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Accelerating	
  Innovation	
  with	
  	
  
Enterprise	
  Collaboration	
  Software	
  
	
  
Innovation	
  is	
  a	
  creative	
  and	
  evolving	
  process.	
  For	
  enabling	
  it	
  you	
  need	
  a	
  
network	
   of	
   professionals	
   with	
   different	
   skills,	
   active	
   knowledge	
   sharing	
  
and	
   determined	
   goal	
   oriented	
   teamwork.	
   In	
   most	
   cases	
   it	
   is	
   not	
   rocket	
  
science.	
   It	
   is	
   about	
   ideas,	
   productive	
   collaboration	
   and	
   continuous	
   flow	
  
of	
  hands-­‐on	
  improvements.	
  
	
  
Lumo	
   Research,	
   the	
   company	
   behind	
   award	
   winning	
   enterprise	
  
collaboration	
   and	
   innovation	
   solution	
   LumoFlow,	
   has	
   gathered	
   the	
   six	
  
best	
   practices	
   of	
   accelerating	
   innovation	
   with	
   enterprise	
   collaboration	
  
software.	
   Discover	
   the	
   latest	
   trends	
   and	
   learn	
   in	
   practical	
   terms	
   how	
  
companies	
   and	
   networked	
   organizations	
   worldwide	
   are	
   benefiting	
   from	
  
online	
  collaboration.	
  

©	
  Copyright	
  2012	
        Lumo	
  Research	
  Ltd	
  -­‐	
  www.lumoflow.com	
                                  1	
  
	
                                                                                                             	
  
SENSE	
  OF	
  COMMUNITY	
                                                          “ One positive sign of
	
  
                                                                                    an effective working
Organizations	
   are	
   getting	
   more	
   global,	
  
distributed	
   and	
   network-­‐oriented.	
   At	
                                community is humor. ”
the	
   same	
   time	
   providing	
   a	
   sense	
   of	
  
community,	
   a	
   feeling	
   of	
   being	
   a	
                               discussion	
   people	
   have	
   significantly	
  
member	
   of	
   something	
   larger	
   on	
   a	
                               bigger	
   risk	
   to	
   start	
   arguing	
   compared	
  
mission,	
   is	
   getting	
   more	
   challenging.	
                             to	
  face-­‐to-­‐face	
  collaboration.	
  Only	
  one	
  
Especially	
   in	
   cross-­‐organizational	
                                      misunderstood	
   message	
   and	
   a	
  
projects	
   the	
   driving	
   team	
   spirit	
   and	
                          promising	
  idea	
  is	
  pushed	
  down.	
  
flow	
   is	
   often	
   not	
   as	
   high	
   as	
   it	
   should	
                  In	
   virtual	
   teams	
   people	
   don’t	
   have	
  
be.	
  	
                                                                           the	
  luxury	
  of	
  seeing	
  each	
  other	
  all	
  the	
  
       Sense	
   of	
   community	
   cannot	
   be	
                               time.	
   How	
   can	
   they	
   succeed	
   without	
  
enabled	
  only	
  with	
  the	
  strategic	
  visions	
                            major	
   conflicts?	
   Proper	
   online	
  
or	
   improvements	
   in	
   human	
   resource	
                                 collaboration	
   solutions	
   provide	
   great	
  
management.	
   For	
   individuals	
   the	
                                       variety	
   of	
   tools	
   for	
   different	
   types	
   of	
  
challenge	
   is	
   much	
   closer	
   to	
   everyday	
                          interactions.	
  	
  Social	
  feeds	
  keep	
  people	
  
activities,	
   such	
   as	
   sharing	
   a	
   passion	
                         aware	
   of	
   activities	
   close	
   to	
   them.	
  
towards	
   daily	
   work	
   or	
   feeling	
                                     Instant	
   messaging	
   gives	
   possibility	
   to	
  
succeeding	
   together.	
   How	
   can	
                                          ask	
   questions	
   informally	
   and	
   response	
  
information	
                  technology	
                       help	
            if	
   something	
   doesn’t	
   feel	
   right.	
  
companies	
  to	
  overcome	
  these	
  issues?	
                                   Transparency	
   allows	
   everyone	
   to	
  
       Participant’s	
  personal	
  investment	
  in	
                              participate	
   or	
   just	
   follow	
   what	
   others	
  
work	
   depends	
   very	
   much	
   on	
   how	
  
committed	
  he	
  or	
  she	
  is	
  to	
  the	
  team	
  
or	
        community.	
                  In	
        cross-­‐
organizational	
   collaboration	
   there	
  
is	
   often	
   no	
   clear	
   connection	
   to	
  
other	
   team	
   members	
   through	
  
shared	
   history	
   or	
   social	
   events.	
  
Creating	
   a	
   proper	
   connection	
  
requires	
  a	
  lot	
  of	
  social	
  interactions	
  
and	
   communication	
   on	
   many	
  
levels.	
   A	
   kick-­‐off	
   event	
   is	
   always	
  
effective,	
   but	
   what	
   happens	
  
between	
  the	
  events	
  and	
  meetings?	
                                                             	
  
       One	
   positive	
   sign	
   of	
   an	
   effective	
  
working	
   community	
   is	
   humor.	
  
Quick	
   phrases,	
   slogans	
   and	
   shared	
  
symbols	
   are	
   coming	
   out	
   while	
  
working	
   together	
   under	
   a	
   healthy	
  
pressure.	
  Humor	
  is	
  not	
  only	
  about	
  
jokes	
   but	
   also	
   about	
   how	
   people	
   speak	
                     are	
  doing.	
  Smileys,	
  thumbing	
  and	
  many	
  
to	
   each	
   other.	
   We	
   send	
   emotional	
                              other	
  simple	
  “virtual	
  gestures”	
  provide	
  
signals	
   all	
   the	
   time	
   with	
   our	
   faces	
   and	
               quick	
  ways	
  to	
  show	
  emotions.	
  	
  
gestures.	
   That	
   is	
   why	
   in	
   the	
   written	
  


2	
   	
  
      	
                                                                     	
                                                                	
