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PR Theory

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University of Oregon
University of Oregon

Brief overview/refresher for senior-level PR students

EducationTechnology
1 of 15
Viral Fun: April Fool’s Day Edition
Theories of Public Relations
Systems Theory ,[object Object],[object Object],[object Object],[object Object],[object Object]
Organization University of Oregon Customers Financial Institutions Government Neighbors Media Alumni Employers Students & Parents HS Students & Counselors
Organization Menu Foods Customers Suppliers Breeders Media Vendors Employees FDA Vets/Vet Techs
Situational Theory ,[object Object],[object Object],[object Object]
Don’t mess with Texas
Social Exchange Theory ,[object Object],[object Object]
 
Diffusion of Innovation ,[object Object],[object Object],[object Object]
Diffusion Example
Uses & Gratifications ,[object Object],[object Object]
Nine Inch Nails: Year Zero A Multimedia Scavenger Hunt?
Social Learning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Star's $15 trainers give poor a shot at style -- London Times It’s gotta be the shoes, right? It's a social movement that is giving kids a quality product, endorsed by a guy who knows how hard it can be for a parent to get a kid those pair of shoes that he/she wants.

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PR Theory