Using social media (and networking) to land a job
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Using social media (and networking) to land a job
- 1. Using social media (and networking) to find a job Presented by: Kelly Rusk, Thornley Fallis
- 2. Why am I here? Have never found a job using Workopolis, Monster, classified ads. Currently have an awesome job—and they came to me!
- 3. School…it’s still Real Life!
- 4. Student Life… To most employers… you’re all equal…
- 5. Student Life… With debt piling up and the excitement of moving on, students are anxious to land a job… BUT… how will you ensure you land a dream job?
- 6. You *Can* Stand out…
- 7. Fact: Over 50% of employers use social networking sites to research candidates. (in your industry, it’s probably closer to 100%) Pro-tip:
- 8. They will Google You…
- 9. You can Control What they find* *eventually
- 10. Networking The more you do, the easier it is. Online & Offline It really, really, really is all about who you know!! (AND who knows YOU!)
- 11. Building your network Join Professional Associations (IABC Ottawa) Take advantage of free or low-cost events: Third Tuesday, Social Media Breakfast, Case Study Jam, Find groups on Meetup.com Follow up! Send a quick email, LinkedIn invite or direct message. Pro-tip: Try going alone
- 18. Be Discreet @theconnor tweeted: "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."
- 20. Facebook Fail Pro-tip: Just DON’T post negatively about work!
- 23. Great use of key words and conversational
- 24. To Blog…? Blogging has TREMENDOUS benefits… But make sure you can commit!
- 25. Whether you blog or not… Take the time to read and comment on blogs in your industry!
- 26. Is this “Personal Branding”? If you think of a brand as how others will perceive you… then YES. But remember: a brand includes EVERY detail and interaction, walk the walk and talk the talk! Pro-tip: Whatever you do, don’t call yourself an expert!
- 27. Questions?
- 28. Kelly Ruskrusk@thornleyfallis.cakellyrusk.com@krusk Special thanks to @ykashefi! And thanks to: @SteveStP, @PrincessDoubt, @DannyStarr, @mjmclean, @cheekyboots, @IABCOttawa, @kerrymortimer, @ronaldmckee, @Brandyourself, @robert_saric, @dominiquesr, @dannystarr, @mebuell, @mvpetals @PRHartley, @Sarah_Houlihan, @RivalMyDesign, @MatPaciga, @MsCommuniKate, @Somekindofmom, @cl_arsenault
Editor's Notes
- As students it seems like you exist in a microcosm—like what you do in school doesn’t matter, like everything will change when you graduate and enter “real life” Well guess what, it *is* real life, and if you haven’t already started publicly building your career—then you need to go out and do it!
- In the eyes of most employers, all students are pretty much equal. While it definitely helps to win awards or scholarships, volunteer in your community and do extra-curricular activities, the reality is many employers may overlook these or simply not place value in them. When employers are scanning resumes
- I speak to a lot of students and it’s not
- If you want to get the best job –first you have to *be* the best, then you can use social media to show it off. Social media doesn’t
- You may have noticed that when you start typing in Google, it now has predictive results and pulls up common used search terms… While I definitely think it’s freaky to know people are out there searching me on Google—I’m glad I do know it’s going on…
- Now first, I’m lucky that I don’t have a terribly common name, and don’t share a name with anyone who’s really popular on the Internet. I can tell you right now, if your name is Justin Bieber or
- As a general rule, don’t talk about where you’re interviewing, who you are speaking with unless you have explicit permission. There’s a lot you can do online, but some things are better left offline.
- Another Facebook faux pas: you may have forgotten you accepted your boss as a friend! In general Facebook has really weird privacy rules and the scary thing is they switch them