  
 If	
   collaboration	
   tools	
   support	
   our	
           “ After the first
natural	
   way	
   of	
   working	
   together,	
   the	
  
possibility	
   of	
   creating	
   a	
   strong	
   sense	
   of	
       excitement people get
community	
   has	
   a	
   good	
   foundation.	
                        easily bored and the
With	
  an	
  effective	
  community	
  it’s	
  easier	
                  world goes on ”
to	
   start	
   creating	
   new	
   innovations	
   and	
  
business	
   opportunities.	
   Actually,	
   some	
                         Modern	
   social	
   media	
   platforms	
  
studies	
  have	
  shown	
  that	
  a	
  virtual	
  team	
               encourage	
   people	
   to	
   connect	
   and	
  
can	
   be	
   more	
   effective	
   than	
   a	
                       share	
   information	
   very	
   actively	
   at	
   the	
  
traditional	
  team	
  if	
  on	
  top	
  of	
  everything	
             beginning.	
   Connecting	
   people	
   is	
  
else	
   the	
   humor	
   and	
   small	
   social	
                    important,	
   but	
   there	
   are	
   still	
   many	
  
interactions	
  are	
  well	
  supported.	
                              other	
   challenges	
   to	
   be	
   counted.	
   Quite	
  
	
                                                                       soon	
   people	
   may	
   realize	
   that	
   nothing	
  
ENGAGING	
  EMPLOYEES	
                                                  really	
   changed.	
   Only	
   the	
   humorous	
  
	
                                                                       email	
   messages	
   and	
   coffee	
   table	
  
Creating	
   an	
   online	
   community	
   doesn’t	
                   discussions	
   have	
   been	
   boosted	
   with	
  
take	
   months	
   anymore.	
   Large	
                                 social	
   feeds.	
   After	
   the	
   first	
   excitement	
  
corporations	
                have	
            connected	
              people	
   get	
   bored	
   and	
   the	
   world	
   goes	
  
thousands	
   of	
   employees	
   just	
   within	
   a	
               on	
   as	
   usual.	
   Question	
   is	
   not	
   about	
  
few	
   days	
   from	
   the	
   initial	
   technical	
                committing	
   your	
   employees	
   to	
   use	
  
implementation.	
   The	
   question	
   is	
   how	
                    social	
   tools	
   but	
   engaging	
   them	
   to	
  
much	
   does	
   this	
   type	
   of	
   community	
                   manage	
   their	
   work	
   more	
   effectively	
  
actually	
   improve	
   the	
   company’s	
                             with	
  carefully	
  selected	
  tools.	
  
performance.	
   One	
   thing	
   is	
   for	
   sure,	
   if	
             If	
   the	
   tool	
   doesn’t	
   solve	
   significant	
  
                                                                                                    problems	
   in	
   everyday	
  
                                                                                                    work	
   it’s	
   too	
   easy	
   for	
  
                                                                                                    users	
   to	
   become	
   passive	
  
                                                                                                    and	
   stop	
   following	
   the	
  
                                                                                                    social	
   messaging.	
   And	
   it	
  
                                                                                                    is	
       a	
        self-­‐feeding	
  
                                                                                                    phenomenon.	
   A	
   brand	
  
                                                                                                    new	
            social	
     media	
  
                                                                                                    platform	
  is	
  dead	
  or	
  used	
  
                                                                                                    to	
   the	
   wrong	
   purpose	
  
                                                                                                    before	
   you	
   know	
   it.	
   This	
  
                                                                                                    has	
  made	
  many	
  decision	
  
                                                                                                    makers	
   think	
   critically	
  
                                                                                                    about	
   social	
   media	
   in	
  
                                                                                                    enterprises	
                overall.	
  
                                                                                                    There	
  is	
  a	
  need	
  for	
  large	
  
the	
   system	
   that	
   is	
   meant	
   to	
   support	
            social	
   networks	
   in	
   enterprises,	
   but	
  
the	
   community	
   is	
   not	
   used	
   it	
   cannot	
            when	
   you	
   think	
   about	
   your	
  
help	
  you.	
  It	
  is	
  important	
  to	
  assure	
  that	
          organization’s	
   goals	
   it’s	
   not	
   an	
  
people	
  are	
  engaged	
  to	
  use	
  the	
  solution	
               absolute	
   value	
   itself.	
   What	
   is	
   the	
  
to	
   the	
   purpose	
   that	
   it	
   was	
   supposed	
   to	
     problem	
  to	
  be	
  solved	
  then?	
  
fulfill.	
  


©	
  Copyright	
  2012	
                  Lumo	
  Research	
  Ltd	
  -­‐	
  www.lumoflow.com	
                                                 3	
  
	
                                                                                                                                      	
  
To	
  create	
  sustainable	
  value	
  for	
  both	
  
company	
   and	
   employees	
   we	
   should	
  
                                                                             “ Google has already lost
look	
   more	
   into	
   everyday	
   work.	
   All	
   big	
              a lot of search queries to
changes	
   start	
   with	
   the	
   small	
   steps.	
                    Facebook, because
Achieving	
   targets	
   begins	
   by	
   removing	
                       people prefer asking
obstacles,	
  or	
  more	
  practically	
  speaking,	
  
user’s	
   frustrations	
   in	
   daily	
   activities.	
                   from their friends ”
This	
  is	
  the	
  key	
  to	
  engagement	
  as	
  well.	
  
Obstacles	
   are	
   usually	
   the	
   most	
   obvious	
  
and	
   self-­‐evident	
   ones.	
   You	
   don’t	
   have	
                faster	
   than	
   surfing	
   through	
   the	
   endless	
  
to	
  be	
  a	
  scientist	
  to	
  understand	
  how	
  we	
                search	
   results.	
   Above	
   all,	
   people	
   trust	
  
spend	
   easily	
   most	
   of	
   our	
   day	
   using	
                 their	
   friends	
   more	
   than	
   anonymous	
  
search	
   engines,	
   browsing	
   document	
                              web	
   pages.	
   This	
   same	
   phenomenon	
   is	
  
folders,	
  finding	
  the	
  right	
  person	
  or	
  just	
                now	
   also	
   happening	
   in	
   enterprises	
   as	
  
thinking	
  where	
  to	
  search	
  next.	
  Missing	
                      well.	
  
information	
   is	
   truly	
   one	
   of	
   the	
   biggest	
            	
  
frustrations	
   in	
   our	
   work;	
   it	
   has	
   been	
              BECOMING	
  CO-­‐CREATIVE	
  
shown	
  in	
  many	
  research	
  studies	
  as	
  well	
                   	
  
as	
  in	
  practical	
  situations.	
  	
