Online Newsrooms & Social Media Primer

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University of Oregon

For Carrie Freeman's J440 class at the UofO

Technology Business

Online Newsroom & Social Media Intro ,[object Object],[object Object]

The Media Relations Process... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Value of an Online Newsroom ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online Newsroom Contents

Do Companies Really Use Online Newsrooms? ,[object Object],[object Object],[object Object],[object Object]

Under Social Media Umbrella: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RSS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Is Blogging a Fad?

Build “depth” to complement “reach” The two-way model realized It’s a small world: join the conversation Be human SEO, baby! Meet your objectives

Just Give ‘Em Something To Talk About.... ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Networks: Not Just for Teeny Boppers Anymore

What’s Next? Niche Sites: Dogster (dog lovers), Gather (older ), CafeMom (moms ) Creat e Your Own Network: Ning , itLinkz

Social Bookmarking Works by Tagging For You For Pitching “Purpose-Built” De.licio.us Page

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