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Artistic Research, 
Critical Design & Social Innovation 
Frank Kresin 
Research Director 
@kresin / frank@waag.org
Smart Cities need Smart Citizens 
http://waag.org/en/blog/manifesto-smart-citizens
Technology 
• For self expression and 
communication 
• Linking people, groups, 
communities 
• Sharing thoughts, 
blueprints, algorithms 
• Reflecting & 
understanding 
And discovering it’s 
underlying meaning.
Waag Labs 
Open Design Lab 
Wet Lab Creative Care Lab 
Future Internet Lab 
Creative Learning Lab 
Urban Reality Lab 
https://www.waag.org/en/labs/research
Results
ECOSYSTEM
http://www.amsterdam.nl/kunst-cultuur-sport/werkplekken/broedplaatsen/broedplaatsenkaart/
Ecosystem Amsterdam I 
Culture 
• Netherlands, Amsterdam especially, is 
full of networkers, wanting to 
collaborate for mutual benefit 
• Players are to-the-point, direct, 
mostly non-political 
• Short lines between different 
kinds of stakeholders 
• Sometimes: looking for too short-term 
effect 
• So: need to find the rights partners 
that want to innovate with you 
Policy 
• Feedback loops from civil society & 
companies do exist. 
• Amsterdam invites people in and 
helps to organise 
• Keen eye for bottom-up 
development, and connecting to 
bottom-up developers 
• Policy mindset is favourable to 
novelty and innovation. 
• A lot is learned from 
international cooperation
Ecosystem Amsterdam II 
Support 
• There is a very active layer of 
support structures available: 
• Non-governmental institutions 
• Foundations 
• Funding agencies 
• Accelerators 
• Knowledge institute 
• Civil society groups 
• Over 60 innovation hubs 
• The culture is informal, which makes 
professionals easy to access 
• The internet, business & financial 
support structures are well developed 
Markets 
• Amsterdam is the Netherlands most 
important & vibrant creative design 
hub 
• Lots of startups 
• Some large companies (TomTom, 
Guerilla Games, Philips, Shell) 
• Lots of business clubs, networking 
agencies 
• Openness to disruptive 
innovation (Uber, AirBNB) 
• However: there is not a Silicon 
Valley start-up culture (yet)
Ecosystem Amsterdam III 
Human Capital 
• A large number of talented and 
motivated individuals is available 
• Many (Eastern Europeans, Chinese & 
Indians) come to study in NL 
• Open, tolerant atmosphere 
• Short ties to educational & research 
institutions 
• Actors are generally good at 
networking 
• Entrepreneurship skills & mindset 
starting to become bigger 
Finance 
• Top-sector Creative Industries 
• Government invests in accelerators 
• Crowd-funding becomes available 
• Funding for collaborations 
between universities and 
companies 
• Tax reduction in innovation 
• Tax reduction for start-up 
companies 
• European funding for start-ups 
and large integrated projects
Knowledge institutes 
Developer hubs 
Accelerators 
Innovation labs
Enabler1-EU projects, network, real-time experiments, access to novel technologies, 
ENOLL living labs 
Enabler2-Amsterdam Economic Board: PPP’s, business community, experiences from pilots 
Slide courtesy of Katalin Gallyas, CTO Office Amsterdam
Ecosytem Evangelists 
Ivonne Jansen-Dings, 
Waag Society 
(hackathons) 
Arjen Hof- Civity 
(open data) 
CTO Office Amsterdam 
Ger Baron CTO 
Willem 
Koeman 
(PPP’s) 
Katalin Gallyas 
Policy, frameworks, 
Funds
Development Community
DEVELOPMENT COMMUNITY 
http://www.ams-amsterdam.com/
Partners
Ecosystem actors 
• Peers 
Forum Virium, FutureEverything, FING, Ars Electronica, 
I2Cat, Fablab network, Nesta, Young Foundation, .. 
• Cities 
Amsterdam, Helsinki, Manchester, Barcelona, Rome, 
Lisbon, Athens, Berlin, London, … 
• Companies 
Cisco, CMG, IBM, Glimworm, Rooter, .. 
• Knowledge Institutes 
Aalto, MIT, Esade Business School, Dundee, iMinds, .. 
• Funding 
H2020, Creative Europe, Erasmus+, FI-PPP, AAL
Smart Citizen Kit 
http://waag.org/en/project/smart-citizen-kit
Fabschool 
http://waag.org/en/project/fabschool
Learnings 
• True innovation takes a leap of faith: 
chose your partners and sponsors wisely 
• Ecosystems need to be nurtured: 
you have to give before you take 
• Ecosystems are about people, 
therefore about trust 
• It can take considerable time to get to know it 
and for them to know you 
• There are always more ways to get there
VALUE
Creative Research
Value we bring 
• Neutral, non-profit space to gather and think 
outside of the box 
• Human centered co-creation practice 
• Communities of users and civil society 
• Design Thinking & Design Doing 
• Bringing art & culture into innovation 
• Extensive network / ecosystem 
• Hands-on technology knowledge 
• International scouting of new ideas
Health Living Lab
Waag Values
What design can do? 