                                   Sharing	
   ideas	
   and	
   transforming	
   them	
  
      With	
   social	
   tools	
   you	
   can	
   quickly	
                constantly	
   into	
   new	
   innovations	
  
share	
  your	
  question	
  and	
  see	
  if	
  anyone	
                    together	
   with	
   network	
   of	
   varied	
  
can	
   help	
   you.	
   Usually	
   there	
   is	
   always	
              stakeholders	
   is	
   often	
   referred	
   as	
   co-­‐
someone	
  who	
  knows	
  more.	
  And	
  if	
  this	
                      creation.	
   In	
   other	
   words	
   it’s	
   about	
  
someone	
  doesn’t	
  know	
  the	
  answer,	
  he	
                         being	
   creative	
   together	
   across	
  
might	
   know	
   where	
   to	
   search	
   next.	
                       boundaries.	
   But	
   creativity	
   doesn’t	
  
                                                                             come	
   out	
   by	
   forcing.	
   Instead	
   of	
  
                                                                                                   spending	
               time	
       on	
  
                                                                                                   seeking	
   and	
   managing	
  
                                                                                                   new	
                   innovations,	
  
                                                                                                   organizations	
                  should	
  
                                                                                                   lower	
   the	
   barriers	
   to	
   let	
  
                                                                                                   the	
   new	
   innovations	
  
                                                                                                   grow	
   from	
   the	
   business	
  
                                                                                                   that	
   that	
   they	
   do	
   every	
  
                                                                                                   day.	
   That	
   is	
   why	
   co-­‐
                                                                                                   creation	
   is	
   not	
   a	
  
                                                                                                   platform	
   or	
   a	
   process.	
  
                                                                                                   It’s	
   more	
   about	
   a	
   flow	
  
                                                                                                   and	
   well-­‐organized	
   ways	
  
                                                                                                   of	
  working	
  together.	
  
                                                                                                         In	
   the	
   book	
   “Power	
   of	
  
Google	
  has	
  already	
  lost	
  a	
  lot	
  of	
  search	
               the	
   Co-­‐Creation”,	
   the	
   creators	
   of	
   the	
  
queries	
   to	
   Facebook,	
   because	
   people	
                        co-­‐creation	
            framework	
                 Venkat	
  
prefer	
  asking	
  from	
  their	
  friends	
  where	
                      Ramaswamy	
   and	
   Francis	
   Goulliart	
  
to	
   eat	
   on	
   Friday	
   night	
   or	
   what	
   are	
             explain	
   that	
   to	
   become	
   a	
   co-­‐creative	
  
                                                                             company	
   change	
   must	
   start	
   from	
  
currently	
   the	
   best	
   shopping	
   places	
   in	
  
Berlin.	
   Asking	
   from	
   friends	
   is	
   much	
                    inside.	
   First	
   steps	
   are	
   taken	
   with	
  
                                                                             employees	
   within	
   the	
   organization	
  
4	
   	
  
      	
                                                              	
                                                                  	
  
environment	
   for	
   managing	
  
                                                                                              the	
   innovation	
   processes	
  
                                                                                              and	
   daily	
   work.	
   Every	
  
                                                                                              company	
   has	
   their	
   own	
  
                                                                                              obstacles,	
   such	
   as	
   lack	
   of	
  
                                                                                              proper	
         communication,	
  
                                                                                              bureaucracy	
   or	
   difficult-­‐to-­‐
                                                                                              use	
   IT	
   systems.	
   These	
  
                                                                                              among	
   many	
   other	
   issues	
  
                                                                                              easily	
   kill	
   the	
   flow.	
  
                                                                                              Collaboration	
   solution	
   that	
  
                                                                                              supports	
                   connecting	
  
                                                                                              people,	
   sharing	
   ideas,	
   and	
  
before	
  expanding	
  the	
  new	
  methods	
  to	
                      working	
   together	
   must	
   be	
   easy-­‐to-­‐use	
  
customer	
  or	
  partner	
  collaboration.	
                             and	
   intuitive.	
   But	
   to	
   support	
  
       Top	
   executives,	
   business	
   managers	
                    innovation,	
   the	
   solution	
   must	
   also	
  
and	
   key	
   employees	
   are	
   full	
   of	
   ideas	
             provide	
   goal-­‐oriented	
   processes	
   for	
  
that	
   they	
   like	
   to	
   share.	
   Yet	
   too	
   many	
       delivering	
  results.	
  
times	
   seeds	
   of	
   new	
   opportunities	
   are	
                	
  
lost	
   in	
   endless	
   discussions,	
   emails	
   and	
             IMPROVING	
  PRODUCTIVITY	
  
stored	
   PowerPoint	
   presentations.	
                                	
  
Implementing	
   new	
   ideas	
   should	
   start	
                     Social	
   media	
   services	
   have	
   been	
  
already	
   when	
   the	
   flow	
   is	
   on	
   it’s	
   best,	
      adapted	
   to	
   enterprises	
   with	
   a	
   very	
  
not	
  weeks	
  after	
  losing	
  the	
  edge	
  of	
  the	
             obvious	
   key	
   difference	
   compared	
   to	
  
excitement.	
  	
                                                         consumer	
   solutions	
   such	
   as	
   Twitter	
   or	
  
       Especially	
  in	
  large	
  organizations	
  the	
                LinkedIn.	
   Instead	
   of	
   maintaining	
   your	
  
problem	
   is	
   not	
   that	
   people	
   would	
                    social	
   network	
   of	
   friends	
   or	
   colleagues,	
  
spend	
   too	
   much	
   time	
   on	
   wrong	
   ideas.	
             the	
   objective	
   above	
   all	
   is	
   to	
   be	
  
It’s	
  more	
  about	
  how	
  people	
  don’t	
  dare	
                 productive	
   together.	
   Productivity	
   has	
  
to	
   implement	
   their	
   visions	
   drawn	
   in	
                 many	
   faces.	
   For	
   one	
   it	
   means	
   making	
  
presentations.	
   There	
   are	
   many	
   reasons	
                   more	
   money	
   with	
   less	
   resource,	
  
for	
   that.	
   Perhaps	
   one	
   is	
   too	
   busy,	
              another	
   one	
   sees	
   it	
   more	
   from	
   the	
  
another	
   is	
   afraid	
   of	
   change	
   and	
   the	
             perspective	
   of	
   creativity.	
   But	
   in	
  
third	
   one	
   is	
   simply	
   avoiding	
   the	
                    business	
   it	
   always	
   ends	
   up	
   to	
   serving	
  
responsibility.	
   These	
   are	
   the	
   issues	
                    your	
  customers	
  better	
  ways.	
  
where	
  online	
  community	
  can	
  help.	
  	
