.29%. 20 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
  • 23. Guanaitong is an Internet-kind enterprise, and its most business practices leave a mark on the enterprise internal and external network platform. Everything can be traced back. Therefore, after years of development, Guanaitong also accumulated a large database. The next action of Guanai-tong will pay more attention to the value of this aspect. Guanaitong hopes that in the near future, it can make the fullest use of these data as big data analysis. In particular, all sorts of data based on real business trends and group analyses will appear, and through the release and share of the reports to make Chinese enterprises' human resource executives can timely grasp the market trend, establishing human resource strategy reasonable for the development of the company. At the same time, Guanaitong also wants the analyses can work as references for the industry experts and related government agencies. By that time, Guanaitong will become a real mighty brand throughout the enterprises and employees. New media technology and the fans effect Guanaitong is an Internet-kind company, for a long time, mobile and digital media are the main channels for its product promotion, such as, through search engines such as Baidu, Guanaitong undertakes thousands of enterprises’ active inquiries every year. In addition, this kind of social media also plays a great role in the brand promotion of Guanaitong. In this year's news conference of “Chinese enterprise employees caring action” , Guanaitong applied to the high-tech digital technology and do an excellent performance about the platform service of Guanai-tong, after this, the performance was cut into videos and forwarded in video websites, which formed a very good communication effect. Guanaitong also attaches great importance to the customer relationship maintenance through social media tools. Nowadays, it has Wechat accounts “CIIC Guanaitong” for HR and “aizaiqizhong” for customer enterprise employees respectively. At the same time, with the help of some mobile and digital media, Guanaitong finds customer needs, and carries out the benefits survey of “Inves-tigation on the Present Basic Chinese Employees Caring Situation” . As the mobile and digital media in the future will be more and more influential, Guanaitong will also continue to grasp the trend, and make the brand have a better interaction with the audience in the media. With the recognition of the fans, there will be a reputation, and then it will be transmitted widely. Without brand, fans economy will not last for a long time, so fans and brands complete each other. Establishing fans groups is always the dream of Guanaitong. “We want to make friends with every individual employee. This is also why the business model of Guanaitong transforms from B2B into B2B2C.” Mr. Jun Pan said, “The final experience of Guanaitong is employees, if we can have a good fan effect in the group of employees, the enterprises will naturally regard us as the solid choice.” Fans marketing is not an easy thing, and it is important to have enough interactive communication. Nowadays, the B2C marketing Wechat account “aizaiqizhong” has tens of thousands of real fans, and they are all customer enterprise employees of Guanaitong. Guanaitong irregularly launches some topics related to “love” and invite fans to show their opinions, and many ideas about “love” from some offices also give Guanaitong a lot of inspirations. Based on this, Guanaitong is considering to establish a mechanism to let the fans could participate in the business planning of Guanaitong, such as product design, to further play the function of the fans in the Love Inside ecosystem. Flexible Accounts —— Purchase and Payment of Guanaitong Payment Points Corporate Employee Supplier Purchase Points Collocation Points Exchange of Goods Cash Settlement ##$NPEFPG(VBOBJUPOH Delivery Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 21
  • 24. Creating the Top Brand of Talent Supply Chain Tale Base Talent Network Technology co., LTD. is the top brand of talent supply chain management. It is a person-post matching expert of creating and focusing on the talent supply chain concept practices. Based on employment network and through the combi-nation of Test + Hire intelligent recruitment patterns, Tale Base helps enterprises to build talent supply chain. It improves the professional and scientific talent management, which helps enterprises to realize the sustainable development of human resources management. Tale Base, meanwhile, is the only industry using IT technology to improve effectiveness of personnel employment and decision-making processes. It is the com-prehensive human resources management service provider for talent assessment, headhunting, RPO recruitment and campus recruitment. 22 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
  • 25. Performance generated from wisdom The meaning of Tale Base is “Performance Generated from Wisdom.” In short, the mission of Tale Base is to help enterprises by improving the talent management, to achieve the goal of improving organizational performance. As the top brand of talent supply chain management, Tale Base is also a person-post matching expert focusing on the talent supply chain concept practices. Since its establishment, Tale Base grows rapidly. It also took various measures to win the market recognition and acceptance constantly. At present, the Chinese market filled with various definitions and concepts about talent management. The talent supply chain theory about the Chinese market talent management concept is put forward by Tale Base research exclusively. 2011, Tale Base did a market research for talent supply chain. There were a total of 665 enterprises participated in the survey, covering the local leading enterprises and excellent foreign capital enterprises basically. By far, it is the largest research about Chinese enterprises talent management present situation. The study lasted six months, and collected a lot of first and second-hand data. Based on these studies, Tale Base puts forward the talent supply chain concept, namely, “Just-In-Time” dynamic talent management system. Short-term talent planning, dynamic, flexible standard talent inventory, and maximizing the ROI of talent cultivation and talent supply without time difference, these are the four parts constituting the four pillars of talent supply chain management. Broken, reinventing talent supply chain Tale Base proposes Just-In-Time talent supply chain management mode, namely, the use of the application of supply chain to manage talents. At the right time, under the changing external environment and market environment, enterprises have the cost-benefit optimization way of talents attraction and recruitment, deployment and configuration, training and incentive, talent quality, quantity, structure, efficiency. It can meet the long-term stable business development needs of the organization, and ensure the implementation of organizational strate-gy. Through the integration process of talent management activities, talent supply chain management carries on the overall coordination, and evaluates the result of the activity. It forms a circle and constantly optimizes system and circulation, reducing the risks of talent supply uncertainties. Talent Supply Chain Management Model of Just-In-Time Enterprise Strategy External Environment Dynamic Short-term Talent Planning ROI Maximizing of Talent Training Talent Supply of JIT Flexible and Standardized Talent Inventory Talent Supply Without Time Difference Organizing Ability Enterprises Performance Source from: Tale Base Overview of the Present Situation Investigation Report on the Internal Talent Supply Chain Management in 2011 In talent supply chain management mode, after predicted vacancies changing into real vacancies, the mode should supply in time and continuously shorten the time of supply. It emphasizes the timeliness, which reduces the waste of talent in the enterprises. Tale Base always adheres to help Chinese enterprises to build talent supply chain, and boosts the sustainable development of Chinese enterprises. In 2012, Tale Base publicized a book Build Talent Supply Chain, elaborates the definition and principle of the supply chain. For organizations, how to better help enterprises to enhance performance through human resources management, and to achieve the sustain-able development of the enterprises, it is an important purpose for the enterprise creating the talent supply chain. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 23