• Retain a focus on the user / citizen 
• Give a structure for being creative about 
problem-solving 
• Test iterations of possible solutions in order to 
learn more about the problem 
• Identify new, more relevant ideas and services 
and steward them through delivery 
• Engage users (citizens and employees) in the 
design of change. 
Design Council, UK: Restarting Britain
Developing Services & Business
Outcomes
Activities & Services 
• Linking arts, science, technology & society in 
research programmes 
• Human centered product development 
• Facilitating innovation processes 
• Consultancy, workshops & brainstorms 
• Visualizations, demonstrators & prototypes 
• Incubating products 
• Organizing events & 
competitions 
• Academy programme
Users as Designers
Key 
activities 
Workshops 
Artistic 
Research Government 
Social 
Innovation 
Cost structure Revenue streams 
www.businessmodelgeneration.com 
Key resources 
Key 
partners 
Value 
proposition 
Costumer 
relationships 
Costumer 
segments 
Channels 
Critical 
Design Companies 
(small/large) 
Creative 
Industries 
Fund 
Research 
Funding 
Assignments 
Human 
Talent 
Lab 
Infrastructure 
Travel, 
Expenses, .. 
Funding 
Agencies 
Designers 
Programmers 
Domain 
Experts 
website 
Presentations 
Peers 
Knowledge 
Institutes 
Cities 
R&D 
Facilitations 
Academy 
Individuals / 
Groups 
Civil Society 
City of 
Amsterdam 
Products 
& Services 
Knowledge 
one-to-one 
contact 
Human 
Centered:
Income structure
Delivering to the Real World
Corporate Structure
Creative Research
Labyrinth Psychotica 
Jennifer Kanary: http://www.labyrinthpsychotica.org/
Bodyguard
Fairphone
Books
Fablab Amsterdam
Sint Antoniesbreestraat 69 
1011 HB Amsterdam 
waag.org 
Frank Kresin 
frank@waag.org 
@kresin

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Innovation Hub Waag Society

  • 1. Artistic Research, Critical Design & Social Innovation Frank Kresin Research Director @kresin / frank@waag.org
  • 2. Smart Cities need Smart Citizens http://waag.org/en/blog/manifesto-smart-citizens
  • 3. Technology • For self expression and communication • Linking people, groups, communities • Sharing thoughts, blueprints, algorithms • Reflecting & understanding And discovering it’s underlying meaning.
  • 4. Waag Labs Open Design Lab Wet Lab Creative Care Lab Future Internet Lab Creative Learning Lab Urban Reality Lab https://www.waag.org/en/labs/research
  • 8. Ecosystem Amsterdam I Culture • Netherlands, Amsterdam especially, is full of networkers, wanting to collaborate for mutual benefit • Players are to-the-point, direct, mostly non-political • Short lines between different kinds of stakeholders • Sometimes: looking for too short-term effect • So: need to find the rights partners that want to innovate with you Policy • Feedback loops from civil society & companies do exist. • Amsterdam invites people in and helps to organise • Keen eye for bottom-up development, and connecting to bottom-up developers • Policy mindset is favourable to novelty and innovation. • A lot is learned from international cooperation
  • 9. Ecosystem Amsterdam II Support • There is a very active layer of support structures available: • Non-governmental institutions • Foundations • Funding agencies • Accelerators • Knowledge institute • Civil society groups • Over 60 innovation hubs • The culture is informal, which makes professionals easy to access • The internet, business & financial support structures are well developed Markets • Amsterdam is the Netherlands most important & vibrant creative design hub • Lots of startups • Some large companies (TomTom, Guerilla Games, Philips, Shell) • Lots of business clubs, networking agencies • Openness to disruptive innovation (Uber, AirBNB) • However: there is not a Silicon Valley start-up culture (yet)
  • 10. Ecosystem Amsterdam III Human Capital • A large number of talented and motivated individuals is available • Many (Eastern Europeans, Chinese & Indians) come to study in NL • Open, tolerant atmosphere • Short ties to educational & research institutions • Actors are generally good at networking • Entrepreneurship skills & mindset starting to become bigger Finance • Top-sector Creative Industries • Government invests in accelerators • Crowd-funding becomes available • Funding for collaborations between universities and companies • Tax reduction in innovation • Tax reduction for start-up companies • European funding for start-ups and large integrated projects
  • 11. Knowledge institutes Developer hubs Accelerators Innovation labs
  • 12. Enabler1-EU projects, network, real-time experiments, access to novel technologies, ENOLL living labs Enabler2-Amsterdam Economic Board: PPP’s, business community, experiences from pilots Slide courtesy of Katalin Gallyas, CTO Office Amsterdam
  • 13. Ecosytem Evangelists Ivonne Jansen-Dings, Waag Society (hackathons) Arjen Hof- Civity (open data) CTO Office Amsterdam Ger Baron CTO Willem Koeman (PPP’s) Katalin Gallyas Policy, frameworks, Funds
