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Building a Social Media Plan that Gets Results

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Krista Neher
Krista Neher

Steps to building a strategic social media plan that gets results based on my best-selling book The Social Media Field Guide. This presentation demonstrates a proven planning method that helps businesses achieve REAL results with their social media plans.

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Building a Social Media Plan that GETS RESULTS Krista Neher CEO – Boot Camp Digital [email_address] @kristaneher Copyright Boot Camp Digital 2011 All Rights Reserved.
About Me Copyright Boot Camp Digital 2011 All Rights Reserved.
This Presentation is Based on my Book ,[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],Copyright Boot Camp Digital 2011 All Rights Reserved.
Social Networks have replaced PORN as the #1 activity online. You Can’t Afford to NOT be there. Copyright Boot Camp Digital 2011 All Rights Reserved.
Social Drives Purchase Decisions Copyright Boot Camp Digital 2011 All Rights Reserved.
What is the #1 Mistake Companies Make? Not Being Strategic Failure to Plan Copyright Boot Camp Digital 2011 All Rights Reserved.
Copyright Boot Camp Digital 2011 All Rights Reserved.
Listen to Conversations About… ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Boot Camp Digital 2011 All Rights Reserved.
Copyright Boot Camp Digital 2011 All Rights Reserved.
Step 2: Marketing Strategies Copyright Boot Camp Digital 2011 All Rights Reserved.
The Problem with Social Media Plans? Copyright Boot Camp Digital 2011 All Rights Reserved.
Approach Social Media Strategically ,[object Object],[object Object],[object Object],[object Object],Copyright Boot Camp Digital 2011 All Rights Reserved.
Know your target audience Copyright Boot Camp Digital 2011 All Rights Reserved.
Copyright Boot Camp Digital 2011 All Rights Reserved.
Copyright Boot Camp Digital 2011 All Rights Reserved.
A Little Overwhelming
Field Guide To Social Media Public Relations Mobile Social Networks Publishing Sharing Discussion & Review Co-Creation Microblogs Copyright Boot Camp Digital 2011 All Rights Reserved.
Copyright Boot Camp Digital 2011 All Rights Reserved.
Field Guide To Social Media Copyright Boot Camp Digital 2011 All Rights Reserved.
It isn’t about creating accounts. It is about what you do with them. Copyright Boot Camp Digital 2011 All Rights Reserved.
Publishing Copyright Boot Camp Digital 2011 All Rights Reserved.
People are Information Hungry. Got Useful Content To Share? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Boot Camp Digital 2011 All Rights Reserved.
Sharing Copyright Boot Camp Digital 2011 All Rights Reserved.
Share Interesting Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Encourage others to share Copyright Boot Camp Digital 2011 All Rights Reserved.
Make Your Content Sharable Copyright Boot Camp Digital 2011 All Rights Reserved.
Social Networks Copyright Boot Camp Digital 2011 All Rights Reserved.
The #1 Social Media network in the world Copyright Boot Camp Digital 2011 All Rights Reserved.
Facebook Growth ,[object Object],[object Object],[object Object],[object Object],Copyright Boot Camp Digital 2011 All Rights Reserved.
Facebook Engagement ,[object Object],[object Object],[object Object],Copyright Boot Camp Digital 2011 All Rights Reserved.
[object Object],Copyright Boot Camp Digital 2011 All Rights Reserved.
What Can You DO on LinkedIn? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Boot Camp Digital 2011 All Rights Reserved.
Microblogs Copyright Boot Camp Digital 2011 All Rights Reserved.
[object Object],[object Object],[object Object],Copyright Boot Camp Digital 2011 All Rights Reserved.
Copyright Boot Camp Digital 2011 All Rights Reserved.
Co-Creation Copyright Boot Camp Digital 2011 All Rights Reserved.
Wikipedia ,[object Object],[object Object],[object Object],Copyright Boot Camp Digital 2011 All Rights Reserved.
Co-Creation Copyright Boot Camp Digital 2011 All Rights Reserved.
Contribute to Wikis Copyright Boot Camp Digital 2011 All Rights Reserved.
Discussion & Review Copyright Boot Camp Digital 2011 All Rights Reserved.
Ratings and Reviews Shape our Decisions ,[object Object],[object Object],[object Object],Copyright Boot Camp Digital 2011 All Rights Reserved.
User Reviews and Discussions Drive Decisions Copyright Boot Camp Digital 2011 All Rights Reserved.
Influences Purchases Copyright Boot Camp Digital 2011 All Rights Reserved.
Reviews Take Place On…. ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Boot Camp Digital 2011 All Rights Reserved.
Discussion Sites ,[object Object],[object Object],[object Object],[object Object],Copyright Boot Camp Digital 2011 All Rights Reserved.
Public Relations Copyright Boot Camp Digital 2011 All Rights Reserved.
Public Relations is Changing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Boot Camp Digital 2011 All Rights Reserved.
Social News Release Copyright Boot Camp Digital 2011 All Rights Reserved.
Mobile Copyright Boot Camp Digital 2011 All Rights Reserved.
Future of Foursquare ,[object Object],[object Object],[object Object],Copyright Boot Camp Digital 2011 All Rights Reserved.
Why Mobile is Great for Marketers. Projections include 100 – 150% growth in mobile budgets in 2010. ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Boot Camp Digital 2011 All Rights Reserved.
SMS text messaging is used by twice the # of people who use the internet. Mobile Phone Penetration is nearly 90% for US adults. Copyright Boot Camp Digital 2011 All Rights Reserved.
[object Object],Copyright Boot Camp Digital 2011 All Rights Reserved.
Copyright Boot Camp Digital 2011 All Rights Reserved.
Field Guide To Social Media Copyright Boot Camp Digital 2011 All Rights Reserved.
ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS. 78% OF PEOPLE TRUST RECOMMENDATIONS FROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 Copyright Boot Camp Digital 2011 All Rights Reserved.
Questions? Krista Neher @kristaneher [email_address] 513-702-7929 Copyright Boot Camp Digital 2011 All Rights Reserved.

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