Presented at Velocity Amsterdam 2016 with Thomas Gieling
The importance of third-party governance cannot be understated, yet developing an effective strategy can prove difficult. Adidas has pioneered an innovative approach that allows it to maintain flexibility while delivering a comprehensive third-party governance program—a strategy built around data science. Drawing on examples from Adidas, Kristian Skoeld explains how and why a data-driven approach can deliver greater insights into front-end performance and continuous delivery while encouraging collaborative working practices across departments
6. INTRODUCTION
BRAND EXPRIENCE SHOPPING EXPERIENCE
HIGH QUALITY GRAPHICS
BRANDED FONTS
CAMPAIGNS
USER GENERATED
CONTENT
PRODUCT RANGE
CHECKOUT
SEO / SEM
10. 10
EARLY STAGES
ALL 3RD PARTIES WERE DIRECTLY INTEGRATED IN THE SITE
FULL CONTROL BY THE DEVELOPMENT TEAM
LIMITED AMOUNT OF TAGS
NO PERFORMANCE ISSUES
UNABLE TO KEEP UP WITH THE REQUIREMENTS
11. 11
TAG MANAGEMENT
DATALAYER IMPLEMENTED BY DEV TEAM
TAG MANAGEMENT MAINTAINED BY BUSINESS
EXPONENTIAL GROWTH OF THE AMOUNT OF TAGS
NO FOCUS ON PERFORMANCE
WELCOME ANARCHY AND FINGER POINTING
24. 24
QUALTRICS A/B TEST
0,85
0,9
0,95
1
0 ms
50 ms
100 ms
150 ms
200 ms
250 ms
300 msLoadTimeDifference
Diff Load Time ms Significance
significance threshold
Cumulative results over 2 weeks
High Significance…
but only 38ms slower
33. 33
NEW TAG GOVERNANCE PROCESS
3STEPS TO DETERMINE IMPACT
BEFORE IMPLEMENTATION
ASK THE VENDOR
QA / DEV
VALIDATE EXPERIENCE
PRODUCTION
A/B TEST + DATA
SCIENCE