  • 26. Locate locally intensive farming Chinese local enterprises are deepening their understanding about the talent management. They are also more aware of important value of the talent management strategy to the enterprise overall strategy implementation. Tale Base based on South China market, and its target customer are the Chinese local companies. At present, more than 90% of Tale Base businesses are from the local companies in China. In addition, the South China region is also the gathering place for Chinese domestic private-owned enterprises and state-owned enterprises. A large number of outstanding domestic enterprises, such as Huawei, Tencent, Vanke, SF-Express, and China Merchants Bank, gathered in south China. With strong market acuity, these companies attach great importance to talent management. Meanwhile, Tale Base set up branch offices in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, and Xiamen. Tale Base pays huge attention to develop products and solutions suitable for China domestic market. It adheres to the professional service concept, delivering the greatest value for customers. Departing from jobs, Tale Base designs the content of the assessment according to the requirements of the job qualifications, performance, situations, and problems. As a starting point, Tale Base firstly conducts a large number of customized developments for the enterprises, and then applied them into the standard products. In the process of cooperation with large companies, Tale Base helps them to develop standardized products, promoting to more customers and expanding the market. Tale Base, for example, develop customized products for SF-Express. After this, the standardization of products can be applied to other logistics company. Tale Base plays a huge role in the services and understanding of local Chinese benchmarking enterprises, promoting specialization, stan-dardization and refinement of talent management in Chinese local small and medium-sized enterprises! Terminal change from B to C Cepin leader of intelligent recruitment Talent assessment has become one of the magic keys for human resources management. With the professional talent assessment tools, more and more human resources managers begin to judge, identify, select, appoint and train talents. This results a huge demand, and creates an unprecedented spurt of growth in talent assessment market. The huge market value is bound to attract more enterprises to join, in the fierce market competition, Tale Base has adopted various measures to improve market recognition rapidly. For the traditional assessments, generally, they serve for the B-terminal users, namely, the business users, rarely involve the C-terminal (consumers). However, for ordinary consumers, there are huge requirements of assessments. In May 2012, Tale Base launched “¥1 assessment” , namely, talent assessment by ¥1. Its purpose was to foster the acceptance and recognition of market for assessment, which fired “the first shoot of the popularity on talent assessment” . This product is far below the market price of similar products, which promises the numerous customers for Tale Base. In the meantime, the assessment has become a widely accepted concept in the process of enterprise talent management. In the process, Tale Base also found that C-terminal custom-ers have a certain demand for assessment in the market. Only few companies tap into the C-terminal needs market. Since then, the popularity of the mobile phone, iPad makes the concept of micro assessment with more broad market foundation. At the same time, the popularity of mobile payment, such as Wechat payment, also provides micro assessment a very convenient way to purchase. Therefore, at the end of 2013, Tale Base through the Wechat public account of Cepin launched a series of micro assessments. A large number of mobile user groups, through social networking tools such as QQ, Weibo, and Wechat, transmitted to their friends. For its convenience, fun and professionalism, it won a high degree of participation and communication. Tale Base has introduced nearly 40 micro assessments products, such as Who Dares Lie to Me, Ten Picture See through Your Sub-consciousness, and The Strongest Brain Challenge. Among them, The Strongest Brain Challenge witnesses the increase of more than 100,000 visitors a day. After three months, the participated visitors are more than 13 million. By the popularity of micro assessment, Tale Base obtains a large amount of data and fans, and makes them gradually transform into potential customers, and lies a solid foundation for the c-terminal service charging. Micro-Assessment:The Strong…… The Strongest Brain Challenge To recruit undergraduates, please visit cepin.com! participated visitors A total of 11 questions Challenging your limits, showing your brain potential, are you the next strongest brain? Start 24 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
  • 27. On July 7, 2014, Tale Base launched Cepin. Its entered enter-prises are more than 1500 now. Cepin overturns the charging pattern in the field of recruitment. As the entrance of assessment and the core of recruitment, it is the purpose of Cepin. According to the 4C pattern, namely Competency, Compensation, Culture, and Condition, it helps enterprises to conduct a preliminary screening, and achieves the goal of intelligent match. This assessment mode is suitable for the mass recruiting occupa-tions, and aims at new graduates and job seekers under three-year work experience, namely, interns, graduates and job seekers without enough work experience. Explicit Traits Cepin is the seamless connection of Test + Hire. It is an intelligent recruitment pattern with world-wide synchronization. Through the iterative check of algorithm and data, Cepin realizes the two-way push of the enterprises and candidates based on matching degree. It improves the efficiency of the job-hunting of both sides, solving the most two pain spots of recruitment: fast and quasi. Therefore, as the entrance of assessment, Cepin subverts recruitment mode and leads intelligent recruitment! Mobile marketing improving user viscosity As social networks and mobile Internet are more and more popular, SNS technologies and mobile applications emerge in endlessly. Blogs, social networking and Weibo have gradually become the mainstream media platform. These new social media platforms provide enterprises with the products and huge potential service marketing channels. Social network have a huge impact on the enterprise marketing. It greatly affects the viscosity of customers to the brand. Facing the rapid development of Internet, Tale Base has always regarded Internet thinking, such as custom-er first, “free hardware, fans economy and experiential marketing, as the guideline to improve the user viscosity. Over the past three years, Tale Base attends or hosts about 50 marketing activities every year. Exposure in different markets transmits the ideas, values, products and service solutions for customers. Secondly, through the cooperation with channels and the partners, it expands the market. Over the past few years, Tale Base expanded about 60 channels. Through channel distributions or agents, products of Tale Base gains higher market recognition. For example, people by some recruitment agencies, websites, and training institutions use the products of Tale Base. In addi-tion, through some meetings and activities held by Ministry of Human Resources and Social Security, Tale Base establishes a cooperative rela-tionship with many domestic and foreign well-known human resources service agencies. Finally, through the use of new technologies, such as the transmission of the products and services of Tale Base by Wechat and Weibo. Become the Intel in the field of human resources On January 18, 2011, Tale Base was formally established. Nowadays, Tale Base Talent Management Consulting co., LTD. has officially renamed as Tale Base Talent Network Technology co., LTD. The shift predicts that the development direction of Tale Base in the future is to develop the era of smart recruitment by 4C person-post matching theory. Since founded, Tale Base forged their own brand as the Intel in the field of human resources industry, positioning itself based on system, plat-forms and products to win the market. The data analysis is the foundation of talent management based on the assessment. Tale Base based on data of talent management, providing customers with solutions, is supported by a powerful technology. Tale Base has already applied for the four invention patents. It won the most patents in the field of human resources companies in China. As the leading talent supply chain brand, Tale Base has deep industrial accumulation in the field of personnel evaluation industry. All these accu-mulation will be transferred to the platform of Cepin. In the future, Cepin will rely on big data technology, aiming at the test data collection and analysis of specific groups, providing the best decision supports for career choices and personnel decisions of B- and C-terminals. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 25 Seed Soil Implicit Traits
  • 28. 100Brands 26 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
