Seoul Entertainment: The official Hallyu guide to Seoul

Entertainment

Entertainment

ul
eo
S
Shine like a star

Hallyu Official Tourist Guide

Shine like a star

CONTENTS

가이드북 지도 범례
호텔・유스호스텔
박물관・전시관

Hallyu Seoul

04

All about Hallyu

06

Recommended Itinerary for Each Hallyu Theme

07

K-POP , K-DRAMA , K-STAR , K-TV SHOW

Hallyu Attractions by Districts

11

STAGE A. Running Field
12
City Hall, Myeongdong Enjoy Seoul Landmarks Seen On TV Programs
18
STAGE B. Peaceful Scene
Gyeongbokgung Palace, Insa-dong Imagine a Scene from a Historical Drama

STAGE C. Energetic Story
Dongdaemun, Daehangno Enjoy a 24 Hour-date in Dynamic Seoul

24

STAGE D. Fantastic Zone
Hongdae Trendy Youth Hotspot Packed with Music and Art

30

STAGE E. Romantic Drama
Yongsan, Yeouido Just like a Couple from a Romantic Drama

36

STAGE F. Glamorous Place
Gangnam Expect a Surprise Encounter with Hallyu Celebrities

42

STAGE G. Entertaining World
Jamsil, Ttukseom Experience Dynamic and Exciting Hallyu

공연장
가이드북 지도 범례
Key to Symbols
쇼핑
Accommodation
호텔・유스호스텔
관광안내소
Museum / Exhibition Hall
박물관・전시관
음식점
Performance Hall
공연장
경찰서
Shopping
쇼핑
우체국
Tourist Information Center
관광안내소
대사관
Restaurant
음식점
병원 Station
Police
경찰서
은행
Post Office
우체국
학교
Embassy
대사관
대학교
Hospital
병원
극장
Bank
은행
클럽
School
학교
University
대학교
Theater
극장
클럽
Club
가이드북 여행정보 범례

50

운영시간
Opening Hours
가는길
Location
전화번호
Inquiries
가이드북 여행정보 범례
홈페이지
Website

운영시간

Publishing Date Fabruary 2014
가는길
Published by Seoul Metropolitan
전화번호
Government, Tourism Business Division
홈페이지
Planning and Production aCreatvie
Design aCreatvie

UNESCO World Heritage
Accommodation
UNESCO World Heritage
Performance Hall

Accommodation
Shopping
Performance
Craft Studio Hall
Shopping
Restaurant
Police Station
Craft Studio
Post Office
Restaurant
Embassy
Police Station
Hospital
Post
Bank Office
Embassy
School
Hospital
University
Bank
Seoul Free Wi-Fi *
School
Airport Limousine
City Tour Bus
University
CasinoFree Wi-Fi *
Seoul
Theater Limousine
Airport
Club Tour Bus
City

Casino
* Seoul Free Wi-Fi
Available Area
Theater

Club
Charge
* Seoul Free Wi-Fi

Hours
Available Area
Foreign Assistance
Location
Charge

Tourist Information

54

Map & Route Map

56

STAMP

59

Travel information about Seoul : Call 120
and then press 9 when you hear a recorded
message in Korean. (You can choose from the
following languages: English, Japanese, Chinese, Vietnamese and Mongolian.)

Contact
Hours
Website Assistance
Foreign

Location
Contact
Website

발행일 2014년 1월
발행처 서울특별시(관광사업과)
발행인 서울특별시장
기획・제작 서울관광마케팅(주)
디자인 (주)에이크리에이티브
발행일 2014년 1월
발행처 서울특별시(관광사업과)
발행인 서울특별시장
기획・제작 서울관광마케팅(주)
디자인 (주)에이크리에이티브

Hallyu Official Tourist Guide

Shine like
a

star

Seoul, the epicenter of Hallyu lights up the world!
The streets of Seoul are full of celebrated places
where Hallyu stars like to hang out just like from the scenes of TV programs.
Seoul introduces Hallyu tourism to visitors
who want to see and experience Hallyu!
The guidebook guides tourists who want to enjoy
the glamorous world of Hallyu around every inch of Seoul,
from unknown hidden attractions to well-known landmarks
including their background stories.
With Seoul, you will shine like a Hallyu star!

C

B

Energetic
Story

Peaceful
Scene

A

D

Fantastic
Zone

Running
Field

G

Entertaining
World

E

Romantic
Drama

F

Glamorous
Place

HALLYU Frame
These frames introduce special Hallyu attractions in Seoul!
Why don’t you take a photo of yourself enjoying Seoul with
the HALLYU Frames located at each Hallyu attraction?
STAMP

Y
ou can get a special stamp at the attraction which has
a Hallyu Frame mark on its photo. (See p.59)

INDEX
By district
A
B
C
D
E
F
G

Running Field
Peaceful Scene
Energetic Story
Fantastic Zone
Romantic Drama
Glamorous Place
Entertaining World

By theme
K-POP
K-DRAMA
K-STAR
K-TV SHOW

4 .5

All about
Recommended Itinerary
for each Hallyu Theme
Hallyu began in the 1990s when popular Korean movies and TV drama series were exported
and began to attract fans overseas. Since the 2000s, Hallyu, or the craze for Korean popular
culture that first spread throughout Asia, has expanded to Korean culture in general to include
music, games, TV programs, etc. opening up a new era of Hallyu. Let’s find out more about the
representative domains of Hallyu, which has become a global culture trend.

K-Pop, which started with the ‘90s Korean
TV drama series OSTs, led to the explosion
of various genres of Korean pop music. Led by teen idols such as
the pop singers Super Junior and KARA, K-Pop truly came under the
global spotlight with Psy’s ‘Gangnam Style’ in 2012.(Recommended

K-Pop

itinerary p.7)

K-POP, K-DRAMA, K-STAR, K-TV SHOW
These themed itineraries can
guide visitors to search for
hidden stories under each theme.
The itinerary is recommended for
tourists who haven’t yet decided on
their destination among
the infinite attractions of Seoul.
Get out and enjoy the Hallyu tour!

K-Pop
Street of Youth

Korean TV drama series, which were
first exported to China in 1997, started
spreading in Japan in the beginning of the 2000s when the
transmission of ‘Winter Sonata’ led to the ‘Yonsama Craze’. Now, with
a wide range of genres, K-Dramas are being exported beyond Asia to
the Middle East. (Recommended itinerary p.8)

K-Drama

Every street in Hongdae is full of the
passion and energy of youth. What kind
of K-Pop can we experience in the most
youthful and joyful space in Seoul?

PM 16:00

PM 23:00

PM 20:30
PM 17:00

Famous actors and singers who have
become well-known through various Hallyu
contents are being born again as world stars thanks to their dynamic
activities. We look forward to the outstanding exploits of many Hallyu
icons who are leading the Hallyu trend with their own brand values.

K-Star

Club nb
Enjoy a night out in
Hongdae filled with
youthful energy!

(Recommended itinerary p.9)

The interest in Korean TV programs,
which began with K-Dramas, has
extended to other reality variety shows, and the number of fans is greatly
increasing. ‘Running Man’ has gained tremendous popularity overseas
and ‘We Got Married’ a reality variety show is being produced in an
overseas version with popular Hallyu stars. (Recommended itinerary

K-Tv Show

p.10)

TWOSOME
STUDIO
Experience the sensitivity of Teddy, K-Pop’s
representative producer.
See p.31

XINDIE
Hongdae Noriteo
Hongdae Noriteo, a mecca
of street performances!
Experience a boisterous
flea market with a fun
atmosphere along with great
music. See p.31

See p.32

Let’s see a performance
in Hongdae where the
next K-Pop star will be
born! See p.35

6 .7

K-Drama
Time Travel

Action Scene

Let’s take a break from digital civilization for a day. From the beautiful old
palace that appeared in Moon Embracing the Sun to Yeorangjae House, the
background to Personal Taste, your day will be filled with graceful beauty.

The ultimate reverse side of Hallyu - from sweet soft charms to fastpaced action and excitement! Let’s go and see the dynamic action
spots in Seoul where tense action scenes involving gun battles and
psychological warfare were filmed.
PM 14:00

AM 11:00

PM 15:30

PM 16:00

PM 12:00

PM 20:00
PM 21:00

PM 13:30

Jamsil Heliport

Gyeongbokgung
(Palace)

Yeorangjae
(Bukchon Hanok Village)

COEX

Let’s fly over Seoul by
helicopter like a spy does!

Dress up in a gorgeous
Hanbok and become
the main character of a
historical drama.

The place where Kae-in
(Son Ye-jin) and Jin-ho
(Lee Min-ho) lived happily
together in the drama
Personal Taste!

The place where
numerous car chase
scenes have been filmed!

See p.52

Tongin Market
Let’s have lunch at a
traditional Korean market!

See p.20

See p.21

See p.20

Gentleman
Today, let’s hit the road to look for the
main characters of our favorite Hallyu
dramas. You might just meet ‘your gentleman’ somewhere.

OB's CABIN
What kind of conversations
did Ki-tae (Ahn Jae-wook)
and Jung-goo (Sung Ji-roo)
have in the drama Lights
and Shadows? See p.22

Riverview
8th Avenue

See p.52

A hideout for villains
that appeared in Hallyu
dramas.See p.51

K-Star

If you are curious about a day in the life of a Hallyu star why don’t you try a luxurious day out in Gangnam, where you can experience everything from body line
management and beauty shops to luxury shopping?

PM 14:00

PM 20:00

AM 11:00

The place where secret
meetings are held in
action dramas!

See p.52

Luxury

PM 17:00

Ttukseom
Hangang Park

PM 18:00

PM 13:00

PM 23:00
PM 16:00

Mural Village
in Ihwa-dong
Jung Art Gallery
There may be a cute
young guy like the one in
the drama A Gentleman’s
Dignity there! See p.27

Nouveautes
A love story with a
handsome coffee shop
owner like the one in the
drama 49 Days could be
possible! See p.28

A romantic time with Park
Yoo-chun, the charming
prince who came back
from the past in the
drama Rooftop Prince!
See p.25

Naksan Park

SPA-the-el

10 CORSO COMO

Perfect nighttime walks
along the fortress trail
with Eun Shi-Kyung (Jo
Jung-suk) in the drama
The King 2 Hearts!

Recharge your energy
for a perfect day with
beauty and body line
management!

Get ready for a groovy
night of luxury shopping!
It is hard not to spend,
spend, spend in there!

See p.25

See p.43

Ra Beauty Core
Experinence a Perfect makeup of Hallyu Stars!
See p.47

See p.46

Club
ANSWER/Ellui
Now, it’s time to have a big
night out! See p.48
8 .9

K-Tv Show
Running Man

How to Enjoy Hallyu

Seven Stages of Hallyu Seoul!

Where are the places where Yoo Jae-suk won a game, Song Ji-hyo
and Gary had an affectionate quarrel or Lee Kwang-soo betrayed his
team? Experience Running Man achieving great popularity around
the world!
PM 14:00

AM 10:00

PM 19:00

PM 12:00

What kinds of Hallyu dramas andshows have
been filmed around Seoul?
And which Hallyu stars have been there?

Hallyu Attractions
by Districts

Experience fascinating and
unconventional Hallyu stories
in seven districts.

Seoul Museum
of History

Gwanghwamun

The venue where previously
Square
unseen images of members
The Running Man bowling
of Running Man were
championship was held in the
exhibited! See p.13
Square. See p.13

Seoul Metropolitan
Library/
Citizens’ Hall
The episode that took place
in the historic building of the
Hall and the Library carried
us back into the past.

AM 11:00

Is it true that the actors in
Running Man took on a high
jump challenge here?
See p.17

See p.13

We Got Married

Myeongdong
Street

STAGE A. Running Field

We Got Married, a reality TV show with the unique idea of imaginary marriages between Korean celebrities, gained great popularity. Running for over five years, and the repeated creation and
separation of many different couples, the show is still loved by
lots of fans.

City Hall, Myeongdong Enjoy Seoul Landmarks Seen On TV Programs

STAGE B. Peaceful scene

Gyeongbokgung Palace, Insa-dong Imagine a Scene from a Historical Drama

STAGE C. Energetic Story

Dongdaemun, Daehangno Enjoy a 24 Hour-date in Dynamic Seoul

PM 17:00
PM 13:00

PM 19:00


STAGE E. Romantic Drama


STAGE F. Glamorous Place

Seoul Marina
Club Yacht
The place where the couple
Re;Code Shop
Nichkhun and Victoria held a
The couple Jeong Jin-woon
romantic wedding!
and Ko Joon-hee made their
See p.37
own individual style of clothes
at this Shop! See p.40

C

B

STAGE D. Fantastic Zone

D
E

A
G
F


STAGE G. Entertaining World

B ONE
Let’s enjoy the exciting
atmosphere of the Club
like the couple Lee Jangwoo and Ham Eun-jung!
See p.40

Itaewon Land


Let’s have a relaxed and
comfortable evening like
Jung Yong-hwa and Seohyun!
See p.40
10 . 11

A Running Field

STAGE.

A

01

Gwanghwamun Square, was the
location of a gunfight scene in the
Gwanghwa- series Iris, as well as a bowling
game involving the protagonists
mun
of the TV show Running Man. The
Square
Square is much loved by tourists
TV drama series Iris, as a souvenir photo spot.