                             When	
  looking	
  at	
  the	
  bigger	
  picture,	
  
       You	
  may	
  have	
  a	
  great	
  vision.	
  Instead	
           we	
   can	
   see	
   what	
   happens	
   when	
  
of	
   pushing	
   forward	
   on	
   your	
   own,	
   why	
             organizational	
   structures	
   are	
   changing	
  
not	
   to	
   gather	
   quickly	
   people	
   who	
   can	
            from	
  hierarchical	
  to	
  network	
  oriented.	
  
help	
   you	
   to	
   implement	
   it?	
   It	
   doesn’t	
            Old	
   fashion	
   measurable	
   processes	
   are	
  
have	
   to	
   be	
   as	
   formal	
   as	
   launching	
   a	
         managed	
  with	
  technology	
  while	
  people	
  
new	
   project,	
   but	
   just	
   an	
   initial	
   act	
   to	
  
get	
   the	
   right	
   people	
   interested.	
   First	
  
comes	
   the	
   passion	
   and	
   then	
   comes	
   the	
  
innovation.	
  
                                                                          “ In software solutions most
       Enabling	
   the	
   constant	
   flow	
   of	
   co-­‐            common productivity issues
creation	
   requires	
   a	
   seamless	
                                relate to poor usability. ”
©	
  Copyright	
  2012	
                  Lumo	
  Research	
  Ltd	
  -­‐	
  www.lumoflow.com	
                                             5	
  
	
                                                                                                                                  	
  
above	
   processes	
   have	
   started	
   to	
   work	
                          very	
   first	
   discussions	
   without	
   having	
   a	
  
more	
   agile	
   ways.	
   The	
   question	
   in	
   this	
                     full	
   day	
   hand-­‐over	
   sessions.	
   Everyone’s	
  
new	
   agile	
   world	
   is	
   how	
   to	
   control	
                         effort	
   and	
   ideas	
   would	
   be	
   there	
   to	
   be	
  
productivity	
   on	
   the	
   long	
   run	
   if	
   there	
                     found	
   and	
   the	
   project	
   could	
   already	
  
are	
   no	
   exact	
   models	
   to	
   measure	
   and	
                        plant	
   a	
   new	
   seed	
   for	
   next	
  
improve	
  the	
  success	
  level?	
                                               opportunities.	
   That	
   is	
   what	
   we	
   call	
   a	
  
      During	
   last	
   decades	
   enterprises	
                                 seamless	
   workspace.	
   Unfortunately	
   in	
  
have	
   learned	
   a	
   lot	
   relating	
   to	
   process	
                    most	
  enterprises	
  IT	
  environment	
  is	
  not	
  
oriented	
   working	
   methods.	
   Businesses	
                                  like	
  this.	
  
run	
   on	
   a	
   network	
   of	
   processes.	
   It	
   is	
   a	
            	
  
good	
   basis	
   to	
   start	
   building	
   something	
                        COMMITMENT	
  TO	
  BUSINESS	
  
new	
   as	
   well.	
   After	
   all,	
   working	
   in	
   a	
                  	
  
social	
   network	
   is	
   not	
   really	
   so	
                               You	
  want	
  to	
  produce	
  supreme	
  service,	
  
unstructured;	
   constantly	
   changing	
                                         make	
   it	
   better	
   and	
   let	
   your	
   customers	
  
workflows	
   are	
   just	
   more	
   difficult	
   to	
                          give	
   a	
   great	
   value	
   for	
   it.	
   All	
  
manage.	
   No	
   matter	
   are	
   you	
   managing	
                            improvements	
                  in	
        your	
       social	
  
your	
   work	
   with	
   lightweight	
   workflows	
                              collaboration	
   environment	
   must	
  
or	
   well	
   defined	
   processes,	
   the	
   most	
                           support	
   this	
   basic	
   fact.	
   That	
   is	
   why	
  
important	
   question	
   is	
   how	
   to	
   repeat	
                           social	
  collaboration	
  software	
  should	
  be	
  
the	
   success	
   and	
   how	
   to	
   get	
   rid	
   of	
   less	
  
productive	
  activities.	
  
      In	
  software	
  solutions	
  most	
  common	
  
productivity	
   issues	
   relate	
   to	
   poor	
  
usability.	
   Let’s	
   take	
   an	
   example	
   of	
   a	
  
seamless	
   work.	
   You	
   may	
   have	
   a	
   good	
  
idea	
   growing	
   from	
   an	
   online	
  
discussion.	
   You	
   want	
   to	
   add	
   it	
   quickly	
  
to	
   the	
   meeting	
   agenda.	
   During	
   the	
  
meeting	
   there	
   might	
   come	
   out	
   some	
  
action	
  points	
  to	
  be	
  implemented.	
  From	
  
these	
   action	
   points	
   grow	
   a	
   new	
   target	
  
with	
   the	
   roadmap.	
   You	
   may	
   need	
   to	
  
hook	
  other	
  people	
  to	
  work	
  on	
  it.	
  They	
  
start	
   sharing	
   documents	
   and	
  
commenting	
  the	
  following	
  activities.	
  By	
  
the	
  time	
  more	
  employees	
  and	
  perhaps	
  
partners	
   and	
   customers	
   are	
   getting	
  
involved.	
  
      What	
  if	
  this	
  all	
  could	
  happen	
  in	
  one	
                   tightly	
   connected	
   to	
   the	
   strategic	
  
seamless	
   online	
   workspace?	
   People	
                                     business	
  goals	
  as	
  well.	
  
and	
   information	
   could	
   be	
   connected	
                                   Overall	
   the	
   way	
   business	
   strategies	
  
with	
   easy	
   navigation.	
   Discussions,	
                                    are	
   managed	
   and	
   implemented	
   has	
  
ideas	
   and	
   activities	
   could	
   be	
   well	
                            become	
   more	
   collaborative	
   and	
   co-­‐
connected	
   for	
   more	
   effective	
   working.	
                             creative.	
   Strategies	
   are	
   not	
   just	
   fixed	
  
When	
   introducing	
   new	
   people	
   to	
   the	
                            for	
   the	
   next	
   five	
   years	
   at	
   the	
   time.	
  
projects,	
  they	
  could	
  see	
  the	
  whole	
  flow	
                         Enterprises	
   need	
   to	
   change	
   more	
  
from	
   the	
   upcoming	
   deadlines	
   to	
   the	
                            quickly	
   and	
   adapt	
   to	
   new	
   challenges	
  

6	
   	
  
      	
                                                                     	
                                                                  	
  
within	
   their	
   market.	
   Therefore	
   it’s	
  
extremely	
   important	
   to	
   keep	
   strategic	
  
                                                                              “ Reaching the right people
goals	
  all	
  the	
  time	
  available	
  and	
  aligned	
                  at the right time can make
with	
   the	
   lessons	
   learned	
   from	
   daily	
                     a big difference. ”
activities.	
  	