  • 29. IBM Smarter Workforce NASDAQ Shanghai HR Consulting HR Outsourcing and Dispatch e-HR e-HR Recruiting Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 27 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 1 3 4 10 6 7 8 15 9 16 24 12 13 14 2 21 21 19 38 11 19 80 27 / 26 ADP CIIC Randstad Aon Hewitt DDI SAP 51job Mercer FESCO ORACLE Zhaopin SFSC Kronos CEB KeyLogic Hay Group yonyou Beisen guanaitong KNX Linkedin 8.40 8.36 7.71 7.69 7.60 7.59 7.58 7.57 7.55 7.54 7.40 7.26 7.24 6.85 6.84 6.83 6.82 6.65 6.50 6.49 6.48 6.45 6.35 6.34 6.33 Career International FESCO Adecco 1949 1987 1960 2010 1970 1972 1999 1937 1979 1977 1911 1997 1984 1996 2010 1977 1979 2004 1943 1988 1999 2008 2012 2002 1957 Towers Watson HR Outsourcing and Dispatch New York Amsterdam New York NewYork, London, Chicago New York New York New York New York New York New York, Paris,Zurich HR Outsourcing and Dispatch HR Outsourcing and Dispatch HR Outsourcing, HR Consulting HR Consulting,Talent Assessment e-HR Recruiting Recruiting HR Outsourcing and Dispatch Headhunting,HR Outsourcing and Dispatch HR Consulting e-HR Talent Assessment HR Consulting, Management Training HR Consulting,Talent Assessment e-HR HR Consulting,Talent Assessment HR Outsourcing and Dispatch HR Outsourcing, Management Training HR Outsourcing and Dispatch,Headhunting Frankfurt, New York NASDAQ )3PPU5PQ)VNBO3FTPVSDF4FSWJDF#SBOETJO(SFBUFS$IJOB 3BOLJ OH 3BOLJ OH $PVOUSZ TUBCMJ TIFE :FBS -0(0 $PNQBOZ/BNF .BJO#VTJOFTT #VTJOFTT 4UPDL YDIBOHF 4DPSF Notes: 1.Business of Adecco China have been integrated to FESCO Adecco since April 2,2014. *The following ICON represent the corresponding human resource management business. HR Outsourcing and Dispatch; Headhunting; Recruiting; Management Training ; HR Consulting; Talent Assessment; e-HR; Background Survey; Company Service; Health Management Consulting
  • 30. 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 27 17 23 5 38 25 34 / 45 56 18 / 45 30 27 61 45 / 59 62 / / 42 53 43 )3PPU5PQ)VNBO3FTPVSDF4FSWJDF#SBOETJO(SFBUFS$IJOB Neusoft Lumesse Kelly Services CDP Group Hays Weibo Talent 2 Hudson Accenture Dayee Cegos Kingdee ATA Hirede 58.com Dajie AMA de Bono Robert Walters CTG e-HR Shanghai / NASDAQ e-HR(Talent Management System) HR Outsourcing and Dispatch,Headhunting HR Outsourcing and Dispatch,Headhunting HR Outsourcing and Dispatch Management Training,HR Consulting,Talent Assessment Headhunting Recruiting HR Consulting,Talent Assessment Headhunting,Talent Management Consulting HR Consulting,HR Outsourcing and Dispatch e-HR(e-Recruitment System) Management Training e-HR HR Consulting Talent Assessment e-HR(e-Recruitment System) Recruiting HR Consulting Management Training, HR Consulting Recruiting Management Training Management Training Headhunting HR Outsourcing and Dispatch New York / / London NASDAQ / NASDAQ New York / / HongKong / NASDAQ / New York / NASDAQ / / / London / 28 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 6.32 6.31 6.21 6.19 6.12 6.11 5.84 5.78 5.76 5.75 5.74 5.72 5.61 5.50 5.47 5.45 5.39 5.38 5.37 5.36 5.35 5.30 5.25 5.08 5.06 1991 2011 1946 1948 2004 1981 1867 2009 1998 1967 1989 2003 1926 1993 1868 1999 2008 2005 1848 1980 2008 1923 1991 1985 2003 Manpower Group Martinsen Group NormStar Group Deloitte Human Capital Consulting PricewaterhouseCoopers Human Resource Consulting RIGHT MANAGEMENT 3BOLJ OH 3BOLJ OH $PVOUSZ TUBCMJ TIFE :FBS -0(0 $PNQBOZ/BNF .BJO#VTJOFTT #VTJOFTT 4UPDL YDIBOHF 4DPSF Notes: 2. Weibo Talent Team is founded in 2009. *The following ICON represent the corresponding human resources management business. HR Outsourcing and Dispatch; Headhunting; Recruiting; Management Training ; HR Consulting; Talent Assessment; e-HR; Background Survey; Company Service; Health Management Consulting
  • 31. e-HR e-HR e-HR e-HR Backgroud survey Recruiting Headhunting,Recruiting Headhunting Management Training Management Training e-HR Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 29 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 51 / 67 73 45 58 33 32 / / / / 74 66 90 / 69 50 74 54 64 / 85 82 81 Ganji NetDimensions Robert Half Engma ChinaHR Liepin Platinum HRBoss Vanguard Kayang lagou Michael Page BRIDGE HR ECEIBS Cyberwisdom OurATS Tale Base3 ALLEGIS-BN 5.04 5.03 4.98 4.97 4.95 4.85 4.84 4.79 4.75 4.73 4.65 4.63 4.58 4.56 4.51 4.48 4.47 4.45 4.44 4.43 4.42 4.41 4.38 4.34 4.33 1897 2005 1993 1999 1953 1948 2002 1894 1997 2000 1994 2011 1998 1995 1953 2013 1976 1969 2003 2009 1999 / 2010 2010 1983 KPMG Consulting Antal International HeidrickStruggles Ernst Young First Advantage Korn/Ferry International Cornerstone OnDemand 3BOLJ OH 3BOLJ OH $PVOUSZ TUBCMJ TIFE :FBS -0(0 $PNQBOZ/BNF .BJO#VTJOFTT #VTJOFTT 4UPDL YDIBOHF 4DPSF HR Consulting Recruiting Headhunting,Recruiting Management Training Headhunting HR Outsourcing and Dispatch HR Outsourcing and Dispatch HR Consulting Recruiting Headhunting HR Outsourcing and Dispatch e-HR(e-Recruitment System) HR Consulting,Talent Assessment HR Outsourcing and Dispatch London NASDAQ New York London New York NASDAQ )3PPU5PQ)VNBO3FTPVSDF4FSWJDF#SBOETJO(SFBUFS$IJOB 3.Tale Base's cepin.com has its Android and iOS APP. *The following ICON represent the corresponding human resources management business. HR Outsourcing and Dispatch; Headhunting; Recruiting; Management Training ; HR Consulting; Talent Assessment; e-HR; Background Survey; Company Service; Health Management Consulting
  • 32. )3PPU5PQ)VNBO3FTPVSDF4FSWJDF#SBOETJO(SFBUFS$IJOB / e-HR Headhunting e-HR Recruiting Company Service HR Consulting e-HR Recruiting Headhunting Headhunting e-HR Management Training HR Outsourcing and Dispatch Talent Assessment HR Consulting HR Consulting HR Consulting, Recruiting New York 30 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 75 76 76 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 74 70 74 78 98 / / 35 90 72 89 41 / 79 85 / / / / / / / / / / HR-Channel Amrop Group workday Wealink Edenred ZO HJSoft Egon Zehnder KANgroup BRecruit PenseeSoft TalentQ Zuoyou Universum PinCN inspur 4.28 4.28 4.27 4.23 4.13 4.05 4.03 4.00 3.93 3.92 3.91 3.90 3.86 3.85 3.84 3.75 3.68 3.59 3.58 3.55 3.48 3.47 3.43 3.40 3.39 2002 2001 1981 1977 1987 2005 2004 1962 2011 1998 2008 2005 2007 1969 1964 2013 2009 2003 1984 / 1998 1988 2004 1983 TACSEN Management Consultants Infor Global Solutions Assess Systems Bluesea Group YingJieSheng Lloyd Morgan Executive Russell Reynolds Associates FranklinCovey Empresaria Group 3BOLJ OH 3BOLJ OH $PVOUSZ TUBCMJ TIFE :FBS -0(0 $PNQBOZ/BNF .BJO#VTJOFTT #VTJOFTT 4UPDL YDIBOHF 4DPSF HR Consulting, Management Training HR Outsourcing and Dispatch Talent Assessment, HR Consulting HR Outsourcing and Dispatch,HR Consulting Headhunting,Talent Assessment Recruiting,Recruitment Process Outsourcing e-HR e-HR New York Paris Australia London *The following ICON represent the corresponding human resources management business. HR Outsourcing and Dispatch; Headhunting; Recruiting; Management Training ; HR Consulting; Talent Assessment; e-HR; Background Survey; Company Service; Health Management Consulting
  • 33. 1 3 4 10 9 13 )30VUTPVSDJOHBOE%JTQBUDI $PNQBOZ/BNF HR Outsourcing and Dispatch HR Outsourcing and Dispatch HR Outsourcing and Dispatch HR Outsourcing and HR Consulting HR Outsourcing and Dispatch HR Outsourcing and Dispatch Headhunting,HR Outsourcing and Dispatch New York Amsterdam New York 14 1996 6.85 80 27 ADP CIIC Randstad Aon Hewitt FESCO SFSC Career International guanaitong KNX FESCO Adecco HR Outsourcing and Dispatch HR Outsourcing, Management Training HR Outsourcing and Dispatch,Headhunting HR Outsourcing and Dispatch,Headhunting HR Outsourcing and Dispatch,Headhunting HR Outsourcing and Dispatch HR Consulting,HR Outsourcing and Dispatch HR Outsourcing and Dispatch HR Outsourcing and Dispatch 2012 6.35 New York, Paris,Zurich 26 1957 6.33 Kelly Services NASDAQ 23 1946 6.21 Manpower Group 5 1948 6.19 CDP Group New York 38 2004 6.12 Accenture 18 1989 5.74 CTG New York 43 2003 5.06 Robert Half New York 58 1948 4.85 Engma HR Outsourcing and Dispatch HR Outsourcing and Dispatch HR Outsourcing and Dispatch HR Outsourcing and Dispatch HR Outsourcing and Dispatch,HR Consulting Recruiting,Recruitment Process Outsourcing HR Outsourcing and Dispatch 33 2002 4.84 BRIDGE HR 74 2003 4.44 ALLEGIS-BN 81 1983 4.33 HR-Channel 70 2001 4.28 Bluesea Group 89 2008 3.91 BRecruit / / 3.68 Empresaria Group 8.40 8.36 7.71 7.69 7.55 1949 1987 1960 2010 1979 1984 7.24 2008 6.45 London / 1996 3.55 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 31 3BOL JOH 3BOL JOH -0(0 $PVOUSZ TUBC MJTIFE :FBS .BJO#VTJOFTT #VTJOFTT 4UPDL YDIBOHF 4DPSF Notes: *The following ICON represent the corresponding human resources management business. HR Outsourcing and Dispatch; Headhunting; Recruiting; Management Training ; HR Consulting; Talent Assessment; e-HR; Background Survey; Company Service; Health Management Consulting