City Hall, Myeongdong Enjoy Seoul Landmarks Seen
on TV Programs

Seoul’s charming scenery makes the show Running Man look all the more glamorous on TV.
Where are the places where the members of Running Man run about tirelessly every week?
Experience all the excitement of Hallyu in the middle of Seoul by visiting the mission places of
Running Man. Today, you can be a “master of Hallyu!”

Variety show
Running Man

STAGE B p.18
Sejong Center for
the Performing Arts

1

8

6

5

Post Office

Cheonggye
Plaza
Deoksoo
Elementary
School

Koreana
Hotel
British Embassy

Russian Embassy
12

04

7

Plaza Hotel

8

aero
ng-d
Sejo

nS
tat

eo

1
Line

Seoul Station

Seoul Station

Line 4

5

4

1

6

8
7
Chungmuro Station
2
3

Prince Hotel

15

Zaemirang

Seoul Youth Hostel

See p.17

Consular Section of the
Chinese Embassy

LILA Elementary
School

14
Namsan cable
Car Station

N Seoul
Tower

Namsangol Hanok
Village

o
ur

Post office

2

13
14

4

all
ity W

Police Box

Seoul Tex
Palace Hotel
Hotel

New Oriental
Hotel

ul C

2

1

8

9

4

Woori
Bank

4

3

Seo

2

Line

y
oh 3

2

1

9 10

8

g Station
Myeong-don

g-ro

6

7

He

12

Toegye-ro

n
Sogo

Swedish Embassy

ion

09:00~20:00
Located about 300m away from SubExhibition 02-729way Line 1, Jonggak Station, Exit 5
9497/ Tourism information 02-1330

m

6

3

Seoul Global Culture
Tourism Center
Post Office
SPAO/
Everysing Sejong Hotel

8

ng

ro

Shinsegae Department Store

5

K Story

Myeongdong
Cathedral

KTO Hallyu Exhibition Hall is filled with Hallyu
Stars’ items and products. The place offers visitors various attractive Hallyu MD products and
Korea tourism information services.

7

11

5 6 7

Namdaemun
Market 7

Sungnyemun
(Gate)

09

Post Office

-ro

un
daem

o

Seoul Station

08

Lotte Young
Plaza

Chilpae-r

9

Café Droptop
07 Sinseon
Seol
Converse
nongtang
Custom 06
Studio
10 Myon

Bank of Korea
Money Museum

Nam

05

Exhibition / Experience Hall of Hallyu Stars

6

u
Ch

Uiju

El Salvador
Embassy

1 2
3
Euljiro 3(sam)ga Station
12 11
10

Line 2

Lotte Dept.Store
Lotte Duty Free Shop(9F 10F)
Lotte Dept.Store Avenuel

6

tion

Sta

Eulji-ro

03 Korea Tourism Organization,
Hallyu Exhibition Hall

5

Line 3

9

Dominican Republic
Embassy

Ramada Hotel Suites
Seoul Namdaemun

1

ro

Seos

2

all

2
4
1
Euljiro 1(il)ga Station
5
7
6

ng-

Line

-ro
omun

11

H
City

m
4

Seoul
8
Metropolitan
Library/ Lotte
Citizens’Hall Hotel Lotte Town

Weekdays 09:00~20:00 Weekends, National Holidays
09:00~18:00 Located about 700m away from Subway Line
02-724-0274
www.
5, Gwanghwamun Station, Exit 7
museum.seoul.kr

Strea

3

o
Sog

SeoulMuseum
Of Art 10

heon

a Station

Deoksugung
(Palace)

03

Singaporean
Embassy Korea Tourism Organization,

City Hall Station

2

Line 1

Samilgyo Tourist
Information Center
Cheo
nggy
Police Box
ec

Hallyu Exhibition Hall

5
3

Jeongdong
Theater

Jong-ro

Bosingak
(belfry)

5

New Kukje Hotel
Best Western
New Seoul Hotel

4

9

Euljiro 3(sam)g

Canada Embassy

Sejong-daero

Citi Bank

2-1

10 11
1
2
Jongno 3(sam)ga Station
15 14
13 12
n

Sejong-ro
Dongwha Duty
Free Shop

Tapgol Park

2
3-1
1
3
Jonggak Station
6
4

4

7

The Running Man race took place with Victoria and
Lee Joon at the Museum. The couple in the romantic
comedy drama Me Too, Flower had their first date
here too. Visitors can get a stamp at the information
desk of the Museum.

8

Statio

3

e5

TV Variety show Running Man STAMP

7

m)ga

Gwanghwamun Station

Lin

Gyeonghuigung
(Palace)

5
Line

02 Seoul Museum of History

200m

6
5 4
3

Center Mark Hotel

Gwanghwamun
Square 2

100

o 3(sa

Seoul Museum
of History

0

Jongn

02

US Embassy

01

Located about 200m away
from Subway Line 5, Gwanghwamun Station, Exit 8

1

04 Seoul Metropolitan Library / Citizens’ Hall
TV Variety show Running Man, Psy’s Gentleman M/V STAMP

The mission from Running Man was carried out at the Seoul Metropolitan Library and Seoul Citizens’ Hall. Let’s take a photo with
the cast members of Running Man! What’s more, Psy’s music
video of Gentleman was filmed here. Visitors can get a stamp at
the information desk on the first basement level of Citizens’ Hall.
(Summer season) 9:00~21:00/ (Winter season) 9:00~20:00 Subway
02-739-9922 lib.seoul.go.kr,
Lines 1 and 2, City Hall Station, Exit 4
www.seoulcitizenshall.kr

12 . 13

STAGE A

Running
Field
City Hall,
Myeongdong

05 Café DROPTOP

09

TV drama series Phantom

At Café Droptop, a chic and cozy coffee shop,
Woo-hyun (So Ji-sub) and Kang-mi (Lee
Yeon-hee) talked about a case in the series
Phantom, which is all about cyber-crimes.
(Weekdays) 07:00~23:00, (Saturdays, Sundays,
Located about
National Holidays)08:00~23:00
70m away from Subway Line 2, Euljiro 1(il)ga Station,
02-3789-7801
cafedroptop.com
Exit 5

K Story
A Hallyu Theme
Cafe Run by the
Sister
of Super Junior
Member Hee-chul

The cafe is filled with various exciting items
such as personally signed posters of Hallyu
stars and stars’ cherished items and clothes.
that Hee-chul’s sister collected while working
in the entertainment business. The cafe sells
products related to Hallyu stars and fan club
items.
Subway Line 4, Myeongdong Station, Exit 6 (go
straight at the street on the left) → Turn left at Nature
Republic (Myeongdong branch) → Second floor (K
Story) of the building opposite UNIQLO (Myeongdong
branch)

06 Converse Custom Studio

10 Myon

TV reality show We Got Married

TV Reality show We Got Married

At this studio, the energetic lovely young couple,
Hwang Kwang-hee and Han Sun-hwa, from We
Got Married made their own shoes. Why not try
your hand at printing memories of Korea into
the shoes regardless of your painting skills!

Let’s print our memories of Hallyu tourism
into photo stickers at Myon (specialty store of
photo stickers) like the couples Tae-min and
Na-eun, and Kwang-hee and Sun-hwa from
We Got Married.

10:00~20:00 Located about 300m away from
02Subway Line 4, Myeongdong Station, Exit 6
777-4040

In the basement of the building opposite BASIC
HOUSE, about 340m from Subway Line 4, Myeongdong
Station, Exit 8

07 Sinseon Seolnongtang
TV drama series Brilliant Legacy

Sinseon Seolnongtang is the restaurant that
appeared in the series Brilliant Legacy, which
is a ‘family’ story based on the inheritance of a
major property by the food chaebeol family. Visitors can enjoy warm rich food at the restaurant.
Open 24 hours a day
Located about 400m away
from Subway Line 2, Euljiro 1(il)ga Station, Exits 5, 6
02-777-4531

11 Seoul Global Culture Tourism Center
Hallyu Experience Programs STAMP

Good news for tourists who are interested in EXO’s dance or
KARA’s make-up! The Center offers visitors various Hallyu
experience programs! Visitors can get a stamp at the information desk inside the center.
10:30~20:00
5th floor of the M Plaza Building (ZARA building),
about 200m away from Subway Line 4, Myeongdong Station, Exit 6
www.seoultourism.kr
02-3789-7961

Hallyu Experience Programs for Foreign Tourists at the Seoul Global Culture Tourism Center

08 Lotte Young Plaza (Shopping Mall)

Program K-Beauty Make-Up

K-Pop shop of SM and YG Entertainments

Visitors can discover the fascinating world of K-Pop idols at Lotte
Young Plaza, which is connected to Euljiro 1(il)ga Station. They can
also find SM star goods at the Pop-up Store on the basement level
of the building and YG goods at KUHO shop on the 2nd floor. Let’s
create memories of our favorite Korean idol stars with various Hallyu
MD goods.(*Check the opening of pop-up store before you visit.)
11:30~21:30 Located about 400m away from Subway Line 2, Euljiro
02-771-2500 store.lotteshopping.com
1(il)ga Station, Exit 7

Date
Time

July ~ December
(Once a month)

K-Style Hairstyling
April, June, August,
October(4 times)

Fridays 16:00~17:30 Thursdays 16:00~17:30

K-Pop Dance Class

Fusion Taekwondo Class

March/April, May/June, April/May, SeptemJuly/August, Sept./Nov. ber/ November
(4 seasons)
(2 seasons)

Wearing a Hanbok
Every day

Wednesdays
16:00~17:30

Saturdays
16:00~17:30

10:30~12:00,
14:00~18:00

Contents

Learning Hallyu star’s
make-up

Learning Hallyu star’s
hairstyling

Learning K-Pop dances

Fusion dance
mixed with
Taekwondo

Wearing traditional Korean
clothes, Hanbok

Cost

Free of charge

Free of charge

10,000 won/season
(8 times)

10,000 won/
season (8 times)

Free for individuals,
3,000 won/person for
groups and reservations
14 . 15

A
12 SPAO/Everysing

Shopping Paradise for
Hallyu Lovers!

Multi-store operated by SM Entertainment

What is the first thing that comes to mind when you think
about Girl’s Generation, Super Junior, EXO, or F(x)? The
agent SM Entertainment offers everything about its store
here. SPAO offers SM idols’ fashion, while Everysing offers unreleased videos and special goods of SM idols.

Sejong-daero

チン
ョゲ
チン
ョ (
清渓
川
Let’s enjoy a sensory shopping experience. From Myeongdong Street with youthful energy )of
Hallyu to Namdaemun Market offering a traditional Korean market culture! If you are ready to
immerse yourself in Hallyu Shopping’s charm, let’s go right now!

11:00~23:00
Located about 50m from Subway Line 4,
(SPAO) 02-319-3850, (Everysing)
Myeongdong Station, Exit 6
02-778-9850

4

13 Zaemirang

2 3

5

Korean Cartoon Culture Space

2

Seoul Metropolitan
Library/Citizens’ Hall

‘ 대한민

국이 입헌군

주제를

채택했다면?

11

y
Cit

10

9

1
Line

Bank of Korea
Money Museum

100m

Hallyu Goods Shopping,
Myeongdong Underground
Shopping Center

Seoul Royal
Hotel

Myeongdong Theater
Noon Square
CGV

Woori
Bank
Myeongdong
Kyoja
Myeongdong Kyoja
(Main Shop)
M PLAZA
ALAND

Seoul Global Culture
Tourism Center

Seoul Central
Post Office
NATURE REPUBLIC

Shinhan Bank

n-ro
aemu

Shinsegae
Department Store

amd

N

Mesa
Jungang Shopping Center

15 Namsangol Hanok Village

Samick
Fashion Town

Fasion
City

Ladies Apparel
Market

Hana Bank

Namdaemun
Market

5

3

Shinsegae
Department
Store
(Main Building)

6

n

tio

Sta

1

2

Seoul Rex Hotel
Palace

Line 4

Toegye-ro

Beauty Shopping,
Myeongdong
Cosmetics Street

7

Traditional Market Shopping,
Namdaemun Market
Post Office

Sejong Hotel
7

9 10

8

ion

Stat
Myeongdong
4

New Oriental
Hotel

3

2

1

Prince Hotel

* ecommended shops :
R
MISSHA, THE FACESHOP,
Aritaum, SKIN FOOD, Etude
House, etc.

4

4

6

Migliore 5

Namdaemun Market sells a massive variety of products ranging
from electronic appliances to
kitchenware to accessories.

Sogong-ro

Line

Ho
ehy
eon

Daedo
Arcade Namdaemun
Market

Movie Hwang Jin-yi

(April~Oct.) 09:00~21:00, (Nov.~March) 09:00~20:00
Located about 200m from Subway Lines 3 and 4, Chungmuro
Station, Exits 3, 4 02-2264-4412 hanokmaeul.seoul.go.kr

50

IBIS

The Bank of
Korea

Luxury Shopping,
Lotte, Shinsegae Dept. Stores
Duty-free shopping is
available at Lotte Dept. Store.

