The official shopping guide to Seoul

Seoul Shopping

Seoul: The Shopper’s Paradise

CONTENTS

KEY TO SYMBOLS

Seoul, All About Shopping .............................................. 4
Top 10 Items to Buy In Seoul ............................................ 8

Shop
.

Must Visit Shopping Destinations in Seoul.................. 14
Seoul: The Shopper's Paradise....................................... 18
The No.1 Place to Shop in Seoul : City Center....................... 20
Myeong-dong · Euljiro, Namdaemun Market

A Shopping Area Filled with
History and Tradition : Palace Quarter.................................... 30

Shopping Mall
Major Tourist Attractions

.

Museum / Exhibition Hall
Theater
Performance Hall
Casino

Insa-dong, Samcheong-dong · Bukchon

Club

The Center of Korea’s Fashion Industry :
Dongdaemun Around................................................................. 40

Hotel

Dongdaemun Market

A Center of Creative Arts and Culture : University Quarter... 50

City Tour Bus
Airport Limousine

Hongik Univ. Area, Sinchon · Ewha Womans Univ. Area

Tourist Information Center

Seoul’s Cosmopolitan Town : Yongsan................................... 60

Duty Free Shop

Itaewon

Gangnam Style Streets : Gangnam........................................... 68
Apgujeong-dong · Cheongdam-dong,
Sinsa-dong Garosu-gil Area

Mall Complexes Nearby Subway Stations............................ 82
Other Areas

Themed Shopping ........................................................... 85
- Traditional Markets to Visit in Seoul
- Socially Responsible Products

Seoul Travel Information ............................................... 90
Index .................................................................................. 95

Seoul Free Wi-Fi *
Restaurant
School
Post Office
Police Station
Embassy
Craft Studio
Bank
* Seoul Free Wi-Fi Available Area

Travel information about Seoul:
Call 120 and then press 9 when
you hear a recorded message in
Korean. (You can choose from
the following languages : English,
Chinese, Japanese, Vietnamese
and Mongolian.)

Seoul: The Shopper’s Paradise
Publishing Date January 2014 Published by Seoul Metropolitan Government, Tourism Business Division
Planning Design Design Soomokwon Illustration by Natsko Seki
* For further information on Seoul tourism, visit www.visitseoul.net or download the mobile application iTourSeoul.
· he shops recommended in this guide book have been carefully selected by a panel of experts and consultants in the field.
T
· opyrights to content and images in this book belong to Seoul Metropolitan Government and pertaining organizations and
C
individuals. This book may not be reproduced in part or in whole without the express permission of the copyright owners.

Seoul,
All About
Shopping
Just as each person has his or her own distinct personality, so
do they each have their preferences when it comes to shopping.
Some look for the very best bargains, others look for highquality items, and still other shoppers look for the most unusual
items. Seoul is a city that will satisfy all of these personalities.
Introducing Seoul, a veritable shopper’s paradise where every
kind of shopping is possible.

Four Seasons and
Four Big Sales
In Seoul, new seasons begin together with
shopping. Spring, summer, fall, winter
- the four distinct seasons of Korea - are
the defining characteristics of Seoul’s
fashionistas and shoppers. As each new
season approaches, so does the need for
more shopping, since trends change every
year. However, it isn’t just the new items that
receive all the spotlight: shoppers who chase
the latest trends take the opportunity to
look for new items for the upcoming season,
4

while bargain shoppers wait until the end
of the season so they can take advantage of
end-of-season prices. Shoppers looking to
complement their own personal styles say
that their favorite season is between seasons
because it is the ‘sale’ season.
-
Main department stores and shopping
centers hold gigantic sales four times per year
-
The longest sales take place before and after
the Lunar New Year and Chuseok holidays
- the summer there is a Seoul Summer Sale,
In
and in the winter there is a Korea Grand Sale
-
There are very big sales for cosmetics in
December
5

Smart Shopping
in Seoul
In Seoul, there could be a thousand
opinions on how to buy a single item. There
are also many outlets where shoppers may
find high-quality brand goods at a discount.
The outlets mostly sell end-of-season
goods at up to 70% off regular prices. They
are ideal for hardcore shoppers that like to
compare prices and bargain, since outlets
are organized like a big department store
featuring individual boutiques within.
-
Know your Korean size before shopping for
clothing (see p94)
-
Bargaining can be a fun part of shopping.
Try it at traditional or wholesale markets
-
Shop for electronics, cosmetics and

accessories and explore specialty markets
where such goods can be found
-
Visit traditional markets where you can shop,
experience local culture, and dine all in the
same place

VAT (Value Added Tax)
Refund Service for
Foreigners
Conditions for refund
- purchases on any item priced above
For
30,000 won at tax free shops
- tourists staying in Korea for less than six
For
months or for overseas Koreans (green card
holders with Korean passports) staying less
than three months

How to receive refunds
1. e sure to get the receipt form for purchases
B
on any item priced above 30,000 won at
participating Tax Free stores in Seoul
2. resent your goods and passport at customs
P
and receive the official stamp on the receipt
form
3. pon receiving confirmation from customs
U
for exports, use the automated machines at
the airport or request the refund through the
Internet

Refund Counters at
Incheon International Airport
Galleria Department Store
ⓒKorea Tourism Organization

Namdaemun Market

-
Global Blue
Third Floor Duty Free Zone near Gate 28,
Open 7am to 9pm
-
Global Tax Free
Open 7am to 9pm

Dongdaemun Market

6

Yongsan Electronics Market

-
Ktis
Passenger Terminal Third Floor,
Gates 1—4 near Customs,
next to Plus Palm Pharmacy/ Open 24 hours

7

Top 10 Items
to Buy
in Seoul
What are the things that all visitors want to buy as souvenirs or presents?
From handicrafts full of Seoul’s culture and history to fashion props that
can’t be found anywhere else in the world, we have made a list of the top
items to buy in order to commemorate your trip to Seoul.
•The following list was compiled from a survey of 300 foreigners studying Korean in Seoul.


Korean Food

Where to buy?

Myeong-dong (see p21)
Namdaemun Market (see p26)

8

One frequently-heard remark by international visitors to Seoul is that most Koreans
are pretty and have good skin. Nowadays
however, these same visitors have also
learned the Korean secret to flawless skin:
BB Cream. This magical cream takes away
blemishes and leaves in their place a clear
and lively skin. A Korean cosmetic staple,
BB Cream has become so popular worldwide that even luxury brands are using it to
benchmark their own products. However,
there are other must-buy cosmetics in
Seoul. In Myeong-dong, one of Seoul’s leading shopping districts, there are countless
cosmetics boutiques all clustered together
where shoppers can get personalized skin
consultations and test any product before
they buy. Because there are so many boutiques competing ferociously for shoppers,
prices tend to be quite competitive.

Where to buy?


Cosmetics

At a time when people the world over are
seeking to eat more healthily, Korean food
culture is making its global mark. Some of
the most popular souvenirs are Korean tteok
(rice cakes) or alcohol made from rice,
dried natural products that can be eaten
conveniently on the go, as well as snacks
good for your body. You can spot a wide
selection of well-packaged food souvenirs
at supermarkets or in the food section of
department stores. However, out of all the
products available, one of the most popular
is “well-being” cookies. These beautifullypackaged cookies, good enough to be
offered as presents, are made only with the
finest, non-harmful ingredients or are
entirely organic. They are also easily purchased at any convenience store nearby
at affordable prices, making them very
popular.

Sinchon·Ewha Womans Univ. Area (see p56)
Myeong-dong (see p21)

9

Hanbok and
Traditional Korean
Accessories

Traditional
Handicrafts
Traditional handicrafts from any country
usually make excellent travel souvenirs
since they represent that region’s history
and culture, and are not available for purchase anywhere else. This is the case with
the many traditional handicrafts that can be
frequently spotted in Insa-dong or Bukchon.
Some perennially-popular items include
dolls wearing hanbok (traditional Korean
dress), mother-of-pearl keychains, and
humorous folk facial mask sets. The traditional fan is another popular item because
it is beautifully crafted and can serve as a
decorative piece in addition to its usefulness
in hot weather. It is also a gift of great significance, since the fan is traditionally offered
to loved ones and is very environmentallyfriendly.

Koreans can still be seen wearing hanbok,
the traditional Korean garment, on special
occasions such as Lunar New Year or weddings. Most of the hanbok that Koreans wear
on those days are custom tailored, but offthe-shelf hanbok are also available. With
curves that flow like ripples in the water and
woven in a rich tapestry of colors,
the hanbok is a thing of splendid, yet simple,
beauty, which may explain why it has
recently given so much inspiration to many
of today’s top fashion designers. Hanbok
are also accompanied by various traditional
accessories, such as hair pins or brooches,
both of which are usually delicate and
intricate works of art, making them popular
souvenirs in and of themselves. If you want
to get all the attention at a special event, try
wearing a hanbok rather than a dress.
Perhaps you will be the starlet on that
special day.
Where to buy?

Clothing and Shoes

Hallyu Goods

When choosing garments, look for the
“Made in Korea” tag to be sure of their
caliber. Anyone who tries on a Korean-made
garment falls in love with its quality fabric,
intricate patterns and prints, and meticulous
needlework. The garments are stylized and
designs are incredibly diverse, making them
great value for money. This also applies to
shoes, socks, and T-shirts: of these, couple
T-shirts and character socks are two mustbuy items in Seoul. Foreign visitors to Seoul
often recount seeing couples dressed exactly alike as being among the most surprising of the city’s sights, and couple T-shirts
make excellent and unique souvenirs, not
to mention being difficult to find elsewhere.
Character socks meanwhile, or socks bearing famous characters such as Korean stars,
are witty and incredibly cute, and even
those who are not fans of the Korean Wave
will appreciate them. What these items have
in common is their ability to make anyone
smile.

There is a famous saying among die-hard
fans of Korean celebrities, in particular the
musicians: “He is not a singer. He is a way
of life.” This saying goes a long way toward
demonstrating the undying ardor of hallyu,
aka Korean Wave fans. The phenomenon is
not limited to just Koreans; there are countless fans from all over the world that visit
the city in order to see their favorite stars,
waiting in line from dawn in order to attend
a broadcast, performance or an autographsigning session. Hallyu fans will treasure
their gifts of just-released Korean CDs,
DVDs, or autographed stills. Thus anyone
who is a fan of Korean dramas or K-pop must
visit one of the hallyu souvenir shops, often
operated by entertainment agencies or the
family members of celebrities.

Where to buy?
Dongdaemun Market (see p41)
Sinsa-dong Garosu-gil (see p77)

Insa-dong (see p31)

10

Everysing
Apgujeong Branch Map p71 C1
Myeong-dong Branch Map p21 B3
Incheon International Airport Branch
(Inside Shilla Duty Free Shop, Third Floor)
YG Shop Map p21 A2
K-Story Map p21 B3
Star Avenue
Sogong-dong Main Store Map p21 A2
Jamsil Branch Map p82
Coex Branch (Inside Lotte Duty Free Shop,
Coex InterContinental Seoul B2)

ⓒKorea Tourism
Organization

Where to buy?
Insa-dong (see p31)
Samcheong-dong·Bukchon (see p35)

Where to buy?
Hallyu Souvenir Shops

ⓒKumdanje Hanbok


ⓒKorea Tourism
Organization

11

Postcards and
Stationery

Accessories
A Seoul shopping guide would not be complete without a few words on where to buy
fabulous accessories. Accessories are musthaves when it comes to defining a personal
sense of style. Visitors may find an assortment of standard accessories, from earrings,
necklaces, and bracelets to expensive pieces
of jewelry. There are also many different
places to shop for items that only cost a few
thousand won at Namdaemun Market for
example, to rare luxury brand antiques at
Garosu-gil. They can also be found at countless street stalls, and around the Hongdae
district, where shoppers will often find
young designers eagerly selling their own
hand-made jewelry directly on the street.
These original and unique accessories are a
perfect fit for fashion-conscious shoppers in
pursuit of their own unique styles.

Photos of landmarks, or just unique and distinctive postcards, make excellent presents
or keepsakes, and are also light and inexpensive. Some postcards show off Seoul’s
major landmarks, while others are emblazoned with traditional patterns, paintings
or cultural assets. There are also specialized
shops that sell postcards arranged by subject. Stationery also make great souvenirs,
and range from those featuring cute characters appealing to kids, to those made with
high-quality materials and design. You can
find a large variety of stationery from Korea
and around the world at large bookstores
throughout Seoul.
Where to buy?
Myeong-dong (see p21) Insa-dong (see p31)

Where to buy?
Sinsa-dong Garosu-gil (see p77)

Books
Another good souvenir is travel books
written in foreign languages about Seoul or
Korea. Some visitors buy books in Korean in
order to study the language, but other shoppers will enjoy books that are less languagedependent such as photo-rich cookbooks,
maps, and coffee-table design hardbacks,
all of which have been suggested by our
contributors. Even if one is not interested
in buying books, Seoul’s mega-bookstores
often sell a variety of stationery, souvenirs
and music, so be sure to have a good look
around. For visitors with an interest in rare
and second-hand books that cannot be
found anywhere else, Pyounghwa Market,
located near the Cheonggyecheon (Stream),
is recommended. Seoul residents also like to
sell their used books every Saturday in front
of the former Seoul City Hall, which is now a
library.
Where to buy?