  • 34. )FBEIVOUJOH $PNQBOZ/BNF 3BOL JOH -0(0 $PVOUSZ TUBC MJTIFE :FBS .BJO#VTJOFTT #VTJOFTT 4UPDL YDIBOHF 14 1996 6.85 Career International 26 1957 6.33 FESCO Adecco 23 1946 6.21 Kelly Services 5 1948 6.19 Manpower Group 3BOL JOH New York 32 34 1867 5.84 35 56 Hays Hudson Robert Walters London London 49 53 1985 5.08 53 67 1993 4.98 Antal International 55 45 HeidrickStruggles 1953 4.95 60 / Liepin 2000 4.73 67 69 Michael Page 1976 4.47 Korn/Ferry International London 68 50 1969 4.45 79 78 Amrop Group 1977 4.23 88 / Lloyd Morgan Executive 2007 3.86 89 79 1969 3.85 90 85 Egon Zehnder 1964 3.84 Headhunting 1967 5.75 Headhunting Headhunting,Recruiting Headhunting Headhunting Headhunting,Recruiting Headhunting Headhunting Headhunting Headhunting Notes:*The following ICON represent the corresponding human resources management business. HR Outsourcing and Dispatch; Headhunting; Recruiting; Management Training ; HR Consulting; Talent Assessment; e-HR; Background Survey; Company Service; Health Management Consulting 32 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 4DPSF Russell Reynolds Associates Headhunting,HR Outsourcing and Dispatch New York, Paris,Zurich NASDAQ NASDAQ NASDAQ New York Australia HR Outsourcing and Dispatch,Headhunting HR Outsourcing and Dispatch,Headhunting HR Outsourcing and Dispatch,Headhunting Headhunting,Talent Management Consulting Headhunting, Talent Assessment
  • 35. $PNQBOZ/BNF HR Consulting, Management Training HR Outsourcing, Management Training Management Training, HR Consulting,Talent Assessment Management Training, HR Consulting NASDAQ London 71 64 1999 4.42 TACSEN Management Consultants HR Consulting, Management Training Notes: *The following ICON represent the corresponding human resources management business. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 33 3BOL JOH 3BOL JOH -0(0 $PVOUSZ TUBC MJTIFE :FBS .BJO#VTJOFTT #VTJOFTT 4UPDL YDIBOHF 4DPSF 5SBJOJOH$PBDIJOHBOEF-FBSOJOH 18 19 KeyLogic 6.65 KNX Martinsen Group Cegos RIGHT MANAGEMENT AMA de Bono NetDimensions ECEIBS Cyberwisdom FranklinCovey Management Training Management Training Management Training Management Training Management Training Management Training Management Training 2004 23 27 2012 6.35 31 25 1981 6.11 38 45 1926 5.61 45 62 1980 5.36 47 / 1923 5.30 48 42 1991 5.25 54 73 1999 4.97 70 54 2009 4.43 76 74 2002 4.28 94 / 1984 New York 3.58 HR Outsourcing and Dispatch; Headhunting; Recruiting; Management Training ; HR Consulting; Talent Assessment; e-HR; Background Survey; Company Service; Health Management Consulting
  • 36. 3FDSVJUJOH $PNQBOZ/BNF 3BOL JOH 3BOL JOH -0(0 $PVOUSZ TUBC MJTIFE :FBS .BJO#VTJOFTT #VTJOFTT 4UPDL YDIBOHF 4DPSF 7 8 51job 1999 Recruiting NASDAQ 7.58 12 12 1997 7.26 Zhaopin Recruiting New York 24 / 2002 6.34 Linkedin Recruiting New York 33 / Weibo Talent 2009 Recruiting NASDAQ 5.78 43 / 58.com 2005 Recruiting New York 5.38 46 / 2008 5.35 Dajie Recruiting 52 / Ganji 2005 Recruiting 5.03 53 67 Antal International 1993 Headhunting,Recruiting 4.98 59 / ChinaHR 1997 Recruiting 4.75 66 / lagou 2013 Recruiting 4.48 67 69 1976 4.47 Michael Page Headhunting,Recruiting London 82 / Wealink 2004 Recruiting 4.03 87 41 YingJieSheng 2005 Recruiting 3.90 Recruiting,Recruitment Process Outsourcing 92 / BRecruit 2009 3.68 HR Consulting, Recruiting 99 / PinCN 2004 3.40 Notes: *The following ICON represent the corresponding human resources management business. HR Outsourcing and Dispatch; Headhunting; Recruiting; Management Training ; HR Consulting; Talent Assessment; e-HR; Background Survey; Company Service; Health Management Consulting 34 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
  • 37. )3$POTVMUJOH HR Outsourcing and Dispatch,HR Consulting HR Consulting, Talent Assessment HR Consulting, Management Training HR Consulting, Talent Assessment HR Consulting, Talent Assessment Management Training, HR Consulting, Talent Assessment HR Consulting, Talent Assessment Headhunting,Talent Management Consulting HR Consulting,HR Outsourcing and Dispatch Management Training, HR Consulting HR Consulting, Talent Assessment HR Consulting, Management Training Talent Assessment, HR Consulting HR Outsourcing and Dispatch,HR Consulting New York, Chicago, London NASDAQ Aon Hewitt DDI Mercer Towers Watson KeyLogic Hay Group Beisen Martinsen Group NormStar Group Hudson Accenture RIGHT MANAGEMENT KPMG Consulting Ernst Young Tale Base Assess Systems Bluesea Group zuoyou Universum PinCN Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 35 4 5 10 6 7.69 7.60 2010 1970 8 15 1937 7.57 15 2 2010 6.84 18 19 19 38 6.65 6.50 2004 1943 21 19 1999 6.48 31 25 1981 6.11 34 35 36 45 56 18 5.76 5.75 5.74 1998 1967 1989 40 27 1868 5.47 44 45 59 62 5.37 5.36 1848 1980 51 51 1897 5.04 58 32 1894 4.79 74 82 2010 4.34 76 74 2002 4.28 80 98 1987 4.13 86 89 2008 3.91 97 98 99 / / / 3.47 3.43 3.40 1998 1988 2004 $PNQBOZ/BNF 3BOL JOH 3BOL JOH -0(0 $PVOUSZ TUBC MJTIFE :FBS .BJO#VTJOFTT #VTJOFTT 4UPDL YDIBOHF 4DPSF Deloitte Human Capital Consulting PricewaterhouseCoopers Human Resource Consulting TACSEN Management Consultants HR Consulting HR Consulting HR Consulting HR Consulting HR Consulting HR Consulting HR Consulting HR Consulting HR Consulting,Recruiting New York New York New York NASDAQ Notes: *The following ICON represent the corresponding human resources management business. HR Outsourcing and Dispatch; Headhunting; Recruiting; Management Training ; HR Consulting; Talent Assessment; e-HR; Background Survey; Company Service; Health Management Consulting
  • 38. 5BMFOUTTFTTNFOU $PNQBOZ/BNF 3BOL JOH 3BOL JOH -0(0 $PVOUSZ TUBC MJTIFE :FBS .BJO#VTJOFTT #VTJOFTT 4UPDL YDIBOHF 4DPSF 5 6 DDI 1970 7.60 17 21 CEB 1979 Talent Assessment 6.82 19 38 Hay Group 1943 6.50 21 19 1999 6.48 Management Training, HR Consulting, Talent Assessment 1981 11 Talent Assessment Talent Assessment 31 25 34 45 Beisen Martinsen Group NormStar Group ATA Tale Base Assess Systems Russell Reynolds Associates 36 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 6. 5.76 1998 41 61 1999 5.45 74 82 2010 4.34 80 98 1987 4.13 89 79 1969 3.85 96 / TalentQ / 3.48 HR Consulting, Talent Assessment New York NASDAQ HR Consulting, Talent Assessment HR Consulting, Talent Assessment HR Consulting, Talent Assessment HR Consulting, Talent Assessment Talent Assessment, HR Consulting Headhunting, Talent Assessment Notes: *The following ICON represent the corresponding human resources management business. HR Outsourcing and Dispatch; Headhunting; Recruiting; Management Training ; HR Consulting; Talent Assessment; e-HR; Background Survey; Company Service; Health Management Consulting
  • 39. F)3 $PNQBOZ/BNF 3BOL JOH 3BOL JOH -0(0 $PVOUSZ 6 7 SAP TUBC MJTIFE :FBS .BJO#VTJOFTT #VTJOFTT 4UPDL YDIBOHF 4DPSF Frankfurt, New York 10 16 1977 7.54 ORACLE IBM Smarter Workforce NASDAQ 11 24 191 7.40 Kronos New York 16 21 1977 6.83 yonyou Shanghai 20 11 1988 6.49 26 27 1991 6.32 Neusoft Shanghai 27 17 2011 6.31 Lumesse Dayee 喍Talent Management System喎 37 / 2003 5.72 喍e-Recruitment System喎 39 30 1993 5.50 Kingdee Honkong 42 45 2008 5.39 Hirede 喍e-Recruitment System喎 61 / 1994 4.65 Platinum HRBoss 62 / 2011 4.63 Vanguard Kayang Cornerstone OnDemand OurATS Infor Global Solutions workday HJSoft KANgroup PenseeSoft inspur 1972 7.59 喍e-Recruitment System喎 NASDAQ New York Notes: *The following ICON represent the corresponding human resources management business. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 37 63 64 74 66 4.58 4.56 1998 1995 72 73 / 85 4.41 4.38 / 2010 78 74 1981 4.27 81 / 2005 4.05 85 72 1998 3.92 91 / 2013 3.75 93 / 2003 3.59 100 / 1983 3.39 HR Outsourcing and Dispatch; Headhunting; Recruiting; Management Training ; HR Consulting; Talent Assessment; e-HR; Background Survey; Company Service; Health Management Consulting
  • 40. $PNQBOZ/BNF 0UIFST 65 90 First Advantage 1953 4.51 Edenred ZO 83 84 35 90 Notes: *The following ICON represent the corresponding human resources management business. 38 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 4.00 3.93 1962 2011 3BOL JOH 3BOL JOH -0(0 $PVOUSZ TUBC MJTIFE :FBS .BJO#VTJOFTT #VTJOFTT 4UPDL YDIBOHF 4DPSF Backgroud Survey Company Service Paris HR Consulting HR Outsourcing and Dispatch; Headhunting; Recruiting; Management Training ; HR Consulting; Talent Assessment; e-HR; Background Survey; Company Service; Health Management Consulting
  • 41. Company Introduction Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 39
