"Every marketeer needs to think about storytelling and experiences, in order to be able to start creating ideas". The way we are consuming media changes rapidly and this has a huge effect on your content strategy. Get inspired by Christian and let him convince you why designers and content strategists should work more closely together.

1. STUPID STUDIO

6. “I don’t know,
let’s find out!”

8. Some insights
Some inspiration
Some laughs

10. PROLOGUE80 PERCENT
1 MILLION
MINUTES
EACH SECOND

13. 23 februar 2016
Side
Stupid Studio
13
WHY USE VISUAL CONTENT?
1. We’re suffering from information overlod
2. We have less time to make an impact
3. Our brains process images much faster than text
4. Visuals help to increase understanding
5. Visual content increases shares on Social Media
6. Visuals make it more likely users will believe what you are saying

14. PROLOGUE
QUALITY
ABOVE
QUANTITY
ABANDON
“ALWAYS ON”

15. “Once a consumer connects
with a brand on an emotional
level, their trust is earned and
you can engage with them on
an intellectual level.”

20. Oh. My. God.
CASE STUDY

21. Odense Town Hall

23. Courage
Team Spirit
Drive
Openess
Personal Development

24. Brainstorm photo with our creative team.

25. Odense Kommunes Medarbejder Grundlag

26. Markus OakleyOlimpia Zagnoli Al Murphy

39. SKAL TEKSTES

41. Supporting Sustainable
Fishermen
CASE STUDY

43. THE BRIEF
How can we make sure the MP’s in the EU government change the Common
European Fisheries Policy, now that it’s up for review again for the first time in 10
years!
GREENPEACE

45. THE REDEFINED BRIEF
How can we turn the depletion of our oceans into something tangible, and thus
make the public opinion apply pressure on their local peers and their
government?
STUPID STUDIO

63. Web APP med
data fra centralt
Worpress CMS
Integration med alle
større sociale medier

64. KAPOW!

65. “Design can make changes -
together we have a voice”

66. #staystupid
@gogomogensen
christian@stupid-studio.com
www.stupid-studio.com