Where to buy?

Insa-dong (see p31) Hongik Univ. Area (see p52)

12

Tableware

Namdaemun Market (see p26) Insa-dong (see p31)

Traditional tableware, such as plates,
spoon and chopstick sets, and teacups, is
another way to explore Korean culture, not
to mention local dining customs. These are
made from a variety of materials, such as
earthenware, aluminum, and wood. Korean
tableware is as beautiful as it is functional,
and comes in such a huge variety that those
with an interest in household items will
have just as much fun as the fashionistas in
pursuing the latest trends. There are even
collectors who take an interest in Korean
ceramics produced using traditional methods because of the high degree of perfection
that goes into their construction. Recently
the focus has shifted to producing highlyfunctional modern tableware using lighter
and more modern materials.

13

Must Visit
Shopping
Destinations in
Seoul
The best way to shop in Seoul depends on both time and place since each
district has a distinct personality. There are places where the latest trends
can be bought at low prices, traditional luxury “streets”, and even places to
experience traditional Korean culture. This guide introduces the very best
destinations in Seoul for shoppers to shop to their hearts' content.

14

Luxury Brand
Goods

Traditional Markets
Full of History
and Culture
Around Myeong-dong
Namdaemun Market see p26

Shilla Duty Free Shop

Cheongdam-dong
Fashion Street

Around Myeong-dong
Lotte Department Store (Main) see p25
Lotte Department Store Avenuel see p21
Shinsegae Department Store (Main) see p25

Around Jongno
Gwangjang Market see p86
Tongin Market see p86
Seoul Yangnyeong Market see p87

Around Gangnam
Sinsa-dong Garosu-gil see p77
Apgujeong Rodeo Street see p70
Cheongdam-dong Fashion Street see p71

Around Yongsan
Itaewon Comme Des Garçons Street see p63
Shilla Duty Free Shop see p93
Gyeongnidan-gil see p62

Tongin Market

15

Shopping Areas
with Traditional
Culture and Art

Latest Fashion and
Beauty Trends

Rising Designer
Boutiques Street
Brands

Household Goods
and Accessories,
Food

Around Jongno
Insa-dong Street see p31
Samcheong-dong Street see p35
Bukchon Hanok Village see p35
Itaewon
Comme Des Garçons Street

Hongdae Street

Itaewon

Gwangjang Market

Around Dongdaemun

16

Around Yongsan

Namdaemun Market see p26
Lotte Mart (Seoul Station Branch) see p28

Around Gangnam

Gyeongnidan-gil see p62

Around Dongdaemun

Around Yongsan
Insa-dong Street

Around Myeong-dong

Hongdae Street

Sinsa-dong Garosu-gil see p77
Apgujeong Rodeo Street see p70

Samcheong-dong Street

Around Hongik Univ.

Dongdaemun Shopping Complex see p43
Pyounghwa Market see p47
Dongdaemun Fashion Town see p41

Dongdaemun Shopping Complex see p43
Dongdaemun Fashion Town see p41

see p53

Around Jongno
Gwangjang Market see p86
Tongin Market see p86

Shilla Duty Free Shop see p93
17

Seoul:
The
Shopper’s
Paradise
- The No.1 Place to Shop in Seoul : City Center
Myeong-dong · Euljiro, Namdaemun Market
- A Shopping Area Filled with
History and Tradition : Palace Quarter
Insa-dong, Samcheong-dong · Bukchon
- The Center of Korea’s Fashion Industry :
Dongdaemun Around

Dongdaemun Market

- A Center of Creative Arts and Culture : University Quarter
Hongik Univ. Area, Sinchon · Ewha Womans Univ. Area
- Seoul’s Cosmopolitan Town : Yongsan
Itaewon
- Gangnam Style Streets : Gangnam

Apgujeong-dong · Cheongdam-dong, Sinsa-dong Garosu-gil Area

- Mall Complexes Nearby Subway Stations

18

Other Areas
19

Namdaemun-ro

Kookmin

Myeo
ng-d
Shop ong Und
명동 ping Ce ergroun
지하
d
쇼 nter

터

터

핑센

Noon Square
눈스퀘어

Hadonggwan
하동관

Maki

엠플라자

3

Haechi Hall

명동교자 본점

l
ong 8-gi

Myeongd

7

Savoy
Silk Button

l

실크버튼

Migliore

20 4
밀리오레 명동점
(B1-2F)

State Tower
Namsan

포앤파이브
(4F-5F)

Gyeseong Girls'
High School

Youth's Dreaming Shop

3

꿈꾸는 청년가게 명동점

Seoul Global
Culture
Tourism
Center (5F)

Gogung

Woori

고궁
-gil

Myeongdong 8ga

Sejong

Tabby Mall
타비몰

CGV

Hallyu
Souvenir
Shop

Myeongdong

명동

Toegye-ro

Prince

Myeongdong Station
Underground
Shopping Center

신세계백화점 본점

명동대성당

Myeongdong Kyoja

M-Plaza

에이랜드
명동본점
16

ong 4-gi

IBK

Line 4

Shinsegae
Dept. Store

Aland

Myeongd

Nutrition Chicken
영양센터

gil

ong 8na-

Myeongd

Myeong-dong
Cathedral

19

15

17

13

마몽드 명동 플래그십스토어
1

2

마키

Hallyu
Souvenir Shop 6

Post Tower

12
10

8

2

명동교자

Mamonde Flagship Store

명동거리

il

Myeongdong Kyoja

Woori

Myeong-dong Street
Overseas Chinese
Primary School

g-g
don
ng
eo
My

올리브영 라이프스타일 체험센터

Shinhan

UNESCO
House

Embassy of the people’s
republic of China

딘타이펑

5

18 9

명동돈까스

Nanta Theater
Myeong-dong

Seoul
YWCA

Seoul
Royal
Olive Young Lifestyle
Experience Center

Myeongdong
Tonkatsu
11

CGV

Din Tai Fung

nk
Ba
The

4N5

명동역지하쇼핑센터

4
Namsan Elementary School

Woori

Pacific
o 18
ye-r

0

75m

150m

il

20-g

Toe
g

-ro

e-ro

y
Toeg

-gil

Namdaemun Market
ong

Namdaemun Market is commonly referred to as the “even
has the kitchen sink market”. While it is small, there are
countless small vendors that sell clothing, groceries, flowers,
and other items both retail and wholesale all congregated in
the same place. Many tourists seek out this market, which
opens at night and where the lights are never switched off.

14

Hallyu
Souvenir Shop

롯데백화점
영플라자

Myeong-dong is a shopping destination filled with inexpensive cosmetic boutiques and specialty apparel boutiques. As
one of Seoul’s leading tourist attractions, it contains many
boutiques with multilingual staff ready to guide and assist
you. Myeong-dong is typically crowded, and at times there
are more overseas shoppers here than Koreans.

Ibis Ambassador
Myeong-dong

Korea
Federation
of Banks

오설록티하우스
명동점

명동예술극장

Sog

Myeong-dong Cathedral
Myeongdong Theater
Sungnyemun Gate
Namsan (Mountain)
Culture Station Seoul 284

M

O'sulloc
Tea House

Myeongdong Theater

Lotte Duty Free Shop Lotte Dept. Store
(9F-11F) 롯데백화점 본점
Hallyu Souvenir Shop
10 Corso Como

il

3-g

g1

don

ng
yeo

타이홀릭

콴챈

Nearby Attractions

Tie Holic

t
Stree
qian
Guan루거리

KEB Head Office
Myeong-dong Tourist
Information Center

Metro

Lotte
Young Plaza

Line 2

을지로지하쇼핑센터

Lotte Lotte
Duty Free
Shop (2F)

회현

amdaemun Market
N
yeong-dong Street
M
epartment Stores
D
(Lotte·Shinsegae)

Eulji-ro Underground Shopping Center

Sogo
n
Shopg Underg
소공 ping Ce round
지하
쇼핑 nter
센

This is Seoul’s leading shopping district. In this area are
located two of the most popular destinations for tourists
– Myeong-dong and Namdaemun Market. There are also
two department stores and malls that sell all the premium
private labels and eight underground shopping arcades that
offer many unique items that can be visited regardless of the
weather.

1

IBK

T.um

Hana

Euljiro 1(il)ga 을지로입구

d
roun
derg
n Un ter
hyeo Cen
Hoeopping 핑센터
Sh 지하쇼

Recommended Courses

Hana

10꼬르소꼬모(5F)

Getting There

Myeong-dong·Euljiro
Line 2 Euljiro 1(il)ga Station
Line 4 Myeongdong Station
6001, 6015, 6701
Namdaemun Market
ine 1 Seoul Station
L
Line 4 Hoehyeon

(Namdaemun Market) Station,

Seoul Station
A'REX Seoul Station
Gyeongui Line Seoul Station
6001, 6015, 6702

을지로입구지하쇼핑센터

Lotte Cinema
Avenuel

B.
Namdaemun
Market

Euljiro 1-ga
Underground
Shopping Center

Hanbit Media
Gallery

Myeongdong 11gil

A.
Myeong-dong·
Euljiro

Mirae Asset
Center One Bldg.

Ferrum Tower

9-gil

Myeong-dong · Euljiro +
Namdaemun Market

A. Myeong-dong · Euljiro

Nampo Myeonok

gdong

City Center

C

남포면옥

of
Ko
rea
Jun
ctio
n

1

B

Myeon

The No.1
Place to Shop
in Seoul:

The
Main
Shopping
Area

A

20

A

B

C

21

4N5

A.
Myeongdong
•
Euljiro

포앤파이브 Map p21

A4, Map p27

D1

4N5 is Korea’s largest contemporary fashion
house. All in one place, visitors can shop
from a selection of over 40 Korean and
international luxury brands. The breathtaking interior of the boutique was designed by
Jeffrey Hutchison, who designed the sales
floors of Barneys New York. Located on the
fourth and fifth floors of Shinsegae Department Store’s new wing.

4N5

Open 10:30pm to 8pm, Friday to Sunday until 8:30pm.
Closed once a month. 1588-1234

10 Corso Como
10 꼬르소꼬모 Map p21

A2

An exclusive international boutique, 10 Corso
Como has so far made Seoul its exclusive
home in the Asian region. Carla Sozzani, the
boutique’s founder, once remarked that she
became infatuated with the unique liveliness
of Myeong-dong; leading to a new branch of
10 Corso Como in the district. Located on the
fifth floor of Lotte Department Store Avenuel.
Myeong-dong Street

Migliore (Myeong-dong
Branch) 밀리오레 명동점 Map p21 B4
From casual to formal wear, this mall is
packed with boutiques specializing in
women’s apparel. The fifth floor is dedicated
to accessories and lingerie, while the sixth is
home to hand-made shoes and leather goods.
There is also a food court on the 7th floor.
Open 10:30am to 11pm. Closed Monday.
02-2124-1538

M-Plaza 엠플라자 Map p21

B3

A must-visit mall for those looking to buy
the American brand Forever 21 and the
Spanish brand ZARA. From the first through
third floors, you can find specialty apparel
stores and restaurants, cafes and on the
fourth and fifth floors, a tourist information
center.
Open 10:30am to 10pm.

22

02-752-0744

Noon Square 눈스퀘어 Map p21

A2

A good place to find special apparel labels
such as ZARA, HM, MANGO, and MIXXO,
all of which are located on the first to fourth
floors. On the fourth floor, shoppers can find
street fashion stores, and on the fifth, local
Korean shops. This shopping center is especially good for finding unique items with a
youthful flair.
Open 11am to 10pm.

02-3783-5005

Tabby Mall 타비몰 Map p21

B3

This mall features Asia’s largest branch of
Uniqlo. Many events of all sorts are regularly
held here, including wedding expos.
Open 11am to 11:30pm. Closed Monday.

Open 10:30pm to 8pm, Friday to Sunday until 8:30pm.
Closed once a month. 02-2118-6098

Aland (Main Store)
에이랜드 명동본점 Map p21

B3

Aland is a “multi-shop” selling an enormous
assortment of goods for all tastes, and in
general is full of trendy and sensational
clothing and accessories. From the first to
fourth floors, there are famous brands aswell as new-and-upcoming brands, and also
vintage goods well-presented from cornerto
corner. Prices also can vary greatly.
Open 9am to 11pm.

Maki 마키 Map p21

1566-7477

10 Corso Como

Mamonde Flagship Store
마몽드 명동 플래그십스토어 Map p21

B3

A specialty store offering handmade goods
based on the motifs of international illustrators. The first floor houses stationery, while
the second floor sells home interior goods.
All of the items at this store are exquisite and
make excellent gifts as well as souvenirs.
Open 10am to 10pm. Closed on Lunar New Year day
and the day of Chuseok. 02-757-7947

B3

The flagship store of Amore Pacific’s cosmetics line, Mamonde. Mamonde has been
making beauty products for 22 years and
all of its knowledge and expertise can be
found at this store. Everything for sale can
be tested, and the store provides assistance
and information for foreign visitors, as well
as operating a gift-wrapping corner.
Open 9:30am to 10:30pm.

