The document outlines Telenor's strategy launch process and timeline. It includes: 1) Launching two introductory videos in January-February. 2) Rolling out communication and engagement with employees through townhalls and workshops from March onwards. 3) An ongoing process of engagement and communication of the strategy by top executives and the CEO.

1. 1
Video 1

2. 2
Video 2

3. Prosess og
tidslinje
Strategisk
narrativ Global
dialog
Grafisk
identitet
Verktøy-
kasse

4. JAN FEB MAR Onwards
Strategy
launch
Group-
driven
communi-
cation
Local
business
unit
strategy
launch
Local
strategy
engage-
ment
Global
townhall
Video
recordings
of EVPs
Content on
intranet
and other
channels
Focus on
strategy
ambitions
Townhalls
Workshops
with
employees
Ongoing
engagement
and
reiteratio
n by EVPs
and CEO

5. Prosess og
tidslinje
Strategisk
narrativ Global
dialog
Grafisk
identitet
Verktøy-
kasse

6. Empower societies
In 2020, Telenor is the customers’ favorite partner in digital life, with
market leading digital-centric customer journeys and locally relevant,
personalized digital services
Here to help our customers get the full benefit of being
connected
Loved by
Customers
Engaging
Digital
Products
Winning teams
Most
efficient
operator
Budskapshuset
VISION
MISSION
STRATEGY
ASPIRATIO
N
STRATEGIC
AMBITIONS
KEY
MESSAGES
ATTITUDES
• Customers are
always our first
priority.
• Engaging with
Telenor will be
digital, easy and
inspiring – every
time and all the
time.
• Access is our
first and most
important product.
Now it’s getting
company.
• We’ve always
played an
essential role in
our customers’
lives, and we will
continue doing so
in a digital
world.
• Winning teams
create world-class
customer
experiences and
great places to
work.
• Our people and our
culture are our
strongest
competitive
advantages.
• To be most
efficient, we need
to be smarter and
more innovative
than everyone
else.
• We will
continuously
challenge
conventions and
proven ways to
become even more
efficient and
deliver with even
higher quality.
Engage Explore Empower Execute

7. Prosess og
tidslinje
Strategisk
narrativ Global
dialog
Grafisk
identitet
Verktøy-
kasse

8. Prosess og
tidslinje
Strategisk
narrativ Global
dialog
Grafisk
identitet
Verktøy-
kasse

10. Prosess og
tidslinje
Strategisk
narrativ Global
dialog
Grafisk
identitet
Verktøy-
kasse

12. Animasjon
Bildebaser
Retningslinjer
og budskap

13. 13

14. 1. Konkrete eksempler
2. Økt åpenhet
3. Skue langt

15. Video 1