1. WHAT IS SERVICE DESIGN THINKING

2. We have to understand users and make them participate in the design process in order to create seamless product and service experiences CONCLUSION

3. We have to understand users and make them participate in the design process in order to create seamless product and service experiences

4. Starbucks knows that, People like drinking coffee

5. people like listening music Apple knows that,

6. primitive musical instruments sony walkman radio portable radio ipod people like listening music Apple knows that,

7. People like to tell stories leave a mark We want to Give people a chance to tell a story and leave a mark ” Alexander Manu”

8. UN LEARNING RE LEARNING is the process of Try to UNLEARN In order to understand users, we have to UNLEARN?

9. Stop thinking me as a newer version of my parents. Try to UNLEARN Alexander Manu

10. no body designed a pencil to be thrown into air Try to UNLEARN

11. Today`s design is NOT only usability but also emotions and experiences

12. Apple designers visited a candy factory to give same feeling in plastics

13. There are NEEDS There are WANTS & DESIRES physiopleasure sociopleasure psychopleasure ideopleasure P Jordan 2000

14. physiopleasure sociopleasure psychopleasure ideopleasure

15. We have to understand users and make them participate in the design process in order to create seamless product and service experiences

16. CO-DESIGN PARTICIPATORY DESIGN in order to understand users goals, motivations and desires users must be involved in design process

17. CO-DESIGN EXAMPLE

18. We have to understand users and make them participate in the design process in order to create seamless product and service experiences

19. By involving users in process, we design Personal , Memorable and Emotional experiences delivered through product and service offerings

21. EXPERIENCE ECONOMY commodity. product. service. experience.

22. Moment Moment Moment ..., We have to link moments Experiences are actions happening in moments,

23. Each Moment Engagement Attraction Extension involves

24. Each Moment Engagement Attraction Extension involves

25. It is either through product or service Experiences must be aligned

26. What are the pleasures get from Nseries phones? Physio-pleasure? , Socio-pleasure?, Psycho-pleasure?, Ideo-pleasure? What is the feeling of being a Nseries owner? Try to UNLEARN first How can we link Nseries phone experience with Nseries Mobile page? How can we add Attraction, Engagement and Extension to page ? How can we make Personal, Emotional and Memorable page ? ” EXAMPLE”

27. We have to understand users and make them participate in the design process in order to create seamless product and service experiences CONCLUSION

28. THANK YOU