02-318-3695

23

Shops
Endorsed by
the Korea
Tourism
Organization

Experience Center

Tie Holic 타이홀릭

올리브영 라이프스타일 체험센터

This specialty boutique is
operated by a master tiemaker with over twenty
years of experience. The
ties are original and made
of atypical materials such
as wool and knitwear, and
come with unique patterns
including camouflage, ethnic and paisley. The store
also sells boutonnieres,
bow ties, tie pins, cuff links
and other accessories that
make good gifts for men.

Map p21

B2

Olive Young is a drugstore
chain, where famous beauty and health care products
can be found all in one
place. In addition to makeup, fragrances, health foods,
body care, and accessories,
there is a mens’ corner that
is especially popular.
Open 10am to 10:30pm.
02-736-5290

O’sulloc Tea House
(Myeong-dong
Branch) 오설록 티하우스 명동점
Map p21

B2

Map p21

B2

Open 11am to 9:30pm, Sunday
3pm to 9pm. Closed on Lunar New
Year day and the day of Chuseok.
02-3789-2083

A modern teahouse operated
directly by Amore Pacific.
Visitors can taste and purchase tea grown and picked
from Jeju-do Island.

B3

A specialty store offering
handmade silk accessories
and scarves. There is a rich
selection of gorgeous and
elegant items, so the store
is frequently mentioned on
TV and in fashion magazines. The owner can also
occasionally be seen working on her designs. Located
in the Savoy Hotel.
Open 11am to 10pm.
02-778-3889

24

Accessorize (Myeong-dong
Branch) 액세서라이즈 명동점
Map p21 B3 1
Fashion Accessories

Open 11am to 10pm, Sunday
noon to 9pm.

Babara (Myeong-dong
Jungang Branch)
바바라앤코 명동중앙점
Map p21 B3 2 Cosmetics
Open 11am to 10pm.

Babara (Myeong-dong No.1
Branch)
바바라앤코 명동1호점
Map p21 C3 3 Cosmetics

Bean Pole (Myeong-dong
Flagship Store)
빈폴 명동 플래그십스토어
Map p21 B3 4 Clothing

Cheong Kwan Jang
(Myeong-dong direct Store)
정관장 명동본점
A3 5 Cosmetics
Open 10:30am to 8:30pm,
Saturday and Sunday 11am to 7pm.
Map p21

Silk Button 실크버튼
Experience Center

Etude House (Myeong-dong
Chungmuro Branch)
에뛰드하우스 명동충무로점
Open 9am to 11pm.

No.1 Branch)
에뛰드하우스 명동1호점
Open 9am to 11pm.

No.2 Branch)
Tie Holic

Open 9am to 11pm.

Frisbee (Myeong-dong
Branch) 프리스비 명동점
Map p21

B3 10 Apple Reseller

Open 11am to 9pm, Sunday until
8:30pm.

It’s Skin (Myeong-dong
UNESCO Branch)

Open 11am to 10pm

Open 9am to 10:30pm, Friday
and Saturday until 11pm.
02-774-5460

Map p21

1ST PREMIUM
SHOPPING

No.3 Branch)

Open 9am to 11pm.

잇츠스킨 명동유네스코점

Shops with Top
Tourism Souvenirs

Duty Free
Shops

Myeong-dong Tourist
Information Center
명동관광정보센터 Map p21

B1
Open 9am to 10pm. Closed on
Lunar New Year day and the day of
Chuseok.

Lotte Duty Free Shop (Main)

Youth's Dreaming Shop
(Myeong-dong Branch)

롯데면세점 본점 Map p21

Map p21

C3
Chuseok.

B2 12 Shoes
Open 11am to 9pm, Saturday
and Sunday until 8:30pm.
Map p21

B2 13 Shoes
and Sunday until 8:30pm.
Map p21

Lesmore (Myeong-dong
Branch) 레스모아 명동점
B2 14 Shoes

Map p21

Levi’s Bodywear (Myeongdong Branch) 리바이스 바디웨어
명동점 Map p21

B3 15 Underwear


Resportsac (Myeongdong FSS Branch) 레스포색
명동FSS점 Map p21

B3 16 Bag


Tonymoly (Myeong-dong
Chungmuro Branch)
토니모리 명동충무로점

Youth’s Dreaming Shop
(Myeong-dong Branch)

B3 19 Cosmetics

A2

Open 8am to 10pm.

Lotte Department Store (Main)
롯데백화점 본점 Map p21

A2
Open 10:30am to 8pm, Friday to
Sunday until 8:30pm. Closed once a
month.

Lotte Young Plaza
롯데백화점 영플라자 Map p21

Euljiro 1-ga Underground
Shopping Center 을지로입구
지하쇼핑센터 Map p21

A1
Open 10am to 9pm. Closed
Sunday and Holiday.

지하쇼핑센터 Map p21

A2


B1-C1

10am to 10pm. Closed Sunday
and Holiday.

Hoehyeon Underground
Shopping Center
회현지하쇼핑센터
Map p21

A3-A4, Map p27 D1
Open 9am to 10pm. Closed 1st
and 3rd Sunday.

Shinsegae Department
Store (Main)

Myeongdong Station
Underground Shopping
Center 명동역지하쇼핑센터


Map p21

Map p21 A4, Map p27 D1
Open 10:30am to 8pm. Closed
once a month.

B4-C4
Open 9am to 11pm.

Myeong-dong Underground
Shopping Center
명동지하쇼핑센터 Map p21

A2

Open 9am to 10pm.

Sogong Underground
Shopping Center

Open 9am to 11pm.

Map p21

롯데면세점 로비점 Map p21

Euljiro Underground
Shopping Center 을지로

Department
Stores

B2 18 Cosmetics

No.5 Branch) 토니모리 명동5호점

Lotte Duty Free Shop
(Lobby Branch)

Underground
Shopping Malls

No.3 Branch) 토니모리 명동3호점
Map p21

A1

Open 9:30am to 9pm.

꿈꾸는 청년가게 명동점

Kumkang (Myeong-dong
Branch) 금강제화 명동본점

Landrover (Myeong-dong
Branch) 랜드로바 명동점

Lotte Duty Free Shop

Shinsegae Department Store (Main)

소공지하쇼핑센터 Map p21

A2
Open 8am to 10pm. Closed 1st
and 3rd Sunday.

Who.A.U (Myeong-dong
Branch) 후아유 명동점
B3 20 Clothing

Map p21

Lotte Department Store (Main)

Myeongdong Station Underground
Shopping Center

25

15

1

18

1
L in e

문로

Entrance 3 1

남대

Kookmin

19

20

Sungnyemun
Junction

IBK

Namda

Woori
Alpha

Sungnyemun Gate
22

Woori

Daedo
Shopping Tower

Clothing Shops

Kookmin

Namdaemun
Market

Shinhan

Entrance 8
27-2

IBK

Fashion City

Namdaemun
패션시티
nsijang 4-gilMarket (Accessory)
Namdaemu
남대문 액세서리전문상가
Entrance 7 Ladies Apparel Market
l-ro
Sowo

숙녀의류상가

2

Namdaemun Dokkebi
Imported Goods Mall

Palace
Rex

남대문도깨비수입상가

회

4

3

Toegye-ro 2-gil

Toegye-ro 4-gil

ro

e-

gy

gil

e
To

o 8-

ye-r

Hana

포앤파이브
(4F-5F)

Toeg

e
L in

4N5

Na
n( 시
eo 문
hy 남대
e
Ho 현(

Entrance 5

3


Kookmin

Mano Accessories

un
Ma
r ke

Swedish
Embassy
Hana

Shinsegae
Dept. Store

m

NH

27-2

1

마노액세서리상가
Entrance 6

장 da
) em

26

Payard

페이야드

Entrance 4

의류상가

남대문시장

25

삼익패션타운

대도종합상가

숭례문수입상가

Tongil-ro

2

시장맛집

Sungnyemun
Imported Goods
Market

메사

중앙상가

Food Alleys

24

숭례문

23

Chilpae-ro

Entrance 1

Mesa

Samik
Fashion Town

Jungang
Shopping Center

알파문구

jang-gil

emunsi

Entrance 2

Hana

21

지

17

Shinhan

d

nd
rgrou
Undeter
nno
emu ping Cen 센터
da
Nam Shop 지하쇼핑

회현

B. Namdaemun Market

c

d
roun
derg r
n Un ente
hyeo g C 센터
Hoe Shoppin 쇼핑
하

B.
Namdaemun
Market

16

b

Namdaemunsijang 10-gil

14

A

t)

13

6gil

Lotte Outlets Lotte Mart

Culture Station
Seoul 284

Seoul Station
서울역

4

Seoul Station Bus
Transfer Center

문화역서울 284

A

Namdaemun Market 남대문시장 Map p27
Seoul’s oldest traditional market. This leading tourist attraction has 500,000 daily visitors and
over 10,000 vendors offering their goods, and is especially known for children’s clothing, with
the overall quality of the clothes offered at this market (sold by more than 6,000 vendors) at
a standard which will appeal to overseas visitors. Besides clothing, there is an assortment of
kitchen goods; folk art; locally-produced goods; agricultural and marine products; everyday
goods; and imported goods. Many of the items can be purchased here at wholesale prices. The
small alley restaurants, part of the market since its early days, are also recommended.
Open 9am to 5pm. Women’s clothing and children’s clothing stores are also open at night 10pm to 5am. Closed
Sunday and during Lunar New Year day and Chuseok breaks. Please check the market’s operating hours between the
end of July through mid-August for summer closing times before heading out.
Namdaemun Market Tourism Information Office: 02-752-1913

26

4
Sopa-ro

Dodong
Junction

Kookmin

KTX
Namdaemun Market

SK Namsan Bldg.

all
it y W
lC
ou
Se

롯데아울렛 롯데마트
서울역점 서울역점

Seven Luck
Casino

Baekbeom Square

Millennium Seoul Hilton

b

c

Alpha 알파문구 Map p27

0

75m

150m

d

C1

A specialty stationery store, housing an astonishing variety of stationery, paper, art supplies, and
related products. Everyone from amateurs to professionals will find all of their supplies here,
especially any items related to photography.
Open 8:30am to 8pm, Sunday and Holiday 10:30am to 7pm. Closed during Lunar New Year and Chuseok breaks.
02-752-0096

Daedo Shopping Tower 대도종합상가 Map p27

C2

This shopping arcade groups together many vendors specializing in goods for interior and
kitchen supplies. It is also known for its coffee-related products.
Open 9am to 5pm. Closed Sunday.

27

Shops
Endorsed by
the Korea
Tourism
Organization
1ST PREMIUM
SHOPPING

Namdaemun Market (Accessory)
남대문액세서리전문상가 Map p27

C2

Here can be found intricately hand-crafted
brooches for less than 5,000 won, earrings,
rings and other accessories. Shoppers may
find pretty accessories at surprisingly low
prices browsing through the various tightlypacked stores.

아리랑쇼핑 Map p27 C1
1 Crafts Souvenirs
Open 8am to 8pm.

C2

This shopping center specializes in offering
tableware and interior goods imported from
around the world, including premier brands
such as Wedgwood. Visitors may spend
countless hours just browsing through their
immense collection of unique merchandise.

Must-try Delicacies

Arirang Shopping

Open 7am to 5pm, Weekend Holiday 7am to 2pm.

Namdaemun Dokkebi Imported
Goods Mall 남대문도깨비수입상가 Map p27

OTHER TOURISM INFORMATION

Myeong-dong Street Food


Department
Stores

Ice cream and fruit sticks, potato fries, fish cakes, and other
seasonal street food.

Shinsegae Department
Store (Main)

Kwanchenru Street Chinese Dining
Including the Taiwanese Din Tai Fung Myeong-dong branch, this
street offers authentic Chinese dining clustered around the Chinese
Embassy.

Namdaemun Dokkebi Imported Goods Mall

Map p21 A4, Map p27 D1
once a month.

Shinsegae Department Store (Main)

Outlet

Namdaemun Galchi Jorim
Fresh and meaty hairtails are simmered in a spicy and sweet broth
with radish, a specialty at Namdaemun Market.
Namdaemun Kalguksu
Filling, hand-kneaded and chewy noodles in a smooth, clear and
rich broth.

Events Festivals

Lotte Outlets
(Seoul Station Branch)

Lotte Mart (Seoul Station Branch)

Lotte Mart
(Seoul Station Branch)
롯데마트 서울역점 Map p26

A4

This gigantic shopping complex was designed for foreign tourists: signs across the
mart have been posted in English, Japanese,
and Chinese; simultaneous interpretation
services are offered; there is a special shopping zone gathering the 100 most-popular
items purchased by international tourists.
International shipping is also possible for
Japanese and Chinese tourists.
Open 9am to midnight. Closed 2nd and 4th Sunday.
02-390-2500

28

Mesa 메사 Map p27

D1

Also known as “Mesa Jewelry”, this shopping mall specializes in wholesale accessories. There are three floors (first floor
and two basement levels) that sell various
accessories made from silver, gems and
other materials. Shoppers with an interest
in hand-made goods should definitely pay
Mesa a visit.

