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- 7. Six Patterns of Success II. Adapted Patterns I. Native Patterns IIB Deception Fake FB buttons, install tabs, bait & switch X Me, Bless you, Kiss Me, Zombies Likeness, Send HOTNESS, Are YOU interested? Graffiti, iLike, Movies, (fluff) friends SuperWall, BumperSticker, Quizzes IIA. Competition Scrabulous, Jetman, Leaderboards 1. Individually Directed 2. Group Directed A. Take Action 1A. Provoke & Retaliate 2A. Reveal & Compare B. Create Artifact 1B. Self-expression 2B. Group Exchange