10:00~24:00 (Opening hours differ at each facility)
Take a ride on the Namsan cable car, located about
360m from Subway Line 4, Myeongdong Station, Exit
www.nseoultower.com
3 02-3455-9277

Traces of old Seoul can be seen in Namsangol Hanok Village, where the raving beauty Hwang Jin-yi (Song Hye-kyo)
threw a feast in the movie. The village offers a wide range of
programs such as wearing Hanbok (traditional Korean cloth),
making Hanji (traditional Korean paper), and traditional
Korean medical treatment.

Lotte Young
Plaza

0

Eulji-ro

There are numerous Hallyu star
goods from K-Pop CDs
to accessories.

-ro

Like lovely couples from We Got Married, the
love of many couples will grow deeper at the
N Seoul Tower. A stamp will be provided at the
information desk (B1) of the N Seoul Tower.

8

ong

TV Reality shows We Got Married, Infinite
Challenge STAMP

7

t

ll S

Ha

Lotte Dept.Store
Lotte Duty Free Shop
Lotte AVENUEL

Sog

14 N Seoul Tower

n
atio

5

6

Lotte Town

6

12

’

7

Lotte
Hotel

Westin Chosun Hotel

Hotel the Plaza

1

09:00~18:00 (Closed on Mondays and National
Located about 360m from Subway
Holidays)
Line 4, Myeongdong Station, Exit 3

4

Euljiro 1(il)ga Station
8

City Hall Station

The Zaemirang covers 5 floors of the building and is entirely devoted to cartoons. Let’s
read the original cartoon of Princess Hours, a
TV drama series consisting of a prince’s love
story, starring Yoon Eun-hye and Ju Ji-hoon.

1

Line 2

3

un-ro

City Hall,
Myeongdong

daem

Running
Field

Hallyu Travel Tip!

Nam

STAGE A

Fashion Shopping,
Myeongdong Fashion
Street
* ecommended shops :
R
ZARA, GIORDANO, SPAO, A
Land, Forever 21, etc.
16 . 17

ity

lC

ou

Se
ll
Wa

B Peaceful Scene

STAGE.

B

01 Green House

Gyeongbokgung Palace, Insa-dong Imagine a Scene
from a Historical Drama

TV drama series Secret Garden

Green House is the Korean restaurant where the scene of
Gil Ra-im (Ha Ji-won) breaking up with Kim Joo-won (Hyun
Bin) in the drama Secret Garden was filmed.

Although Seoul may look like a glamorous and crowded city to many people, the real reason
why Seoul is beautiful is because Seoul is a city where tradition and modernity Coexist in harmony. Visitors will get a real sense of Hallyu by walking around Gyeongbokgung Palace and the
old paths that embrace the history of Seoul, the capital of Korea. You can become one of the
main characters of a historical drama while enjoying the old atmosphere of Seoul.

03 Kim Chong Yung

01 Green House

0

Museum

02 Sanmotoonge

100

09:30~21:30
Subway Line 4, Gireum Station, Exit 3 → Take
bus Nos. 153 or 7211 → Get off at Ilseong Apartment bus stop →
Walk toward the left → Go straight for about 400m after turning right
02-395at the intersection → Green House is situated on the left
4920, 4924

02

200m

Sanmotoonge
Cafe

Samcheong-dong Culture

Street

Cafe

Gallery K·O·N·G

04
Kookmin
Bank

Cheongwadae
Sarangchae

05

2
1

Tongui
The National
Police Box Palace Museum
of Korea
3 4
Gwanghwamun
5
6

10

Kyobo Book
Center

1

Line 1

Saemunan-ro
Taiwan Consulate

Lin
e

5

Austrian Embassy
Australia Embassy
Finland Embassy

6

5

Seoul
Gwangjang Market
Art Cinema

6
SSamziegil Nakwon
Arcade Jongno 3(sam)ga Station
Center Mark
5

Hotel

Line 5

2
3-1 3
Jonggak Station
5

4

YMCA
Tourist Hotel

14

Tapgol
Park

4

LOTTE CINEMA
Piccadilly

STAGE A p.12

7

2-1

8

10 11
2
1
15

OB’s CABIN

Bosingak
(belfry)
Cheonggye Plaza

3

9

Police Box

14

13

Jong-ro

12

Seoul
Cinema

Donhwamun-ro

Dongwha
Duty Free Shop

6

Portuguese Embassy

13

tion

Gwanghwamun
Square 4
7

Jogyesa
Temple

12

)ga Sta

Citi Bank

Byeol Dabang
misslee

Jongmyo (Shrine)

Kyodong
Elementary School

3(sam

Seoul Museum
of History

3

Jongno Police
Station

Jongno

8
Gwanghwamun Station
9

Gyeonghuigung
(Palace)

Irish
Embassy
Jongno-gu
Office
2

US Embassy
1

Unhyeongung
(Palace)

ero
il-da

Sejong Center for
the Performing Arts
Korea
Exchange Bank

11

Japanese
Embassy

Ujeongguk-ro

Sungkok Art
Museum

4

6

National Museum of
Korean Contemporary History

Sajing-ro 8-gil

tion
5

Sta

Yulgok-ro

Japanese
Embassy

Sam

Central
Government
Complex

Seoul Metropolitan
Police Agency

guk

An

3

3

7

Line 3

Shinhan
Bank

Line

Gyeongbokgung Station

2

In the drama The Greatest Love, a man loved by the nation and
a woman hated by the nation fall madly in love with each other.
The Museum, was used as Dok Ko-jin’s(Cha Seung-won) house.

YONGSUSAN
Biwon

Constitutional Court
of Korea

Pungmoon Girls'
High School 1

Gallery
Hyundai

TV drama series The Greatest Love

Hwanggeumal
Restaurant

ro
hon-

Polish Embassy

11:00~22:00
Subway Line 3, Gyeongbokgung Station, Exit 3 → Take bus Nos. 1020 or 212
or 7022 → about 700m after getting off the bus
02-391-4737
at Buam-dong office

03 Kim Chong Yung Museum

09

Gahoe-dong
Community Service
Center

Gallery Songadang

Daelim Museum

Changdeokgung
(Palace)

Jeongdok
Public Library

Bukc

Woori Bank

Gamrodang

Samjeong
Police Box

-ro

Daeo
Bookstore

Gyeongbokgung
(Palace)

Sonamu
Gallery

Yeorangjae

GOSHEN

Samcheo
ng

Hyoja-ro

Tongin
Market
Jahamun-ro

06

The National
Folk Museum
of Korea

07

08

TV drama series
The 1st Shop of
Coffee Prince

The cafe was used as a house of Hanseong(Lee Sun-gyun) in the drama The 1st
Shop of Coffee Prince. Many fans of the
drama visit the cafe.

(March~Oct.)10:00~18:00, (Nov.~Feb.) 10:00~17:00 Subway Line
4, Gireum Station, Exit 3 → Take bus Nos. 153 or 211 → Get off at
Lotte Samsung Apartment bus stop → On the right, at the first crosswalk, turn left and go straight ahead → The museum is situated on
the left at the end of the alley in which the restaurant Bukakjeong is
02-3217-6484
kimchongyung.com
situated

04 Cheongwadae Sarangchae
Public Relation Center of Seoul STAMP

Visitors can take a look at the ever-changing face of Seoul
at a glance along with records of Korea’s former presidents.
The Hallyu contents displayed in the Photo Zone have attracted many tourists. A stamp will be provided at the information desk inside the building.
09:00~18:00 (Last admission at 17:30)
About 500m from
02-723-0300
Subway Line 3, Gyeongbokgung Station, Exit 4
cwdsarangchae.kr

18 . 19

STAGE B

Peaceful
Scene
Gyeongbokgung
Palace,
Insa-dong

05 Tongin Market Lunchbox Cafe
TV Variety shows Running Man, 2 Days 1 Night

08

Yeorangjae (Bukchon Hanok Village)
TV drama series Personal Taste

STAMP

The members of Running Man ate some Topokki(spicy rice cake) at the Lunchbox Cafe
while accomplishing their mission. Visitors can feel the energy of the market and have fun
choosing their food at Tongin Market. If you want to try vanous Korean food, Tongin Market
Lunchbox Cafe is highly recommended!
(Weekdays) 09:00~18:00, (Saturdays) 09:00~13:00
02-722-0911
Station, Exit 2

Yeorangjae is also as well-known as Sanggojae, where Kae-in (Son Ye-jin) and Jin-ho
(Lee Min-ho) live together in the drama Personal Taste. You can enjoy the beautiful view
of Seoul from Yeorangjael like them.

About 700m from Subway Line 3, Gyeongbokgung

Located about 930m from Subway Line 3, Anguk
Station, Exit 2

How to Eat at the Lunchbox Cafe

① Buy some yeopjeon (a brass coin worth 500won) at the cafe. 10 yeopjeon (5,000won) are enough for one meal.
② ith the empty lunchbox given, make your way around the Lunchbox Cafe affiliates marked with a distinctive
W
sticker. You can exchange one or two yeopjeon (depending on the dish) for a side dish.
③ ome back to the cafe, and enjoy a tasty meal with rice and soup by exchanging two yeopjeon(worth 1,000
C
won) for each.
④ At the cafe, customers can get a coffee and drinks at a discount price of 500won each.

09 Hwanggeumal Restaurant
TV drama series Twinkle, Twinkle

This little restaurant featured in Twinkle, Twinkle, a series
that tells the story of a woman whose life is reversed
by a switch of her destiny. Customers can enjoy a tasty
Korean meal in the cozy, friendly atmosphere of the
restaurant.
10:30~20:00
Located about 240m from Subway Line 3, An02-736-0660
guk Station, Exit 3

06 Daeo Bookstore

10 National Museum of

TV drama series Shark

Korean Contemporary History

At this old bookstore, Jo Hae-woo (Son
Ye-jin) met Han Yi-soo (Kim Nam-gil),
who believed him to be dead, once
again. The Daeo Bookstore has a tradition of over 60 years.

Exhibiting the evolution of Hallyu through history

10:00~22:00
Located about 600m
from Subway Line 3, Gyeongbokgung
02-735-1349
Station, Exit 2

09:00~18:00 (Thursdays 09:00~21:00) Located
about 300m from Subway Line 5, Gwanghwamun Sta02-3703-9200
www.much.go.kr
tion, Exit 2

07 Gyeongbokgung (Palace)
TV drama series The Moon Embracing the Sun

Gyeongbokgung Palace, which has been used as a
filming location in many Korean historical dramas,
presents a living history of Korea. Let’s imagine
walking in the beautiful palace dressed up nicely like
Yeon-woo (Han Ga-in) and Lee Hwon (Kim Soo-hyun)
from the drama The Moon Embracing the Sun.

The museum comprises exhibition halls of
Korean history as well as a space screening
Hallyu videos. Visitors will know more about
Hallyu after visiting the museum.

11
Byeol Dabang
misslee
TV Reality show
We Got Married

Dabang is a Korean word meaning ‘cafe’. The
cafe has a diverse customer base ranging from
young people like the couple Jung Yong-hwa
and Seohyun from We Got Married to middle-aged and even elderly people.
10:00~24:00
02-729-0939
Line 3, Anguk Station, Exit 6

Located about
50m from Subway Line 3, Gyeongbokgung Station, Exit 5
02-3700-3900
20 . 21

STAGE B

Peaceful
Scene
Gyeongbokgung
Palace,
Insa-dong

B
12 SSamziegil
Seoul Song M/V by Super Junior and Girl’s Generation

Ssamzie-gil offers visitors attractive design craft products that combine traditional Korean
beauty with a modern sensibility. It served as the background for the music video Seoul Song
sung by Super Junior and Girl’s Generation.
10:30~20:30

Located about 200m from Subway Line 3, Anguk Station, Exit 6

02-736-0088

Hallyu Travel Tip!

Irresistible Taste of
Hallyu Street!
If you haven’t tasted Korean food during your stay in Seoul, you will regret it terribly when you
return home. Here are nine representative street foods of Seoul that are loved by all tourists.
Be sure not to miss out on these tasty foods however busy you are sightseeing.

Myeongdong Area
Price 2,000~3,000 won

Price 2,000 won

Potato Twisters Interesting
looking potato twisters, crunchy
and tasty!

13 Nakwon Arcade
TV Variety shows Running Man, We Got Married
TV drama series Shut Up Flower Boy Band

30cm Ice-cream Super-large
ice-cream, just as you like it.

Tongin Market

Price 5,000 won

Namdaemun Market

Price 3,000 won

Price 1,000 won

Kkultarae An elaborate traditional
Korean sweet mode of honey.

Price 3,000 won for 5 pieces

Nakwon Arcade, is the biggest musical instrument shopping center in Seoul, which has
provided the background for numerous TV
programs.
09:00~20:00 Located about 190m from Subway
02-743Line 5, Jongno 3(sam)ga Station, Exit 5
4200

14 OB's CABIN
TV drama series Lights and Shadows

OB's CABIN, Korea’s first beer bar, retains
its old atmosphere. At this bar, Kang Ki-tae
(Ahn Jae-wook) and Shin Jung-goo (Sung
Ji-roo) had a conversation in the drama
Lights and Shadows.
11:30~01:00
Located about 20m from of
02Subway Line 1, Jonggak Station, Exit 3
732-1944

Oil Topokki (rice cakes in soy
sauce / chili sauce flavors) It’s
not too spicy but very savory!