Global Myeong-dong Festival
Held twice a year in spring and fall, the festival features traditional
performances and B-Boy dance-offs.

롯데아울렛 서울역점 Map 26 A4
Open 11am to 9pm, Friday to
Sunday until 10pm. Closed Monday
once a month.

Seoul Friendship Fair
Held every year in May, the festival celebrates multiculturalism, displaying foods and customs from around the world.

Underground
Shopping Centers
Namdaemunno
Underground
Shopping Center
남대문로지하쇼핑센터
Map p27 C1
Open 10am to 7pm. Closed 2nd
and 4th Sunday.

Flea Market
Myeong-dong Myeongnang Market 명동 명랑시장
A market where artists not only sell their own creations, but where
shoppers can also buy home-grown produce and food. Visitors
can also enjoy hands-on sessions making crafts with the artists,
listen to indie bands, or watch artists as they work.
May to June: Open 2nd and 4th Sunday, 1pm to 6pm
July to October: Every Sunday, 1pm to 6pm. Open until 9pm during summer
Myeong-dong Korea Exchange Bank (Head Office) Square; 3 minute walk
from Euljiro 1(il)ga Station (Line 2) Exit 5 or 6

Open 8am to 4pm. Closed Sunday and during Lunar
New Year day and Chuseok breaks.
02-2128-5000
Namdaemunno Underground
Shopping Center

Myeong-dong Myeongnang Market

Myeong-dong Myeongnang Market

29

A

A Shopping
Area
Filled with
History and
Tradition:

The
Main
Shopping
Area

2

2

3

Woori

Hana
밀리미터밀리그람 안국점
5

안
7
uk
Ang

6

Pungmoon Girls'
High School

e
L in

9

Anguk-dong
Junction

3
10

13

56

Topohaus
Art Center

Palace Quarter

17
Mokin Museum
Balwoo Gongyang

Insa-dong +
Samcheong-dong · Bukchon

60

21

Jogyesa Temple

뉘조

토독공방14

Ssamzie-gil

Isae

19
Ahwon Gongbang
14
Yongjung
Collection

13

Gana Insa Art Center

6

Insa-dong

Knife
Gallery

22

16

Crown

용정컬렉션

가나인사아트센터

Information Center
61

15

23

62
Sopri
18

17

Mera Hatt

7

메라하트

24

Doore

19

솝리

두레

63

-gil
ng 4

do

Insa

Nakwon Arcade

한국관광명품점

합

27-2
22

L in e

Standard
Chartered

24

56

Kookmin

26

Chohyung
Gallery

3

아름다운차박물관

Seoul Art Cinema

67
27-2

27-2

Insa-dong Street
인사동거리

Insado

56

68

57

69
Jongno Tower 59
Bandi Luni’s

58

Jongno 1-ga
Junction
60

Jonggak 종각

61

62

5

Line 1

63

65

Samilmun Gate

Woori

8

61

Entrance

Insa Cultural
Plaza71

70

o

Tapgol Park

64

Standard Chartered

g -r

l

ng 3-gil

Jon

60

68

69

Jongno 2-ga
Junction

4

1

Jonggak Underground
Shopping Center
64

44

65

NH
9

45

Bosingak Belfry

67

46

보신각

68

69

44

45

종각지하쇼핑센터
66

A

70

47
0

71

B

3

o

25

Beautiful Tea Museum
66

57

Sachoom
Theater

4

5

Seoul Art Center
Gongpyeong Gallery

27-2
Violet Gallery
23

2

Woori

65

낙원상가

National Souvenir Center

Haap

28-gil

-daero

반짝반짝빛나는

21

District
Tax Office

Samil

20

Twinkle Twinkle

26

il
0-g Jongno

o3

aer

il-d

Sam

-g i

30

2

20

17

ational Museum of Modern and
N
Contemporary Art, Korea
Gyeongbokgung Palace
he National Folk Museum of Korea
T
Bukchon Hanok Village
Unhyeongung Palace

Seoul’s Bukchon area consists of over 900 traditional Korean
houses, or hanok. There are also galleries, craftsmens’ workshops, traditional Korean culture programs, or hanok guesthouses on offer. Nearby Samcheong-dong is a great shopping
area where new and old traditions exist in harmony. Visitors
can also find Korean restaurants inside hanok, cute cafeterias,
and shops selling unique design goods. Those looking for
handmade shoes will also find opportunities to buy them.

Kyodong
Elementary School

12

yo-r

Nearby Attractions

59

11

Sup

Seoul Gyeongun
Special School

Samil-daero

Insa-dong Street
ukchon
B

daero

Samil-

32-gil

아원공방

Ujeongguk-ro

Recommended Courses

Insa-dong in Jongno-gu, Seoul, is a shopping area full of
Korean antiques such as old furniture or old books and handmade crafts. In addition, there are traditional Korean cafeterias
and restaurants, and some traditional performances held on
weekends.

Duksung Women's
University

8

한과채

18

Shinhan

Jogyesa
Junction

7

16

이새 안국점

NH
64

Unhyun
Elementary School

Hangwachae

Gallery Lux

25

This is a tourist shopping area in Seoul where visitors can also
experience the history of Korea. Visitors to the area will see
numerous traditional Korean sights such as Joseon Dynasty
palaces, old-style Korean houses, and traditional markets.

4

운현궁

Entrance

58 10
Kyung-In Museum
of Fine Art

쌈지길

1

Unhyeongung Palace
12

15

9

인사동홍보관

조계사

Nwijo

Todok
Gongbang

3

The Central
Temple of
Cheondogyo

지리산
6

5

Relic Museum

Gallery Miz

Jirisan

발우공양

Templestay
Information
Center

8

Seoul Senior
Welfare Center

11

Jogeum
Hana
Dongduk Art
Gallery
57

국

The Korea-Arab
Friendship Society
2

1

조금

Getting There

Insa-dong
Line 1 Jonggak Station,

Jongno 3(sam)ga Station
Line 3 Anguk Station,

Jongno 3(sam)ga Station
Line 5 Jongno 3(sam)ga Station
6002, 6005, 6011
Samcheong-dong·Bukchon
Line 3 Anguk Station
6002, 6011

Public Information and Cultural Center,
Japanese Embassy

Mmmg

KEB

A. Insa-dong

4

Beautiful Store

아름다운가게 안국점

-daero

A.
Insa-dong

1

C

Samil

B.
Samcheong-dong·
Bukchon

B

75m
48

C

150m
49

31

Nakwon Arcade

A.
Insa-dong

낙원상가 Map p31

C3

A shopping complex
dedicated to musical instruments, and the largest of its
type worldwide which led
to it earning a place in the
Guinness Book of World
Records. Sound-producing
items, such as speakers and
amplifiers, are also available. Professionals are on
hand to provide customized recommendations, and
will even repair damaged
instruments if asked.
Closed Sunday. 02-743-4200

Ahwon Gongbang
아원공방 Map p31

B2

A workshop for Korean
handcrafts. These include
beautiful accessories, Korean spoons, candlesticks,
and etc.

Ssamzie-gil

Ssamzie-gil
쌈지길 Map p31

B2

A 6-story shopping mall
consisting of about 80
shops selling handmade
crafts and designer goods.
Visitors can even make
their own traditional
Korean crafts on level B1.
Closed on Lunar New Year day and
the day of Chuseok.
02-736-0088

아름다운가게 안국점 Map p31

Mera Hatt 메라하트
Map p31
B1

A recycling store in South
Korea. There are several
branches across the country, however the Anguk
branch is especially known
for the quality of its products. There is also a café
consisting of recycled facilities such as donated coffee
machines, and which offers
fair-trade tea and coffee.
Sunday and Holiday.
02-736-0660

Isae (Anguk Branch)
이새 안국점 Map p31

B2

Stop here for traditional
Korean fabrics, accessories,
and clothes. These include
hemp or hansanmosi fabricbased items, such as quilts,
dresses, T-shirts and jackets
all of very high quality.
Open 11am to 8pm, Sunday and
Holiday noon to 7pm. Closed on
Chuseok. 02-733-7326

Magazine Editors Recommend: Ssamzie-gil

A shopping mall full of fashion accessories
2 Various cultural events, performances, or exhibitions
available
3 Traditional Korean products available for purchase
4 Authentic French food and some desserts in a hanok
1

B2

A lifestyle store based on the
themes of naturalism, the
handmade, and fair trade. It
sells clothes, fabrics, natural
bar soaps, and etc.
and Sunday noon to 7pm.
02-722-5592

Mmmg (Anguk Branch)
밀리미터밀리그람 안국점 Map p31

B1

A stationery supplies store,
popular for the modern
designs of its wares. Items
for purchase include pens,
notes, bags, places, sofas,
and etc.
Open 11am to 10pm, Sunday
until 9pm. Closed on Lunar New
02-3210-1604

National Souvenir
Center 한국관광명품점
Map p31

B3

A shop selling goods made
exclusively by Korean craftsmen (deemed intangible
cultural heritages in Korea).
Visitors to the store will find
various items such as traditional Korean souvenirs,
foods, and etc. Duty-free
purchases are also available.
Open 10am to 10:30pm. Closed
on Lunar New Year day and the day
of Chuseok. 02-756-3361

Sopri 솝리 Map p31

Ssamzie-gil Experience Workshop
This arts crafts workshop is located inside the Ssamzie-gil
shopping complex in Insa-dong. There is a total of five workshops for making Korean pottery, mother-of-pearl crafts, Korean
paper (hanji), woodcraft, fragrant candles, soap, and more. The
workshop is especially popular for its low-participation costs
and various programs with short running times.
Open 10:30am to 8:30pm. Closed on Lunar New Year day and the day
of Chuseok. Time Required: 30 minute-3 hours Fee: 7,000-30,000 won.
Varies between each program. 02-2118-7093

32

Closed on Lunar New Year day and
the day of Chuseok.
02-734-3482

Beautiful Store
(Anguk Branch)

B2

A store selling traditional
Korean wrapping cloths and
sewing items. Every item
is handmade, so prices are
correspondingly high. The
quality however is worth it.
Insa-dong Street

Open 10am to 8pm.
02-725-2996

33

5

3

4

B. Samcheong-dong·Bukchon

B4
Eyewear
Open 11:30am to 10pm, Sunday
from noon. Closed on Lunar New
1

10

Arirang Master Crafts Shop

eo

3

wa

da

Yido
이도

e-

ro

11

Han Sang Soo
Embroidery Museum

12

Sneaksoul

17

A2

A place to buy handmade stamps. Visitors can purchase
stamps bearing their name or other engraved characters, all
of which are very nicely-wrapped.
Open noon to 10pm, Thursday until 8pm. Closed on Lunar New Year day
21

Yongjung Collection 용정컬렉션 Map p31

15

16

Rice cakes
Open 9am to 10pm.

2

Etude House (Insa-dong
Branch) 에뛰드하우스 인사점
18

Kumkang (Jongno Branch)
금강제화 종로지점 Map p31

Shoes
Chuseok.
5

Sells antique watches. A range of luxury brands are available,
including Cartier, Patek Philippe, and Longines.
Open 10am to 7pm. Closed Sunday and Closed during Lunar New Year day
and Chuseok breaks. 02-735-2700
25

Shops with Top Tourism Souvenirs
National Souvenir Center 한국관광명품점 Map p31

B3
Open 10am to 10:30pm. Closed on Lunar New Year day and the day of
Chuseok.

Underground Shopping Centers

B4

Apple Reseller
Chuseok.
8

Jonggak Underground Shopping Center 종각지하쇼핑센터

Chung Won
San Bang

Myeongin
Museum

Jaedong
Elementary School

Bukchon-ro 5-gil

Art Sonje Center
23

24

3

Bukchon Traditional
Culture Center

Dal
달

북촌문화센터

Gallery Dam

Lacquer
Workshop

Shinhan

Intangible Cultural Properties of Seoul
Bukchon Center

National Museum of
Modern and Contemporary Art, Korea

서울무형문화재 북촌교육전시장

국립현대미술관 서울관

27-2

27-2

Polish Embassy
Kumho
Museum
of Art

Stori

Duksung Girls'
Middle School

Duksung Girls'
High School

Constitutional
Court of Korea

스토리

Beautiful Store

Gallery Hyundai

아름다운가게 안국점

Dugahun

두가헌

종로점 Map p31 A4 9 Bookstore

Mmmg

밀리미터밀리그람 안국점

Pungmoon Girls'
High School

A

L in

Woori

Gwanghwamun Gate

34

Ssiat
씨앗

Youngpoong Bookstore
(Jongno Branch) 영풍문고

Map p31 B4
Open 10am to 10pm. Closed 1st and 3rd Sunday.

