UX Design, 2009
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Presentation I am giving at Stanford in a few weeks. Not much without me narrating, I think.
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UX Design, 2009
- 1. Building Software Products: From Strategy to Sales (BUS 100) User Experience Design presented by Glen Lipka
- 2. User Experience Psychology Pre-conceived Ideas Mental Models Visual Design User Interface Information Architecture Interaction Design Support Perception
- 3. Design Decisions Processes Conflict Resolution Assumptions Constraints Vision of the future Design is not just what it looks like and feels like. Design is how it works. Design is not just what it looks like and feels like. Design is how it works.
- 4. Design is not art Cause/Effect Practice Training Experimenting Measuring Talent
- 5. Pretending
- 6. Eat your own young
- 10. 1. Define the challenge Need to build a workflow UI Need to segment audience Need to define various steps
- 11. 2. Look at competition
- 12. 3. critique Too complicated! Not easy to read or print Stale, boring Engineers like it?
- 14. 5. sketch on napkin
- 15. 5. Make a prototype Cheap, fast, easy Animate it “Golilocks” fidelity
- 16. Campaigns Baskets Interaction Flows Free Trial Scenario (Paused) What do we do when people fill out the form? Quick Jump 16 My Marketo Programs Paid Search Nurture Activities Drag to Right Lead Nurturing Email BlastLead Nurturing Email Blasts New Interaction Flow # Detail 1 When a lead enters the “Free Trial Web Leads” group: Drag nurture activity from the tree •Send Email •Send an Alert •Create SFDC Task •Other SFDC Action •Trigger a campaign •Change Score •Add Contact to Group •Custom Activity •Wait •Schedule a meeting •Conditional (Simple) •Conditional (Advanced) Edit Save Flow
- 18. 7. collaborate Illustrations by Creating Passionate Users http://headrush.typepad.com/
- 19. 7. Not consensus smart smart stupid
- 20. 8. iterate
- 21. Smart List Rules Drag Items to Create Smart List •Filled Out Form •Fills out form •Visits Page •Clicks on Email •Registers for Event •Opens Email Filters User History Personal Attributes Company Attributes Triggers •Visited Page •Opened Email •Clicked on Email •Was sent email •Field Changed •Data Value Changes Smart List Define who is part of this campaign Drag action from the left Admin | Logged in as: Demo User | Logout My Marketo Lead DatabaseDesign Studio AnalyticsMarketing Activities Campaign Menu DoneDone Auto-save ON Last Saved: Aug 12, 12:42pm QuickJump… Run Flow test Free Trial Scenario Budget Schedule Flow Campaign Log Smart List Important. This will help users understand the inline editing paradigm Important. This will help users understand the inline editing paradigm •Filled Out Form
- 26. Illustrations by Creating Passionate Users http://headrush.typepad.com/
- 29. Glen Lipka http://www.commadot.com Director, Produce Design & User Experience Marketo
Editor's Notes
- User Experience covers a lot of stuff. At the end of the day, it’s about predicting and manipulating human psychology
- Design = Decisions. If you make a decision, you are designing. Even if you aren’t the “designer”
- Design of Every day things
- Do not pretend to be the user! Pretend to be the application. Users are not one thing. They are every possible thing.
- Do not fall in love with your own work! You must be able to eat your own young.
- Guess which is the right choice Muddling
- The 5 ways to enable the user.
- Don’t get too specific. Otherwise you will build something too constrained.
- What is good? What is bad?
- I saw someone describe how they wanted to do it. They used their hands in mid-air to gesture. Your inspiration has to be magical, it has to be fun. Imagine Willie Wonka as the ultimate UX Designer. Start with the fun.
- Use magic wand thinking Have you heard the story of the idea sketched on the back of a napkin or random piece of paper. Keep those around.
- Not too real, not too fake. Its supposed to look sorta real, but clearly NOT the exact details. Don’t let people get hung up on the details. I use powerpoint, but axure, visio, whatever you got.
- This is the time to get fingerprints from the hippo. Unless they will squash the idea. Know your hippo. Get other fingerprints too. Get them from everywhere. Collaborate, not consensus.
- Collaborate, not consensus. Work in small groups. 1-1 or 1-2 not 1-many. A big group will KILL the idea. Take the best ideas and incorporate.
- Collaborate, not consensus. Work in small groups. 1-1 or 1-2 not 1-many. A big group will KILL the idea. Take the best ideas and incorporate.
- Do not fall in love with your own work! You must be able to eat your own young.
- 40 file revisions later
- Find a real interaction that works on the web. Prove that it can be done easily. If you have to reinvent the wheel you will find support will melt away like the polar icecaps.
- Don’t stop. Keep improving. Watch users.
- Lesson: I’d rather a net than a sturdy rope.
- And bureaucracy Test assumptions
- http://en.wikipedia.org/wiki/Flow_%28psychology%29
- Names, munchnkin, borks, smartCampaigns. Applications should be loveable