Vegetable Hotteok (Korean
pancake) A crunchy hotteok is
stuffed with well-cooked vegetables
and glass noodles!

King Dumpling One ‘king
dumpling’ will leave you feeling full
and satisfied!

Gwangjang Market
Price 2,000~3,000 won

Mayak Gimbap Mayak means
drug in Korean. This addictive little
gimbap will keep you coming back
for more!

Price 4,000~10,000 won

Bindaettoek (mung-bean
pancake) A great combination of
warmth, crunchiness, and flavor!

Price 10,000 won

King sundae It goes well with
tasty, gooey Topokki. Guess what it
is mode of!
22 . 23

C Energetic Story

STAGE.

C

01 Mural Village in Ihwa-dong

Dongdaemun, Daehangno Have a 24 Hour-date in Dynamic Seoul

TV drama series Rooftop Prince

The mural village in Ihwa-dong is where Lee Gak (Park Yoo-chun) went on a fairytale
date with Park-ha (Han Ji-min) in Rooftop Prince. Visitors can find the many beautiful
paintings and sculptures scattered around the village, all of which were created by
the ‘Art in the City’ project.

Couples’ love stories are always energetic in Hallyu TV drama series based in Seoul. A 24-hourdate in dynamic Seoul is strongly recommended both for couples in a long-term relationship
and for couples whose relationship has just started! Let’s create a romantic story in the dynamic city of Seoul.

Hyehwa Station

StarCity
3

1

09 Samcheonggak
10 OVOCO Gallery

2

Gilsangsa
Temple

02

Naksan Park

Marronnier
Park

09

LIG The Gate Hills

대광고
11 Nouveautes

Seoul City Wa

12
11

Hostel Korea

3
2
tion
g Sta
ldon 5 4
eo
Sins
6
1

ll

4

2
n
10 1
tatio
yo S
ngm 3
Do

ro

2

9

Dongdaemun apm
Design

13
gdae 14
Plaza
mun
1
12
Histo
2
ry
10
11
Cult
Ramada
LOTTE
ure
9
Park
Seoul Dongdaemun
FITIN 8
7
Stati
on
3
Toyoko Inn
Dongdaem
un History
-ro
4
Toegye
6
5

7

n

tio

Sta

ult

C

See p.29

dan-r

e5

Lin

o

05
Jangchung-dong
Community Service Center

9
8

ure

Pa
rk

10

Chungmu
Dongdaemun Art Hall
Fashion
Biz Center

Morning
Glory

06

Sindang Station

City

Don

hung

07

am
Stre

Seongdong
Technical High School

Seoul
Jungang Market

11

12
6

5

Located about 300m from Subway Line 4, Hyehwa Station, Exit 2

Jung Art Gallery

Jungang
Shopping Center

Dasan-ro

Jeil
Pyeonghwa
Market

Seoul
Folk Flea
Market

Naksan Park is the place where the princess had a date the drama in The King 2 Hearts. Eun Shi-Kyung (Jo
Jung-suk) and Lee Jae-shin (Lee Yoon-ji) made a wish upon a shooting star at the fortress. In
another drama Feast of the Gods, Choi Jae-ha (Joo Sang-wook) carried Go Joonyoung (Sung Yu-ri) on his back on this fortress trail.

Nangye-ro

Dongpyeonghwa
Fashion Town

on

che

gye

ong

08

Hostel Korea
(Sungin Branch)

all
ity W

Hullyeonwon FashionTown
Migliore
Park
Goodmorning

Jangc

Soongshin
Elementary School
Che

ul C

Dongdaemun

Seo

Dongho-ro

Maxtyle

Doota

5

Heunginjimun
(Gate)

7

Pyeonghwa Market

04

6

Dongdaemun
Stationery Toy Market

Seoul
Dongmyo Park

4

Line 6

Station

8

daem
6

Dong

tion

emun

g da

n
Do

Line 1

Jong-ro

7

n
tatio
un S
4
5

1

10

2 3

8

3

Dongmyo Sta

ok-

lg
Yu

Changsin
Market

Dongdaemun
Seonggwak Park

STAGE B. p18

9

02 Naksan Park
TV drama series The King 2 Hearts, Feast of the Gods

L

Seoul
Hyoje
Buffet Elementary School

Jungbu
Market

Sung Buk Village

1
ine

Chungsin
Market

Line 2

Dongbang
Graduate University

숭인119
Seoul Myung su School 안전센터
숭인근린공원

e
Lin

Daehang-ro

Hyoje
Police Box

HOTEL ACACIA

OVOCO Gallery

Seongbuk Apt.

Mural Village
in Ihwa-dong

Heunginmun-ro

200m

10

Seoul Apt.

01

Gwangjang
Stream
Market Cheonggyecheon

100

Samcheonggak

Korea National
Open Univ.

4
1
ion
Jongno 5(o)ga Stat
5
8
7 6

0

창신역

03

Industrial
Bank of Korea

Located about 400m from Subway Line 4, Hyehwa Station, Exit 2

Hwanghak-dong
Community Service Center

2

1

tion

Sindang Sta
4

3

Line 2

Ma Bok-rim
Grandma’s
Last Son
24 . 25

STAGE C

Energetic
Story
Dongdaemun,
Daehangno

03 Marronnier Park

06

TV drama series Protect the Boss, Super Junior K.R.Y's
M/V FLY

Marronnier Park is situated in Daehangno, a youthful
and energetic district in central Seoul. There are lots of
concert and performance halls around the park, making
it a mecca of culture and art in Seoul.
Located about 60m from Subway Line 4, Hyehwa Station, Exit
02-731-0585
2

Ma Bok-rim
Grandma’s
Last Son
(Topokki Store)

Koreans’ representative snack,Topokki (spicy
rice cake)! This store was the first and last
place that Yong-hwa and Seohyun visited in
We Got Married.
Open 24 hours
Located about 150m from
Subway Lines 2 and 6, Sindang Station, Exit 8
02-2253-1466

TV Reality Show
We Got Married

04 Dongdaemun Fashion Town

07 Jung Art Gallery

TV drama series Fashion King

TV drama series Gentleman’s Dignity

It’s not an exaggeration to say that all kinds of Korean fashions can be found in Dongdaemun Fashion Town! Due to its reputation, the Town was used as a background in the drama
Fashion King. Let’s find out about Hallyu fashion in Dongdaemun where a new fashion is
born every day! For more details, please refer to page 29.

The gallery served as the background for the business
premises of Jung-rok (Lee Jong-hyuk) and Min-sook (Kim
Jung-nan) in Gentleman’s Dignity, whose main characters
were four gorgeous gentlemen. At the gallery, visitors will
see furniture and items that featured in the drama.

Areas between Subway Lines 1 and 4, Dongdaemun Station, Exit 8 and Subway Lines 2, Dongdaemun
History Culture Park Station

(Weekdays) 10:30~20:30 (Weekends) 10:30~21:00
02-2254Located about 200m from Subway Line 6, Dongmyo Sta2981~2
tion, Exit 5

08 Seoul Folk Flea Market
TV Variety show Running Man STAMP

The Seoul Folk Flea Market offers Korea’s unique daily necessities and traditional products as well as a
glimpse of Korean tradition. Tourists can enjoy the vigorous and dynamic atmosphere of the market, various
regional specialties and exciting music performed by a Korean traditional percussion band. The market was
also the backdrop for Girl’s Generation’s mission in the Running Man. Visitors can get a stamp at the information desk on the right of the market’s entrance.
10:00~18:30

Located about 100m from Subway Line 1, Sinseoldong Station, Exit 6

02-2232-3367

05 Morning Glory

The young couple, Yong-hwa and Seohyun,
bought their couple rings from this shop
and visited it again before their separation.
Let's Reminisce Yong-hwa and Seohyun’s
most romantic moments.
10:00~21:30
Subway Lines 2 and 6, Sindang Station, Exit 8
02-2254-4932

26 . 27

TV drama series Feast of the Gods

This place was used as the Korean food restaurant ‘Arirang’ in every
episode of Feast of the Gods. The restaurant is appreciated by numerous tourists for its charming atmosphere of traditional culture,
art, and nature.
12:00~15:00, 18:00~22:00 02-765-3700 Take the free shuttle bus
from Subway Line 1, Jonggak Station, Exit 5 or at Subway Line 2, Euljiro 1(il)
ga Station, Exit 1 (Samsung Fire Marine Insurance)

What's new in Dongdaemun
Fashion Town?
Where is the cheapest place to find the hottest, trendiest fashion
items in Seoul? Dongdaemun, which was the background for the drama Fashion King, is the center of Korean fashion. Let’s find out about
the ‘bling bling’ styles of Hallyu celebrities.
Seoul City Wall

3

2
1

Do

4

5

n

tatio

un S

em
ngda

10

0

150

300m

6
6

9

doota

maxtyle

n

7

8

Dongdaemun Fashion Town

10:30~ 29:00

This mall features a
variety of interior design
concepts at every level.

Statio

Korea Exchange Bank

Let’s discover new designers’
fashion ideas at doota!

10 OVOCO Gallery

Heunginjimun Gate
(Dongdaemun)

aemun
Dongd

Jong-ro

SC Bank

11:00~ 29:00

Cheonggyecheon Stream

Shin Pyung Hwa Fashion Town

Pyeonghwa
Market

Nampyeonghwa
Market

TV drama series Protect the Boss

Shinhan Bank

ro
ngd
anJan

National Medical
Center

Dongdaemun
History
Culture Park

Hello apm

This mall offers visitors the real
shopping experience of
Dongdaemun.

Enjoy international
fashion brand shopping
at Migliore.

Dongdaemun
Design Plaza

Goodmorning City

10:20~ 29:00
Euljiro CO-OP Residence

Dongdaemun
Fashion Biz Center

His

Woori Bank

un

Culture

Park Station

5

da
em

6

tio

rk

Ramodo

C

8

7

un History

1

Cultu

re Pa

2

rk S

Hanyang Middle School

Seongdong
Global Business
High School

tatio
3

n

Kookmin Bank

Lotte FITIN

tor
y

Wangnan Pharmacy
Dongdaem

ry

ult

ure

9

Pa

LOTTE FITIN

Histo

Sta

10

n

11

U:US

apm

Design
Gallery

13 14
12 Dongda
emu
n

11:00~ 23:30
Dasan-ro

11:00~02:00
Subway Line 4, Hansung Univ., Station Exit
6 → Take bus No. 1111, 2112, or 03 and get off at Sungbuk
Elementary School bus stop → Turn left at the first crosswalk
on the right and walk straight ahead → Pass Seongbuk-dong
Catholic Church on the left of ‘SEVEN ELEVEN’ and you will
find the cafe on the right. www.nouveautes.co.kr

Event Hall

Migliore

gch
u

Apm

11 Nouveautes TV drama series 49 days
This cafe appeared as the cafe ‘Heaven’ owned by the
main character of 49 Days, which tells the story of someone in a coma. The cafe features vintage-style furniture and items which create a splendid atmosphere.

Doosan Tower

Migliore

Dongpyeonghwa
Fashion Town

Jeil Pyeonghwa Market

Maxtyle

MMC
Donghwa Market

all
ity W
ul C

(Weekdays) 11:00~17:00, (Saturdays) 11:00~15:00
Walk straight ahead for about 700m from Subway Line 4,
Hansung Univ. Station, Exit 5 → Turn right at the three-way
intersection in front of Seongbuk Village → OVOCO Gallery is
02-765-3700
located about 150m away

Eulji Shopping Center

Seo

The gallery served as the background for the immature boss, while Cha Ji-heon’s(Ji-sung) house featured in the drama Protect the Boss. The gallery holds
diverse exhibitions related to jewelry and culture.

CERESTAR

Do
ng

Dongdaemun,
Daehangno

09 Samcheonggak

Hallyu Travel Tip!

dan-ro

Energetic
Story

C

chung

STAGE C

4

Toyoko Inn

Toegye-ro

Lotte Fitin is the optimal
shopping mall for
Hallyu shopping and experience.
11:00~ 24:00

28 . 29

D Fantastic Zone

STAGE.

D

01


Hongdae
Noriteo

Hongdae, which is packed with clubs, music and art, is far more glamorous at night than during
the day. In the beginning, Hongdae attracted public attention as a venue for young artists but it
has now become a place where anyone can enjoy the passion and energy of Seoul. Visitors can
have fun hanging out in Hongdae amid its unique atmosphere of mural-filled streets, romantic
coffee shops, and nightclubs.