이새 가회점

아원공방 삼청동점

통인가게 Map p31

Willy's 종로점 Map p31

Isae

Ahwon Gongbang

The Store from Tong-In

Willy’s (Jongno Branch)

근대화상회

Jinjooshell
진주쉘 북촌점


Bronze ware
Open 10am to 7:30pm, Sunday
and Holiday 11am to 7pm.
B2
7 Crafts Souvenirs
26
Closed Tuesday and Lunar New

Bukchon Art Center (Bongsanjae)
Modern Marketplace

Jeongdok
Public Library

Hakgojae Gallery

6

B2

2

Bukchon Chogo
Workshop 'Godraetdol'

World Jewelry
Museum

o
20

Gahoe Museum

삼청동4차원

Kukje Gallery
19

Woori Bitkkal
Workshop

Donglim Knot Museum

더레스토랑

C4

Napcheong Bronzeware
22
Shop 납청놋전 Map p31 B2

차마시는뜰

Samcheong-dong
Sachawon

The Restaurant


Cha ma si neun Ddeul

Gallery Biim

Gallery
Jinsun

Bukchon
Jeotdae (flute)
Workshop

스닉솔

don
gC
ultu
re S
tree
t

Sam
che
ong
-

국립민속박물관

eong-r

Todok Gongbang 토독공방 Map p31

The National
Folk Museum of Korea

Samch

Insa-dong Street

C3

1

Museum of
Humanities

Gallery Doll

ng

B3
Crafts Souvenirs
Chuseok.
14
빚은 인사동점 Map p31

Choongang
High School

삼청동거리

Ch

2

Bizeun (Insa-dong Branch)

Asian Art Museum

1

아리랑 명품관 Map p31

13

북촌한옥마을

오설록티하우스 삼청점


ALO 안경 종로2가점 Map p31

Bukchon
Hanok Village

Bukchon Museum
Old Fragrance
O’sulloc Tea House

Cheong Wa 8
Dae
(Office of the President)

7

C

레페토 삼청동점

Community Credit
Cooperative

ALO Eyewear Space
(Jongno-2ga Branch)

9

B
Repetto

Bukchon-ro

1

A

Shops2
Endorsed by
the Korea
Tourism
Organization
1ST PREMIUM
SHOPPING
6

B

4

e3

Hana

안
uk
Ang

국

0

75m

C

150m

35

Modern Marketplace

B.
Samcheong-dong •
Bukchon

근대화상회 Map p35

C2

A store for household supplies. Korean handicrafts
and traditional Korean
household supplies are
examples of its wares.
Tuesday.
02-798-2231

Repetto
(Samcheong-dong
Branch)
레페토 삼청동점 Map p35

B1

A store selling various
kinds of ballet wear such
as silk ballet shoes or pink
tutus. It also sells flat
shoes in a range of colors
or fabrics.
Open 11am to 8pm, Weekend
and Holiday until 9pm.
02-720-2065

Samcheong-dong
Sachawon
삼청동4차원 Map p35

Ahwon Gongbang (Samcheong-dong Branch)
아원공방 삼청동점 Map p35

B3

A workshop for Korean handcrafts. These include beautiful
accessories, Korean spoons, candlesticks, and etc.
Open 10am to 7pm. Closed on Lunar New Year day and the day of
Chuseok. 02-735-3482

Isae (Gahoe Branch) 이새 가회점 Map p35

C3

Sneaksoul
스닉솔 Map p35

C2

Sells all manner of Korean pearl craft, including jewelry
boxes, business card boxes, mirrors, photo frames, and etc.
Open 11am to 6:30pm. Closed Sunday and Lunar New Year day and the
day of Chuseok. 02-2253-7585

B2

A shoe store selling a wide
range of choices in various brands, from Sperry
Top-Sider, the world’s
first boat shoe brand, to
Birkenstock.

Chuseok. 02-745-2260

36

Samcheong-dong Sachawon

Open 11am to 9pm, Lunar New
Year day and the day of Chuseok
from 1pm. 02-737-3816

Stop here for traditional Korean fabrics, accessories, and clothes.
These include hemp or hansanmosi fabric-based items, such as
quilts, dresses, T-shirts and jackets all of very high quality.

Jinjooshell (Bukchon Branch) 진주쉘 북촌점 Map p35

A2

A bag store offering good
quality leather bags in standard designs. The store’s
reformed hanok interior
design has appeared in
domestic and international
media.


02-734-0755

Sneaksoul

37


Must-try Delicacies
Nakwon-dong Tteok
Various kinds of tteok (rice cake)
including sweetened tteok,
chewy tteok, or decorated tteok,
etc.

Insa-dong Traditional Korean
Snack
Numerous traditional Korean
teas made from flowers, herbs,
or vegetables.

Nakwon-dong Agwi-jjim
Agwi-jjim (spicy monkfish soup
with bean sprouts) originates
from Masan.

Jongno 3-ga Gul Bossam
A gul bossam (napa wraps with
fresh oysters) restaurant. Radish
kimchi is free and bottomless.

Nakwon-dong Agwi-jjim

Yido

Ssiat

씨앗 Map p35

Yido 이도 Map p35

C3

Specialists in traditional Korean handicrafts,
with everything from all kinds of small
handicrafts to traditional Korean furniture.
Everything is prominently displayed, making the shop worth a visit even just out of
curiosity.
Open 11am to 8pm.

Stori 스토리 Map p35

02-3676-1008
A4

Looking for bags made by Korean designers?
STORI is the place for you. Bags here come
decorated with hangeul, hanbok, Korean
paper, traditional Korean paintings, and etc.
Unique Korean souvenirs guaranteed.

02-735-7101

C1

The main store of the Yido Korean pottery
brand, Yido also runs a gallery and shop in the
same area. You can buy Korean pottery made
by the owner or other popular designers.
Open 10am to 7pm. Closed 3rd Sunday.

02-762-0756

Shops Endorsed by
the Korea Tourism
Organization
1ST PREMIUM SHOPPING
Dar:l 달 Map p35

A1 1 Clothing
Open 11am to 10pm.

TNGT (Samcheong-dong Branch)
TNGT 삼청점 Map p35
A2 2 Clothing

Jongno 3-ga Gul Bossam

Intangible Cultural
Properties of Seoul
To develop and market Seoul’s
beautiful traditional culture
and technology, the city is
promoting many of its intangible cultural heritages and
the invaluable local experts
that maintain the authenticity
of these traditions. Visitors
can observe and purchase
products created by master
artisans and craftsmen at educational exhibitions operated
by the city government, and
also learn how to make these
products through programs
run by the experts themselves.

Changing of the Royal Guard at Gyeongbokgung Palace
Mondays and Wednesdays 11am, 2pm, 4pm. Ceremony may be
canceled in the event of bad weather.

Craft-making and Handson Experience Programs
Traditional knot-making,
distilling traditional rice wine,
making hwamunseok coasters,
and making traditional fans.

Royal Wedding Ceremony of King Gojong and Queen
Myeongseonghwanghu
An annual royal wedding ceremony conducted every April and
October.

Program Fee: Cost of materials
(10,000 to 20,000 won)
How to Participate:
Make a phone reservation at least a
week in advance

Tolling the Bosingak Bell Event
Tuesdays through Sundays from 11:30am to 12:20pm.

Bukchon Center Map p35 C3

Lotus Lantern Festival
An annual festival celebrating Buddha’s birthday every April 8th in
the lunar calendar.

Donhwamun Center

Events Festivals

Insa-dong Traditional Cultural Festival
An annual cultural festival held from September to October in Insa-dong.
Royal Ancestral Ritual in the Jongmyo Shrine
An annual royal ancestral rite held the first week of Sunday in May at
Jongmyo Shrine, a UNESCO World Intangible Cultural Heritage site.

Monday.
02-747-0303

Monday.
10 minute walk from
Jongno 3(sam)ga Station (Lines 1,
3, 5) Exit 7; 10 minute walk from
Anguk Station (Line 3) Exit 4
02-741-1303

Shops with Top Tourism
Souvenirs
Bukchon Traditional Culture Center
북촌문화센터 Map p35 C3
Open 9:30am to 6pm, Weekend Holiday 9:30am to 5pm.

The National Folk Museum of Korea
Ssiat

38

국립민속박물관 Map p35 A2
Open 9am to 6pm, November to February 9am to
5pm. Closed Tuesday and January 1.

Changing of the Royal Guard at

Donhwamun Center

39

l
-gi
-ro

43
-gi
l

L in e

-ro
ng

Nearby Attractions

-ro
dan

ung
gch

3-gil

46-ro
Jon
g

팀 204

Designer Club

유어스

디자이너크럽

5-gil

U:US

Hanyang
Middle School
Eulji-

Toeg
ye

ro

3

Nuzzon
누죤

Design
Gallery

ark

-ro 6

Team 204

Dongdaemun
History Museum

동대문디자인플라자

4

Majang-ro

Dongdaemun History
Culture Park

Hanyang
Technical High
School

Seongdong
Global Business
High School

Line 2

Toegye-ro

4
o

Toegye-r

Gwanghuimun Gate

Cheonggu-ro

5

Pyeongyang
Myeonok

청평화패션몰 (청평화시장)

Belpost

Dongdaemun
Stadium Memorial

Dongdaemun
Design Plaza

Jan

문화 Cu
공 lture
원 P

롯데피트인

광희패션몰
(광희시장)

Eul
ji-ro
4

43-gil
Eulji-ro

Lotte Fitin

테크노

Hyeyang Elisium Chung Pyeong Hwa
혜양 엘리시움
Fashion Mall
벨포스트

Don
gdae
m
동대un Hist
문역 ory
사문 Cult
화공 ure P
원
ark

ne

The area is set for a major enhancement in 2014 with the arrival of the Dongdaemun Design Plaza, designed by acclaimed
architect Zaha Hadid. It will encompass a design exhibition
hall, museum, and a convention hall.

굿모닝시티

Megabox

Li

ongdaemun Design Plaza
D
Heunginjimun Gate
eoul City Wall
S

Goodmorning City

Techno

73-gil

ongdaemun Shopping Complex
D
Pyounghwa Market
Dongdaemun Fashion Town

Hello APM

동대문스포츠
지하쇼핑센터

스튜디오 W

Event Hall

헬로에이피엠
2
1

Theot
디오트

Toegye-ro

Recommended Courses

The markets mainly sell clothes for a wide range of ages, although there are also some places that sell accessories, shoes,
toys, stationery supplies, or kitchen supplies. Seoul Folk Flea
Market in Hwanghak-dong in particular is home to household
supplies, local products, and traditional Korean crafts, as well
as traditional Korean cultural events.

밀리오레
동대문점

Wall

Line 1 Dongdaemun Station
Line 2 ongdaemun History
D
Culture Park Station
Line 4 Dongdaemun Station,
Dongdaemun History
Line 5 ongdaemun History
D
6001, 6002

Shinhan

Migliore

Do
ng
dae
m
동대 un
H
문역 isto
사 ry

Getting There

Studio W

Gwanghui
Fashion Mall

두타

동평화시장

아트프라자

제일평화시장

맥스타일

ty
ul Ci
Seo

Art Plaza

남평화시장

Jeil Pyeong Hwa Market
Maxtyle

The Dongdaemun area consists of over 40 markets such as
Dongdaemun Market, Pyounghwa Market, and Shin Pyeong
Hwa Fashion Town, so it is well-known for being the hub of
Korea’s fashion and design industries. Korean and international shoppers flock to this area, as various kinds of fashion
items are available for purchase. Many stores are wholesale
vendors, so try to negotiate over the price!

Dong Pyeong Hwa
Market

Nam Pyeong
Hwa Market

청계6가지하쇼핑센터

Dongdaemun Sports
Underground
Shopping Center

2

신평화시장

Cheonggye 6-ga
Underground
Shopping Center

Doota

Jong-ro 54-gil

대문

Cheonggyecheon-ro
Shin Pyeong Hwa
Fashion Town
Cheonggyecheon (Stream)

Cheonggye 6-ga
Junction

il

동대문 문구완구 종합시장

동대문지하쇼핑센터

Ogansugyo (Bridge)

Dongdaemun
Market

il
3

Dongdaemun
Underground Shopping Center

동대문종합시장

평화시장

2-g

Dongdaemun
Stationery Toy Market

Standard Chartered

Pyounghwa Market

o5

1
NH Kookmin

gil

Jo

흥인지문

Dongdaemun
Shopping Complex

-ro 13-g

g-r

Jong

1

Jong-ro 50-gil

동
un
em
gda
Don

KEB

ungdan

Jon

문

n 동대
aemu
Dongd

Heunginjimun Gate

Jangch

Dongmyo Station (Lines 1, 6)

51

ro

Dongdaemun
Fortress Park

o
g-r
Jon

gok
Yul

Naksa
nseonggwak 1-gil

Seoul City Wall

e4

Dongdaemun Market

C

Dongdaemun Market

Jong-ro

Jong-ro 40-gil

Dongdaemun
Around

Jong-ro 41-gil

3

The Center
of Korea’s
Fashion
Industry:

B

L in

The
Main
Shopping
Area

A

0

100m

200m

평양면옥

40

A

B

C

41

Designer Club
디자이너크럽 Map p41

Dongdaemun Stationery
Toy Market

C3

A wholesale vendor shopping mall in the
Dongdaemun area and a good place for purchasing uniquely-designed fashion items.
Open 8pm to 7am. Closed Saturday.

