Street marketing and sampling
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Designed for students of marketing communications with the aim to master the terminology of street marketing and sampling easily:-). As the animations are "lost" here in SlideShare, pls write for the fully animated version at info@educationonline.cz
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Street marketing and sampling
- 1. Street marketing & sampling
- 2. Street marketing & sampling History of street marketing Aims of street marketing Tactics of street marketing
- 3. History of street marketing & sampling WOM instigation Music bands were the first to use street marketing informing about their concerts. Street teams - usually not paid volunteers - used to get free tickets.
- 4. History of street marketing & sampling WilliamW iWlliarimgl eWy r1ig8l6e1y-1932 a business genius
- 5. History of street marketing & sampling William Wrigley Listen to the radio programme Why was he a business genius? He recognized the business potential of chewing gum.
- 6. History of street marketing & sampling William Wrigley What was his advertising strategy? Pretty 'Wrigley girls' walked up and down the streets handing out fsraeme gpulimngs.
- 7. History of street marketing & sampling Wrigley's Double Mint Chewing Gum Advertised as a Beauty Aid
- 8. History of street marketing & sampling Electric Sign on Broadway New York Advertising Wrigley's Chewing Gum
- 9. History of street marketing & sampling Adams California Fruit Gum, Chewing Gum Sweets Fruit Harvest, USA, 1910
- 10. History of street marketing & sampling
- 11. History of street marketing & sampling During the Second World War American soldiers were given Wrigley gum to help them relax. In When did chewing gum become popular 1944 all gum production went to the US Army outside the USA? and they took their gum overseas and gave it to children. Soon they were followed everywhere by the cry: 'G??o?t?a?n?y??g?u?m??, ?c?h?u?m???'
- 12. History of street marketing & sampling Summarize the story about William Wrigley Pair Work Who was William Wrigley? What did he do to advertise chewing gum? When did chewing gum become popular outside the USA? What did the children shout? What is today's chewing gum made of?
- 13. Aims of street marketing & sampling 1 2 3 to build awareness of a product amongst specific demographic to increase the purchase consideration to create a buzz so that the target start to talk about the brand
- 14. Aims of street marketing & sampling 4 5 6 to establish a dialogue with potential consumers to turn consumers to brand ambassadors who will pass on the brand messages to build credibility of a brand by convincing influential people of the target market to use it
- 15. Aims of street marketing & sampling – Summary - Pair Work build awareness increase the purchase consideration HOW??? HOW??? HOW??? HOW??? create a buzz establish a dialogue turn consumers into brand ambassadors build the credibility
- 16. Tactics of street marketing & sampling Where and how do street marketing teams operate?
- 17. Tactics of street marketing & sampling Street teams operate in high traffic areas where target audiences work or relax: shopping centres festivals fairs No. 1
- 18. Tactics of street marketing & sampling Street marketing uses a variety of guerrilla marketing activities unconventional marketing activities to get in the faces of the target audience. No. 2
- 19. Tactics of street marketing & sampling What are some of the successful street marketing tactics? product sampling posting/putting up stickers & posters collateral distribution costumed actors wrapped vehicles
- 20. Tactics of street marketing & sampling Using street marketing tactics helps create ...??? brba.n..dd e xep..e.rrii.e.cnece
- 21. Tactics of street marketing & sampling a costumed actor
- 22. Tactics of street marketing & sampling a giveaway
- 23. Tactics of street marketing & sampling handing out leaflets
- 24. Tactics of street marketing & sampling free samples
- 25. Tactics of street marketing & sampling a wrapped vehicle
- 26. Tactics of street marketing & sampling Describe the street marketing technique aim
- 27. Tactics of street marketing & sampling Describe the street marketing technique aim
- 28. Vocabulary of street marketing & sampling Choose the correct word We'll have street teams at all this summer's festivals to help build the (credicbrielidtyib/diliiatylogue) of the brand. Costumed actors will be handing out free (goodiessa/smamplpesles) of the product. leaflets We'll also be giving out (leaflets/flyers) with information about the range. wrapped We'll have a (wrapped/costumed) vehicle – probably a bus – clearly visible at all the festivals.
