Content Marketing
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Content marketing can be an effective way to connect with customers and prospects – not just through social media, but through all channels. During this presentation we discussed how: • Social media and content marketing impact customer perceptions and buying behavior, • To use content marketing to support your marketing goals • To manage an ongoing strategy And why content marketing is, in fact, not new.
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Content Marketing
- 1. New trends in marketing: It’s all about the content
- 2. It’s all about the content Sundin Associates
- 3. It’s all about the content Sundin Associates
- 4. It’s all about the content Sundin Associates
- 5. It’s all about the content Sundin Associates Product vs content marketing
- 6. It’s all about the content Sundin Associates Product vs content marketing
- 7. It’s all about the content Sundin Associates Product vs content marketing
- 8. It’s all about the content Sundin Associates Product vs content marketing
- 9. It’s all about the content Sundin Associates Content marketing What is Content Marketing? The Content Marketing Institute
- 10. It’s all about the content Sundin Associates Content marketing and social media
- 11. It’s all about the content Sundin Associates http://www.marketingcharts.com/wp/online/friends-social-media-posts-impact-purchase-decisions-41594/attachment/ibm-social-influence-purchase-behaviors-mar2014/ Friends’ post/pins about purchases Friends’ post/pins about retailers Content marketing and social media
- 12. It’s all about the content Sundin Associates The New Social Etiquette for Capturing the Online Consumer http://blog.ness.com/Portals/72124/docs/FS_Social_CRM_WP_042911.pdf Social media users purchase up to 25% more financial products than consumers who don’t use it. Content marketing and social media
- 13. It’s all about the content Sundin Associates Content marketing is not new Newsletters Receptions & Seminars White Papers Testimonials
- 14. It’s all about the content Sundin Associates http://www.marketingcharts.com/wp/traditional/us-consumers-biggest-purchase-influencers-41717/attachment/deloitte-us-consumers-biggest-purchase-influencers-apr2014/ 86% Recommendations 71% Television 68% Social Media Content marketing is not new
- 15. It’s all about the content Sundin Associates Know your customer Interests Concerns Questions Values
- 16. It’s all about the content Sundin Associates Know your customer Industry News Refinancing Decorating & Design Home Improvement Home Buying
- 17. It’s all about the content Sundin Associates Select your channels W W
- 18. It’s all about the content Sundin Associates Select your channels Audience Focus Interest/Expertise
- 19. It’s all about the content Sundin Associates Define your content Leveraged
- 20. It’s all about the content Sundin Associates Define your content
- 21. It’s all about the content Sundin Associates Define your content
- 22. It’s all about the content Sundin Associates Define your content Curated
- 23. It’s all about the content Sundin Associates Define your content
- 24. It’s all about the content Sundin Associates Define your content Original
- 25. It’s all about the content Sundin Associates Define your content
- 26. It’s all about the content Sundin Associates Define your content
- 27. It’s all about the content Sundin Associates Define your content Product
- 28. It’s all about the content Sundin Associates Define your content
- 29. It’s all about the content Sundin Associates Define your content
- 30. It’s all about the content Sundin Associates Define your content
- 31. It’s all about the content Sundin Associates Pulling it together LeveragedCurated Original Product
- 32. It’s all about the content Sundin Associates Defining success Opens Clicks Shares
- 33. It’s all about the content Sundin Associates Defining success
- 34. It’s all about the content Sundin Associates Defining success
- 35. It’s all about the content Sundin Associates Ashland (01721), Dover (02030), Natick (01760), Sherborn (01770), Wellesley (02482), Wellesley Hills (02481) Age: 18 and older 42,000 Interests: Bicycle, Cyclo-cross, Road bicycle racing, Mountain biking, Mountain bike, or Triathlons Giro d'Italia, Vuelta a España, Tour de France, 4,200 Defining success
- 36. It’s all about the content Sundin Associates Defining success Impressions Clicks
- 37. It’s all about the content Sundin Associates Defining success Shares Comments
- 38. It’s all about the content Sundin Associates Keeping up Marketing Business Retail Executive Compliance
- 39. It’s all about the content Sundin Associates Keeping up Sunday Monday Tuesday Wednesday Thursday Friday Saturday Curated Product Original Curated Leveraged Original Product Curated Leveraged Product Curated Product
- 40. It’s all about the content Sundin Associates Know your customer Choose your channels Plan your content Review your results
- 41. Thank you! Kristin Sundin Brandt President 508.650.9668 kristin@sundininc.com
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