  • 42. NO.1 ADP Company name in Chinese: 安德普翰 Company name in English: ADP Headquarters: New Jersey, United States of America Country: United States of America Established: 1949 Website: www.adp.com Main Business: HR Outsourcing and talent dispatch Annual revenue of 2013: 11,310million dollars Stock Exchange: NASDAQ Stock Market Stock Code: ADP About: ADP (NASDAQ:ADP), founded in 1949, with annual income of nearly 10 bil-lion USD and 620, 000 customers all over the world, is one of the world largest outsourcing solution providers. With nearly 60 years’ senior experience in the industry, ADP provides the most comprehensive human resources, remuner-ation, taxes and welfare management solutions in the industry. ADP also provides world’s leading integrated computer information solutions to global sedan, truck, motorcycle, ship and recreational vehicle dealers. In 2006, ADP entered Chinese market and began to provide world first-class hu-man Resource Serviceand dealer services to companies in China through products of GlobalView® and Autoline®. In 2009, ADP successfully purchased China Link with an aim to bring more compre-hensive localized human resources outsourcing solutions to Chinese market. CIIC NO.2 Company name in Chinese: 中智Company name in English: CIIC Headquarters: Beijing, China Country: China Established: 1987 Website: www.ciic.com.cn Main Business: HR Outsourcing and talent dispatch Annual revenue of 2013: 6,598 million dollars Stock Exchange: / Stock Code: / About: Founded in 1987, the China International Intellectech Corporation, or CIIC, is one of the state-owned stellar enterprises under the di-rect management of the Central Government of China. Headquartered in Beijing, it has 91 subsid-iaries and branches focusing on international cooperation in the fields of economy, technology and talent in China and other 76 countries and regions around the world. Keeping abreast of the latest development of knowledge-powered productivity amid the global economic integration and catering for China’s demands for restructuring of service industry and growing of new economic paradigms, CIIC has been building its core competence in the field of intellectual services, emerging as a leading HR service provider which demonstrates proven competitiveness and influence in talent, resources, networks, scale and experience. Furthermore, it is extending its expertise to new fields like invest-ment and trading services. CIIC is becoming a trail-blazing enterprise with particular competence and leading advantages. The branches of CIIC focus on international cooperation in the fields of economy, technology and talent in China and other 76 countries and regions around the world. 40 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
  • 43. randstad NO.3 Company name in Chinese: 任仕达Company name in English: randstad Headquarters: Amsterdam, Netherlands Country: Netherlands Established: 1960 Website: www.randstad.com Main Business: HR outsourcing and talent dispatch Annual revenue of 2013: 22,001 million dollars Stock Exchange: Amsterdam Stock Code: RAND About: Randstad (AMS:RAND), founded in 1960 and headquartered in Amsterdam, the Netherlands, is a listed company in New York Stock Exchange. Starting as a talent dispatch company in the 1960s, Randstad Group has been developed into a human resources service transnational company that covers over 39 countries worldwide and over 4,587 branches. The core business of the group includes: the services of recruitment of professional staff, flexible recruitment, dispatch of professional staff, resident services and integrated human resources service solutions. Randstad Group entered Chinese market in 2006, and currently it has branches in Beijing, Shanghai, Guangzhou, Shenzhen,Suzhou and other cities. Each year it successfully recruited more than thousands of senior management personnel for the Chinese enterprises, and manage tens of thousands of dispatched and outsourced employees. Aon Hewitt NO.4 Company name in Chinese: 怡安翰威特Company name in English: Aon Hewitt Headquarters: London, Britain Country: Britain Established: 2010 Website: www.aonhewitt.com Main Business: HR outsourcing and talent dispatch/ HR consulting Annual revenue of 2013: 4,057 million dollars Stock Exchange: / Stock Code: / About: Aon Hewitt, resulting from the acquisition of Hewitt Associates by Aon Consulting in 2010, is the world’s largest comprehensive HR outsourcing and management consulting company. It is doing business in 90 countries and regions in the world with some 29,000 employees. It registered USD4.3 billion in combined income in 2010. Aon Hewitt provides consulting, payroll and benefit management services to more than half of the Fortune 500 companies. Locating its China headquarters in Shanghai, Aon Hewitt has over 300 employees in six offices in Greater China, i.e., Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu and Hong Kong, playing a leading role in human resources management consulting in China. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 41
  • 44. NO.5 DDI Company name in Chinese: 智睿咨询Company name in English: DDI Headquarters: Pittsburgh, United States of America Country: United States of America Established: 1970 Website: www.ddiworld.com Main Business: HR consulting / Talent assess-ment Stock Exchange: / Stock Code: / existent staff and to cultivate them into an essential force to carry out the company’s future busi-ness to help companies recruit excellent talent quickly, and discover and develop outstanding leaders to lead high-performance teams. SAP About: NO.6 Annual revenue of 2013: / The Development Dimension International (DDI), founded in 1970 and headquartered in the US, is a global leading human resources consult-ing company with over 1,000 consultants and support staff in 42 offices in 26 countries all over the world. DDI boasts unique and systematic innovative means to help companies rapidly enhance the abilities of strategies. DDI has the strength in the design and implementation of talent selection system Company name in Chinese: 思爱普Company name in English: SAP Headquarters: Walldorf, Germany Country: Germany Established: 1972 Website: www.sap.com Main Business: e-HR Annual revenue of 2013: / Stock Exchange: Frankfurt /New York Stock Code: SAP SE About: Headquartered in Walldorf, Germany, SAP was founded in 1972, and it is the foremost provider of enterprise management and business application solutions and the third biggest independent software provider. SAP has set up sales and development centers in more than 50 countries, and its applications and services help more than 109,000 clients achieve profitable operation, adapt to new changes and realize sustainable growth. Currently, 172,000 clients in over 120 countries are using SAP software, while about 80% of the Fortune 500 companies benefit from SAP’s management solutions. SAP is a listed company with stock exchanges in Frankfurt and New York, Back to the 1980s, SAP started to do business with SOEs in China; in 1995, it launched its branch company SAP China in Beijing, and then its branch offices in Shanghai, Guangzhou and Dalian. 42 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
  • 45. 51job NO.7 Company name in Chinese: 前程无忧Company name in English: 51job Headquarters: Shanghai, China Country: China Established: 1999 Website: www.51job.com Main Business: Recruitment Annual revenue of 2013: 277 million dollars Stock Exchange: Nasdaq Stock Code: JOBS About: 51job (Nasdaq:JOBS), founded in 1999, is China’s leading professional HR service provider that has advantage in diversified media resources. With traditional and online media, cutting-edge information technology and an experienced team of professional consultants, it provides full-range professional human Resource Service that include recruiting, headhunting, training and assessment, and HR outsourcing. 51job has offices in a total of 25 offices across the country including in Hong Kong. When 51job went public in NASDAQ in September 2004, it became the first (and the only) Chinese human resources service provider that did so, and it raised over USD80 million in its IPO. In 2010, thanks to remarkable revenue growth in online recruitment service, 51job registered record-high operating income, profit and profit margin. Its annual income of RMB1.09 billion (USD165 million) that year made it a “celebrated enterprise with RMB one billion”for the first time. MERCER NO.8 Company name in Chinese: 美世Company name in English: MERCER Headquarters: New York, United States of America Country: United States of America Established: 1937 Website: www.mercer.com Main Business: HR Consulting Annual revenue of 2013: 4,241 million dollars Stock Exchange: New York/Chicago/London Stock Code: MMC About: Mercer, founded in 1937 and headquartered in America, is a world leading consulting outsourcing and investment service provider, and is world largest human resources management consulting company and world largest benefits outsourcing provider with 25,000 customers. Mercer helps its customers to maximally enhance performance of their staff’s health, benefits and retirement plan, and optimize labor force performance while managing costs. Mercer also provides customized management, technical and overall benefits outsourcing solutions. The investment services of Mercer include world leading design and management of investment, consulting and retirement as well as investment management of multiple managers. Mercer has over 20,000 employees in over 40 countries. As wholly-owned subsidiaries of MMC, Mercer together with Marsh, Kroll and Guy Carpenter provides overall services to customers. Mercer entered Chinese market in 1995, and currently it has 7 branches in Beijing, Shanghai, Guangzhou, Shenzhen, Dalian, Hong Kong and Taiwan with over 600 consultants and over 3,000 cu stomers in China. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 43