  
       Best	
   signals	
   are	
   received	
   from	
   the	
  
everyday	
   work	
   you	
   do	
   with	
   your	
                              Business	
   managers	
   are	
   working	
  
customers.	
   Your	
   employees	
   may	
   have	
                       across	
   enterprise	
   with	
   key	
   employees.	
  
a	
   clear	
   message	
   from	
   the	
   customer	
                    They	
   have	
   a	
   great	
   overview	
   across	
  
what	
   is	
   hot	
   at	
   the	
   moment.	
   Do	
   you	
            operative	
  functions	
  and	
  fresh	
  ideas	
  for	
  
want	
   to	
   kill	
   this	
   new	
   opportunity	
   by	
             new	
   business	
   opportunities.	
   They	
   also	
  
saying	
   it’s	
   against	
   your	
   strategy	
   or	
   do	
          connect	
   to	
   executive	
   level	
   with	
  
you	
   want	
   to	
   spread	
   the	
   innovation	
                    strategic	
   visions.	
   Instead	
   of	
   sharing	
  
across	
   the	
   organization	
   by	
   developing	
                    ideas	
   once	
   in	
   a	
   month	
   in	
   the	
   formal	
  
the	
  strategy	
  towards	
  customer	
  need?	
  	
                      meetings,	
   there	
   must	
   be	
   other	
   ways	
   to	
  
       Large-­‐scale	
   enterprise	
   resource	
                         transform	
              ideas	
            quickly	
          into	
  
planning	
   solutions	
   have	
   already	
                              innovations	
   with	
   the	
   constant	
   support	
  
changed	
   this	
   rapidly.	
   Just	
   think	
   how	
                 of	
  the	
  members	
  of	
  steering	
  groups	
  and	
  
the	
  most	
  successful	
  companies	
  such	
  as	
                     executive	
  boards.	
  	
  
Nike	
   or	
   Seven	
   Eleven	
   manage	
   to	
   find	
                     Ironically	
   work	
   of	
   the	
   executives	
  
the	
   smallest	
   trends	
   across	
   the	
   world.	
                and	
   senior	
   business	
   managers	
   is	
   the	
  
They	
   boost	
   these	
   trends	
   with	
   local	
                   most	
   knowledge-­‐driven	
   and	
   network	
  
marketing	
   campaigns	
   and	
   collect	
   the	
                      oriented,	
   while	
   the	
   level	
   of	
   using	
   social	
  
fruits	
   within	
   just	
   few	
   months	
   before	
                 collaboration	
  tools	
  is	
  the	
  lowest.	
  Large	
  
the	
  trend	
  is	
  shifting	
  to	
  a	
  new	
  one.	
  The	
          social	
              media	
        platforms	
                are	
  
trendsetters	
   have	
   become	
   trend	
                               implemented	
   across	
   enterprises	
   while	
  
boosters,	
   allowing	
   consumers	
   to	
                              senior	
   managers	
   still	
   collaborate	
   with	
  
decide	
   what	
   is	
   in	
   at	
   the	
   moment.	
   The	
         emails.	
  	
  
sales	
           databases	
              and	
        product	
                 This	
  fact	
  should	
  be	
  taken	
  in	
  account	
  
management	
   must	
   be	
   very	
   well	
                             when	
                choosing	
            new	
            social	
  
organized	
   with	
   effective	
   data	
   mining	
                     collaboration	
   tools.	
   Twitter-­‐style	
  
tools	
   when	
   doing	
   something	
   like	
   this	
                 solutions	
   provide	
   too	
   hectic	
   feed	
   of	
  
globally.	
                                                                cryptic	
   messages	
   for	
   people	
   who	
   are	
  
       In	
   social	
   collaboration	
   reaching	
   the	
              used	
   to	
   communicate	
   with	
   phone	
   and	
  
right	
  people	
  at	
  the	
  right	
  time	
  can	
  make	
             email.	
   That’s	
   where	
   many	
   visionary	
  
a	
   big	
   difference.	
   That’s	
   why	
   a	
   simple	
            social	
   media	
   consultants	
   go	
   wrong	
  
transparency	
   can	
   get	
   an	
   organization	
                     when	
   providing	
   their	
   ideas	
   to	
  
closer	
  to	
  the	
  truth	
  as	
  well.	
  But	
  we	
  also	
         traditional	
   industries.	
   You	
   don’t	
   want	
  
have	
   to	
   remember	
   that	
   constant	
   flow	
                  to	
   buy	
   a	
   spacecraft	
   if	
   you	
   are	
   looking	
  
of	
   new	
   information	
   easily	
   frustrates	
                     for	
  a	
  good	
  car.	
  
people.	
   Information	
   anxiety	
   is	
   a	
                                Connecting	
              executives	
                  and	
  
growing	
  problem,	
  and	
  we	
  have	
  to	
  solve	
                  employees	
   into	
   collaboration	
   that	
   is	
  
it	
   by	
   using	
   effective	
   ways	
   to	
   filter	
   the	
     driven	
  by	
  strategic	
  goals	
  can	
  really	
  pay	
  
knowledge.	
   In	
   social	
   collaboration	
   it	
                    off.	
  It	
  allows	
  your	
  company	
  to	
  become	
  
usually	
   means	
   filtering	
   the	
   knowledge	
                    more	
   co-­‐creative	
   and	
   adaptive	
   in	
  
by	
   the	
   people	
   whom	
   you	
   are	
                           constantly	
                 changing	
               business	
  
connected	
  with.	
  	
                                                   environment.	
  

