New mobile tools are evolving retailer loyalty and customer management. Smart POS and other solutions provide a wide range of tools allowing any small business to get pass the transactional aspect of a customer interaction into engagement, loyalty, and marketing. See how SquareUp, ShopKeep, LevelUp, and digital wallets are changing the industry.

1. Mobile Loyalty for
Small Business
Adam Kruszynski @ Revolve.ca
May 27, 2013
Please note we are not endorsing
any of the solutions shown here.

2. ???
1. ???
What is consumer loyalty?

3. What does a loyalty program
look like?

4. ???
1. ???
Then this strange thing came
around
Founded by Jack Dorson
who founded of Twitter

5. ???
1. ???

6. ???
1. ???

7. Then other solutions came along…

8. ???
1. ???

9. ???
1. ???
But how is this related to loyalty?

10. Here is POS used to be
Here is what POS used to be

11. Today’s solutions are much more
• Integrated ecommerce on website
• Integrated marketing services
• Mobile payment, coupons, &loyalty

12. Loyalty as an incentive
1. ???
Loyalty programs are no longer
about
incentives

13. Loyalty as a relationship
1. ???
Mobile phone evolved loyalty into
relationships

14. ???
1. ???
Look at a quintessential example

15. Digital revolutionized loyalty
Return
Purchase
Customer
Insights
Customer
Connection
Increasing Customer Loyalty

16. Connectivity defines relationship
Retailer
•Can see customer activity
across multiple connection
points
•Has real-time visible
insights to make business
decisions
• Can make the customer
feel like they’re receiving a
personal treatment
Customer
•Can think and relate to a
brand as a person
•Can know the manager
and staff in a personal way
•Can interact with retailer
via multiple ways / devices
•Can personalize their retail
experience (make it easier /
more convenient)

17. Get to know your customer by name

18. Reward with discounts, coupons, points,
etc.

19. Send marketing emails, SMS, & mobile
alerts

20. Easily provide shareable gift cards

21. Learn about your customer shopping
patterns

22. Make decisions real-time anywhere you
are

23. Backwards compatible solution

24. What’s the benefit to retailers?
Competitive
Advantage
•Fully functional POS
•Inventory management
•Great reporting
•Mobile dashboard
•Cool new technology
•Easy maintenance
Value Added
Services
•Integrated loyalty program
•Integrates with Ecommerce
•Integrated marketing
services like email
•Integrated consumer
demographics and insights

25. But how much
does it cost?
Same or less than
your current POS!

28. What’s the
big picture?

29. Thank You
Adam Kruszynski
Senior Brand Strategist | Director of Digital
Revolve | www.revolve.ca
Adam.Kruszynski@Revolve.ca
Office: 902 835 3559
Cell: 902 292 5411

30. About Adam Kruszynski
As an 18 year Digital veteran, Adam has had the opportunity to lead a variety of
digital projects for many worldwide brands, including Pepsi, Nissan, Unilever, SC
Johnson, RBC, and Cineplex. He’s well versed in working with digital strategy,
online media, social media, email marketing, mobile applications CRM, loyalty
programs, and retail experiences, to name a few. Since leaving Capital C in
Toronto and joining the Revolve team in Bedford, Adam has led the digital team
in implementing projects for clients like The Chronicle Herald, Source For
Sports, Atlantic Lottery, TIMBER MART, Ramar Construction, KBRS, Just Us
Coffee and many more. He has numerous accolades awards including ICE and
CASSIE awards. He has also spent several years as a professor at George Brown
College School of Design and Sheridan College, teaching Internet marketing,
web design and web development.
LinkedIn: ca.linkedin.com/in/kruszynskiadam/
Google Plus: gplus.to/adamoutsidethebox
Twitter: twitter.com/adamoutsidedbox
Email: adam.kruszynski@revolve.ca

31. About Revolve
Revolve is a nimble agency comprised of more than 30 extremely talented (and
likeable) professionals in a range of disciplines. We've got a reputation for
building extraordinary brands that evoke passion and emotion, penetrating
hearts and minds through brand discovery, strategy, creativity and storytelling.
We have a solid grasp on emerging trends and the role digital plays in building a
brand, telling its story and connecting with consumers. Our digital team
includes strategists, developers, designers, content creators, social media
engagers and listeners. They work hand in hand with our client service and
creative teams to ensure digital and traditional initiatives are synchronized with
brand strategy.
Website: revolve.ca
LinkedIn: linkedin.com/company/revolve
Twitter: twitter.com/revolvebranding
Facebook: facebook.com/revolvebranding
YouTube: youtube.com/revolvebranding