  • 46. NO.9 FESCO Company name in Chinese: 北京外企Company name in English: FESCO Headquarters: Beijing, China Country: China Established: 1979 Website: www.fesco.com.cn Main Business: HR outsourcing and talent dispatch Annual revenue Stock Exchange: / Stock Code: / The Beijing Foreign Enterprise Service Co., Ltd. (FESCO) dating from 1979 is the earliest company in China to provide professional staffing services to foreign representative offices, and financial and economic organizations from abroad. It provides services to over 8,000 clients from nearly 100 countries and regions and has nearly 400,000 Chinese and foreign staff. By virtue of such technical aids as the Internet and call centers, FESCO provides com-prehensive IT personnel outsourcing, finance outsourcing and service for foreigners. It has 11 offices in Beijing and over 60 investment companies and branch offices across China. Relying on Beijing and Shanghai as its two centers, it has set up its service network that covers 280 cities in 31 provinces and munici-palities in China. At the end of 2010, FESCO and Adecco jointly established their Shanghai-based joint venture, FESCO Adecco, which has proved to be a cornerstone of its internationalization. In 2012 FES-CO registered an operating income of RMB23 billion, securing its position as No. 392 among the Top 500 enterprises in China in 2012, up from the No. 408 in the previous year. Oracle About: NO.10 of 2013: 276 billion yuan human Resource Service in the fields of recruitment, dispatch, welfare outsourc-ing, Company name in Chinese: 甲骨文Company name in English: Oracle Headquarters: California, United States of America Country: United States of America Established: 1977 Website: www.oracle.com Main Business: e-HR Annual revenue of 2013: / Stock Exchange: Nasdaq Stock Code: ORCL About: Oracle (NASDAQ:ORCL), founded in 1977 and headquartered in Redwood City, California, USA, with 84,000 staff worldwide and over 35.6 billion income in 2011 fiscal year, is the world largest enterprise software company, with business covering 145 countries and territories, 380,000 worldwide customers and 19,500 partners. Oracle entered Chinese market in 1989 with over 2,600 staff in China and carries business mainly in 13 cities. The company has over 7,000 customers in China at present. 44 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
  • 47. IBM Smarter Workforce NO.11 Company name in Chinese: IBM智慧团队Company name in English: IBM Smarter Workforce Headquarters: New York, United States of America Country: United States of America Established: 1911 Website: www.ibm.com Main Business: e-HR Annual revenue of 2013: / Stock Exchange: New York Stock Code: IBM About: Founded in 1911 in the USA, the International Business Machine (IBM) (NYSE: IBM) is the world’s biggest information technology and business solutions company, with its business covering over 160 countries and regions. It offers sophisticated business consulting and system integration service for customers in 17 industries. In China, IBM Global Business Services has over 1,000 professional consultants. It has offices in 22 cities in China and has set up branches in Beijing, Shanghai, Guangzhou, Chengdu, Hong Kong, and Taiwan. IBM’s human capital management business helps enterprises solve talent management problems and improve their labor efficiency through a set of integrated, innovative human capital management solutions. In August 2012, IBM acquired Kenexa for US$1.3 billion. Zhaopin NO.12 Company name in Chinese: 智联招聘Company name in English: Zhaopin Headquarters: Beijing, China Country: China Established: 1997 Website: www.zhaopin.com Main Business: Recruitment Annual revenue of 2013: 145 million dollars Stock Exchange: New York Stock Code: ZPIN About: zhaopin.com founded in 1997 is one of the earliest and most professional human resources service provider in China that grew out of Alliance Company, a headhunting company established in 1994. zhaopin.com targets large-scale companies and fast-growing medium-and-small companies to provides one-stop professional human Resource Service, including online, newspapers and campus recruitment, headhunting, recruitment outsourcing, corporate training and talents assessment. It publishes Chief Human Officer, a high-end human resources magazine, and is a professional service organization whose HR and labor dispatch services are sanctioned by the government. zhaopin.com is headquartered in Beijing with services covering over 50 cities across the country. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 45
  • 48. NO.13 SFSC Company name in Chinese: 上海外服Company name in English: SFSC Headquarters: Shanghai, China Country: China Established: 1984 Website: efesco.com Main Business: HR outsourcing and talent dispatch Annual revenue of 2013: / Stock Exchange: / Stock Code: / Founded in 1984, the Shanghai Foreign Service Co., Ltd., or SFSC, is a subsidiary un-der the World Expo Group that provides one-stop services of talent dispatch, recruit-ment, remuneration and welfare management, staff relationship, training and business consultation. It provides services to 85% of the Fortune 500 companies operating in China, delivers comprehensive package of effective human Resource Service to some 22,000 companies in China, and provides elaborate services to nearly 540,000 staff members. SFSC has branch offices in Beijing, Guangzhou, Shenzhen, Nanjing, Hang-zhou, Suzhou, Dalian, Qingdao, Xiamen, Kunshan, Chengdu and Xi’an, covering all provincial capitals and municipalities as well as 200 prefecture-level cities. The Shanghai World Expo (Group) Co., Ltd. registered operating income of over RMB41.2 billion in 2011, and was ranked as No.200 among the Top 500 Chinese Companies. Career International About: NO.14 Company name in Chinese: 科锐国际Company name in English: Career International Headquarters: Beijing, China Country: China Established: 1996 Website: www.careerintlinc.com Main Business: Headhunting / HR outsourcing and talent dispatch Annual revenue of 2013: / Stock Exchange: / Stock Code: / About: The Career International Human Resources Co., Ltd. was founded in 1996. As the largest recruitment and consulting company in China and a leading overall recruitment solution provider in Asia, it has 11 subsidiaries and 34 branches in key cities in Great China, with over 1000 professional recruiting consultants. Since its inception, Career International has been committed to the recruitment demand by customers in 17 relevant industries and sectors; 80% of Career International’s customers are world-renowned enterprises, while 20% are listed companies, fast-growing companies and non-profit organizations in China. Last year, Career International has recommended and dispatched more than 10,000 employees to client companies, including 4,500 medium-and high-level professional positions and managerial personnel. 46 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
  • 49. TOWERS WATSON NO.15 Company name in Chinese: 韬睿惠悦Company name in English: TOWERS WATSON Headquarters: New York, United States of America Country: United States of America Established: 2010 Website: www.towerswatson.com Main Business: HR consulting Annual revenue of 2013: 3,597 million dollars Stock Exchange: New York Stock Code: TW About: Towers Watson(NYSE:TW) is a leading global professional services company that helps organizations improve performance through effective people, risk and financial management. With 14,000 associates around the world, Towers Watson offer solutions in the areas of employee benefits, talent management, rewards, and risk and capital management. In fiscal 2013, Towers Watson‘s revenue was $ 3,567 million. KRONOS NO.16 Company name in Chinese: 克罗诺思Company name in English: KRONOS Headquarters: Massachusetts, United States of America Country: United States of America Established: 1977 Website: www.kronos.com Main Business: e-HR Annual revenue of 2013: 975 million dollars Stock Exchange: / Stock Code: / About: Founded in 1977 and headquartered in Chelmsford, Massachusetts, Kronos is the world’s largest workforce management solution provider. Today, it has developed into a global company, offering services, through its offices, subsidiaries, distributors, and partners, for tens of thousands of customers in over 60 countries and regions, so as to help global enterprises control their workforce cost, minimize compliance risks, and improve labor productivity. Its professional time and attendance, duty roster, staff activity and analysis solutions help global enterprises to carry out effective management of its workforce. Kronos set up its China office in 2007. With its China headquarters in Beijing, it has branch offices in Shanghai and Guangzhou, and has an Asian-Pacific holding company based in Hong Kong. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 47