10

15 CJ EM

0

Café JASS

150

(Park)
TV drama series
Gentleman’s
Dignity

TV drama series Heartstrings STAMP

3

rl
Wo
dC

2

o
k-r
bu
up

on
gw

n
Ma

1

5

ik U

niv
.S

tat

U
ik
ng
Ho 8

7

Korea Exchange Bank

ion

Lee shin (Jung Yong-hwa) had a date at this gallery with Lee Gyu-won(Park Shin-hye). Unlike other galleries,
Trickeye Museum is designed to offer visitors the opportunity to take pictures. Visitors can immerse themselves in the vivid artworks. A stamp can be obtained at the information desk inside the gallery.
www.trickeye.com
6300

Located about 350m from Subway Line 2, Hongik Univ. Station, Exit 9

02-3144-

9

tio
n

-ro

Donggyo

Coffee Bean

Korea Development Bank
Kyungnam Weddinghall
e2

St

Sta

tion

6

7

Club DGBD Palja

08

5

ong

je
Hap

8

ng

jeo

p
Ha

on 4
ati

3

NH Bank

15

Sangsang
Madang

XINDIE

makchang

09
Rollinghall

Hapjeong
Market

1

Dongmak-ro

06
Samgeori
Pocha

Club
Evans

Cafe
d'MAKA

Woori Bank

05

Snow
Spoon

Wausan-ro

Line 6

Mecenatpolis
9 10

04
07

2
1

01

03

TWOSOME
STUDIO

Hongdae Noriteo

Hotel The Designers Hongdae

Club Mansion

12

Seogyo Market

Trickeye
Museum

BENIKEA
Premier Hotel

-ro

Seogyo Children's Park

Kookmin Bank

gik

up-ro

World C

Aiya Cafe

Shinhan Bank

n
Ho

11

Seongsan
Elementary School

YG
Entertainment

02

Lin

Kookmin Bank

Seokyo Elementary School

Hongik Univ.

Hotel Seokyo

13

ng

1

Sta

2

.
niv

Ho

4

ion

Located at the front gate of
Hongik Univ. about 700m away
from Subway Line 2, Hongik
Univ. Station, Exit 9

02 Trickeye Museum

300m

at
St

Hongdae Playground isn’t just
a playground. It was the place
where Colin (Lee Jong-hyun)
played his guitar in Gentleman’s
Dignity. In this lively playground,
young musicians give street
performances and artists run a
popular flea market.

4

Hongik Univ.

Hongik Elementary School
Attached to the College of
Education Hongik Univ.
Hongik Girls' High School
Attached to Hongik Univ.

HOLLYS
2

Sangsu Station

Sungsan Middle School

Club
nb

3

Sogang
Elementary School
Line 6

03 TWOSOME STUDIO
Coffee shop run by YG’s producer, Teddy

Teddy takes care of everything about the cafe including the
designs of the logo, interior, mugs, uniform, the menu, and the
background music. The studio consists of cafe (1F~3F) and
Teddy’s personal studio (4F). Hallyu enthusiasts will find thrilling items such as mugs signed by YG singers including 2NE1.
08:00~24:00
Located about 550m from Subway Line 2, Hongik
Univ. Station, Exit 9 02-325-8860

토정로

30 . 31

STAGE D

04 Snow Spoon

Club nb
The center of
night life in
Hongdae

A trip to Cafe d’MAKA will make you prettier
than ever! The cafe offers customers an excellent make-up service by a professional makeup artist.

(Weekdays) 11:00~02:00, (Weekends) 11:00~
03:00 Located about 640m from Subway Line 2,
02-333-0451
Hongik Univ. Station, Exit 9

05

Beauty theme cafe, make-up experience

This is the cafe where Mu-gyul (Jang Geunsuk) and Mu-gyul’s mother(Lee Ah-hyun)
chose their ice cream. What flavor of ice
cream did they choose at this cafe?

Hongdae

08 Cafe d'MAKA

TV drama series Mary Stayed Out All Night

Fantastic
Zone

11:00~02:00 Located about 600m from Subway
02-332Linea 2 and 6, Hapjeong Station, Exit 3
5579

Club nb is a popular party
venue for young passionate people as well as a
showcase for famous
singers. If you want a
‘crazy’ night out in Hongdae, go to Club nb!
19:00~05:30
Located
about 350m from Subway
Line 6, Sangsu Station, Exit 2
02-326-1716

09

Rolling hall leads Hongdae’s passionate
club culture, staging performances by
nationally and internationally recogRollinghall nized musicians and small indie bands.
Concert and
Experience an exciting performance in
party venue
Hongdae!
Opening hours depend on the performance.
02-325-6071
Sangsu Station, Exit 1

06 Samgeori Pocha

10 Café Jass

Popular bar run by YG’s CEO, Yang Hyun-suk


This retro style bar features classy interior
and exterior decorations. The bar is well
known as the place where YG’s singers
go for a wrap-up party after their performances.

Yong-hwa and Seohyun had a romantic conversation over a sweet potato latte in the comfortable atmosphere of the café’s cozy wooden
interior decorated with cute items.
(Weekdays) 08:00~23:30, (Weekends)
10:30~23:00
Subway Line 2, Hongik Univ. Station, Exit 2
02-6083-5477

19:00~06:00 02-334-3301 Located about
300m from Subway Line 6, Sangsu Station, Exit 2

07 Paljamakchang

11 AIYA Cafe

Restaurant run by Haha from the Running Man

TV drama series Rooftop Prince

The entertainer Haha, who is an energetic character in
the show Running Man and Infinite Challenge, runs this
restaurant specializing in grilled pork and beef entrails.
Graffiti and star-signed frames cover the wall, adding to
its joyful atmosphere. If you’re lucky, you may get a dish
grilled by Haha himself!

AIYA cafe is situated in a tasteful little alley in Hongdae. The
cafe is filled with lovely interior piece creating a cozy atmosphere.
Located about
10:00~00:00 (Weekends 12:00~23:00)
400m from Subway Lines 2 and 6, Hapjeong Station, Exit 3
02-333-9521

17:00~05:00
02-325-8081
Subway Line 6, Sangsu Station, Exit 1

32 . 33

STAGE D

Fantastic
Zone
Hongdae

D
12 Mecenatpolis

Hallyu Travel Tip!

Expect the new K-POP,
Indie Music!

The residence of various celebrities including
Big Bang, Infinite, BEAST, and A Pink

Mecenatpolis is a residential and commercial complex consisting of a shopping mall,
cinema, and art center. Various Hallyu stars
actually live in the complex.

If you are only accustomed to the music of K-Pop idols, why don’t you experience the indie
music that is fast becoming a popular new genre of K-Pop. A great number of energetic music
bands are giving concerts to meet their fans at small music clubs and concert halls in Hongdae.
Why don’t you make your own idol today?

09:00~17:00
Subway Lines 2 and 6, Hap02-6357-0108
jeong Station, Exits 9 and 10

13 YG Entertainment

What is indie music?

A management agency responsible for Big
Bang, Psy, 2NE1, etc.

Indie music (or independent music), unlike
commercial pop music, is produced with
independent capital to create an individual
style of music. Korea’s indie band culture
began with the band Crying Nut in the late
1990s. In the 2000’s, the boundaries between the indies and the majors became
blurred, and various attempts have been
made for to promote indie music. Many indie bands such as Guckkasten, Kiha The
Faces, and Galaxy Express are chang now,
leading the Hallyu wave of indie music.

The explosive histories of Big Bang and Psy
were born at this building. Are you afraid to
go there alone? Don’t worry! You’re sure to
meet numerous domestic and foreign fans
and tourists who hope to see Hallyu stars.
Located about 500m from Subway Lines 2 and 6,
Hapjeong Station, Exit 8 02-3142-1104

14 CJ EM
New emerging Hallyu attraction

The CJ EM Center is packed with all kinds of contents related to media, culture, and entertainment. Let’s attend the exciting ‘M! Countdown’ and enjoy visiting the special exhibition
hall of Hallyu on the first floor of the building.
02-371-5501
www.cjenm.com

Located about 750m from Subway Line 6, DMC (Digital Media City) Station, Exit 9

15 Ticket lounge, XINDIE! The information center for live performances in Hongdae areas

STAMP

Tourists won’t fail to notice a spaceship-like building in Hongdae. It’s the ticket lounge XINDIE. A great number
of people come here for information about performances in Hongdae including indie music gigs. This ticket
lounge, which becomes brighter at night, will help you to enjoy the exciting atmosphere of Hongdae. A stamp
will be provided inside the XINDIE building.
11:00~23:00

Located about 500m from Subway Line 6, Sangsu Station, Exit 1

070-8742-7662

www.ticketlounge.co.kr

Ticket reservations and information XINDIE provides a free reservation service for concerts, as well as the locations of live clubs.
Live gigs and cultural information XINDIE offers information on clubs, gig dates, and cultural information including festivals and exhibitions.
Musician information XINDIE provides information on indie musicians and newly-released indie albums.

34 . 35

E Romantic Drama

STAGE.

01 KBS Broadcasting Station

E


Attending a Hallyu TV program as a spectator

Let’s go to Yeouido to visit a broadcasting station where
Hallyu stars frequently come and go! At KBS there are
many interesting contents in which tourists can participate,
and various TV programs are open to the public including
Music Bank, You Hee-yeol's Sketchbook, Gag Concert.

If you have been moved by the romantic episodes of various K-dramas, you will surely have
noticed many of Seoul’s beautiful backgrounds in those scenes. Today let’s visit some of the
romantic places featured in Hallyu dramas including Hangang Park, where drama characters
have confessed their undying love and memorable places visited by cute couples in We Got
Married. People fall in love every day in Seoul with Hallyu Romance.

02
Yeou

iseo-

03

ion

uS
ar
uin

5

The Catholic Univ. of Korea Yeouido St.
Mary's Hospital

Sta

tion

6

Line 1

Station

4
3

2
1

Grand Hyatt Seoul

ion

Chung-Ang Univ.
Medical Center (Yongsan Hospital)

Hyeon

Line

9

-ro

Dongjak Sunset Cafe
9

8

7

1

on

Seoul National Cementery

Stati

2
Dongjak

gjak

Chung-Ang Univ.

Don

chung

Station
6 5
4

Yeouido
Dongjak
Station

3

11

1
sap
yeo
Line
ng
6
Sta
4
tion Line 6 Tartine
3

Nok

10

Heukseok
Elementary School

o

12
B ONE

n-r

t
Sta
3

2

Hannam
Elementary School

Hamilton Hotel
2
1
tion
Itaewon Sta
3
4

Re;code
Shop

14

aero
am-d
Hann

ok
4

2

wo

se

uk

Dongjakd

He

Hangang (River)

1

04 Seoul Color Park

3

Samsung
Museum of Art
Leeum
13
Itae

09

aegyo

15 Banpo Rainbow Fountain

Anthony Kim (Kim Myung-min) and Sung Min-ah (Oh Jieun), characters in The King of Dramas, had an argument
in the restaurant of this hotel. Around 60 to 80 dramas every year are filmed here. The restaurant was registered in
the Guinness Book of Korean Records 2011 as the location
that has appeared in the greatest number of drama scenes.
(Lunch) 12:00~14:00, (Dinner) 18:00~21:30
Located about
400m from Subway Line 9, National Assembly Station, Exit 1
02-6670-7270 www.thelexington.co.kr

Dongjak

1
2

Yongsan, Itaewon

Hyosa-gil in
Heukseok-dong

6호선

Yeou

po-ro

Daebang

2

3

1 2
4 Sae 3
tga
ng

Station

eS
ffic
-guO

Station

Ye
o

ro

eong-ro
Noksapy

4

3

버
63 City

Yongsan, Itaewon

Yeouido
ul S
2

e5

-ro

deung

개

고

ong

TV drama series The King of Dramas, The Greatest Love

1
티

Yeongdeungpo
Park

Dongjak
Node

5

6

4

tation

03 Lexington Hotel

Yeouido Girls' High School

eul-

Yeong

-ro

Hangangjin

Nod

tion

ng

e9

3
Sta
po
ung 1
gde
2
4

Sta

1

ido

Lin

gil

ou

on

Sin

2

Ye

MBC

n

tio

ati

Yeo

tion

n
Yeo

gin-ro

uid

11:00~22:00
Subway Line 2, Dangsan Station, Exit 4 →
Walk straight ahead for about 100m from Yeonyukgyo (Bridge) →
Take an elevator to descend → Walk for about 400m from the
Marine Sports Center 02-3780-8400

3

4

3 4

uid

3
5

06

ta
oS

o
Ye

uid

Times Square
6
MBC Drama Theme Park
Kyun

1

ou

07

08

2

o
lgy

Se

Yeongdeungpo Market

5
6

ro

ae

i-d

ou

Ye

2
1

IFC Mall
Yeo

ion

The lovely couple Khuntoria (Nichkhun and Victoria) had
a romantic wedding at this Marina Club, which is beloved
by many couples due to its excellent restaurant service.
Members of Running Man accomplished their mission
with actors of the drama The Heirs at the club.

