Social media for government and public sector organisations - this is a presentation I am giving at the Digital Government World Summit on 17 June 2013 in Ireland. As these notes are a short overview if you have any questions about how to introduce social media into your public sector organisation and specifically some of the new trends I reference in this presentation you can contact me at http://www.KrishnaDe.com

1. The Social Enterprise
Trends In Social Technologies
For Government Organisations
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@KrishnaDe on Twitter
Digital Government World 2013
#enttechirl
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2. KrishnaDe.com
The Emergence Of The Social Business
Impacts On The Culture Of An Organisation
The use of social technologies is not only applicable to the communications
function, it can help you become more agile, connected and transparent
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We Need To Ensure That Governance
And Policies Are In Place
Social media policies integrate with policies you have in place already
Find resources at http://bgn.bz/socialmediapolicies
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4. Develop Your P.O.W.E.R Plan
KrishnaDe.com Use the P.O.W.E.R plan to audit and evaluate how effectively your
social media activities are integrated into your communications
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5. Review your analytics to understand what device people are using to
access your online content and develop a plan to ensure it is accessible
Are Your Online Communications
Mobile Ready?
The device we choose to use is often driven by the context including
when we search and where we are searching from
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KrishnaDe.com

6. It is essential that we integrate engaging visual content
which will also help encourage online sharing
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7. Enhance your Twitter content by using Twitter Cards for multi media
content and through using the Vine app for 6 second videos
Rich Media Can Enhance Your
Current Social Content Plan
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KrishnaDe.com

8. Turning information into infographics, instructographics and
infoposters will make it easier for the public to understand it
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KrishnaDe.com
Make Your Data And Information
Easy To Understand

9. It is essential that we integrate engaging visual content
which will also help encourage online sharing
Make Your Documents
Easily Accessible
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10. KrishnaDe.com
Google Plus Enables Targeted
Communications, Communities
And Live Video Streaming
While it may not be an immediate priority, it will be important
to proactively manage your Google Plus Page

11. The platform is increasing in use by consumers and is becoming an
increasingly important source of traffic for some websites
Pinterest Enables The Sharing Of
Visual, Video And Audio Content
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Social curation tools include Delicious, Eventifier,
RebelMouse. Scoopit and Storify
Use Online Content Aggregation
And Curation Tools
To Save Time and Resources

13. In the US there are a list of social technologies and tools that have federal–
compatible Terms of Service agreements – Instagram is not one of them
Determine Which Platforms You
Approve For Use
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14. Make Your Content Easy To Share
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Enable your content to be shared from your website
and use platforms that enable others to embed your content
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15. KrishnaDe.com
Are You Monitoring The Reputation
Of Your Services And Your Department?
92% of Irish consumers will share negative experiences with each other
23% are influenced by negative online comments (Source – Accenture Connected Consumer Study 2013
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Embedding Of New Capabilities
And Empowering Employee Advocates
Develop and embed new capabilities in your organisation to support continuity planning
and consider how you could enable and empower your people to be brand advocates
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17. KrishnaDe.com Ensure your risk and crisis management plans to take into account how you can use
social technologies both as an early warning system and to share your communications
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Integrate Digital Communications
Into Your Communications And Crisis
Management Plans

18. KrishnaDe.com
Manage Your Personal Digital Footprint
Your reputation and personal brand is impacted by your online presence
Ensure you are proactive in using it to support yourself professionally
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19. Let’s stay in contact on
Google Plus
where I share social business trends
Just ‘Click’ on the image below to add me to your Circles

20. If you found this presentation of interest
please look left and click to share the
presentation with your network
Thank you!