CohesiveFT: Get started with public cloud It's time to explore the public cloud. Get familiar with Amazon's AWS EC2 compute and S3 storage. Demo and guides will prep you to do big things with hosting for your websites and apps! Part 1 Cloud & Virtualization: Welcome! We'll run through the basics of public vs. private cloud, the cloud marketplace, and why we picked AWS to demonstrate Hosted by: Ryan Koop, Director of Marketing

1. Getting Started with Public
Cloud and AWS
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CohesiveFT | Chicago Ideas Week Lab
Thursday, October 17, 13

2. Agenda
• Level Set: Cloud, Virtualization &
Networking Basics
•Working together: AWS and CohesiveFT
• AWS Core: Starting in EC2 and S3
• Hands on: Setting up your own AWS
• Life in the Cloud: What others are doing
in public cloud
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3. Welcome to the lab
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Patrick Kerpan
CEO, Co-founder
Ryan Koop
Director of Marketing,
Co-founder
Margaret Walker
Marketing Specialist
Margaret is responsible for internal PR, analyst relations, written
communications, and social media. She designs, creates, and publicizes
CohesiveFT’s content. Margaret also organizes CloudCamp Chicago.
Before CohesiveFT, Margaret was a part of a green building startup in
Chicago. She was responsible for managing energy and LEED
certification projects for more than 5M square feet of the Chicago
skyline. Margaret also earned her LEED AP O+M credential.
Your Presenter
Coming Up
@cohesiveft
#CIW
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4. How is your cloud karate?
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Images: Wikipedia
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5. Cloud Computing Basics
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6. What is a Computer
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• Computer : where you store , retr ieve and process
your data • Software - set of
instr uctions that tells
hardware what to do
• Ex. Oper ating System,
Applications
• Hardware - physical
str ucture of your computer
• Ex. CPU, hard dr ive ,
motherboard
Images: Wikipedia
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7. What is a Server
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• Ser ver - a computer that processes requests and
deliver s data to other computer s (clients)
• Acts as a centr al repositor y of data
• Can be grouped together for backup &
lar ge computing needs
• Web ser ver s, email ser ver s
Client Client
Photos: Wikipedia - The Blue Gene/P supercomputer atArgonne National Lab
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8. Traditional Enterprise Data Center
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Client
Business
Servers
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9. Private Cloud Computing
Internet
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Client
Servers
Business Off-site hosting
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10. Public Cloud Computing
Servers
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Internet
Client
Business #1
Client
Business #2
Off-site hosting
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11. Server Error
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Client
Business #1
Client
Business #2
Servers
Off-site hosting
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12. Server Error
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Client
Business #1
Client
Business #2
Servers
Off-site hosting
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13. Server Error
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Client
Business #1
Client
Business #2
Servers
Off-site hosting
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14. Server Error
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Client
Business #1
Client
Business #2
Servers
Off-site hosting
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15. Virtualization
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16. Virtualization
Virtual Layer
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VM VM VM VM VM
CPU RAM Hard
Drive
Hypervisor
App App App App App
Operating System
vCPU vRAM vHard
Drive
Virtual machine - software that behaves
just as a physical computer does. It
contains everything a real computer has
(CPU, OS, Storage, RAM)- all virtualized.
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17. “______” as a Service
Operating System
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CPU RAM Hard Drive
CPU RAM Hard Drive
Commercial software access
App
Software
Operating System
CPU RAM Hard Drive
• User rents the hardware • User rents the hardware
and software
• User rents the hardware,
software and application
Infrastructure
Servers, network devices and
storage disks
Platform
Information, messaging,
connectivity, integration
services access
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18. Virtualization and Cloud
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Watch it again: http://youtu.be/OC0FSYFicpA
Video credit: Bluelock via YouTube
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19. Cloud Basics
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Internet
Servers
Cloud Provider
Cloud User
Cloud Server Virtual Machine
Workstations
Clients OR Users
Virtual machine (VM) - software that
behaves just as a physical computer
does. It contains everything a real
computer has (CPU, OS, Storage,
RAM)- all virtualized.
Client, User or Customer - end
device and person / company using
public cloud computing.
Today, you are the user!
