Research application in business decision

1. RESEARCH APPLICATION IN
BUSINESS DECISION

2. MARKETING FUNCTION’S
• It is one area of business where research is the lifeline
• It is carried out on a vast array of topic
• It is also conducted both in house by the organization and
outsourced to external agencies

3. • Market based accounting research :
Analysis of corporate financial reporting behaviour , accounting based
valuations, evaluation and usage of accounting information by investors
and evaluation of management compensation schemes are all taken
into consideration under this type of research

4. • Auditing and accountability :
This includes both private and public sector auditing studies ,
analysis of audit regulations , analysis of different audit
methodologies , governance and accountability of audit
committees

5. PRODUCTION AND OPERATION MANAGEMENT
• This area of management is one in which quantifiable
implementation of the research results takes on huge cost and
process implications
• The research in this area is highly focused and problem specific

6. DECISION AREAS IN WHICH RESEARCH STUDIES ARE
CARRIED OUT ARE ??
• Operation planning : these include product/ service design and
development , resource allocation and capacity planning
• Demand forecasting and decision analysis
• Process planning : Production scheduling and material
requirement management , work design planning and monitoring

7. • Project management and maintenance management studies
• Logistics and supply chain and inventory management analysis
• Quality estimation and assurance studies : These include TQM and
quality certification analysis

8. THANK YOU