02-2237-2503

Dongdaemun Shopping
Complex
동대문종합시장 Map p41

A2

A wholesale market best known for its
accessories made with various fabrics and
materials. Many stores in the mall make
their own fabrics, and they sell original
stones, beads, and more. If you are looking
for handmade items to purchase, this mall is
highly recommended.
Open 9am to 7pm, Saturday until 5pm. Closed
Sunday. 02-2262-0160
Heunginjimun Gate

Art Plaza 아트프라자 Map p41

동대문 문구완구 종합시장 Map p41

C1

A wholesale market for various stationery
items and toys at cheap prices. Visitors to
this market will find a wide range of toys
like blocks, dolls, soccer balls, and also stationery goods like school supplies or party
supplies.
Open 8am to 7pm in general. Each store has its own
operating hours

Dong Pyeong Hwa Market
동평화시장 Map p41

C2

A wholesale market specializing in underwear and socks made of various kinds of
materials. There are also some stores that
sell children’s wear at cheap prices, making
them popular with young mothers.

02-2235-5881

C2

A wholesale vendor specializing in clothes
for middle-aged women. Many of the stores
are veterans in the trade and items are
cheap, but of good quality.
Open 8:30pm to 8:30am. Closed Saturday.
02-2236-1768

Belpost 벨포스트 Map p41

B3

A shopping mall known for selling very
high-quality fashion items, though this does
however mean prices may be relatively
expensive. Many of the items are also sold
in department stores across Korea, but come
here for the ‘original’ shopping experience.

02-2231-4678

Chung Pyeong Hwa Fashion
Mall 청평화패션몰 (청평화시장) Map p41 C2
A wholesale market that mainly sells women’s wear and is a good place to buy trendy
printed T shirts at cheap prices. Prices here
are generally considered the cheapest in the
market.
Open midnight to noon. Closed Sunday.
02-2252-8036

42

Dongdaemun Market

Dong Pyeong Hwa Market

43

Doota ⓒKorea Tourism Organization

Doota 두타 Map p41

A2

Doota is one of Dongdaemun’s most iconic
shopping malls, offering a wide range of
clothes in different styles for purchase,
including the clothing creations of new,
local fashion designers at reasonable prices.
Unlike the wholesale vendors, prices here
are fixed.
Open 10:30am to 5am, Monday 7pm to 5am, Sunday
10:30am to 11pm. Closed on Lunar New Year day and
the day of Chuseok. Please check the market’s operating
hours between the end of July through mid-August for
summer closing times before heading out.
02-3398-2386

Doota ⓒKorea Tourism Organization

44

Magazine Editors Recommend:
Doota Shopping Spot

Goodmorning City

Goodmorning City

Hello APM 헬로에이피엠 Map p41

굿모닝시티 Map p41

A shopping mall consisting of small stores
selling fashionable items for young women
at a cheap price. Performances are held at
the stage in front of the entrance of the mall
every weekend.

A3

A shopping mall that sells trendy clothes
and other fashion items. Also includes a
basement sauna and a Megabox movie theater on the 9th floor, famous for having Seo
Taiji’s special hall, the latter a popular draw
for his many fans.
Dooche 두체
For truly unique clothing designs, try Dooche,
where new domestic brands get their debut.
There are also shops run by annual fashion
award winners.

Low Classic 로우클래식
A fashion brand created by designer Myong-sin
Lee, famous for her appearances on Project
Runway Korea. Popular with women in their 20s
or 30s who enjoy its reasonable prices and gorgeous designs.

Open 10:30am to 4:30am. Closed Tuesday.
02-2118-8700

Gwanghui Fashion Mall
광희패션몰 (광희시장) Map p41

B2

A wholesale vendor that mainly sells finequality products made out of various kinds
of materials such as leather, fur, mustang,
or fleece. Located on floors B1 to 2. Queens
Square, on the 3rd through 5th floors, is
famous for being the backdrop of popular
local TV program Running Man.
Open 9pm to 5pm. Closed Saturday.
02-2232-2882

A3

Open 10:30am to 5am. Closed Tuesday.
02-6388-1369

Hyeyang Elisium 혜양 엘리시움 Map p41

C2

A wholesale seller known for its children’s
clothing, found on the 1st and 2nd floors of
the mall. There is also a mannequin store
on the 6th floor. In addition, there are some
shops in the mall that mainly deal with fashion exports to Japan, Taiwan, or China.

02-2250-1114

Jeil Pyeong Hwa Market
제일평화시장 Map p41

B2

A wholesale market that sells high-quality
business suits for women at reasonable
prices. It is crowded till midnight.
Open 9am to 5:30pm and 8pm to 5am, Saturday 9am
to 5pm, Sunday 9pm to 5am. 02-2252-6744

45

Lotte Fitin
롯데피트인 Map p41

Shin Pyeong Hwa
Fashion Town 신평화시장 Map p41

A4

B2

Run by Lotte Group, FITIN sells international brand fashions, digital equipment, and
cosmetics that shoppers may not be able to
find in other malls around Dongdaemun.
In addition, there are many stores run by
Korean indie fashion designers.

A wholesale market that sells underwear,
household supplies, and socks at cheap
prices. Unlike many other stores in the area,
items here are brand goods.

Open 11am to midnight. Closed on Lunar New Year
day and the day of Chuseok. 02-6262-4000

Studio W 스튜디오 W Map p41

Maxtyle

A wholesale vendor that sells imported
clothes and fashion items made from
unique, good-quality fabrics.

맥스타일 Map p41

Nam Pyeong Hwa Market

B2

A wholesale vendor of fashion items. There
is an outlet for ZARA and Spain SPA, and the
mall is conveniently-located right next to
Dongdaemun Design Plaza.
Open 11am to 5am, Saturday until 2am. Closed
Sunday. 02-2218-0000

Migliore (Dongdaemun
Branch) 밀리오레 동대문점 Map p41
Lotte Fitin

Open 24 hours. Closed Saturday 5pm to Sunday 9pm.
02-2253-0714

A3

A wholesale vendor of fashion items. Each
store in the mall displays and sells fashion
items according to its own designs. There is
also a reasonably-priced nail supplies store
on the 16th floor.

Pyounghwa Market
평화시장 Map p41

A2

A wholesale market known for selling
fashion items - mainly scarves, towels, and
hats. Non-wholesale customers may be able
to purchase fashion items at a surprisingly
cheap price. Information signs in the mall
are provided in Korean, English, Japanese,
and Chinese.
Open 10pm to 6pm. Closed Saturday.
02-2265-3531—3

C2

Open 8:30pm to 5am. Closed Saturday.
02-2230-7000

Team 204 팀 204 Map p41

C3

This wholesale mall has various fashion accessories and also a lot of children’s clothing.
In addition, there are also many leather bags
and shoes that come in different designs
and materials. The 3rd and 4th floors sell the
most popular children’s clothing items.

02-2232-3604

Open 10:30am to 4:30am. Closed Sunday.
02-3393-0001

Nam Pyeong Hwa Market
남평화시장 Map p41

B2

A wholesale seller of bags in South Korea.
The market sells a variety of bags from the
B1 floor to the 1st floor of the mall. Over 80%
of the bags sold in the mall are made in
Korea and are of great quality.
Bag store open midnight to noon, Monday from 6am.
Clothing store 9pm to 9am. Closed on Lunar New Year
day and the day of Chuseok. 02-2237-0620

Nuzzon 누죤 Map p41

C3

A mall whose 4th floor is home to a popular
footwear store where the handmade shoes,
boasting a wide range of design styles, are
a best seller. Visitors will also find clothes,
other fashion items, and imported products.
Lotte Fitin

46


02-6366-3100

Pyounghwa Market

47

Shops Endorsed by
the Korea Tourism
Organization

OTHER TOURISM
INFORMATION

Must-try Delicacies

LesMore (Dongdaemun Branch)
레스모아 동대문점 Map p41
Open 11am to 10pm.

A3 1 Casual shoes

Spris (Dongdaemun Branch)
스프리스 동대문점 Map p41
Open 11am to 10pm.

A3 2 Sports shoes

Seungjin Toy

Dongdaemun Saengseon-gui

승진완구 Map p41 C1 3 Toys
Open 8:30am to 7pm.

Capo Sports Nike
카포스포츠나이키 Map p41 B4 4 Sporting goods
and the day of Chuseok.
U:US ⓒKorea Tourism Organization

Techno 테크노 Map p41

Souvenirs

C2

This mall is best known for its knitwear. It
specializes in clothing for women, and the
building is not too large so it is easy to check
out all the stores. Another one of its merits
is that its prices are generally very low, even
when compared to other stores.
Techno

Open midnight to noon. Closed Sunday.
02-2117-8000

Theot

48

유어스 Map p41

B3

Underground Shopping Centers
동대문스포츠지하쇼핑센터 Map p41 A3

C2

A shopping mall selling women’s clothing,
chiefly clothes for young adults in their
teens or 20s. Though a wholesale vendor,
many of the mall’s stores are open during
the day.

U:US

동대문디자인플라자 Map p41
Open 9am to 9pm.

Dongdaemun Sports

Open 9:30pm to 6am. Closed Saturday.
02-2232-4822

Theot 디오트 Map p41

Dongdaemun Design Plaza

Dongdaemun Dakhanmari

Dongdaemun Saengseon-gui
Briquet-grilled saury, yellow corvina, Spanish
mackerel, or mackerel with steamed rice.
Dongdaemun Dakhanmari
A chicken soup made of a whole chicken,
seasonings, and minced garlic, recommended
by the Michelin Guide.
Sindang-dong Topokki
Topokki (stir-fried rice cake with spicy and sweet
seasoning) boiled and eaten at your table.

Dongdaemun
동대문지하쇼핑센터 Map p41 B2
Open 10am to 9pm. Closed 2nd and 4th Tuesday.

Cheonggye 6-ga
청계6가지하쇼핑센터 Map p41 B2
Open 10am to 5pm. Closed last Monday of the month.
Sindang-dong Topokki

C3

A wholesale vendor that mainly sells fashion items for women in their 20s or 30s, U:US
consists of many stores run by brand new
fashion designers. The fashion information
center on the 4th floor provides fashionrelated materials such as magazines or DVDs
free of charge.
Open 8:10 to 5am. Closed Saturday.

02-6270-1347

Events Festivals
Dongdaemun Special Tourist Zone Festival
A festival held annually every Spring and Fall
involving bazaars and fashion shows.

Dongdaemun

Sindang-dong Topokki Cultural Festival
An annual festival held in October involving the
making or eating of topokki.

49

The
Main
Shopping
Area

4

A Center of
Creative
Arts and
Culture:

A.
Hongik
Univ. Area

University
Quarter

A.
Hongik Univ. Area

B.
Sinchon · Ewha
Womans Univ. Area

Getting There

Hongik Univ.
Line 2 Hongik Univ. Station,

Hapjeong Station
A’REX Hongik Univ. Station
Gyeongui Line Hongik Univ. Station
6002
Sinchon·Ewha Womans Univ.
Line 2 Sinchon Station,

Ewha Womans Univ. Station
Gyeongui Line Sinchon Station
6002, 6011

Recommended Courses
inchon
S
wha University’s Street
E
ongdae Street
H
Club Street

Nearby Attractions
TG Sangsang Madang
K
rickeye Museum
T
ongdae Free Market
H

50

Hongik Univ. Area +
Sinchon · Ewha Womans Univ. Area

The Hongdae and Sinchon areas are full of fashion items
that fit the taste of college students in South Korea who are
sensitive to the latest trends. Stores in this area reflect the
characteristics of the universities around them, for example,
the area near Ehwa Womans University is full of fashion
items for women.
There are also numerous stores in the Hongdae area
that sell unique fashion or arts associated with Korean
street culture as influenced by neighboring Hongik University,
known nationwide for its programs in the arts.
Many stores in the area are also cafeterias or restaurants that
sell fashion items or display or sell local artwork. In recent
times, there has been a tendency for such shops to sell a variety of goods such as fashion items, accessories, stationery
supplies, furniture, and etc.
A flea market is held every weekend in Hongdae, underscoring
its ‘college town’ atmosphere. Here can be found handmade
crafts or vintage items at reasonable prices. There are also
many cultural performances or exhibitions held in the area.

Mecenatpolis Mall

Mecenatpolis Mall 메세나폴리스몰

Aland 에이랜드 Hongik Univ. Branch: Map p53

Map p52

After Aland: Map p53

A3

A unique shopping mall consisting of a variety of stores such as domestic or international fashion brand outlets, beauty shops,
and household supply stores. There is also
a movie theater, restaurants, and an event
zone where showcases of popular singers
are often held.
Open 10am to 10pm.

02-2269-7178

Y'Z Park 와이즈파크 Map p53

C1

A shopping mall popular with young adults
that consists of Korean cosmetic brands
such as Innisfree, CJ Olive Young, and
Aritaum, etc, other SPA brands, and fashion
items. There is also a bookstore in the basement and a movie theater.
Open 11am to 10pm.