Lin

Conrad Seoul

n

Hallym University Medical Center (HUMC),
Market Hangang Sacred Heart Hospital (HSHH)
Stat
2

4

Mullae

tio

1
eungpo

3

7

Sta
4

05

3

ly

5

KBS Broadcasting
Station
Yeouido Park
Yeongd

TV Variety shows We Got Married, Running Man

Seoul Color Park

2

mb

eungpo

sse

Yeongd

lA

Line 5

02 Seoul Marina Club Yacht

300m

1

na

tat

tio

ion

Na

Yeongdeungpo
Police Station

150

04

ro

Lexington Hotel

01

o-ro

1

New Seoul St. Mary's Hospital
Gukho
e-daero

-gu Offic
e Statio
n
6

3
2

5

4

uise

1
7
eungpo

Yeongd

6

Yeo

3
2

0

Hangang (River)

Seoul Marina
Club Yacht

tat

4
5
69
ngs
8
an
Sta
tion
10
9

Da

igyo

an
ngs

Da

13
12
11

3

Sta
t

2
1

ion

Yeouido

KBS main hall About 200m from Subway Line 9, National Assembly Station, Exit 4 / Annex building: Subway Line 9, Saetgang Station,
02-781-1000
Exit 2

Lao Embassy

TV drama series City Hunter

Lee Yoon-sung (Lee Min-ho) goes back to the park to
remember Na-na (Park Min-young) in the drama
City Hunter. Let’s enjoy the splendid scenery and
stylish sculptures of Seoul Color Park.
Located under the south end of Mapodaegyo Bridge,
about 250m from Subway Line 5, Yeouinaru Station,
Exit 2

Itaewon
Land
Seoul Central Mosque
36 . 37

STAGE E

05 Conrad Seoul

TV drama series I Miss You

If you were moved by the story of the couple Oh
Soo (Zo In-sung) and Oh Young (Song Hye-kyo),
who were searching for the meaning of love in That
Winter, the Wind Blows, then you will want to visit
Conrad Seoul, whose beautiful spiral staircase appeared in the drama.

Yongsan,
Yeouido

09 Hyosa-gil in Heukseok-dong

TV drama series That Winter, the Wind Blows

Romantic
Drama

Hyosa-gil and its streetlamps appeared as the main background for some of the most memorable scenes involving Jung-woo (Park Yoo-chun) and Soo-yeon (Yoon Eun-hye) in the drama I Miss You. Many tourists come
to see the streetlamps and to admire the view of Seoul city from the top of Hyosa-gil.
Located about 280m from Subway Line 9, Heukseok Station, Exit 4

Open 24 hours (*Opening hours differ for each facility)
Located about 500m from Subway Line 5, Yeouido Station,
Exit 3 02-6137-7000 www.conradseoul.co.kr

06 IFC Mall
The premier shopping center

It’s advisable to check the time and place
of an event before visiting! Events with
Hallyu stars are held regularly at the mall.
10:00~22:00 (Open year around)
Located
about 400m from Subway Lines 5 and 9, Yeo02-6137-5017
www.
uido Station, Exit 3
ifcmallseoul.com

07 Times Square

10 Dongjak Sunset Cafe

TV drama series Midas
TV Variety show Infinite Challenge

TV drama series I Miss You

Times Square’s luxurious interior is worth filming
for both drama and TV show. Visitors can enjoy
various activities including cinema, cuisine and
shopping in one venue.
10:30~22:00
Located about 200m from Subway Line
02-2638-2000
www.
1, Yeongdeungpo Station, Exit 3
timessquare.co.kr

This is the cafe where the scene in which Hyung-joon (Yoo
Seung-ho) and Soo-yeon (Yoon Eun-hye) gaze at
Jung-woo (Park Yoo-chun) with a sad look was
filmed.
10:00~02:00
02-3481-6555
Lines 4 and 9, Dongjak Station, Exit 2

08 MBC Drama Theme Park

11 Tartine

Theme park filled with drama contents

TV Variety show Running Man

At this theme park you can see the sets of interesting Hallyu
dramas including Dae Jang Geum, The Moon Embracing the
Sun, Yi San, and The 1st Shop of the Coffee Prince. The park
offers various experience programs including opportunities
to wear the costumes used in various dramas.

Tartine serves deliciously attractive tasty tarts.
This cafe featured in the representative Hallyu
variety show Running Man when Yoo Jae-suk
was carrying out his mission.

10:30~20:00 (Closed Sundays) 02-566-2644
350m from Subway Line 2, Mullae Station, Exit 5

Located about

10:00~22:30
02-3785-3400
Line 6, Itaewon Station, Exit 1
www.tartine.co.kr

38 . 39

STAGE E

Romantic
Drama
Yongsan,
Yeouido

E
12 B ONE
TV Reality Show We Got Married

At this club, the couple Lee Jang-woo
and Ham Eun-jung had an exciting
night out in We Got Married. The club doubles up
as a lounge bar during weekdays, but at weekends
it is transformed into a fancy dΩance club.
(Weekdays) 19:00~03:00, (Weekends) 19:00~05:00
Subway Line 6, Itaewon Station, Exit 1 02-749-6164

Hallyu Travel Tip!

How to Attend Hallyu Stars'
Hottest Live Performances!
TV isn’t the only way to see your favorite Hallyu stars. Today, you can meet them in a more
active way. This page is specially designed for fans who want to see Hallyu stars live. The following are representative Korean music broadcasting programs that have been opened to the
public through a simple procedure.

13 Re;Code Shop

Let’s create our own clothes with our very
own personal values and designs. The
couple Jeong Jin-woon and Ko Joon-hee
spent a day at Re;Code Shop making their
own clothes.
(Weekdays) 11:00~21:00, (Weekends) 11:00~22:
00
02-797-0710
Hangangjin Station, Exit 3

1. MBC Music Core

2. KBS2 Music Bank

Saturdays 16:00~17:00 Live
After applying online at the home page, the
winners will be allotted seats by lottery.

Fridays 18:30~19:30 Live

www.imbc.com/broad/tv/ent/musiccore

www.kbs.co.kr/2tv/enter/musicbank

14 Itaewon Land
TV drama series Big and Secret Garden

At this Jjimjilbang(Korean Spa), tourists can relieve their travel fatigue. Seo
Yoon-jae (Gong Yoo) Gil Da-ran (Lee Minjung) from Big, and Kim Joo-won (Hyun Bin)
Gil Ra-im (Ha Ji-won) from Sceret Garden,
enjoyed pleasant relaxation here.
Open 24 hours Located about 300m from Subway
Line 6, Itaewon Station, Exit 3 02-749-4122~33

15 Banpo Rainbow Fountain
TV drama series Boys over Flowers, Iris

Let’s enjoy the fantastic spectacle of a moonlight rainbow
fountain that stages at night on Banpodaegyo (Bridge). This
place is also popular among couples as a great place for a
marriage proposal. The fountain show takes place three times
a day during weekdays and seven times a day at weekends
for 15 minutes each time in spring, summer, and autumn.

3. SBS The Music Trend

4. Mnet M! Countdown

Sundays 15:40~16:40 Live

Thursdays 18:00~19:30 Live
Spectators are given seats on a first come
first served basis without invitation tickets.

gayo.sbs.co.kr

mcountdown.interest.me

Located about 710m from Subway Line 3, Express Bus Terminal
Station, Exit 8-1

40 . 41

F Glamorous Place

STAGE.

01 Gangnam Tourist Information Center

F


Information center for Hallyu experience programs and tourism STAMP

If you are not sure where to go among the diverse attractions in Gangnam, why don’t you start with the tourist
information center! The center offers visitors various customized services - medical and tourism reservation
services - and programs such as wearing costumes used in various dramas of Hallyu stars and taking a photo
in a Hallyu star experience zone. A stamp will be provided at the information desk of the center.

In 2012 Gangnam became one of the world’s hottest places and came under the spotlight all over
the world. Thanks to Psy’s ‘Gangnam Style’, Gangnam now attracts crowds of tourists and leads a
trend in Seoul. It also is a meeting ground for trendsetting Hallyu stars. The entertainment agencies
of many Hallyu stars, such as SM of Super Junior and DSP of KARA, are situated in Gangnam along
with their regular beauty shops and restaurants.
Gangnam
Tourist Information
Center

01

03

ro

ng-

o
guje

Garosugil

Ap

Jamwon Hangang Park
ro

on-

Singu Elementary
School

NAMOOACTORS

Eonju-ro

16
10 Corso
Como
Coffee Cojjee

Pierrot
Strike

Onl

Ahnsei Hospital

19
Ra Beauty
Core

MANGO SIX
Sinsa

Nanoori Hospital

SM Entertainment

03

ero

14

FNC Entertainment

JYP Entertainment

20

CUBE
Studio
Shinhan Bank
BH

Dosan-daero

22
21

g-d
a

3

안세병원

Cheongdam
Middle School

Tree J Company

g-ro

18

Woori Bank

CLUB Ellui

CLUB
ANSWER
Hotel Prima

SPA-the-el
Beauty shop
frequented
by celebrities

The beauty shop offers diverse spa programs including facial and body massages
and diet programs. If you’re curious about
Hallyu stars’ beauty secrets, why don’t you
pop into the shop for a few beauty tips?
10:00~21:00
02Subway Line 3, Apgujeong Station, Exit 4
549-3949

Hotel Riviera

seon

Buonasera CGV

4

2

Sam

ng Line

17

Volkswagen

Bunda

Dosan Park

10
9
tion
g Sta
don
Hak 2 1

Located about 240m from Subway Line 3, Apgujeong Station, Exit 3 02-3446-0541~2

15

13

Boy+

Mee hospital

5

Everysing

Cine De Chef is a luxury cinema with a classy
atmosphere where audiences can also enjoy a
meal at the restaurant. The cinema appeared
when the main villain Kim Bong-gu (Yoon Jemoon) heard about Jae-ha (Lee Seung-gi) and
Hang-ah (Ha Ji-won) in the drama.

G+ Star
Zone
The Galleria Luxury
Hall EAST

Stati
on

10,
11

6

Apgujeong Rodeo
Street
Cofioca,

Addicted

Young Dong Hotel

gdo
n

12

Shingu Middle School

Galleria Luxury
Hall WEST 7

odeo

KONA BEANS

Cecil Arthall

09

08 Hansa
Toy

Anbok Middle School

1

Apgu
jeong
R

07

02 Cine de Chef
TV drama series The King 2 Hearts

Gangnam
Eulji Medical Center

-ro

ong-ro

Apguje

Coffeesmith

3

NAMOOACTORS

ero
n-da
Dosa
NANOORI HOSPITAL

n
hyeo

4

Apgujeong Rodeo
Cheongdam

tion
Sta
2
3

sa

Sin

Line

Volkswagen

CGV

Non

5

Face-Line
Plastic Surgery

Museum ‘Bagstage’

05

8

6 7

Space*C
Maison Hermes
Dosan Park

04

Black' Smith

Shinhan Bank

Sindong Elementary
School

Dosan Park

Mee
hospital

Modern
Bapsang

SUAVISS

06

02

Cine de
Chef

SPA-the-el

Sinsa-dong
Garosu-gil

The Riverside Hotel

3

CGV

Cola Mercato Simone Handbag

Nature Exploration Area

0
150 300m
Apgujeong 1-dong
Catholic Church Apgujeong Rodeo Street
Cheongdam-dong

Yeo
n

w
Jam

02-3788-0872

2

Hyundai
Department Store
4

Hangang (River)

Space*C

5

Subway Line 3, Apgujeong Station, Exit 6

1

6
Apgujeong Station

Sinsa

10:00~20:00

Cheongdam
Police Box 2

Woori Bank
Cheongdam
Neighborhood Park

42 . 43

STAGE F

Glamorous
Place
Gangnam

04 Cola Mercato

08

Celebrities’ regular restaurant

The members of Girl’s Generation have visited this lovely cute toy cafe filled with realistic animal toys! Why don’t you create a
memorable moment on your Hallyu trip with a
special toy from HANSA TOY?

Hansa Toy

This pasta restaurant is also well-known as
a regular eating place of Jang Keun-suk and
Park Shin-hye. COLA Mercato is much loved
by numerous Hallyu stars and tourists for its
tasty cuisine and classy interior.

Toy cafe whose
advertising models
are the members
of Girl’s Generation

10:30~22:30
Subway Bundang Line, Apgujeong Rodeo
Station, Exit 6 02-544-0049

11:00~00:00
Located about 650m from Subway Line 3, Sinsa Station, Exit 8 02-543-6321

05
Modern
Bapsang
Restaurant
run
by Psy’s mother

The restaurant serves attractively presented Korean food without strong seasoning to suit everyone’s taste, and the
tables are always packed with customers.
11:30~15:00, 17:00~22:00 Located about
550m from Subway Line 3, Sinsa Station, Exit
02-546-6732
8

09
G+Star Zone
Cultural space for
Hallyu Exhbition
STAMP

G+Star Zone, located inside the Apgujeong Rodeo Station, offers various
Hallyu contents at a photo zone, video
stage, and hand printing zone, etc. There
is also a small coffee shop where visitors
can relax. Visitors can get a stamp at the
counter.
Subway Bundang Line, Apgujeong Rodeo
Station, Exits 1, 2, 7 (basement level)

06 Black' Smith
Restaurant run by Song Seung-heon

BLACK’SMITH is a well-known restaurant
run by Song Seung-heon. Many Japanese
and Chinese tourists visit the restaurant
to sample its tasty food and maybe catch
a glimpse of its famous owner.

