As presented to the New Hampshire Bankers Association
50% of US adults report Googling themselves and finding "less than positive" results. In this day and age it is not a question of IF you have an online personal brand, but what your personal brand says. Studies show that a strong personal brand can not only improve sales and performance, but also employee satisfaction and retention.
In this session, attendees will learn how to evaluate their current personal brand, how to determine what they would like their personal brand to be, how to think like a marketer to select the right tool, establish an authentic voice and share content which will support their personal goals, as well as support and amplify their bank's message.
While specific focus will be given to LinkedIn, we will also be looking at other popular tools including Twitter and Instagram.
3. Personal Branding
50%
of US adults who Googled
themselves (75%) said
the results were not positive.
22 Statistics That Prove the Value
of Personal Branding – Forbes 2016
5. Benefits
22 Statistics That Prove the Value of Personal Branding – Forbes 2016
85%
US recruiters & HR
professionals say
online reputation
influences hiring
50%
Strong online
reputation influences
decisions greatly
70%
Rejected candidates
based on information
they found online
Career
6. Benefits
22 Statistics That Prove the Value of Personal Branding – Forbes 2016
Career
90%
Executive recruiters conducting
research of potential candidates
7. Benefits
22 Statistics That Prove the Value of Personal Branding – Forbes 2016
27%
more likely to feel
optimistic about their
company’s future
20%
more likely to
stay at their
company
40%
to believe their
company is more
competitive
Employees
8. Benefits
22 Statistics That Prove the Value of Personal Branding – Forbes 2016
7x
Leads developed
through social media
activities convert
more frequently
78%
Sales reps who use
social media outsell
their peers
Sales
8x
Engagement of content
shared by employees
vs brand
23. I am a mortgage banker who is passionate about building relationships
with clients, realtors and financial professionals to help people buy their
dream homes.
I have earned a reputation with customers and real estate professionals
as a mortgage banker offering exceptional customer service by offering
helpful advice to all individuals involved in our real estate transactions
and communicating with everyone throughout the loan process.
The relationships I develop go beyond just the next transaction and
upholds my commitment, to be recommended as the “lender you can
trust” by every customer we serve and to be a well educated mortgage
professionals that places great value on customer service and even
greater value on building relationships with customers.
www.linkedin.com/in/homeloansbyherbziev
Your Profile
26. Professional communicator. Working
mom. Cycling enthusiast. President
of @sundininc. Married & marketer
for @stevethebikeguy. Opinions are my
own.
I'm a mom, communicator, writer &
athlete Embracing Extraordinary. Here I
mostly take pictures of bikes, my kids,
and our dog #missdaisybrandt
I'm a mom, professional
communicator, business owner, writer
& amateur athlete.
Your Profile
37. Your Voice
What does authenticity mean? – Forbes, 2015
“Being authentic is
much more than
‘being yourself,’
if you want to
be a leader, you have
to be yourself –
skillfully.”
Gareth Jones, Co-author
Why Would Anyone Work Here? What It
Takes to Create an Authentic Organization