02-322-8775

A2,

B3

A shopping mall that sells fashion goods
from emerging designers such as clothing,
bags, accessories, stationery, household
supplies, kitchen supplies, and books.
It is popular among young fans of unique
designs. The Hongik Univ. branch in
particular is known for its distinctive exterior design and basement theatre.
Hongik Univ. Branch Open 11am to 11pm. After Aland
Open noon to 10pm.
Hongik Univ. Branch 070-7820-7478—9 After Aland
070-7820-7485

Around The Corner 어라운드더코너
Map p53

B3

A shop offering a range of fashion brands,
as well as clothes from new designers,
accessories, candles, perfumes, and more.
Open 11am to 11pm.

02-3144-7418

51

A

b

c

A. Hongik Univ. Area
Woori

uk

pb

Cu

Un
ik
ng
Ho

18
-g
il

Hana

n
Ja

더가브리엘

홍대돈부리

Around
The Corner

Bike Repair Shop Flagship Store
바이크리페어샵 플래그십스토어 Map p53

정

합
ng
jeo
ap
H

Castle Praha
캐슬프라하

DGBD

il
Juch
ajan
g-g

KTG 상상마당

Café aA
카페aA

il

Wau Park

Hongik University

3

Club Street

Snob

클럽거리

스노브

Gourmet
Market
고메마켓

Far East
Broadcasting
Company

0

b

100m

Manhattans

고메마켓 Map p53

맨하탄스 Map p53

B3

A market selling various imported spices, sauces, pasta,
snacks, beverages, chocolate, and frozen fruit. Small
purchases are possible.

B3

Open noon to midnight. Closed
Monday.
02-322-0362
Gourmet Market

200m

c

Gourmet Market

F.ound Store reflects the local street fashion in Seoul,
offering Korean design products, CDs, or household
supplies that show Korean culture. The local brands like
Brown Breath and Bratson are good examples of this.

52

Hana

Club Evans

텟펜

Aland After Aland

F.ound Store

2

an-ro
Waus

파운드스토어

F.ound Store

Open 1pm to 11pm.
02-333-4441

카카오봄

B-boy Theater

F.ound Store

Teppen

맨하탄스

Open 11am to 10pm.
02-332-8778

파운드스토어 Map p53

2-g

Club NB2

KTG Sangsang Madang

aA Design Museum

Cacao Boom

플랫폼플레이스

바이크리페어샵 플래그십스토어

Club NB
Jazz Club Palm

에이랜드 애프터에이랜드

A

Mobssie Chocolate Cake

Bike Repair Shop
Flagship Store

Hongik
Children’s Park

와일드혹스

Manhattans

B2

The flagship store of a casual brand bicycle repair shop
run by Cheil Industries. The interior design is outstanding, and patrons will find a variety of goods here
such as stationery supplies, sunglasses, shoes, or new
designers’ products.

il

l

알라또레

Wausan-ro 22-gil

3
Bike Repair Shop Flagship Store

월향 1호점

-gi

Wildhogs

M2
-g

Taste of the Moon
(Wolhyang)
27

홍대거리

Free Bird

어라운드더코너

10

Alla Torre

Hongdae Street

땡스북스

-ro

ro

Paul Paulina

Thanks Books
wa

-ro

Platform Place

-ro

The Gabriel

Hongdae Donburi

gh

ik-

gik

Woori

Ya
n

san

Mapo Lifelong
Learning Center

1 폴앤폴리나

Trickeye Museum

Music Show
Wedding Theater
Seoul Art Space_
Seogyo

Kookmin

스토리지앤코

n
Ho

Menya Sandaime
에이랜드 홍대점

메세나폴리스몰

Eo
ulm
ad
an
g-r
o

Ho
ng

-ro

wa

gh

n
Ya

Storage Co.

몹시초콜릿케이크

Seokyo

Aland

Mecenatpolis Mall Lin

Wa
u

Seokyo
Elementary School

Gami Udon

멘야산다이메

e2

Ho

ro

홍대 걷고싶은거리

가미우동

il

Seogyo-dong
Junction

n

gik

1

ro

ri-

da

World Cup-ro 8-g

il

Kookmin

Shinhan

2

Hongik Univ. Station
Junction

6
-ro

an-

29
-gi
Hongdae
l
‘Pedestrian-Friendly Street’

-g

Citi

il
-g

u

dC

rl
Wo

-ro

ro

ro

k-

u
pb

ne

wa

k월향 2호점

i Li

1

Wa
us

Standard Chartered

2

Taste of the Moon
(Wolhyang)

-ro

입구

gh

KEB

gyo-ro

Dong

IBK

Donggyo

ng
A’R ik Un Gy
EX iv. 홍 eon
gu
대

구
입
Lotte Y'Z Park
대
홍
Cinema 와이즈파크
iv.
n
Ya

bu

bu

Cup

Ho

gil

2-

불이아

up
dC

rld
Wo

Bulia

rl
Wo

1

o
k-r

il
5-g

rld
Wo

-ro

B3

A store consisting of several
street fashion brands from
South Korea, Japan, and
America. They also sell American-style business brands
along with some accessories.
Operating hours vary, so call in
advance to make sure.
070-7514-6411

53

Platform Place

Platform Place
플랫폼플레이스 Map p53

Thanks Books

C2

One of the leading fashion stores in Hongdae. Here, you will find various clothing,
bags, socks, perfumes, candles, headphones, along with fashion goods from new
designers.

Thanks Books 땡스북스 Map p53

02-323-2319

Storage Co.
스토리지앤코 Map p53

Open noon to 9:30pm. Closed the last Monday of the
month. 02-325-0321

C1

An American vintage shop selling clothes,
shoes, bags, accessories, pomades, and etc.
If you are a fan of American fashion items,
this shop will not disappoint.

Wildhogs 와일드혹스 Map p53

Open noon to 10pm.

54

B3

A shopping mall selling vintage fashion
items in 4 different themes, including military, riding, mountain, and casual. Only the
very best brands are represented.

and the day of Chuseok.
02-337-4022

Storage Co.

B3

A local bookstore in the Hongdae area with
a great selection of arts and design books.
You will also find some stationery supplies
and CDs. Though Thanks Books is fairly
small in size, it also contains a cafeteria that
holds a variety of events and exhibitions.

Hongdae Street

Shops Endorsed
by the Korea
Tourism
Organization
1ST PREMIUM
SHOPPING

Wildhogs

02-470-2859

Frisbee (Hongdae Branch) 프리스비 홍대점 Map p53

B2

Apple Reseller

Open 11am to 9pm, Sunday until 8:30pm. Closed on
Lunar New Year day and the day of Chuseok.
1

Lotte Himart (Hongdae Branch)
롯데하이마트 홍대입구역점 Map p53 B1 2 Electronics
Open 10:30am to 9pm. Closed on Lunar New Year day and the day of
Chuseok.

55

Aland 에이랜드

B.
Sinchon •
Ewha
Womans
Univ. Area

Aritaum (Ewha Womans Univ. Branch)

Sinchon Branch: Map p56

A3, Ewha Womans Univ. Branch: Map p57

아리따움 이대점 Map p57

D2

A shopping mall that sells the fashion goods from emerging designers such as clothing, bags, accessories, stationery,
household supplies, kitchen supplies, and books. It is popular among young fans of unique designs.

02-313-0552

Sinchon Branch Open 10:30am to 10pm.
Ewha Womans Univ. Branch Open 10:30am to 10:30pm.
Sinchon Branch 070-7820-7487
Ewha Womans Univ. Branch 070-7820-7489

Fair Lady 페어레이디 Map p57

D2

A nail salon with professional staff. The shop’s interior design
is outstanding, and trendy nail and skin care are guaranteed.
Open 11am to 9pm. Closed during Lunar New Year day and Chuseok
breaks. 02-362-5533

Ewha Womans Univ. Street

b

A

D1

This store provides skin care programs that help test your
epidermal health. Programs are free of charge to those who
make advance reservations.

c

d

B. Sinchon · Ewha Womans Univ. Area

Severance Hospital
Yonsei University
-r o
Seongsan

Seongsan-ro

1

Ewha Womans University

1

Sinchon (Gyeongui Line) 신촌(경의선)

Gyeongui Line

Sinchon-dong Community
Service Center

Yonsei-ro

Megabox
Yonsei-ro 13-gil

Yonsei-ro 11-gil

gm

eon

My

Yonsei-ro 9-gil

ul

오늘 신촌점

My

hon

-ro

a-g

Changcheon
Children’s Park

il

o

i-r

g
4-

ro

Yon

5-g

꿈꾸는 청년가게 신촌점

Hyundai Dept. Store U-Plex

gil

a-

Youth’s Dreaming Shop
sei

Hyundai Dept. Store
현대백화점 신촌점

Line 2

2-gil

Sinchon Posvill

b

3

24-gil

Changcheon Elementary,
Middle School

on-ro

5-gil

B

Jangsu
Bath Hall

-gil

n 11

Gosa

Sinch

-gil

-ro 1

um
aekb

gil

Daeheung-ro 29-

Daeheung-ro

Kyobo Life
Insurance Bldg.
an
Gos

A

Sinchon-ro

Standard Chartered

Shinhan

Shinhan

v. 이대
Ewha Womans Uni

1

Woori

2

Ewhayeodae 2-gil

Aland

Yo

Sinchon 신촌

Seobu District
Office of Education

에이랜드 이대점

CGV
ro
nsei-

Hongik
Bookstore

Daeshin
Elementary
School

오늘 이대점

페어레이디

Aland

The Stage

O'nl
Daehyeon
Culture
Park

Fair Lady

Kookmin

Changkwang
Church

현대백화점 유플렉스 신촌점

Kookmin

56

Ewhayeodae 3-gil

Woori

i-r

se

n
Yo

n
o2

에이랜드 신촌점(B2)

3

이대 찾고싶은거리

Sinchon-ro 26-gil

Sinc

Deoksan Sauna

o 5d

Sinchon-dong
Community Center

il

se

il

ei-r

g
ul-

n
Yo

Yonsei-ro 5ga-gil

Hyundai
Campuville

신촌 걷고싶은거리

gm

n
eo

gil

Ewhayeodae 8-gil

Ewha University's
‘Street You Want to Visit’
Sinchonnyeok-ro

o 7-

Seoul Changseo
Elementary School

Yon
s

Sinchon's
‘Pedestrian-Friendly Street’
il

ei-r

2

Daehyeon
Lucky Apt.

Aritaum

Yonsei-ro 2da-gil

Yon
s

Kookmin
아리따움 이대점

Kookmin

O'nl

Myeongmul
Junction

Yonsei-ro 12-gil

il
1-g

0

n-gil

Gosa

c

d

75m

150m

57

OTHER TOURISM
INFORMATION

Must-try Delicacies
O’nl

O’nl 오늘
Sinchon Branch: Map p56 A2,
Ewha Womans Univ. Branch: Map p57

Hongdae Desserts Café
A street full of cafés in the Hongik Univ. area
serving various kinds of desserts.

Sinchon Branch Open 10am to 10:30pm.
Ewha Womans Univ. Branch Open 9am to 10pm.
Sinchon Branch 02-3143-5375
Ewha Womans Univ. Branch 02-362-7880

홍대 프리마켓 희망시장

Hongdae Street Art Exhibition ⓒMapo-gu
Seoul Fringe Festival ⓒMapo-gu

Hongdae Desserts Café

Hongdae Street Art Exhibition
A festival of international foods and cultures held
every September.
Korea Experimental Arts Festival
An annual festival of experimental and avantgarde arts held during fall.

Innisfree Herb Station (Sinchon
Branch) 이니스프리(허브스테이션) 신촌점
A3 1 Cosmetics
Open 10am to 11pm.

Map p56

Souvenirs

Mapo Dwaeji Galbi Jumulleok

Yeonnam-dong Chinatown
A street full of tasty restaurants serving authentic
Chinese cuisine, prepared by Chinese chefs.

꿈꾸는 청년가게 신촌점 Map p56 A2
Open 11am to 10pm. Closed during Lunar New Year
and Chuseok breaks.


Hyundai Department Store (Sinchon Branch)
현대백화점 신촌점 Map p56 A3
Open 10:30am to 8pm. Closed Monday once a month.

Seoul Fringe Festival
An annual arts festival presenting more than a
hundred individual artists and groups held in the
summer.

Seoul Live Music Festa
A musical concert held in about 10 live music
clubs once a month on Saturdays.

Hongdae Free Market

Sinchon Festival
An arts festival of young artists held every May.
Wowbook Festival
A festival of writers and readers held every
October.

Hyundai Department Store U-Plex (Sinchon
Branch) 현대백화점 유플렉스 신촌점 Map p56 A2
Open 10:30am to 10pm. Closed Monday once a
month.

Seoul Friendship Fair
An arts festival held every early May held by
Hongik University students majoring in Arts.

Seoul International New Media Festival
A media arts festival of alternative videos held in
October.