10
Cofioca
A regular cafe for
Girl’s Generation,
Super Junior,
TVXQ, and KARA

You can find out about Hallyu stars’ favorite
drinks at this cafe. The walls of the cafe are
covered in autographs, posters, and photos
of Hallyu idols.
10:00~22:30
Located about 400m from Subway Bundang Line, Apgujeong Rodeo Station, Exit 6
02-515-3032

11:30~22:00
02Subway Line 3, Sinsa Station, Exit 8
3444-8211

07 KONA BEANS

11 Everysing

Cafe run by mothers of Leeteuk, Sungmin, and Kyuhyun, members of Super Junior

K-Pop karaoke and sales of star goods

KONA BEANS is a high-class coffee shop that uses only the
best Kona coffee beans. As it is run by three mothers of
members of Super Junior, the cafe is filled with signs
of Leeteuk, Sungmin, and Kyuhyun.
07:00~23:00
Bundang Line, Apgujeong Rodeo Station, Exit 6 02-5430070

Visitors can sing their favorite K-Pop songs at
karaoke and do their shopping for Hallyu goods at
Everysing. SM holds regular auditions at Everysing.
Why don’t you try to become Hallyu star?
10:00~22:00
02Bundang Line, Apgujeong Rodeo Station, Exit 6
6404-9850

44 . 45

STAGE F

Glamorous
Place
Gangnam

11 Addicted

16

Hallyu idol stars’ regular shop

Coffee Cojjee

This multi-brand shop with a classy interior mainly sells
famous designer clothes. You can find the stylish clothes
that make Hallyu stars look so fabulous at the shop.

This isn’t just any coffee shop, so
you may not want to throw away the
receipt containing the name of its
owner, Kim Jae-joong.

Cafe run by JYJ
Kim Jae-joong

10:00~22:00
Located about 560m
from Subway Bundang Line, Apgujeong
02-518-0126
Rodeo Station, Exit 3

(Weekdays) 11:00~21:00, (Weekends) 11:00~20:00
Located
about 750m from Subway Bundang Line Apgujeong Rodeo Station
02-547-7332
Exit 5

12 Boy+

17

Shooting location of Infinite’s M/V

Buona Sera

Boy+ is a multi-brand shop where the next-generation Hallyu star, Infinite filmed their music
video. This glamorous fashion boutique is also
well-known as a regular shop of Girl’s Generation.

This restaurant appeared as the
top-class restaurant ‘La Sfera’ in
the drama Pasta. Why don't you say
‘hello!’ to the chef after your meal.

TV drama series
Pasta

(Lunch) 12:00~15:00, (Dinner) 18:00~
Located about 780m from Sub23:00
way Bundang Line, Apgujeong Rodeo Sta02-543-6668
tion, Exit 5

Located about 330m from Subway Bundang Line,
02-548-5379
Apgujeong Rodeo Station, Exit 5

18

14 10 CORSO COMO
Psy’s M/V Gentleman

This store was the cool background for Psy’s
music video Gentleman. This multi-concept
store consists of spaces for fashion,
design, books, and music as well as
cafes and restaurants.

MANGO SIX
TV drama series
Gentleman’s
Dignity

Open 24 hours 02-3443-7266
Located about 900m from Subway Line 3, Apgujeong Station,
Exit 3

11:00~20:00 02-3018-1010 www.
Located about 250m
10corsocomo.com
from Subway Bundang Line, Apgujeong Rodeo
Station, Exit 3

15 Pierrot Strike

bowling alleys visited regularly by Hallyu stars

Let’s take a break from the fatigue of travel at Pierrot Strike! Many Hallyu stars visit this fancy clubstyle bowling alley. Will we get to bowl with a Hallyu
star tonight?
18:00~03:00
02Bundang Line, Apgujeong Rodeo Station, Exit 4
6007-8889

MANGO SIX was used as the cafe run
by Lee Jung-rok (Lee Jong-hyuk), in
the drama Gentleman’s Dignity. The
romantic scene when Seo Yi-soo(Kim
Ha-neul) kissed Kim Do-jin(Jang
Dong-gun) over the window was
also filmed here.

19
Ra Beauty
Core
TV drama series
Rooftop Prince

This place appeared as a beauty
salon in the drama Rooftop Prince
when Lee Gak (Park You-chun) had
his hair cut with his three right-hand
men, violating the ancient tradition
of keeping one’s hair uncut. As a famous celebrity haunt, you may see a
Hallyu star in the next seat!
10:00~19:00
Located about 650m
from Subway Bundang Line, Apgujeong Rodeo Station, Exit 4 02-544-4131

46 . 47

Spot your favorite
Hallyu Celebrities!

20 CUBE Studio
A management agency for 4Minute, BEAST, G.NA, etc. STAMP

CUBE Studio is designed as a space where Hallyu stars and their fans can chill out and relax.
The studio consists of a cafe selling drinks and star goods and Hallyu stars’ rehearsal rooms. A
stamp will be provided at the cafe counter on the first floor of CUBE Studio.
Located about 1km from Subway Bundang Line, Apgujeong Rodeo Station, Exit 3

Gangnam is filled with the management agencies of Hallyu stars such as EXO, Psy, TVXQ,
2PM, and KARA as well as the next generation of stars, so the area is full of Hallyu fans
hoping to see celebrities in person and cheer them up.Gangnam, the birthplace of a new
world star!

02-3445-1035

SM
Girl’s Generation,
Super Junior,
TVXQ, SHINee

2

5

4

6

5

Cheongdam
High School

tion
o Sta

6

7

www.smtown.com

2

JYP Entertainment

Wonder Girls, 2AM, 2PM,

21 Club ANSWER
Space*C

Hot nights, glamorous parties, passionate youth
can all be found at Club ANSWER, which Hallyu
stars visit regularly for a groovy night! Enjoy your
night at the club with Hallyu stars!
22:00~06:00 (Open Fridays and Saturdays only)
Located about 1.1km from Subway Bundang Line,
02-514-4311

n-

Volkswagen

Nanoori Hospital

NAMOOACTORS

6
5

4

8
7

4

11

10

3

Station
gdam
4
Cheon
5
6

ro
HakdongGangnam-gu Office

n

tatio

eS
Offic
-gu
1
nam
Gang
2

BH

10

n

o
8
Stati
ong 2
Hakd
3

9

Gangnam-gu Office
Seolleung-ro Annex

www.namooactors.com
The
Joeun Hospital 9

12

National Agricultural
Cooperative Federation

on
Stati

DSP Media

Nonhyeon 2-dong
Community
Service Center

Ji Sung, Shin Se-kyung,
Han Hye-jin

3

u Of

NAMOOACTORS

7

Cheongdam
Neighborhood Park

nam-g

Hallyu star showcases or parties are often held
at Club Ellui, which is always packed with a joyful crowd. Dancing with your dreamy Hallyu star
isn’t a dream anymore.

Woori Bank

www.cubeent.co.kr

Gang

Hallyu stars’ party venue

BEAST, 4Minute, G.NA
Vievis Namuh
Hospital

Anbok Middle School

22 Club Ellui

Hotel Prima Hotel Riviera

CUBE Studio

Tree J

Gangnam Eulji
Medical Center

BH

ero

CGV

Dosa

Shinhan Bank

Dosan-da

daero

www.fncent.com
CUBE Studio

Onl

www.jype.com

Dosan Park

Hallyu stars’ party venue

FTISLAND,
CNBLUE

4

JYP

3

FNC

FNC Entertainment

SM Entertainment

3

Rode

g-ro

jeon

Apgu
1

jeong

Gangnam

Hallyu Travel Tip!

Apgu

Glamorous
Place

F

Apgujeong Station

STAGE F

1

22:00~06:00(Open only Fridays and Saturdays)
Located about 1.2km from Subway Bundang Line,
02-1577-9669

Lee Byung-hun,
Go Soo, Han Hyo-joo

Imperial Palace
Seoul Hotel

www.bhent.co.kr

Tree j

DSP

Jang Keun-suk

KARA, RAINBOW

Seon

www.treej-company.com/kr

tion

48 . 49

g-ro

seon

1

g Sta

a-ro

o

euns

neun

yeon-r

Nonh

2

Bong

4

Sam

3

jeong

www.dspmedia.co.kr

STAGE.

G Entertaining World

01

G


The music video for 2012’s worldwide megahit
Gangnam Style was filmed at the Zoo and the
Amusement Park of Seoul Children’s Grand Park.
The WAPOP Show is a regular Hallyu performance held in the Dom Art Hall inside the park.

Seoul
Children’s
Grand Park

This section introduces various well-known attractions for tourists who want to experience them
in person. Let’s enjoy dynamic and exciting Hallyu by visiting the places where Psy performed
his ‘horse-riding dance’, where the couple from We Got Married rode a rollercoaster, and where
members of Running Man held their own Olympic Games.

Zoo 9:00~17:00, Amusement Park (Weekdays)
02-45010:00~19:00, (Weekends)10:00~21:00
9311 Subway Line 7, Children’s Grand Park Station,
www.sisul.or.kr/home_childrenpark
Exit 1

Psy’s M/V
Gangnam
Style

02 Riverview 8th Avenue

2

05

1

Lotte World

Olympic-ro

3

tion

ho Sta

8 C
heon

Line

7

What was Seoul like in the days of the ancient Baekje kingdom? The museum displays relics dating back to the Baekje Kingdom that have been unearthed in Seoul. The members of Running Man held the ‘Running Olympic
Games’ with idol stars at the museum.
(Weekdays)9:00~21:00, (Weekends/National Holidays)9:00~19:00
Located about
bae650m from Subway Line 8, Mongchontoseong Station, Exit 1 02-2152-5800
kjemuseum.seoul.go.kr

on

Stati

Offic
e

Seoul Olympic
on Parktel

03

tos

Wir

Bangi Middle School

2

yes

eon

g-d

aero

Seokchon Lake

Oge

NH Bank

um-

Saemaeul Traditional
Market

ro

04

Bangsan High School

Jaksal is a well-known chicken brand
restaurant founded by an ex-member
of SS501, singer and actor Kim Hyunjoong, who is loved by fans all over
Asia, and his friends.

Chicken restau16:00~1:30
About 200m away from
rant run by
Subway Line 8 Seokchon Station Exit 7
Kim Hyun02-415-5413~4
joong

05
Lotte
World
TV Reality
show We Got
Married

Lotte World is a fantastic theme park for all the
couples in the world where the couple, Yonghwa and Seohyun, enjoyed a date. Romantic
adventure awaits for you!
09:30~22:00
Subway Line 2, 8 Jamsil Station
Exit 4 02-411-2000 www.lotteworld.com

Jamsil Girls' High School

Magic Island

1

3
4

5

n

6

tio

Sta

7

Jaksal Chicken

2

n
cho

8

ok

04

Se

Jam Sil
Tourist Hotel

3
4

Jaksal
Chicken

Gan

o

Cheo
n

gdon

g-gu
4

2

Seoul Baekje
on
ch 3 2 Soma Museum Museum

Mo

10
tion
il Sta 1 11
ams

J

1

3

ati
St
ng
eo 1

5

ng

9

8

8

Olympic Park

ic-r

gdam

-daeg

5

Oly
mp

4

3

Jamsil Retarding
Basin Park

3

2

g-ro

seon
Sam

Korea Cultural House

Chungshin Girls'
High School

4

5

8

7

Sincheon Station

tion
Sta

1

2

y

wa

ss

pre

Ex
aru

2 1

6

ill
ms

Line 2

o

3

n
ex Statio

Compl

4 3

5

8

Jamsil High School

aer

Hyundai S 4
Department Store

8

tion

g Sta

eon
ams

6 7

7

6

n

9

Seoul Choi's
Hospital

Asan Medical
Center
Pungsung
Middle School

Bangi Middle School

Jamsin High School

Olympic Stadium

pad

way
ic high

g
Son

7

6
5

Seoul English
Village

1

gyo

dae
Jamsil Hangang Park

Olymp

COEX

yo Ja 4
eolg
silch
Jam

sil-

Jamsil Heliport

Sports

Pungnap Dokkaebi
Market

4

Jam

08
Hangang
Cruise Ship Quay

atio

on

Seongja Elementary
School

2

1

o St

Located about
02-476-0722

03 Seoul Baekje Museum TV Variety show Running Man

10

Sinc
heon
gyo

rk S

Gran
d Pa

7
Line

Park

4

Dongseoul Mail Center

Dong Seoul
Terminal

5

Gwangnaru
Bicycle Park

onh

-ro

seom

3

Hangang (River)

Aquarium

02

Che

aru

Ttuk

ro

on

tati
Guui S

Ttukseom
Hangang Park

06 COEX

gyo

Riverview
8th Avenue

gn

yo

1

san-

Jayang High
School

07 InterContinental
Seoul COEX

ngjin

tion

an

gyo

2

Acha

NH Bank

3

Sta

Gw

-dae

2

Ttukseom
Hangang Park

Bongeunsa
(Temple)

aru

2

dong

Line

09

2

ngn

Line

Yeon
g

Konkuk Univ.
(Seoul Campus)

on

Gwa

2

Gwa

2

3

4

Stati

tion
Sta
1
3
eon
gby

ay

1

Girls’ High School Attached to
College of Education
Gwangnam High School
Dongguk University

Gan

4

ressw

1

5

Guui Baseball
Stadium Park

4

n Exp

niv.

