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Vera Horvat Pintarić, O
političkom plakatu - 37
godina poslije
O političkom plakatu vs. blokada filozofskog
- svibanj 1968
- D. Glavan, Vijenac
- plenum o umjetnicima
Politički plakat?
- vizualne komunikacije
- dizajn, primijenjena umjetnost
- klasifikacija plakata:
--- izborni, komercijalni, politički
--- oni koji osporavaju, oni koji podržavaju
Verbo-vizualna struktura plakata
- estetika, kultura, politika
- struktura političkog plakata (svibanj 1968):
--- neposredno posvajanje stvarnosti
--- sažimanje prostora i vremena (plakat upućuje na sate,
ne na dane)
--- neposrednost
--- dominantni vs. alternativni komunikacijski kanali
--- profesionalci vs. amateri
--- pismovni ambijent (fakultet, ulica, grad)
--- kolektivno sudioništvo
- visoka vs. popularna kultura
1. odozgo prema dolje (bosonogi Ivan, opismenjavanje
masa)
2. odozdo prema gore (alternativni komunikacijski
kanal)
Umjetnost, kultura, politika
- politički plakat svibnja 1968:
--- izravno
--- stvarnosno
--- razotkrivanje stvarnosti (lažna svijest)
--- oneobičavanje
--- participacija
--- izravna demokracija
U kojem diskursu čitati verbo-vizualne
intervencije na ff-u?
- V. Horvat Pintarić: primijenjena umjetnost, marksisitička
teorija frankfurtske škole, teorija moderne umjetnosti,
strukturalizam
- estetika, kultura, politika
- plakat vs. instalacija
- pismovni ambijent vs. blog
Vera Horvat Pintarić, "O političkom plakatu" - 37 godina poslije
Vera Horvat Pintarić, "O političkom plakatu" - 37 godina poslije
Vera Horvat Pintarić, "O političkom plakatu" - 37 godina poslije
Vera Horvat Pintarić, "O političkom plakatu" - 37 godina poslije
Vera Horvat Pintarić, "O političkom plakatu" - 37 godina poslije

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Vera Horvat Pintarić, "O političkom plakatu" - 37 godina poslije

  • 1. Vera Horvat Pintarić, O političkom plakatu - 37 godina poslije
  • 2. O političkom plakatu vs. blokada filozofskog - svibanj 1968 - D. Glavan, Vijenac - plenum o umjetnicima
  • 3. Politički plakat? - vizualne komunikacije - dizajn, primijenjena umjetnost - klasifikacija plakata: --- izborni, komercijalni, politički --- oni koji osporavaju, oni koji podržavaju
  • 4.
  • 5. Verbo-vizualna struktura plakata - estetika, kultura, politika - struktura političkog plakata (svibanj 1968): --- neposredno posvajanje stvarnosti --- sažimanje prostora i vremena (plakat upućuje na sate, ne na dane) --- neposrednost
  • 6.
  • 7.
  • 8.
  • 9. --- dominantni vs. alternativni komunikacijski kanali --- profesionalci vs. amateri --- pismovni ambijent (fakultet, ulica, grad) --- kolektivno sudioništvo - visoka vs. popularna kultura 1. odozgo prema dolje (bosonogi Ivan, opismenjavanje masa) 2. odozdo prema gore (alternativni komunikacijski kanal)
  • 10.
  • 11.
  • 12. Umjetnost, kultura, politika - politički plakat svibnja 1968: --- izravno --- stvarnosno --- razotkrivanje stvarnosti (lažna svijest) --- oneobičavanje --- participacija --- izravna demokracija
  • 13.
  • 14.
  • 15.
  • 16. U kojem diskursu čitati verbo-vizualne intervencije na ff-u? - V. Horvat Pintarić: primijenjena umjetnost, marksisitička teorija frankfurtske škole, teorija moderne umjetnosti, strukturalizam - estetika, kultura, politika - plakat vs. instalacija - pismovni ambijent vs. blog

Editor's Notes

  1. - ne samo čitati intervenciju, instalaciju, nego i govor o tim instalacijama - vhp diskurs nam tako olakšava da lociramo suvremeni diskurs, uključujući i moj, te da u tom prevodjenju s djelovanja u interpretaciju djelovanja, znamo nešto više o onome što se dogadja
  2. - ono što razlikuje 1968. i intervencije na ff-u je paradoksalno ono što im je zajedničko - imperativ da se bude suvremen, ovdje i sada - 1968. to je značilo da je potrebno koristiti raspoložive tehnike i komunikacijske kanale (zaobilaze se institucije, koriste se graffiti, šapirografirani tisak, elementarne i jeftine grafičke tehnike itd.) - na ff-u to je značilo poslužiti se novim medijem, Internetom -- u tom smislu treba čitati osnivanje posebne medijske sekcije i zanemariv udio vizualnih profesionalaca - s druge strane, na razliku između 1968. i ff-a ukazuje i sama struktura žanra plakata: premda koriste istu metodu (preuzimanje stvarnosti, izravnost, neposrednost itd.) njihova slika upućujej na drugačije kontekste: plakati pariškog svibnja svojim formalnim osobinama upućuju na avangardnu umjetnost dadaizma i ekspresionizma, dok slika plakata s ff-a upućuje na medijsku sliku, reklamnu sliku ( na njezino prisustvo ili njezino odsustvo) - dakle, dogodila se promjena u diskursima u kojima pokušavamo interpretirati verbo-vizualnu intervencije na ff-u --- ona se unatoč sličnim metodama, koje možemo nazvati gerilskim, dogodila na formalnom planu (to nije ista slika), na planu svijeta suvremene umjetnosti (primijenjena umjetnost nije više tako jasno odijeljena), na planu medijske kulture (riječ je o Internetu, koji nije alternativan) i na planu odnosa visoke i popularne kulture (Jermanova intervencija prisvojenje je rezultata popularne a ne elitne kulturne prakse, pa se može reći da se parole ff-a na neki način vraćaju iz sfere suvremen umjetnposti na ulicu)