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20. Public Cloud: the Zipcar of Computing
SaaS SaaS
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Cloud Computing and Zipcar are:
• On-demand
• Self-service
• Flexible & easy to use
• Shared resources
• Pay-as-you-go pricing
• Creating new ways to use and connect resources
Images: Wikipedia
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21. Networking
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22. The 4 Layer Internet Model (TCP/IP Model)
Application Layer
Transport Layer
Protocol - set of rules or language used by computer and networking devices to communicate with one another
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•Communication on a process-to-process level
Link Layer
•Handles host-to-host communication
•Connects across local networks and the
public internet
•Communication within a local network
Internet Layer
TCP/IP:networking model and a set of
communications protocols for networks
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23. The 7 Layer OSI Model
OSI (Open Systems Interconnect Model)
Application Layer •Communication with the user
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Presentation Layer
Session Layer
Transport Layer
Network Layer
Data Link Layer
Physical Layer
•Data representation, security encryption
•Interhost communication, or sessions between programs
•Encryption, firewall security, manages traffic flow through
network layers,
•Path determination and logical addressing
•Breaks info into frames to be transported + error
detection and correction
•The physical infrastructure used to send and receive signals
(cables, fibers)
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24. Peer Layers Communicate
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Application Layer
Transport Layer
Internet Layer
Link Layer
Application Layer
Transport Layer
Internet Layer
Link Layer
Internet Layer
Link Layer
Internet Layer
Link Layer
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25. Dr. Chuck: Network Layers
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The Application Layer, Lecture 160 from Internet History, Technology and
Security - Available on Coursera: https://class.coursera.org/
insidetheinternet-002/lecture/160
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Layer 7
Layer 6
Layer 5
Layer 4
Layer 3
Layer 2
Layer 1
Layer 0
“_______ as a Service”
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Software
Commercial software access
SaaS
Platform
Information, messaging,
connectivity, integration
services access
PaaS
Infrastructure
Servers, network devices and
storage disks
IaaS
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27. Virtualization + Networking: Cloud Layers
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PaaS
Network
Compute
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Storage
Layer 7
Layer 6 Application
Virtualization
Layer
IaaS
Layer 5
Layer 4
Layer 3
Layer 2
Layer 1
Layer 0
Layer
Hardware
Layer
SaaS
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28. For more on Networking & Cloud Basics
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• Internet History,
Technology, and Security,
Coursera Class by Dr. Chuck Severance
• https://www.coursera.org/course/
insidetheinternet
• “15 Ways to Tell It’s Not a
Cloud” and other insights from James
Governor, Analyst at Redmonk
• http://redmonk.com/jgovernor/
2008/03/13/15-ways-to-tell-its-not-cloud-computing/
• CohesiveFT blogs and
white papers, available at
www.cohesiveft.com
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29. Why AWS?
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30. Cloud Provider Marketplace
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Public Clouds
Virtual Infrastructure Private Clouds
Cloud Services
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31. Cloud Providers
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Amazon Web Services (AWS)
estimated to hit $24B in revenue by
20221.
AWS has five times the compute
capacity in use than the aggregate
total of the other fourteen providers
listed in Gartner’s Magic Quadrant for
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1. Morgan Stanley research
2. Part of the Gartner cloud IaaS report, for the full report, visit: http://www.gartner.com/
technology/reprints.do?id=1-1IMDMZ5&ct=130819&st=sb
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32. Public vs. Private vs. Hybrid
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The Ultimate Private vs. Public Cloud Debate at
CloudExpo Europe Jan 2013- Available from Flexiant on
YouTube: http://www.youtube.com/watch?v=O8r7CyIyoQE
Panel includes: Alex Bligh, CTO and CFO, Flexiant, Joe
Weinman, Author, Cloudonomics and SVP Cloud Services
& Strategy, Telx, William Fellows, Vice President, 451
Research Group and Richard Hall, CEO, CloudOrigin
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33. Public vs. Private vs. Hybrid
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The Ultimate Private vs. Public Cloud Debate at
CloudExpo Europe Jan 2013- Available from Flexiant on
YouTube: http://www.youtube.com/watch?v=O8r7CyIyoQE
Panel includes: Alex Bligh, CTO and CFO, Flexiant, Joe
Weinman, Author, Cloudonomics and SVP Cloud Services
& Strategy, Telx, William Fellows, Vice President, 451
Research Group and Richard Hall, CEO, CloudOrigin
Public Cloud
Thursday, October 17, 13

34. Public vs. Private vs. Hybrid
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The Ultimate Private vs. Public Cloud Debate at
CloudExpo Europe Jan 2013- Available from Flexiant on
YouTube: http://www.youtube.com/watch?v=O8r7CyIyoQE
Panel includes: Alex Bligh, CTO and CFO, Flexiant, Joe
Weinman, Author, Cloudonomics and SVP Cloud Services
& Strategy, Telx, William Fellows, Vice President, 451
Research Group and Richard Hall, CEO, CloudOrigin
Public Cloud
Private Cloud
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35. Public vs. Private vs. Hybrid
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The Ultimate Private vs. Public Cloud Debate at
CloudExpo Europe Jan 2013- Available from Flexiant on
YouTube: http://www.youtube.com/watch?v=O8r7CyIyoQE
Panel includes: Alex Bligh, CTO and CFO, Flexiant, Joe
Weinman, Author, Cloudonomics and SVP Cloud Services
& Strategy, Telx, William Fellows, Vice President, 451
Research Group and Richard Hall, CEO, CloudOrigin
Public Cloud
Hybrid
Cloud
Private Cloud
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36. Where does CohesiveFT fit in?
