BRAND YOU ® INTRO TO
PERSONAL BRANDING

A Bit About Me •
Husband and father to Scout, Daisy & Indiana • President, Kristian Andersen + Associates • Founder, Pathagility • Founder, TinderBox • Managing Partner, Gravity Ventures • Lives in Arkansas works Indy

A BRAND IS NOT A
LOGO

A BRAND IS A COLLECTION
OF PERCEPTIONS IN THE MIND OF A CONSUMER.

BRANDS ARE BORN OF EXPERIENCE
AND REFLECT REPUTATION

NONE OF THESE ORGANIZATIONS TREAT
THIER BRAND AS AN AFTERTHOUGHT, RATHER IT SERVES AS THEIR KEY DIFFERENTIATOR.

BUT THOSE ARE CONSUMER BRANDS
NOT PEOPLE.

Personal brands allow individuals to
differentiate themselves by consistently articulating and leveraging their unique value proposition.

WE ARE ALL
BRANDS

If you’re not branding yourself,
you can be assured that others are doing it for you.

RateMyProfessors.com

IT’S A
BRAND YOU®
WORLD

AND JUST BEING GOOD ISN’T
GOOD ENOUGH

SIMPLE UNIQUE FOCUSED

A LESSON FROM
THE KITCHEN

THE KITCHEN (The Craft /
What You Know) THE DINING ROOM (The Delivery / How You Share It)

WE’RE ALL IN THE CONTENT
BUSINESS

GETTING
TACTICAL

Why Employers Should Care Strong
personal brands add value to corporate brands! • Publicity & Visibility • Build Organizational Credibility • Increased Engagement Levels • Expands Influence • Human Connection to the Organization • Halo Effect (which works both ways)

5 Questions Question #1 :
What are your goals? Question #2 : What do you value? Question #3 : What are you passionate about? Question #4 : What motivates you? Question #5 : What makes you remarkable?

5 Rules Rule #1 :
Be Diligent Rule #2 : Be Consistent Rule #3 : Be Relevant Rule #4 : Be Interesting Rule #5 : Be Yourself

5 Steps Building lasting, effective
personal brands takes time and there is no one-size-fits-all process. Step #1 : Take Inventory Step #2 : Develop a (Brand) Plan Step #3 : Craft Your Identity Step #4 : Choose the Right Tools & Channels Step #5 : Measure & Repeat

Tools & Channels Tools &
Channels: You have to use them to understand them • Web sites • Blogs / micro-blogs • Podcasts • Social networks (Facebook, Ning, Linked-In, Twitter) • Events (create your own or hijack one) • Off-line & alternate publishing • The media Don’t Forget to: • Make yourself findable (SEO, social networks, etc.) • Connect everything • Cultivate relationships w/ the press, peers, competitors, etc. • Donate your expertise to a cause • Develop a visible platform • Start & join conversations

“We are CEOs of our
own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called you” Tom Peters

Twitter: kristianindy eMail: kristian@kaplusa.com LinkedIn:
linkedin.com/in/kandersen1 Web: kaplusa.com