The job of UX designers has always been challenging: you have to create things that your users will love. There are design principles and best practices to help you but you need to apply them now in an ever-changing environment where screens, devices, and contexts vary constantly.

1. The evolution of
UX challenges
Zoltan Kollin

2. Hello, I’M Zoltan Kollin
UX director at UstreamAN IBM COMPANY

3. the Ultimate ux challenge?
to make compromises

4. UX
UserS
Business Technology

5. UX
UserS
Business Technology

6. UX
UserS
Business Technology

7. UX
UserS
Business Technology

8. The rise and fall of skeuomorphism

9. The rise of simplification

10. “Perfection is achieved, not when there is nothing more
to add, but when there is nothing left to take away.”
- Antoine de Saint-Exupéry

11. Old challenges New challenges

12. The small screen challenge

13. The rise of mistery icons

14. The usability challenge
usability first,
design trends second

15. UX
UserS
Business Technology

16. 90 trillion emails were sent in 2009

17. 90 trillion emails were sent in 2009
81% were spam

18. Today, less than 0.1% of email in
the average Gmail inbox is spam.

19. Mobile developers and
publishers sent somewhere
north of a trillion push
notifications in 2014 alone
2
2
1
3
1
8
3 important messages
2 friend requests since yesterday
Woohoo, 16 people liked your post
You have 7 new followers!
17 app updates available

20. Nine of 10 people suffer from
phantom vibration syndrome
where they mistakenly think
their mobile phone is vibrating
in their pocket

21. Remember this?
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22. Roadblocks
now
Hey there!
Have a question?
Chat with us.
Send a message…

23. Roadblocks
now
You should really download our brilliant
e-book to boost profits.
Enter your email address… GET YOUR FREE EBOOK

24. The business challenge
push without distracting
or roadblocking

25. UX
UserS
Business Technology

26. Technology can
roadblock users, too

28. Technology should solve problems, not create new ones

29. designing for technology

30. Designing for users

31. The technology challenge
Fall in love with problems,
not technology

32. UX
UserS
Business Technology

33. Keep focusing on users
question everything
find that balance

34. Thank you
@kollinz