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37. CohesiveFT Quick Overview
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• Cohesive Flexible Technologies
Corp. (CohesiveFT)
• Founded in 2006 by IT and capital
markets pros
• 60M virtual device hours in
public, private, & hybrid clouds
• Offices in Chicago, London, Belo
Horizonte and Palo Alto
• Connect applications to cloud
infrastructure with products
providing network
interoperability & virtual image
interoperability
• Provide software defined network
(SDN) that enables applications
to run in and across any public or
private cloud
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Who We Are What We Do
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38. CohesiveFT: Part of the AWS ecosystem
• AWS Technology Partner
• VNS3 Networking Software available to use in AWS
• Server3 Image Management software deploys apps to AWS
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39. CohesiveFT: Part of the AWS ecosystem
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40. CohesiveFT: Part of the AWS ecosystem
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AWS Cloud
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41. CohesiveFT: Part of the AWS ecosystem
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AWS Cloud
AWS Marketplace
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42. CohesiveFT: Part of the AWS ecosystem
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AWS Cloud
AWS Marketplace
CohesiveFT VNS3
networking product
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43. AWS basics
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44. AWS Regions & Availability Zones
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Choose specific regions to:
• Optimize latency
• Address regulatory requirements
• Create a point-of-presence (POP)
Servers
Internet Availability
Zone
Region: US East
Servers
Availability
Zone
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45. Amazon Web Services
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Graphic from http://docs.amazonwebservices.com/gettingstarted/latest/awsgsg-intro/intro.html
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• Amazon EC2
- scalable, pay-as-you-go
compute capacity
• Amazon S3
- data storage infrastructure
for storing and retrieving
data
More information at aws.amazon.com/products
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46. Amazon Web Services
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Graphic from http://docs.amazonwebservices.com/gettingstarted/latest/awsgsg-intro/intro.html
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• Amazon EC2
- scalable, pay-as-you-go
compute capacity
• Amazon S3
- data storage infrastructure
for storing and retrieving
data
More information at aws.amazon.com/products
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47. Amazon Web Services
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• Amazon EC2
- scalable, pay-as-you-go
compute capacity
• Amazon S3
- data storage infrastructure
for storing and retrieving
data
More information at aws.amazon.com/products
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48. Amazon Web Services Offerings (Console)
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More information at aws.amazon.com/console
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49. AWS Basic Terminology - AMIs
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Amazon
Instance
Applications
Application
Server
Operating
system
AMI
Amazon Machine Image (AMI) - template to
launch an Amazon EC2 instance with your
software
• Main component is a read-only filesystem containing
an operating system & additional software
• Compressed, encrypted, & uploaded into Amazon S3
for storage
• Run multiple instances from the same AMI
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50. AWS Terminology: Image & Instance
In AWS, you can launch an instance
from community or marketplace AMIs
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Image - template to launch an Amazon EC2 instance with your software
Instance - the AWS name for a server / virtual machine.
Image
Instance
Detailed information can be found at: http://docs.amazonwebservices.com/AWSEC2/latest/UserGuide/instance-types.html
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51. AWS Terminology: Using an Instance
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• Launching an instance: creating a virtual machine with
the specifications you provide.
• Terminating = destroying it, forever.
• Stopping = pausing. No data is lost and while stopped
you aren’t being charged.
• Starting = un-pausing. Your data should still be there.
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