A digital strategy for Lindsay Lohan
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What would you say is the most challenging brand in 2013? From Disney Princess, to nightclub brawling, Playboy revealing train-wreck...welcome to brand Lindsay Lohan. The brand equity in Lindsay is at an all time low, and she desperately needs to regain some public respect in order to get back to the job of show biz. So can we use digital, a platform that nearly crucified her career, to help Lindsay turn it around?
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