  • 50. NO.17 CEB Company name in Chinese: 世泓Company name in English: CEB Headquarters: Virginia, United States of America Country: United States of America Established: 1979 Website: www.executiveboard.com Main Business: Talent assessment Annual revenue Stock Exchange: New York Stock Code: CEB and the majority of top companies globally. CEB’s SHL Talent Measurement Solutions is an important part of our Integrated Talent Management Services. CEB’s SHL Talent Measure-ment Solutions offer science-based assessments, benchmark data, technology and consultancy services to help organisations assess, select and develop the right people for the right roles. KeyLogic About: NO.18 of 2013: 820 million dollars CEB is the leading member-based advisory company. By combining the best practices of thousands of member companies with our advanced research methodologies and human capital analytics, we equip senior leaders and their teams with insight and actionable solutions to transform operations. The CEB member network includes more than 16,000 exec-utives Company name in Chinese: 凯洛格Company name in English: KeyLogic Headquarters: Beijing, China Country: China Established: 2004 Website: www.keylogic.com.cn Main Business: HR consulting / Management training Annual revenue of 2013: / Stock Exchange: / Stock Code: / About: Founded in 2004, KeyLogic Group is a leading turn-key solution provider for talent cultivation in China. It promotes staff’s capability and organization skills through systematic cultivation and helps organization leaders to turn their organization strategy into reality. From management consultation, training courses to e-learning, KeyLogic Group’s all-rounded talent cultivation solutions can satisfy all types and levels of talent cultivation needs of its customers. As a strategic partner for the corporate learning business of Harvard Business School and the one and only online Chinese partner of Harvard Business School, KeyLogic Group is an innovator and promoter of the best practices of Corporate University, Total Learning Solutions, and Training Process Outsourcing. Ever since its establishment, KeyLogic Group has won the awards of “Top 10 Fastest Growing Companies in China” (2007), “Top 10 Chinese Innovative Pioneers” (2008), No. 19 of the“Top 100 Human Resources Service Providers in Greater China”(2011) and“Public Welfare Charity Enterprise in China”(by the China Children and Teenagers’Foundation). Currently, KeyLogic Group has offices in Beijing, Shanghai, Guangzhou and Shenzhen, and its sub-company KeyTalent. 48 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
  • 51. Hay Group NO.19 Company name in Chinese: 合益集团Company name in English: Hay Group Headquarters: Philadelphia, United States of America Country: United States of America Established: 1943 Website: www.haygroup.com Main Business: HR consulting / Talent assessment Annual revenue of 2013: / Stock Exchange: / Stock Code: / About: Founded in 1943 and headquartered in the USA, HayGroup is a global management consulting firm that works with leaders to transform strategy into reality. It develops talent, organizes people to be more effective and motivates them to perform at their best, so as to help individuals and companies to bring their potentials into full play. HayGroup has 86 branches in 48 countries, with a total staff of over 2,600. It has established and boasts the world’s most extensively used job analysis method, which is used by over 8,000 organizations around the world. yonyou NO.20 Company name in Chinese: 用友Company name in English: yonyou Headquarters: Shanghai, China Country: China Established: 1988 Website: www.yonyou.com Main Business: e-HR Annual revenue of 2013: / Stock Exchange: Shanghai Stock Code: 600588 About: Established in 1988 and headquartered in Shanghai, Yonyou[600588.SH] is the biggest Asia Pacific management software and China’s leading enterprise cloud service provider. Relying on more than 100 branches of Yonyou group at home and abroad and the professional human resource team with more than 1,000 people, Yonyou have served 1,500 large conglomerate in ten years, covered more than 30 province and abroad, built the largest human resource management information-based service system in China. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 49
  • 52. NO.21 Beisen Company name in Chinese: 北森Company name in English: Beisen Headquarters: Beijing, China Country: China Established: 1999 Website: www.beisen.com Main Business: HR consulting / Talent assessment Annual revenue Stock Exchange: / Stock Code: / and professional technical contents such as talent assessment and 360-degree assessment feedback, which is an aid to turn technology into reality through consulting and realize real imple-mentation through software. As the first company engaged in the application and research of talent assessment in China, Beisen has been focusing on the research of talent assessment tools and the services of personnel decision consulting. With the rapid development of business and the unceas-ing expansion of operation scope, Beisen Assessment now has more than 100 assessment consul-tants, and has set up branch offices in Beijing, Shanghai, Guangzhou, Chengdu, Nanjing, Shenzhen, Xiamen with its business all over the country. Beisen Research, founded in 2004, is vigorously de-veloping the local research and development of assessment from the perspective of China, and has developed nearly 50 assessment products with intellectual property rights. guanaitong About: NO.22 of 2013: / Founded in 2002, Beisen is the only talent management solution pro-vider in China can perfectly combine talent management technologies, consulting services and software platforms. Beisen provides not only talent management software services but also assessment mod-els Company name in Chinese: 关爱通Company name in English: guanaitong Headquarters: Shanghai, China Country: China Established: 2008 Website: www.guanaitong.com Main Business: HR outsourcing and talent dispatch Annual revenue of 2013: / Stock Exchange: / Stock Code: / About: Guanai Tong is China’s first one-stop non-cash incentive and recognition solution provider, under the brand of CIIC. Guanai Tong is familiar with the caring solution of successful companies, and orchestrates with social resource to provide client companies with employee caring total solution including content, commodity, customer service, logistics, based on the world’s leading IT platform. Thus client companies can deliver customized caring to every employee instantly, transparently, and institutionalize the caring solution in the organization to realize great performance. 50 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
  • 53. KNX NO.23 Company name in Chinese: 肯耐珂萨Company name in English: KNX Headquarters: Shanghai, China Country: China Established: 2012 Website: www.knx.com.cn Main Business: e-HR Annual revenue of 2013: / Stock Exchange: / Stock Code: / About: Founded 2012, KNX, a leading provider of human resources integrated solutions, has more than 10 product lines covering every stage of human resource management life cycle. KNX perfectly integrates science, technology and professional consulting services into four HR application modules, inclusive of selection, hiring, development and retention talents to meet all-around demands of human resource. All the solutions are based on “Internet technology and the ultimate service” and moreover these solutions perfectly represent KNX’s unique position in the industry and market. LinkedIn NO.24 Company name in Chinese: 领英Company name in English: LinkedIn Headquarters: California, United States of America Country: United States of America Established: 2002 Website: www.linkedin.com Main Business: Recruitment Annual revenue of 2013: 1,529 million dollars Stock Exchange: Nasdaq Stock Code: LNKD About: LinkedIn Corporation (NASDAQ: LNKD), established in December 2002 and launched in 2003, headquartered in Mountain View, California (Mountain View). On May 20, 2011, LinkedIn listed. Currently, LinkedIn has over 100 million users in more than 200 countries and regions. On LinkedIn platform, users can produce, manage and share their professional identity online, and establish or participate in professional networks. Users can access shared knowledge and insights, looking for business opportunities, and improve their productivity and success. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 51