©	
  Copyright	
  2012	
                   Lumo	
  Research	
  Ltd	
  -­‐	
  www.lumoflow.com	
                                                  7	
  
	
                                                                                                                                        	
  
“ Why enterprise software
                                                                                     couldn’t addict people as
                                                                                     games do? ”

                                                                                     2011	
   that	
   by	
   2015	
   more	
   than	
   half	
   of	
  
                                                                                     organizations	
   that	
   manage	
   innovation	
  
                                                                                     processes	
   would	
   gamify	
   those	
  
                                                                                     processes.	
   Overall	
   this	
   is	
   not	
  
                                                                                     happening	
  just	
  in	
  high	
  level	
  of	
  modern	
  
	
  
                                                                                     innovation	
  management	
  systems.	
  Look	
  
NEXT	
  LEVEL	
  WITH	
  GAMING	
  
                                                                                     for	
  example	
  how	
  customer	
  relationship	
  
	
  
                                                                                     management	
   tools	
   provide	
   different	
  
Enterprise	
   might	
   have	
   a	
   good	
   social	
  
                                                                                     status	
   symbols	
   and	
   bonuses	
   to	
   most	
  
collaboration	
   ecosystem	
   already	
  
                                                                                     successful	
   sales	
   managers.	
   Or	
   how	
  
growing,	
   but	
   the	
   next	
   question	
   is	
   how	
  
                                                                                     project	
  collaboration	
  solutions	
  provide	
  
to	
  make	
  it	
  better?	
  How	
  to	
  activate	
  the	
  
                                                                                     quick	
   dashboards	
   and	
   interesting	
  
majority	
  of	
  people	
  who	
  are	
  still	
  mostly	
  
                                                                                     overviews	
   about	
   the	
   progress	
   and	
  
following	
   the	
   active	
   part	
   of	
   the	
   social	
  
                                                                                     targets	
  in	
  real-­‐time.	
  	
  
network?	
   One	
   promising	
   answer	
   may	
  
                                                                                         If	
   the	
   information	
   of	
   progress	
   and	
  
come	
   from	
   less	
   business-­‐oriented	
  
                                                                                     achieving	
   targets	
   can	
   be	
   shared	
  
technology	
  solutions.	
  
                                                                                     instantly	
   with	
   proper	
   visualization	
   it	
  
       World	
  of	
  Warcraft,	
  one	
  of	
  the	
  most	
  
                                                                                     already	
   creates	
   some	
   competition	
  
successful	
  gaming	
  platforms	
  and	
  online	
  
                                                                                     between	
   people	
   and	
   teams.	
   This	
   is	
   a	
  
communities	
   of	
   all	
   times,	
   has	
   millions	
  
                                                                                     very	
   simple	
   but	
   strong	
   foundation	
  
of	
   users.	
   Many	
   of	
   the	
   players	
   haven’t	
  
                                                                                     from	
   which	
   the	
   new	
   platforms	
   can	
   be	
  
seen	
  the	
  sunlight	
  after	
  getting	
  addicted	
  
                                                                                     built	
  naturally	
  towards	
  more	
  advanced	
  
to	
   the	
   game.	
   Why	
   enterprise	
   software	
  
                                                                                     gaming	
  concepts.	
  
couldn’t	
   addict	
   the	
   people	
   as	
   games	
  
                                                                                         Actually,	
   one	
   of	
   the	
   biggest	
  
do?	
   If	
   you	
   enjoy	
   your	
   work,	
   a	
  
                                                                                     problems	
   is	
   that	
   most	
   of	
   the	
  
collaboration	
   solution	
   can	
   maximize	
  
                                                                                     information	
  systems	
  are	
  built	
  to	
  alert	
  if	
  
this	
   pleasure	
   by	
   providing	
   an	
   active	
  
                                                                                     something	
   goes	
   wrong	
   but	
   the	
   system	
  
environment	
   where	
   you	
   want	
   to	
  
                                                                                     stays	
   quiet	
   if	
   everything	
   is	
   rolling	
   to	
   a	
  
manage	
   your	
   work	
   a	
   day	
   after	
   day	
  
                                                                                     right	
   direction.	
   While	
   this	
   is	
   exactly	
  
together	
   with	
   the	
   people	
   whom	
   can	
  
                                                                                     when	
   the	
   system	
   should	
   encourage	
  
help	
  you	
  to	
  succeed.	
  
                                                                                     performing	
   even	
   better	
   on	
   the	
   right	
  
       After	
   all,	
   gaming	
   concepts	
   are	
   not	
  
                                                                                     track.	
  
so	
   new	
   to	
   us.	
   There	
   is	
   a	
   whole	
   industry	
  
                                                                                         Effective	
   collaboration	
   solution	
  
of	
   consulting	
   companies	
   providing	
  
                                                                                     reacts	
   immediately	
   when	
   something	
  
team	
   building	
   and	
   management	
  
                                                                                     positive	
   happens.	
   Active	
   tools	
   can	
  
training	
   events.	
   Many	
   of	
   these	
   services	
  
                                                                                     enable	
  the	
  instant	
  feedback	
  and	
  share	
  
use	
   gaming	
   to	
   improve	
   organization’s	
  
                                                                                     success	
   with	
   other	
   people	
   who	
   are	
  
performance.	
   Challenge	
   is	
   how	
   to	
  
                                                                                     working	
  on	
  the	
  same	
  goals.	
  People	
  are	
  
adapt	
   these	
   and	
   other	
   promising	
  
                                                                                     social	
  and	
  we	
  like	
  to	
  share	
  our	
  success.	
  
concepts	
  into	
  everyday	
  work.	
  
                                                                                     It’s	
  an	
  excellent	
  motivation	
  factor	
  that	
  
       The	
   change	
   is	
   already	
   happening.	
  
                                                                                     keeps	
   us	
   exceeding	
   our	
   targets	
   again	
  
Gartner	
   predicted	
   at	
   the	
   beginning	
   of	
  
                                                                                     and	
  again.	
  