- 29. Over to you Design Group work a street marketing campaign for a product or service of your choice
- 30. Vocabulary of street marketing & sampling Translate collateral distribution distribuce propagačních materiálů (literatura, dárky) hand to hand distribution distribuce z ruky do ruky flyer leták propagující reklamní akci leaflet leták propagující výrobek giveaway propagační dárek goodie reklamní vzorek costumed actor herec oblečený do kostýmu
- 31. Vocabulary of street marketing & sampling Translate collateral distribution distribuce propagačních materiálů (literatura, dárky) hand to hand distribution distribuce z ruky do ruky flyer leták propagující reklamní akci leaflet leták propagující výrobek giveaway propagační dárek goodie reklamní vzorek costumed actor herec oblečený do kostýmu
- 32. Vocabulary of street marketing & sampling Translate purchase cosideration zvažování nákupu create a buzz zavdávat podněty k hovoru target zde pouliční kampaní oslovený člověk establish a dialogue navázat dialog listening to people's opinions about the brand naslouchání názorům lidí na danou značku brand ambassador ambasador značky relay předat dál, komunikovat dál
- 33. Vocabulary of street marketing & sampling Translate purchase cosideration zvažování nákupu create a buzz zavdávat podněty k hovoru target zde pouliční kampaní oslovený člověk establish a dialogue navázat dialog listening to people's opinions about the brand naslouchání názorům lidí na danou značku brand ambassador ambasador značky relay předat dál, komunikovat dál
- 34. Vocabulary of street marketing & sampling Translate pass on the brand message předat dál poselství značky build the credibility of upevňovat důvěryhodnost a brand značky convince přesvědčit peer member of the target market vrstevník jako člen cílového trhu street marketing tactics taktika pouličního marketingu high traffic area oblast se zvýšeným pohybem lidí target audience cílová skupina diváků
- 35. Vocabulary of street marketing & sampling Translate pass on the brand message předat dál poselství značky build the credibility of upevňovat důvěryhodnost a brand značky convince přesvědčit peer member of the target market vrstevník jako člen cílového trhu street marketing tactics taktika pouličního marketingu high traffic area oblast se zvýšeným pohybem lidí target audience cílová skupina diváků
- 36. Vocabulary of street marketing & sampling Translate trade fair prodejní veletrh guerilla marketing gerilový marketing attract attention přilákat pozornost give out/hand out free samples rozdávat vzorky zdarma posting posters vylepování plakátů sticker samolepka put up a poster vyvěsit plakát
- 37. Vocabulary of street marketing & sampling Translate trade fair prodejní veletrh guerilla marketing gerilový marketing attract attention přilákat pozornost give out/hand out free samples rozdávat vzorky zdarma posting posters vylepování plakátů sticker samolepka put up a poster vyvěsit plakát
- 38. Vocabulary of street marketing & sampling Translate street marketing pouliční marketing sampling testování reakce zákazníků na vzorek street team pouliční prodejní tým give out/hand out free samples rozdávat vzorky zdarma unpaid volunteers neplacení dobrovolníci merchandise reklamní předměty publicise obeznámit veřejnost (BrE)
- 39. Vocabulary of street marketing & sampling Translate street marketing pouliční marketing sampling testování reakce zákazníků na vzorek street team pouliční prodejní tým give out/hand out free samples rozdávat vzorky zdarma unpaind volunteers neplacení dobrovolníci merchandise reklamní předměty publicise obeznámit veřejnost (BrE)
- 40. Vocabulary of street marketing & sampling Translate publicize obeznámit veřejnost (AmE) upcoming event nadcházející událost direct marketing přímý marketing grassroots organization organizace prostých lidí amongst mezi kým/čím – o skupině awareness of a product povědomí o produktu specific demographic přesně vymezená demografická skupina
- 41. Vocabulary of street marketing & sampling Translate publicize obeznámit veřejnost (AmE) upcoming event nadcházející událost direct marketing přímý marketing grassroots organization organizace prostých lidí amongst mezi kým/čím – o skupině awareness of a product povědomí o produktu specific demographic přesně vymezená demografická skupina
- 42. Vocabulary of street marketing & sampling Explain the word 'swag' In modern context, “swag” may be used as a business lingo for promotional merchandise swag propagační zboží
- 43. 80 years of Newsweek 'swag'
- 44. 80 years of Newsweek 'swag' The Newsweek paperweight
- 45. 80 years of Newsweek 'swag'
- 46. 80 years of Newsweek 'swag'
- 47. 80 years of Newsweek 'swag' The Newsweek golf set
- 48. 80 years of Newsweek 'swag'
- 49. 80 years of Newsweek 'swag' The Newsweek apron
- 50. 80 years of Newsweek 'swag' magnetic globe puzzle
- 51. 80 years of Newsweek 'swag' box cutter, pocket knife, and mini screwdrivers
- 52. 80 years of Newsweek 'swag' presidential cover magnets
Editor's Notes
- Electronic sign
- Later on – commercials "Double Pleasure"
- Later on – commercials "Double Pleasure"