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Measuring the Value of Social Media

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Knight Foundation
Knight Foundation

As social media tools have become ubiquitous, foundations have used them in a variety of ways to expand their networks, gather insights and build new relationships. As a result, there’s a growing interest in developing better ways to measure the impact of their online efforts. The following slides were presented by Knight Foundation Vice President of Strategy and Assessment, Mayur Patel, at the Robert Wood Johnson Foundation's recent roundtable on Social Media Measurement. Nearly a dozen foundations, including Knight, gathered with communication experts, evaluators and data analysts to share best practices and learn from one another. You can read more about Knight's social media strategy online at http://kng.ht/ZmI83c.

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Measuring the Value of Social @mayurhpatel Knight Foundation RWJF event #SM_RE April 2013
Why is this exciting? Source: http://www.kintera.org/TR.asp?ID=M7213676414233690837489365
Business Emails Facebook Google Twitter Source: Wired Magazine, April 16: http://www.wired.com/magazine/2013/04/bigdata/
Interaction? Source:: http://www.effectivephilanthropy.org/assets/pdfs/CEP_Social%20Media%20Report.pdf
Source: http://www.flickr.com/photos/huwt/4064552612/in/photostream
• Events • Social Web • Email • Press Outreach • Search• Events • Network Assets Channels • Staff • Content
It’s not icing Source: http://www.wikihow.com/Image:Ice-a-Cake-Step-15
What we use
Slideshare: Hidden Gem
Knowing Your Community
What are our goals
What do we track? Retweets/Mentions FB Insights Org v Content Object
Sharing a Few of Our Lessons
Bitly is Your Best Friend
The Truth Depends
Running Open Contests
Getting to know each other… Revealing the Connections Behind Events
Getting to know each other… Hashtag Counts Clickthroughs Network Source: http://thedailyviz.com/2012/06/19/visualizing-the-mit-knight-civic-media-conference/
Getting to know each other… Source: http://thedailyviz.com/2012/06/19/visualizing-the-mit-knight-civic-media-conference
Grantee Feedback
Example: Our Grantees
Getting to know each other… Knight Community Information Challenge

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