8	
   	
  
      	
                                                                      	
                                                                      	
  
 
LUMO	
  RESEARCH	
  
	
  
Lumo	
   Research	
   Ltd	
   produces	
   award-­‐
winning	
   LumoFlow	
   online	
   workspaces	
  
for	
  collaboration	
  and	
  innovation.	
  If	
  you	
  
like	
   to	
   hear	
   more	
   about	
   what	
  
enterprise	
   collaboration	
   software	
   and	
  
accelerated	
   innovation	
   could	
   do	
   to	
  
your	
  business,	
  please	
  contact	
  us:	
  
	
  
Kristian	
  Tanninen,	
  Founder	
  and	
  CEO	
  
kristian.tanninen@lumoresearch.com	
  
	
  
Or	
  visit	
  our	
  website:	
  
	
  
http://www.lumoflow.com/	
  




©	
  Copyright	
  2012	
           Lumo	
  Research	
  Ltd	
  -­‐	
  www.lumoflow.com	
            9	
  
	
                                                                                          	
  

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Accelerate innovation with enterprise collaboration software

  • 1.                       Accelerating  Innovation  with     Enterprise  Collaboration  Software     Innovation  is  a  creative  and  evolving  process.  For  enabling  it  you  need  a   network   of   professionals   with   different   skills,   active   knowledge   sharing   and   determined   goal   oriented   teamwork.   In   most   cases   it   is   not   rocket   science.   It   is   about   ideas,   productive   collaboration   and   continuous   flow   of  hands-­‐on  improvements.     Lumo   Research,   the   company   behind   award   winning   enterprise   collaboration   and   innovation   solution   LumoFlow,   has   gathered   the   six   best   practices   of   accelerating   innovation   with   enterprise   collaboration   software.   Discover   the   latest   trends   and   learn   in   practical   terms   how   companies   and   networked   organizations   worldwide   are   benefiting   from   online  collaboration.   ©  Copyright  2012   Lumo  Research  Ltd  -­‐  www.lumoflow.com   1      
  • 2. SENSE  OF  COMMUNITY   “ One positive sign of   an effective working Organizations   are   getting   more   global,   distributed   and   network-­‐oriented.   At   community is humor. ” the   same   time   providing   a   sense   of   community,   a   feeling   of   being   a   discussion   people   have   significantly   member   of   something   larger   on   a   bigger   risk   to   start   arguing   compared   mission,   is   getting   more   challenging.   to  face-­‐to-­‐face  collaboration.  Only  one   Especially   in   cross-­‐organizational   misunderstood   message   and   a   projects   the   driving   team   spirit   and   promising  idea  is  pushed  down.   flow   is   often   not   as   high   as   it   should   In   virtual   teams   people   don’t   have   be.     the  luxury  of  seeing  each  other  all  the   Sense   of   community   cannot   be   time.   How   can   they   succeed   without   enabled  only  with  the  strategic  visions   major   conflicts?   Proper   online   or   improvements   in   human   resource   collaboration   solutions   provide   great   management.   For   individuals   the   variety   of   tools   for   different   types   of   challenge   is   much   closer   to   everyday   interactions.    Social  feeds  keep  people   activities,   such   as   sharing   a   passion   aware   of   activities   close   to   them.   towards   daily   work   or   feeling   Instant   messaging   gives   possibility   to   succeeding   together.   How   can   ask   questions   informally   and   response   information   technology   help   if   something   doesn’t   feel   right.   companies  to  overcome  these  issues?   Transparency   allows   everyone   to   Participant’s  personal  investment  in   participate   or   just   follow   what   others   work   depends   very   much   on   how   committed  he  or  she  is  to  the  team   or   community.   In   cross-­‐ organizational   collaboration   there   is   often   no   clear   connection   to   other   team   members   through   shared   history   or   social   events.   Creating   a   proper   connection   requires  a  lot  of  social  interactions   and   communication   on   many   levels.   A   kick-­‐off   event   is   always   effective,   but   what   happens   between  the  events  and  meetings?     One   positive   sign   of   an   effective   working   community   is   humor.   Quick   phrases,   slogans   and   shared   symbols   are   coming   out   while   working   together   under   a   healthy   pressure.  Humor  is  not  only  about   jokes   but   also   about   how   people   speak   are  doing.  Smileys,  thumbing  and  many   to   each   other.   We   send   emotional   other  simple  “virtual  gestures”  provide   signals   all   the   time   with   our   faces   and   quick  ways  to  show  emotions.     gestures.   That   is   why   in   the   written   2          
  • 3.  If   collaboration   tools   support   our   “ After the first natural   way   of   working   together,   the   possibility   of   creating   a   strong   sense   of   excitement people get community   has   a   good   foundation.   easily bored and the With  an  effective  community  it’s  easier   world goes on ” to   start   creating   new   innovations   and   business   opportunities.   Actually,   some   Modern   social   media   platforms   studies  have  shown  that  a  virtual  team   encourage   people   to   connect   and   can   be   more   effective   than   a   share   information   very   actively   at   the   traditional  team  if  on  top  of  everything   beginning.   Connecting   people   is   else   the   humor   and   small   social   important,   but   there   are   still   many   interactions  are  well  supported.   other   challenges   to   be   counted.   Quite     soon   people   may   realize   that   nothing   ENGAGING  EMPLOYEES   really   changed.   Only   the   humorous     email   messages   and   coffee   table   Creating   an   online   community   doesn’t   discussions   have   been   boosted   with   take   months   anymore.   Large   social   feeds.   After   the   first   excitement   corporations   have   connected   people   get   bored   and   the   world   goes   thousands   of   employees   just   within   a   on   as   usual.   Question   is   not   about   few   days   from   the   initial   technical   committing   your   employees   to   use   implementation.   The   question   is   how   social   tools   but   engaging   them   to   much   does   this   type   of   community   manage   their   work   more   effectively   actually   improve   the   company’s   with  carefully  selected  tools.   performance.   One   thing   is   for   sure,   if   If   the   tool   doesn’t   solve   significant   problems   in   everyday   work   it’s   too   easy   for   users   to   become   passive   and   stop   following   the   social   messaging.   And   it   is   a   self-­‐feeding   phenomenon.   A   brand   new   social   media   platform  is  dead  or  used   to   the   wrong   purpose   before   you   know   it.   This   has  made  many  decision   makers   think   critically   about   social   media   in   enterprises   overall.   There  is  a  need  for  large   the   system   that   is   meant   to   support   social   networks   in   enterprises,   but   the   community   is   not   used   it   cannot   when   you   think   about   your   help  you.  It  is  important  to  assure  that   organization’s   goals   it’s   not   an   people  are  engaged  to  use  the  solution   absolute   value   itself.   What   is   the   to   the   purpose   that   it   was   supposed   to   problem  to  be  solved  then?   fulfill.   ©  Copyright  2012   Lumo  Research  Ltd  -­‐  www.lumoflow.com   3      