5

Gwangjin
Police Station

3

(Winter)11:00~21:00, (Summer)10:00~22:00
1km from Subway Line 5, Cheonho Station, Exit 2

Presbyterian College and
Theological Seminary

4

Lotte Dept. Store

Yeongdonggyo
Traditional Market

byeo

uk U

erine
Lo

ye

6

Hangang (River)
oda

gb

2

kuk

Univ
. Sta

Geondae
Prime Hospital Meokjagolmok
1

Che

onh

Seoul Children's
Grand Park

This place was used as the house of Lee Jin-pyo (Kim
Sang-joon) in the drama City Hunter. Riverview 8th Avenue, experiences beneath Gwangjingyo(Bridge) offers
visitors uique experiences.

600 1,200m

W Seoul
Walkerhill

Ga
n

-ro

Konk

3

4

3

Universal Arts Center

tion

Seongdong District
Tax Office

Gang

Child
ren's

gnaru

01

n

Gwan

2

0

Achasan
Ecological Park

2

tio

5

4

Sta

Sejong Univ.

5

1

san

6

ha
Ac

tatio

n

TV drama series City Hunter, Iris
1

Seoul Hospital
Main Building

50 . 51

G

STAGE G

06 COEX Aquarium

Entertaining
World

Non-Verbal Performance

TV drama series One Fine Day

Jamsil,
Ttukseom

The aquarium provided the backdrop both
for a joyful mission place in the show
Running Man and a romantic scene in the
drama One Fine Day.
10:00~20:00(Last admission at 19:00)
way Line 2, Samseong Station, Exits 5, 6
www.coexaqua.com
6002-6200

Hallyu Travel Tip!

Sub02-

There are some non-verbal performances for tourists who want to enjoy
Hallyu perfectly without any language barrier. Non-verbal performances
are offered for everyone from children to foreign tourists. Let’s have a
great time with Hallyu performances featuring well-written storylines and
delightful body gestures.

07 InterContinental Seoul COEX
TV drama series Midas, Psy’s M/V Gentleman

The hotel provided the background for Psy’s enjoyable
music video Gentleman. The hotel has also appeared
in many other Hallyu TV programs.
02-555-5656
Open 24 hours (*Opening hours
are different for each facility) Subway Line 2 Samwww.iccoex.com
seong Station Exit 5

WAPOP WAPOP, Hallyu Movie Show!
Check the show schedule on the
home page before visiting.
www.domarthall.com

Sachoom This cool dance
performance is recommended as a
representative Korean non-verbal
performance.
www.lovedance.co.kr

DRUMCAT Let’s enjoy a modern
classy percussion performance
comprising five themes!
www.drumcat.co.kr

JUMP JUMP is a performance
that mixes comedy with Korean
traditional martial arts, Taewondo and
Taekkyon.
www.yegam.com/jump

THE PAINTERS: HEROS This
new concept of art performance
harmonizes joyful dance, comedy
and drawing.
thepainters.co.kr

NANTA NANTA, Korea’s first non-verbal comedy show, incorporates Korean traditional samulnori (percussion
quartet) rhythms.
nanta.i-pmc.co.kr/nanta

BIBAP A musical show in which two
master chefs present international
cuisine to each other! Let’s savor
their extraordinary culinary contest!
www.bibap.co.kr

FANTA STICK Let’s discover a new
concept of Gukak (Korean classical
music) featuring a wide range of
genres from pop music to rock
and roll.
www.fanta-stick.co.kr/intro.html

MISO Miso, or Beautiful Smile, is a
series of musical performances offering a memorable experience filled
with dynamic spirit and energy.
miso.chongdong.com

08 Jamsil Heliport

Why not take a helicopter trip to enjoy dynamic views
of Seoul. This will give you a clear bird's eye view of
the city.
Subway Line 2, Sports Complex Station, Exits 6, 7 → Pass
between the right side of the main stadium and the left side of
1899-2679
the hockey stadium → Arrival at the Heliport
(Consultation hours 09:00~18:00) Service hours depend on the
flight schedule.

09 Ttukseom Hangang Park
Psy’s M/V Gangnam Style
TV drama series Iris, Secret Garden

Ttukseom Hangang Park can be seen in the Gangnam
Style music video when Psy is doing Yoga with some
pretty girls. The park offers visitors various sports
activities including an outdoor swimming pool,
climbing-wall, water-skiing, etc.
Subway Line 7 Ttukseom Park Station Exit 2 → 3
02-3780-0521

52 . 53

Entertainment Information

Useful Phone Numbers

ENTERTAINMENT COMPANIES/
URL
AGENCIES
BLOSSOM ENTERTAINMENT
www.blossomenter.com

Song Joong-ki, Cha Tae-hyun, Song Jong-ho, Lim Ju-hwan

C-JES ENTERTAINMENT

www.c-jes.com

JYJ, Lee Jung-jae, Song Ji-hyo, Seol Gyeong-gu

CORE CONTENTS MEDIA

www.ccment.com

Ha Seok-jin, T-ARA, DAVICHI

CUBE ENTERTAINMENT

www.cubeent.co.kr

4MINUTE, BEAST, G.NA

CULTURE DEPOT

www.culturedepot.kr

Jun Ji-hyun, Park Min-young

FANTAGIO

www.fantagio.kr

Ha Jung-woo, Jung Kyoung-ho, Joo Jin-mo, Kim Sung-kyun

FNC ENTERTAINMENT

www.fncent.com

CNBLUE, FTISLAND, AOA, Lee Dong-gun

iHQ

www.sidushq.com

Kim Woo-bin, Jang Hyuk, Danny Ahn, Baek Sung-hyun, Kim Hyun-woo

IOK COMPANY

www.iokcompany.com

Zo In-sung, Ko Hyun-jung

JF ENTERTAINMENT

www.jfent.co.kr

Park Jae-jung, Park Han-byul

JYP ENTERTAINMENT

www.jype.com

2PM, 2AM, MISS A, WONDER GIRLS

KEYEAST

www.keyeast.co.kr

Bae Yong-joon, Kim Soo-hyun, Kim Hyun-joong, Ju Ji-hoon

LOEN ENTERTAINMENT

www.iloen.com

MANAGEMENT SOOP

www.soopent.com

MGB ENTERTAINMENT

www.mgbent.com

IU, Kim Suk-hoon, Jo Han-sun
Gong Yoo, Kong Hyo-jin, Kim Min-hee, Ryoo Seung-bum, Su Ae, Jeon
Do-yeon
Yoon Sang-hyun, Chang Shin-young, Seo Young-hee

MM ENTERTAINMENT

www.mmenter.com

NAMOOACTORS

www.namooactors.com

NEOS ENTERTAINMENT

www.neosentertainment.com

Kim Myung-min, Choi Tae-joon
Ji Sung, Kim Kang-woo, Moon Geun-young, Kim Ju-hyuck, Shin Saekyeong, Yoo Ji-tae, Lee Yoon-ji
Jeong Yumi, Yoon Se-A

PLEDIS ENTERTAINMENT

www.pledis.co.kr

After School, Son Dam-bi

POLARIS ENTERTAINMENT

www.polarisent.co.kr/

Kim Bum-soo, Oh Yoon-ah

SM ENTERTAINMENT

www.smtown.com

SUPER JUNIOR, GIRL'S GENERATION, SHINEE, f(x), EXO

STAR EMPIRE

www.starempire.co.kr

ZE:A, JEWELRY, NINE MUSES

STAR K ENTERTAINMENT

www.starkent.co.kr

STARHAUS ENTERTAINMENT

www.starhaus.co.kr

THE HOUSE COMPANY

www.twitter.com/thehousecompany Yoon Eun-hye

THE JUN ENTERTAINMENT

the-jun.com

Lee Yuri

YG ENTERTAINMENT

www.ygfamily.com

BIGBANG, 2NE1, PSY

Informatizon on Seoul Dasan Call Center / 120 Tourist information KTO tt Call Center / 1330
Phone interpretation service Interpretation servic e BBB (Before Babel Brigade) / 1588-5644
Emergency medical service Emergency Medical Information Center / 119

Lost articles Lost and Found Center at Seoul Metropolitan Police Agency / 2299-1282
Tourist complaint report Dasan Call Center / 120+9 Tourist Complaint Center at Korea Tourism Organization / 1330

ARTISTS

[How to Use] Search iTourSeoul at app stores and android markets and download the app.Or scan
the QR code on the right for immediate download.
[Smartphone Rental Service] Smartphone with the pre-installed iTourSeoul is available for rental for international visitors. Reservation at
least three days before arrival is required. Rental fee 3,000 per day Domestic call 11 per second Unlimited Wi-Fi data 5,000 a day
02-1588-0608(when calling from Korea),
KT Olleh Roaming Centers at Incheon International Airport, Gimpo Airport, Korea City Air Terminal
+82-2-2190-0901(when calling from overseas)

Tourist Information Centers
Phone

Incheon Int’l Airport

032-743-3270, 3272 Samilgyo (Bridge)
032-743-2600, 2602 Seoul Station(full information service)

Myeongdong Tourist Information Center

02-778-0333

Seoul Meeting Square

02-579-0290

Jung Il-woo, Jae Hee

Gangnam Tourist Information Center

02-3445-0111

Citizens’ Hall

02-739-7755

Lee Min-ho, Park Sol-mi

Korea Tourism Organization

02-729-9496~9

Sinchon Station(Gyeongui Line)

02-363-7833

Gyeongbokgung Palace

02-738-9171

Yeongdeungpo Station
(full information service)

02-2639-3320

Gwanghwamun

02-735-8688

Yongsan Station (full information service) 02-3780-5555

Namdaemun Market

02-752-1913

Itaewon

02-794-5579

Naminsa

02-737-7885

Itaewon Station

02-3785-0942

Dongdaemun

02-2236-9135

Jamsil

02-2143-7007

Mapo Tourist Information Center

02-334-7878

Jaedong Elementary School

02-2148-4160

Myeongdong

02-774-3238

Jeongdok Public Library

02-2148-4161

Myeongdong (Seoul Global Culture and Tourist Center)

02-3789-7961~3

Cheonggye Plaza

02-2290-7126

Bukinsa

02-734-0222

Hongik Univ.

02-323-2240

Transportation cards available in Seoul

T-money

ㆍ isit Seoul Homepage www.visitseoul.net Seoul city government-run official Seoul tour information portal, the Visit
V
Seoul website offers information about major tourist attractions and accommodations in Seoul, as well as recommended
themed tours. You can make reservations for walking tours, performances, and even movies. Use your smartphone for
convenient access to the website (http://m.visitseoul.net) at anytime, anywhere.
ㆍTourSeoul App An application for accessing Seoul tour information made
i
for easy and convenient use during your stay in Seoul, it provides real-time
information about nearby tourist attractions and public transportation all based
on the current location of the user. The app supports Korean, English, Japanese,
and both simplified and traditional Chinese.

Tourist information center

Tourist Information
How to use

Easy and Convenient Seoul Tour Information

Where to buy

Transportation card that can be used on buses and
Subway stations in Seoul,
subway in Seoul and the metropolitan area; you
convenience stores with
should touch the card to the card reader both when
T-money signs
you board and alight to receive the transfer discount.

Fare
2,500 for a regular card
and charge amount of
1,000 and up

Seoul
Citypass
Plus

The card combines T-money and a discount service
for designated performances, exhibitions, tourist
attractions and restaurants. You get a 5% discount
when you use Seoul City Tour Bus using this card.

GS25 convenience stores,
tourist information
centers,
train stations

3,000 for the purchase of the card, Mobile
phone strap type: 5,000
Refillable up to 500,000

M-PASS

Public transportation card exclusively for international
visitors, M-Pass can be rented and used to take up
to 20 city bus and subway rides in Seoul and metro
area. Like T-money, you can refill cash and use the
card to pay for your purchases at convenient stores
and taxis that accept T-money card.

Incheon International
Airport Tourist Information
Center, Seoul Global
Culture Tourism Center
(Myeongdong), Gangnam

1 Day Pass : 10,000, 2 Day Pass : 18,000,
3 Day Pass : 25,500, 5 Day Pass : 42,500,
7 Day Pass : 59,500,
Not including the 5,000 rental fee.
(Upon returning, 4,500 is refunded after a
500 deduction.)

Tourist information center

Phone
02-720-0872
02-3149-3333

Look for the red vests in Seoul

ㆍf you need help while touring Gwanghwamun, Myeongdong, Namdaemun Market, Sinchon, Itaewon, Samcheong-dong,
I
symbol.
Sinsa-dong Garosu-gil, Hongdae, Dongdaemun, Insa-dong or Buchon, you should look for red shirts with the
These people are so called ‘mobile tourist information centers’. They are fluent in foreign languages including English,
Japanese and Chinese, and provide tourist information of Seoul from introduction about Seoul, from the introduction of
tourist attractions to direction guides.
Gwanghwamun·Namdaemun Market·Samcheong-dong 09:30-18:30, Myeongdong 09:30-19:30, Sinchon·Insa-dong·Itaewon·Sinsa-dong
Garosu-gil 10:00-19:00, Dongdaemun·Hongdae 12:00-20:00, Bukchon 09:30-18:30 (Summer season) 09:00-18:00 (Winter season)

※ For more detailed information, visit the official Seoul-city tour information website, www.visitseoul.net,
or check the mobile app iTourSeoul.

※Information in this guide book is current as of January 2014.
54 . 55

Seoul Entertainment: The official Hallyu guide to Seoul

Seoul Entertainment: The official Hallyu guide to Seoul

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