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UX Design, 2009

Presentation I am giving at Stanford in a few weeks. Not much without me narrating, I think.

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UX Design, 2009

  1. 1. Building Software Products: From Strategy to Sales (BUS 100) User Experience Design presented by Glen Lipka
  2. 2. User Experience  Psychology  Pre-conceived Ideas  Mental Models  Visual Design  User Interface  Information Architecture  Interaction Design  Support  Perception
  3. 3. Design  Decisions  Processes  Conflict Resolution  Assumptions  Constraints  Vision of the future Design is not just what it looks like and feels like. Design is how it works. Design is not just what it looks like and feels like. Design is how it works.
  4. 4. Design is not art  Cause/Effect  Practice  Training  Experimenting  Measuring  Talent
  5. 5. Pretending
  6. 6. Eat your own young
  7. 7. Dont bend users
  8. 8. Example: Printing
  9. 9. 1. Define the challenge  Need to build a workflow UI  Need to segment audience  Need to define various steps
  10. 10. 2. Look at competition
  11. 11. 3. critique  Too complicated!  Not easy to read or print  Stale, boring  Engineers like it?
  12. 12. 4. find inspiration
  13. 13. 5. sketch on napkin
  14. 14. 5. Make a prototype  Cheap, fast, easy  Animate it  “Golilocks” fidelity
  15. 15. Campaigns Baskets Interaction Flows Free Trial Scenario (Paused) What do we do when people fill out the form? Quick Jump 16 My Marketo Programs Paid Search Nurture Activities Drag to Right Lead Nurturing Email BlastLead Nurturing Email Blasts New Interaction Flow # Detail 1 When a lead enters the “Free Trial Web Leads” group: Drag nurture activity from the tree •Send Email •Send an Alert •Create SFDC Task •Other SFDC Action •Trigger a campaign •Change Score •Add Contact to Group •Custom Activity •Wait •Schedule a meeting •Conditional (Simple) •Conditional (Advanced) Edit Save Flow
  16. 16. 6. hippo fingerprints
  17. 17. 7. collaborate Illustrations by Creating Passionate Users http://headrush.typepad.com/
  18. 18. 7. Not consensus smart smart stupid
  19. 19. 8. iterate
  20. 20. Smart List Rules Drag Items to Create Smart List •Filled Out Form •Fills out form •Visits Page •Clicks on Email •Registers for Event •Opens Email Filters User History Personal Attributes Company Attributes Triggers •Visited Page •Opened Email •Clicked on Email •Was sent email •Field Changed •Data Value Changes Smart List Define who is part of this campaign Drag action from the left Admin | Logged in as: Demo User | Logout My Marketo Lead DatabaseDesign Studio AnalyticsMarketing Activities Campaign Menu DoneDone Auto-save ON Last Saved: Aug 12, 12:42pm QuickJump… Run Flow test Free Trial Scenario Budget Schedule Flow Campaign Log Smart List Important. This will help users understand the inline editing paradigm Important. This will help users understand the inline editing paradigm •Filled Out Form
  21. 21. Iterate in code prototype
  22. 22. 10. keep evolving
  23. 23. Illustrations by Creating Passionate Users http://headrush.typepad.com/
  24. 24. Glen Lipka http://www.commadot.com Director, Produce Design & User Experience Marketo

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