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Trademarks & Logos Powerpoint
Trademarks & Logos Powerpoint
Trademarks & Logos Powerpoint
Trademarks & Logos Powerpoint
Trademarks & Logos Powerpoint
Trademarks & Logos Powerpoint
Trademarks & Logos Powerpoint
Trademarks & Logos Powerpoint
Trademarks & Logos Powerpoint
Trademarks & Logos Powerpoint
Trademarks & Logos Powerpoint
Trademarks & Logos Powerpoint
Trademarks & Logos Powerpoint
Trademarks & Logos Powerpoint
Trademarks & Logos Powerpoint
Trademarks & Logos Powerpoint
: any name, symbol, figure, letter, word, or mark
   adopted and used by a manufacturer or merchant
in order to designate his or her goods and to distinguish
    them from those manufactured or sold by others.
a graphic representation or symbol of a company
      name, trademark, abbreviation etc.,
 Often uniquely designed for ready recognition.
A brand is a product, service, or concept that is publicly
distinguished from other products, services, or concepts so
 that it can be easily communicated and usually marketed.

   A brand name is the name of the distinctive product,
                   service, or concept.
Brand


Trademark                     Colors   Slogans
(can be registered with US
Patent & Trademark Office)




       Logo
• anchors a company's brand and becomes the
  single most visible manifestation of the
  company within the target market
• Become shorthand way of referring to the
  company in advertising and marketing
  materials
• provide essential information about a
  company that allows customers to identify
  with the company's core brand
What makes a good logo                    ?

   follow solid basic design principles

              be functional

        represent the company

               be unique
As companies change..
          so do their logos!



                 Dive             deeper!
              Check out the article on brand evolution:
http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-
                             evolution/
What changed? What stayed the same?
Why do you think Wal-Mart
chose to make these changes?
Guess the top four reasons companies
   change or update their logos?
#1 - To Make The Graphic Less Complex

#2 - Business Merged With Another Company

#3 - The Company's Name Was Changed

#4 - To Infuse It With New Life
• What’s the difference between trademarks,
  brands, logos?
• Why are logos important?
• What makes a good logo?
• Why do companies change logos?
• Assignment: pick one of your favorite brands
  and research the brand evolution of its logo!

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Trademarks & Logos Powerpoint

  • 2. Let’s play a game… (be careful… they may be missing a few pieces!)
  • 19. : any name, symbol, figure, letter, word, or mark adopted and used by a manufacturer or merchant in order to designate his or her goods and to distinguish them from those manufactured or sold by others.
  • 20. a graphic representation or symbol of a company name, trademark, abbreviation etc., Often uniquely designed for ready recognition.
  • 21. A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept.
  • 22. Brand Trademark Colors Slogans (can be registered with US Patent & Trademark Office) Logo
  • 23. • anchors a company's brand and becomes the single most visible manifestation of the company within the target market • Become shorthand way of referring to the company in advertising and marketing materials • provide essential information about a company that allows customers to identify with the company's core brand
  • 24. What makes a good logo ? follow solid basic design principles be functional represent the company be unique
  • 25. As companies change.. so do their logos! Dive deeper! Check out the article on brand evolution: http://www.instantshift.com/2009/01/29/20-corporate-brand-logo- evolution/
  • 26. What changed? What stayed the same?
  • 27. Why do you think Wal-Mart chose to make these changes?
  • 28. Guess the top four reasons companies change or update their logos?
  • 29. #1 - To Make The Graphic Less Complex #2 - Business Merged With Another Company #3 - The Company's Name Was Changed #4 - To Infuse It With New Life
  • 30. • What’s the difference between trademarks, brands, logos? • Why are logos important? • What makes a good logo? • Why do companies change logos? • Assignment: pick one of your favorite brands and research the brand evolution of its logo!