A brief explanation about Excellence Approach, in reference to the book "In Search of Excellence" byThomas J. Peters, and R.H. Watermans Jr. in 1982 .

1. Excellence Approach

2. Introduction
 Proposed by Thomas J. Peters, and R.H. Watermans Jr. in 1982 .
 Book called In Search of Excellence ; Lessons from America’s
best -run companies.
 Formulated Eight attributes of excellence post researching about
the most successful companies in USA.

3. Framework:
 The starting analysis model or framework used by Peters
and Waterman was McKINSEY’s 7-S.
 The models comprised the following seven success
criteria for excellence:
1. Structure
2. Strategy.
3. Systems
4. Shared Values
5. Skills
6. Staff
7. Style.

4. 1. A bias for action
 A preference for doing something or anything rather than
sending a question through cycles and cycles of analyses and
committee reports.
 Company gets things done; increases knowledge, interest, and
commitments.

5. 2. Staying close to the customer
 Learning the customer’s preferences and catering to them.
 Customer satisfaction is very important throughout the roles
that the business plays.

6. 3. Autonomy and entrepreneurship
 Allowed employees a high degree of autonomy by breaking the
corporation into small companies there by encouraging them to
think independently and competitively.
 Fostered the Entrepreneurial Spirit in Employees.

7. 4. Productivity through people
 Creating in all employees the awareness that their best efforts
are essential and that they will share in the rewards of the
company’s success.
 Everyone is respectful and enthusiastic towards each other.
 This creates an atmosphere that enables good work.

8. 5. Hands-on, Value-Driven
 Company philosophy and values are discussed openly.
 Leaders in the organization are also positive role models.
 Managers actively involved in solving problems at all levels.

9. 6. Stick to the knitting
 Remaining with the business the company knows best.
 Insisting that executives keep in touch with the firm’s essential
business.

10. 7. Simple form, lean staff
 Few administrative layers
 Few people at the upper levels.
 Minimal number of people in Staff Support activities.

11. 8. Simultaneous Loose-Tight Properties:
A ideal blend of,
 Tight and Centralized controls for protecting the Company’s
core values.
 Loose control in other areas to encourage risk-taking and
innovation.

12. Several of the companies selected by Peters
and Waterman grew spectacularly
Some of them,
• Wal-Mart from 259 to 1
• Merck from 220 to 23
• McDonalds from 263 to 128

13. Conclusions:
 The excellent companies were, above all, brilliant on the
basics.
 Tools didn’t substitute for thinking…….Rather, these
companies worked hard to keep things simple in a complex
world.
 They persisted and insisted on top quality.
 They pleased their customers.
 They listened to their employees and encouraged innovation.
 Peters said in his 2001 interview that were he to write In
Search of Excellence today, he would not tamper with any of
the eight themes, but he would add to them: capabilities
concerning ideas, liberation, and speed

14. References:
 In search of Excellence :Lessons from America’s Best-
Run Companies : Thomas J. Peters, Robert H. Waterman
(1982)
 Organization Theory : Structure Design and
Applications 3rd Edition (1990)

15. THANK YOU