  • 17. Ecosystem actors • Peers Forum Virium, FutureEverything, FING, Ars Electronica, I2Cat, Fablab network, Nesta, Young Foundation, .. • Cities Amsterdam, Helsinki, Manchester, Barcelona, Rome, Lisbon, Athens, Berlin, London, … • Companies Cisco, CMG, IBM, Glimworm, Rooter, .. • Knowledge Institutes Aalto, MIT, Esade Business School, Dundee, iMinds, .. • Funding H2020, Creative Europe, Erasmus+, FI-PPP, AAL
  • 18. Smart Citizen Kit http://waag.org/en/project/smart-citizen-kit
  • 20. Learnings • True innovation takes a leap of faith: chose your partners and sponsors wisely • Ecosystems need to be nurtured: you have to give before you take • Ecosystems are about people, therefore about trust • It can take considerable time to get to know it and for them to know you • There are always more ways to get there
  • 21. VALUE
  • 23. Value we bring • Neutral, non-profit space to gather and think outside of the box • Human centered co-creation practice • Communities of users and civil society • Design Thinking & Design Doing • Bringing art & culture into innovation • Extensive network / ecosystem • Hands-on technology knowledge • International scouting of new ideas
  • 26. What design can do? • Retain a focus on the user / citizen • Give a structure for being creative about problem-solving • Test iterations of possible solutions in order to learn more about the problem • Identify new, more relevant ideas and services and steward them through delivery • Engage users (citizens and employees) in the design of change. Design Council, UK: Restarting Britain
  • 29. Activities & Services • Linking arts, science, technology & society in research programmes • Human centered product development • Facilitating innovation processes • Consultancy, workshops & brainstorms • Visualizations, demonstrators & prototypes • Incubating products • Organizing events & competitions • Academy programme
  • 31. Key activities Workshops Artistic Research Government Social Innovation Cost structure Revenue streams www.businessmodelgeneration.com Key resources Key partners Value proposition Costumer relationships Costumer segments Channels Critical Design Companies (small/large) Creative Industries Fund Research Funding Assignments Human Talent Lab Infrastructure Travel, Expenses, .. Funding Agencies Designers Programmers Domain Experts website Presentations Peers Knowledge Institutes Cities R&D Facilitations Academy Individuals / Groups Civil Society City of Amsterdam Products & Services Knowledge one-to-one contact Human Centered:
  • 33. Delivering to the Real World
  • 36. Labyrinth Psychotica Jennifer Kanary: http://www.labyrinthpsychotica.org/
  • 39. Books
  • 41. Sint Antoniesbreestraat 69 1011 HB Amsterdam waag.org Frank Kresin frank@waag.org @kresin

Editor's Notes

  1. Citizens often know more about the city than the government. Citizens as partners in innovation As parents, students entrepreneurs, consumers, voters – but most of all of co-designers of city services Empowering every citizens to innovate.
  2. Big Data, Qualified Self, Biotechnology, Self driving cars, robotics, Open Data, Manufactoring
  3. Knowledge institutes: Accelerators; Developer Hubs; Innovation Labs Municipality of Amsterdam – needed are champions, innovators, evangelists and political support & daring 3T’s - Technology, Talent & Tolerance
  4. Much more, - but so much was fitting to the slide
  5. Complementing partners around Europe and beyond. Companies,Knowledge Institutes, Fellow innovators
  6. Linking art, science & technologies Human centered technology development Facilitating innovation processes Consultancy, workshops & brainstorms Visualizations,demonstrators & prototypes Incubating products & services Academy programme
  7. Linking art, science & technologies Human centered technology development Facilitating innovation processes Consultancy, workshops & brainstorms Visualizations,demonstrators & prototypes Incubating products & services Academy programme
  8. Artistic research Critical design Social innovation
  9. Linking art, science & technologies Human centered technology development Facilitating innovation processes Consultancy, workshops & brainstorms Visualizations,demonstrators & prototypes Incubating products & services Academy programme
  10. Knowledge sector & health-care sector made a lab where new technologies for keeping people in their old age well. They build a scenario together.
  11. The values. Code = culture; critical design; hidden naratives bellow technology; users as designers; new and unexpected combinations
  12. Linking art, science & technologies Human centered technology development Facilitating innovation processes Consultancy, workshops & brainstorms Visualizations,demonstrators & prototypes Incubating products & services Academy programme
  13. Linking art, science & technologies Human centered technology development Facilitating innovation processes Consultancy, workshops & brainstorms Visualizations,demonstrators & prototypes Incubating products & services Academy programme
  14. Artistic research Critical design Social innovation