Youth’s Dreaming Shop (Sinchon Branch)

Department Stores

An artists’ market at the playground in front
of Hongik University. Since copycat designs,
ready-made, and used items cannot be sold
here, shoppers will find only unique and original
wares. In turn, only artists that have been preapproved through an online application process
may sell their goods at both markets. Since it
is the artists themselves that sell their works,
prices are lower than retail and bargaining is also
possible. The markets are also known for playing
host to frequent street performances.
ongdae Free Market Every Saturday 1pm to 6pm,
H
March to November. Hope Market Every Sunday 2pm
to 6pm, March to November.

Hongik Children’s Park ; In front of Hongik University,
10 minute walk from Hongik Univ. Station (Lines 2,
Gyeongui Line, A’REX) Exit 9

Mapo Dwaeji Galbi Jumulleok
Grilled pork ribs and beef grilled sirloin with soy
sauce.

Shops Endorsed by the Korea
Tourism Organization

Flea Market
Hongdae Free Market Hope Market

D2

A beauty salon providing skin or body care
programs and selling perfume, bathing
supplies, aromatic candles, and household
supplies. Moisturizing creams can be
purchased at less than 20,000 won, and
O’nl’s cosmetic containers are fashionable
and creative, all of which attract young
women in their teens and 20s.

58

Events Festivals


Zandari Festa
An indie culture festival of over 400 indie
musicians held every October.

Hongdae Free Market

59

The
Main
Shopping
Area

5

Seoul’s
Cosmopolitan
Town:

Magazine Editors
Recommend:
Beaker Hannam
Flagship Store
nique interior design
U
with recycled furniture
2 ot fashion goods
H
such as clothes, beauty
supplies, furniture, or
household supplies
1

Yongsan
Itaewon

Beaker Hannam Flagship Store

Beaker Hannam Flagship Store
비이커 한남 플래그십스토어 Map p63

E2

Cheil Industries’ multi-brand Beaker flagship store sells a
variety of goods such as fashion items, stationery supplies,
and furniture. It shows a different concept every season, and
is a popular tourist destination for its creative structure and
eco-friendly interior design, including recycled furniture.
Open 11am to 8pm.

02-543-1270

Magazine Editors
Recommend:
Comme Des Garçons
ne of the most unique
O
fashion brands in the
world
2 ew designs for
N
window shopping
3 The 9th-largest
Comme Des Garçons store
worldwide
1

Itaewon

Getting There

Line 6 Itaewon Station,

Hangangjin Station,

Noksapyeong

(Yongsan-gu Office) Station

030, 6702
6

Recommended Courses
taewon Street
I
taewon Antique Street
I
Gyeongnidan-gil

Nearby Attractions
eeum,
L
Samsung Museum of Art
Seoul Central Mosque

60

Yongsan is Seoul’s international quarter, where citizens from
around the world hang out. The global community here is a
product of the nearby U.S. army base, embassies, and foreign
residents who have come here to make a life for themselves.
Yongsan is therefore also a good place to find international
shops that show the lifestyles of these residents.
To some, Itaewon, a district of Yongsan, is seen as a foreign
country whose liberal environment reflects its cultural
diversity. Its streets contain numerous ethnic restaurants,
cafeterias, and vintage shopping stores. Visitors will be able
to find European antiques, large-sized clothes, and shoes
that they may not see elsewhere in Korea. It is also home to
Seoul’s only mosque, around which can be found many halal
restaurants.
In recent times, nearby Gyeongnidan-gil and Hannam-dong
have become increasingly popular, the former for its many
chef-owned restaurants and fashion designer shops, and the
latter as a place to enjoy brunches or desserts. The area is
also good for buying hard-to-find international ingredients.

Comme Des Garçons Flagship Store

Comme Des Garçons Flagship Store
꼼데가르송 플래그십스토어 Map p63

E1

A fashion flagship store of Japanese designer Rei Kawakubo’s
brand Comme Des Garçons. A landmark of the Itaewon
fashion scene, the store is one of the few places that sells all
14 branches of Comme Des Garçons.
Chuseok. 02-749-1153

61

A

b

c

d

E
Kyotofu

Hangangjin Station (Line 6)

Itaewon
Gyeongnidan-gil
경리단길

-ro

u
am

l
-gi

na

44

H

꼼데가르송 플래그십스토어

Leeum,
Samsung Museum of Art

n
oe

1

교토푸

Comme Des Garçons
Flagship Stores

Grand Hyatt
Seoul

Mo Jain Song
모 제인 송

삼성미술관 리움

Decade Shop

1

Trevia

Beaker Hannam
Flagship Store

Noksapyeong-daero 40na-gil

ewon-ro 55na-gil

Ita

트레비아

비이커 한남 플래그십스토어

Series; Corner

40d
a-g
i

l

Woori

dae
ro

ro

No
ksa
pye
ong
-

Belgian Embassy

l

-gi

27

Itae

Monday Edition
먼데이에디션

Post Poetics

May Bell Bakery
-ro
on
ew
Ita

Muntaro
문타로

IP Boutique
The Bungalow
모글

Tartine

Le Saint-ex
PBAB

Standard Chartered

피비에이비

3

Noksapyeong (Yongsan-gu Office)
Station (Line 6)

아그라

O’kitchen
오키친

닐스야드

이태원거리

스모키살룬 3

Between

La Tabola

비트윈

라타볼라

Neal’s Yard
Agra

Hamilton Smoky Saloon

타르틴

르생텍스

Itaewon Street

더방갈로

1

2

Itaewon 이태원

Itaewon-ro

Sultan Kebab

Unknown
People

Jonny Dumpling
쟈니덤플링

언노운 피플

Itaewon Antique Street

술탄케밥

케르반레스토랑

포린레스토랑

Taj Palace

이태원 앤티크거리

A

Foreign Restaurant

마라케쉬나이트

En Pleine Nuit
엉 쁠랜 뉘

La Bocca
라보카

Ha

nn
Un am 2
der -do
pas ng
s

Product Seoul
프로덕트 서울

두바이레스토랑

Marakech Night

Saudi Arabian
Culture Center

Hana

Itaewon Fire House
Dubai Restaurant

Kookmin
Kervan Restaurant

2

포스트포에틱스

오월의종

Moghul

Hannam
Foreigners' Apt

시리즈 코너

Itaewon-ro 27da-gil
nwo

e6

바다식당

Itaewon

Itaewon-ro 27ra-gil

2

Ocean Restaurant

L in

-ro 55ra

-gil

데케이드샵

Seoul Central Mosque

Hannam-dong
Community Service Center
테일러블

0

이슬람서울성원

3

Tailrable Co

75m

150m

타지팰리스

b

c

d

E

Decade Shop 데케이드샵 Map p63

E1

A men’s wear store offering modern American casual fashion goods. Also contains a
cafeteria and a Brick Seoul pants store.
Open 11am to 8pm. Closed Monday.

En Pleine Nuit 엉 쁠랜 뉘 Map p63

02-511-0677
E3

A Paris-style designer shop run by two
siblings and known for its chic design. Prices
are high, though the fashion items are of
good quality.
Open 11am to 8pm, Saturday and Sunday from 1pm.
Closed on Lunar New Year day and the day of Chuseok.
02-792-9419

Decade Shop

62

Decade Shop

En Pleine Nuit

63

Series; Corner 시리즈 코너

Map p63

E2

Kolon Industries’ male brand Series’ flagship store. Visitors
will find in here a wide range of choices such as Series’ products, handmade accessories, eco-friendly beauty brands, vintage wristwatch collections, household supplies, furniture,
cosmetics, and stationery supplies.
Open 11am to 9pm.

02-797-0710

Magazine Editors
Recommend:
Series; Corner

store selling various
A
kinds of goods including furniture and
household supplies
2 ll kinds of interesting
A
items for purchase
1

Mo Jain Song

Mo Jain Song 모 제인 송 Map p63

E1

The flagship store of designer Song Ja-in.
Contains a contemporary fashion store on
the 1st floor, a café and a section for interior
design items on the 2nd, and a garden on the
3rd floor.
Open 11am to 8pm. Closed during Lunar New Year
day and Chuseok breaks.
02-797-6231

Monday Edition 먼데이에디션 Map p63

E2

A store specializing in creative jewelry, with
its message-engraved pearls being especially
popular. Staff can also act as guides in helping
shoppers find what they are looking for.
Open 10:30am to 8pm, Saturday 11am to 6pm.
Closed Sunday and Holiday.
070-4412-5922

PBAB 피비에이비 Map p62

Series; Corner

A3

A fashion store selling American work wear. It
has a relaxed atmosphere, and sells relativelylarge fashion items at affordable prices.
Open noon to 8pm, Saturday and Sunday until 7pm.
070-7787-4752

Post Poetics 포스트포에틱스 Map p63

E2

A bookstore specializing in design, architecture, arts, and magazines. It also sells indie
label CDs and unique small goods.
Open 1pm to 8pm. Closed on Sunday.

02-322-7023

Product Seoul 프로덕트 서울 Map p63

D3

A store selling the products of charismatic
designers such as clothes, shoes, accessories, socks, and etc. Come here for new
fashion trends.
Monday Edition

64

Open 11am to 8pm. Closed Holiday. Closed on Lunar
New Year day and the day of Chuseok.
02-790-0797

Series; Corner

65


Must-try Delicacies
Halal Foods
The Itaewon area has many places where one
can try food that is made under the criteria set
by the religion of Islam.

Itaewon’s International Foods
American, Asian, European, or African
restaurants and cafeterias.

Tailrable Co

Tailrable Co 테일러블 Map p63

E3

A high-quality suit shop where you can
request both the fabrics and styles that you
want. The store itself has a very trendy design and it is worth visiting the small terrace
cafeteria upstairs for their ‘chocolato’.

Events Festivals

Open noon to 9pm. Closed on Lunar New Year day

Unknown People 언노운 피플 Map p62

A3

An American-style fashion store selling various goods including casual clothes, hats, bags,
wallets, pomade, and accessories for men.

Itaewon Global Festival

Open 11am to 9pm, Sunday and Holiday noon to 8pm.
070-8635-2512

Shops Endorsed by
the Korea Tourism
Organization

Unknown People

Itaewon Culture Festival
A festival dedicated to fusion-traditional Korean
music or B-boy performances for tourists
North Beach
노스비치 Map p62 B3 2 Clothes Leather goods
Open 9:30am to 9pm.

Ferrara Korea

YH.Kim

페라라 코리아 Map p62 B3 1 Shoes
Open 9am to 9pm. Closed on Lunar New Year day and
the day of Chuseok.

와이에이치김 Map p62 C3 3 Leather goods
Open 9am to 10:30pm. Closed during Lunar New Year
day and Chuseok breaks.

66


Itaewon Flea Market
A flea market held in a staircase in the Usadan-ro
street the last Saturday of the month
A festival full of international culture programs,
Korean singing performances, and parades held
every October
67

Gangnam
Style Streets:

The
Main
Shopping
Area

6

A.
Apgujeong-dong • Cheongdam-dong

Gangnam

Apgujeong-dong · Cheongdam-dong +

10 Corso Como

10 Corso Como 10 꼬르소꼬모 Map p71

A.
Apgujeong-dong ·
Cheongdam-dong

B.
Sinsa-dong
Garosu-gil Area

Getting There

Apgujeong-dong·
Cheongdam-dong
Line 3 Apgujeong Station
Bundang Line
Apgujeong Rodeo Station
6006

Line 3 Sinsa Station
6006, 6009

Recommended Courses
heongdam-dong Fashion Street
C
Apgujeong Rodeo Street
Sinsa-dong Garogu-gil

Nearby Attractions
osan Park
D
pace*C
S
imone Handbag Museum
S

'Bagstage'

68

A great place for shopping, Gangnam is full of famous highclass international brands. Fashion lovers come here specifically to find new and stylish fashion items. However, the
area is broad, and every street has its own style.

D2

The third 10 Corso Como store to open
worldwide, the Milanese concept outlet sells
fashion items in a manner that showcases
the craftsmanship of the designer, as well as
photography, beauty items, and household
supplies. Prices however are high.
Open 11am to 8pm.

02-3018-1010

Addicted Shop
애딕티드숍 Map p71

C2

Sells various international fashion brands
such as KTZ, FAM, WOODWOOD, Henrik
Vibskov, and etc. The store is well known for
its selection of outstanding artistic designers, many of whom are experimental or
adventurous in their creations.
Open noon to 9pm.

02-547-7332

Apgujeong-dong and Cheongdam-dong are home to original
luxury brands and the boutiques of famous designers, with
the Galleria Department Store at their center. Most shops in
this area are large in size and have a gorgeous interior design.
In addition, there are many hair and makeup salons where
you may run into some Korean celebrities.
Garosu-gil in Sinsa-dong is a street full of design studios and
galleries, as well as being a place to find numerous designers’
boutiques and fashion stores. It is also a good place to find
a unique selection of luxury brand goods not available in
Apgujeong-dong, and there has been a trend in recent times
for new stores to open behind Garosu-gil’s main street.

Addicted Shop

69

The official shopping guide to Seoul

The official shopping guide to Seoul

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