  • 54. NO.25 FESCO Adecco Company name in Chinese: 外企德科Company name in English: FESCO Adecco Headquarters: Zurich, Switzerland Country: Switzerland Established: 1957 Website: www.fescoadecco.com Main Business: HR outsourcing and talent dis-patch / Headhunting Stock Exchange: New York/Paris/ Zurich Stock Code: ADEN/ADE employees and 100,000 companies headhunting services of middle and senior management posi-tions, temporary staffing, permanent placement, outsourcing, outplacement, training and consulting. Since April 2, 2014, Adecco China’s business integrate to FESCO Adecco. Neusoft About: NO.26 Annual revenue of 2013: / Founded in 1957, headquartered in Switzerland, Adecco (SWX: ADEN; EURONEXT: ADE) is the world’s leading provider of HR solutions and ranked No. 387 on the Fortune Global 500 list in 2012, up from No. 391 in 2011. Adecco has over 5,000 offices in over 60 countries, with over 31,000 employees. Every day, Adecco provides 650,000 Company name in Chinese: 东软Company name in English: Neusoft Headquarters: Shenyang, China Country: China Established: 1991 Website: www.neusoft.com Main Business: e-HR Annual revenue of 2013: / Stock Exchange: Shanghai Stock Code: 600718 About: Founded in Northeastern University of China in 1991, Neusoft (SHA: 600718) is a leading IT solution and service provider in China, mainly specializing in industry solutions, product engineering solutions and related software products, platforms and services. Nowadays, Neusoft has more than 20, 000 employees, and has set up 6 software RD bases, 8 regional headquarters,established marketing and service networks in over 40 cities, and founded Neusoft Institute of Information with campuses in Dalian, Nanhai and Chengdu and Biomedical and Information Engineering School in Shenyang. Besides, Neusoft has subsidiaries in the United States, Japan, Europe and the Middle East. Neusoft is the biggest IT solution and service provider in China. 52 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
  • 55. Lumesse NO.27 Company name in Chinese: 路敏思Company name in English: Lumesse Headquarters: London, Britain Country: Britain Established: 2011 Website: www.lumesse.com Main Business: e-HR(Talent management software) Annual revenue of 2013: / Stock Exchange: / Stock Code: / About: In May 2011, StepStone (LSE:STPS) was renamed Lumesse. Established in 1996 in Norway, Lumesse is the world’s leading human capital management software provider, helping enterprises to attract, manage, and retain talents. Lumesse has 23 offices in 17 countries around the world, with a staff of over 900 people. It is the only all-rounded talent solutions provider capable of offering e-recruitment, HR analysis, skill and competency management, performance management, 360 degree feedback, learning management, and succession planning and management modules, as well as the only European supplier recognized as Leader in Gartner “Magic Quadrant for E-Recruitment”. Currently, over 1,600 organizations around the world, including the many leading enterprises worldwide, are using Lumesse software and service. KELLY NO.28 Company name in Chinese: 必胜Company name in English: KELLY Headquarters: Michigan, United States of America Country: United States of America Established: 1946 Website: www.kellyservices.com Main Business: HR outsourcing and talent dis-patch/ Headhunting Annual revenue of 2013: 5,413 million dollars Stock Exchange: Nasdaq Stock Code: KELYA,KELYB About: Kelly Services (NASDAQ: KELYA) founded in 1946, headquartered in Michigan, the USA. As the world’s leading HR solutions provider and workforce management service consulting firm, Kelly Services can meet the wide range and cross-departmental HR management demands of enterprises, including office management, marketing, finance, engineering, law, science, IT, education, and outsourcing consulting. Kelly Services has 2,600 branches in 37 countries and provides job opportunities for over 550,000 people each year. It provides services for over 90% of the Fortune 500 companies. After it entered China in 2002, it has set up a service network covering Beijing, Shanghai, Guangzhou, Suzhou, Chengdu, Nanchang, Tianjin, Shenzhen and Hong Kong. Kelly Services China provides all-rounded HR solutions, including middle- and senior-level talent selection, outsourcing, and third-party management, for famous enterprises. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 53
  • 56. NO.29 Manpower Group Company name in Chinese: 万宝盛华集团Company name in English: Manpower Group Headquarters: Wisconsin, United States of America Country: United States of America Established: 1948 Website: www.manpowergroup.com Main Business: HR outsourcing and talent dis-patch/ Headhunting Stock Exchange: New York Stock Code: MAN selection, temporary and contractual staff dispatch, employee assessment and selection, training, outplacement, outsourcing and consulting services. ManpowerGroup boasts the largest service network in the global HR service industry, and it has nearly 3,900 offices in 80 countries and re-gions worldwide that enables it to meet the needs of its 400,000 clients each year. In 1994, Man-powerGroup multinational and local companies as its clients, and has a talent pool of over 500,000 handpicked medium-and-high-level management professionals. It was ranked as a Fortune Global 500 company in 2012. CDP About: NO.30 Annual revenue of 2013: 20,250 million dollars Founded in 1948, ManpowerGroup (NYSE:MAN) , a world leader in global innovative human resources solutions, seeks to create and deliver ser-vices to help customers achieve their business goals and human resources objectives, and enhances their competitiveness. With an annual revenue of USD22 billion, ManpowerGroup provides a range of services that cover their whole employment and business life-cycles, e.g., talent search and launched its business in Great China for the first time, and so far it has over 3,500 Company name in Chinese: 薪得付Company name in English: CDP Group Headquarters: Shanghai, China Country: China Established: 2004 Website: www.cdpgroupltd.com Main Business: HR outsourcing and talent dispatch Annual revenue of 2013: / Stock Exchange: / Stock Code: / About: CDP is a leading one-stop HR outsourcing provider in Greater China and Asia. CDP provides a full range of comprehensive HR services including Payroll Outsourcing, Benefit Outsourcing, SaaS HR-demand services, HR Shared Services, Recruitment services, Expatriate Services and other valued added services. As the pioneer of the earliest entering the market of Chinese HR business process outsourcing, CDP empowers companies to manage and optimize their HR management with the services through PEOPLE, PROCESS and PLATFORM model, helps customers to better achieve their outstanding business value.In 2012, CDP has more than 450,000 employees across 35 industries. Now, we can provide professional services in 230+ cities in China. 54 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014
  • 57. Martinsen Group NO.31 Company name in Chinese: 马丁森集团Company name in English: Martinsen Group Headquarters: Marlow, Britain Country: Britain Established: 1981 Website: www.martinsenchina.com Main Business: Management training/ HR consult-ing/ Talent assessment Annual revenue of 2013: / Stock Exchange: / Stock Code: / About: Martinsen group is the exclusive partner of prestigious International Consulting and Training Group(IC TG) in China. Since its establishment, it has served a wide swath of Fortune 500 companies as well as large and medium-sized Chinese enterprises and provided high-level professional services which meet the needs of local enterprises. Since 2002, Martinsen group has successively obtained the business mandate of two globally established brands -Thomas International and Sirrah Group.The central objective of Martinsen Group is to establish a cross-cultural understanding in the domain of company operation and human resources, thus helping companies to establish better business foundation by leveraging on the best managerial expertise and technology in routine work. We focus on the coordinated development of individuals and organizations and provide targeted solutions, in an effort to tap staff potential, improve performance of organizations, and help them achieve efficient operation and fast growth. HAYS NO.32 Company name in Chinese: 瀚纳仕Company name in English: HAYS Headquarters: London, Britain Country: Britain Established: 1867 Website: www.haysplc.com Main Business: Headhunting Annual revenue of 2013: 5,781 million dollars Stock Exchange: London Stock Code: HAS About: As a professional human resources consulting service provider, Hays(LON:HAS), headquartered in Great Britain, is the largest headhunting company in Great Britain. Hays has some 7800 employees working in 245 offices in 33 countries. Hays has market-leading positions in the UK, Asia Pacific, Continental Europe and Latin America. Hays is the largest professional recruitment consulting company in Asia Pacific and it has set up 48 branches in the Asia Pacific region including 10 offices in Asia. Hays provides long-term jobs for 15,000 people every year, and temporary staffing for 12000 people. It raked in GBP3256 million in revenue in Fiscal 2011. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 55