  • 4. To  create  sustainable  value  for  both   company   and   employees   we   should   “ Google has already lost look   more   into   everyday   work.   All   big   a lot of search queries to changes   start   with   the   small   steps.   Facebook, because Achieving   targets   begins   by   removing   people prefer asking obstacles,  or  more  practically  speaking,   user’s   frustrations   in   daily   activities.   from their friends ” This  is  the  key  to  engagement  as  well.   Obstacles   are   usually   the   most   obvious   and   self-­‐evident   ones.   You   don’t   have   faster   than   surfing   through   the   endless   to  be  a  scientist  to  understand  how  we   search   results.   Above   all,   people   trust   spend   easily   most   of   our   day   using   their   friends   more   than   anonymous   search   engines,   browsing   document   web   pages.   This   same   phenomenon   is   folders,  finding  the  right  person  or  just   now   also   happening   in   enterprises   as   thinking  where  to  search  next.  Missing   well.   information   is   truly   one   of   the   biggest     frustrations   in   our   work;   it   has   been   BECOMING  CO-­‐CREATIVE   shown  in  many  research  studies  as  well     as  in  practical  situations.     Sharing   ideas   and   transforming   them   With   social   tools   you   can   quickly   constantly   into   new   innovations   share  your  question  and  see  if  anyone   together   with   network   of   varied   can   help   you.   Usually   there   is   always   stakeholders   is   often   referred   as   co-­‐ someone  who  knows  more.  And  if  this   creation.   In   other   words   it’s   about   someone  doesn’t  know  the  answer,  he   being   creative   together   across   might   know   where   to   search   next.   boundaries.   But   creativity   doesn’t   come   out   by   forcing.   Instead   of   spending   time   on   seeking   and   managing   new   innovations,   organizations   should   lower   the   barriers   to   let   the   new   innovations   grow   from   the   business   that   that   they   do   every   day.   That   is   why   co-­‐ creation   is   not   a   platform   or   a   process.   It’s   more   about   a   flow   and   well-­‐organized   ways   of  working  together.   In   the   book   “Power   of   Google  has  already  lost  a  lot  of  search   the   Co-­‐Creation”,   the   creators   of   the   queries   to   Facebook,   because   people   co-­‐creation   framework   Venkat   prefer  asking  from  their  friends  where   Ramaswamy   and   Francis   Goulliart   to   eat   on   Friday   night   or   what   are   explain   that   to   become   a   co-­‐creative   company   change   must   start   from   currently   the   best   shopping   places   in   Berlin.   Asking   from   friends   is   much   inside.   First   steps   are   taken   with   employees   within   the   organization   4          
  • 5. environment   for   managing   the   innovation   processes   and   daily   work.   Every   company   has   their   own   obstacles,   such   as   lack   of   proper   communication,   bureaucracy   or   difficult-­‐to-­‐ use   IT   systems.   These   among   many   other   issues   easily   kill   the   flow.   Collaboration   solution   that   supports   connecting   people,   sharing   ideas,   and   before  expanding  the  new  methods  to   working   together   must   be   easy-­‐to-­‐use   customer  or  partner  collaboration.   and   intuitive.   But   to   support   Top   executives,   business   managers   innovation,   the   solution   must   also   and   key   employees   are   full   of   ideas   provide   goal-­‐oriented   processes   for   that   they   like   to   share.   Yet   too   many   delivering  results.   times   seeds   of   new   opportunities   are     lost   in   endless   discussions,   emails   and   IMPROVING  PRODUCTIVITY   stored   PowerPoint   presentations.     Implementing   new   ideas   should   start   Social   media   services   have   been   already   when   the   flow   is   on   it’s   best,   adapted   to   enterprises   with   a   very   not  weeks  after  losing  the  edge  of  the   obvious   key   difference   compared   to   excitement.     consumer   solutions   such   as   Twitter   or   Especially  in  large  organizations  the   LinkedIn.   Instead   of   maintaining   your   problem   is   not   that   people   would   social   network   of   friends   or   colleagues,   spend   too   much   time   on   wrong   ideas.   the   objective   above   all   is   to   be   It’s  more  about  how  people  don’t  dare   productive   together.   Productivity   has   to   implement   their   visions   drawn   in   many   faces.   For   one   it   means   making   presentations.   There   are   many   reasons   more   money   with   less   resource,   for   that.   Perhaps   one   is   too   busy,   another   one   sees   it   more   from   the   another   is   afraid   of   change   and   the   perspective   of   creativity.   But   in   third   one   is   simply   avoiding   the   business   it   always   ends   up   to   serving   responsibility.   These   are   the   issues   your  customers  better  ways.   where  online  community  can  help.     When  looking  at  the  bigger  picture,   You  may  have  a  great  vision.  Instead   we   can   see   what   happens   when   of   pushing   forward   on   your   own,   why   organizational   structures   are   changing   not   to   gather   quickly   people   who   can   from  hierarchical  to  network  oriented.   help   you   to   implement   it?   It   doesn’t   Old   fashion   measurable   processes   are   have   to   be   as   formal   as   launching   a   managed  with  technology  while  people   new   project,   but   just   an   initial   act   to   get   the   right   people   interested.   First   comes   the   passion   and   then   comes   the   innovation.   “ In software solutions most Enabling   the   constant   flow   of   co-­‐ common productivity issues creation   requires   a   seamless   relate to poor usability. ” ©  Copyright  2012   Lumo  Research  Ltd  -­‐  www.lumoflow.com   5      
  • 6. above   processes   have   started   to   work   very   first   discussions   without   having   a   more   agile   ways.   The   question   in   this   full   day   hand-­‐over   sessions.   Everyone’s   new   agile   world   is   how   to   control   effort   and   ideas   would   be   there   to   be   productivity   on   the   long   run   if   there   found   and   the   project   could   already   are   no   exact   models   to   measure   and   plant   a   new   seed   for   next   improve  the  success  level?   opportunities.   That   is   what   we   call   a   During   last   decades   enterprises   seamless   workspace.   Unfortunately   in   have   learned   a   lot   relating   to   process   most  enterprises  IT  environment  is  not   oriented   working   methods.   Businesses   like  this.   run   on   a   network   of   processes.   It   is   a     good   basis   to   start   building   something   COMMITMENT  TO  BUSINESS   new   as   well.   After   all,   working   in   a     social   network   is   not   really   so   You  want  to  produce  supreme  service,   unstructured;   constantly   changing   make   it   better   and   let   your   customers   workflows   are   just   more   difficult   to   give   a   great   value   for   it.   All   manage.   No   matter   are   you   managing   improvements   in   your   social   your   work   with   lightweight   workflows   collaboration   environment   must   or   well   defined   processes,   the   most   support   this   basic   fact.   That   is   why   important   question   is   how   to   repeat   social  collaboration  software  should  be   the   success   and   how   to   get   rid   of   less   productive  activities.   In  software  solutions  most  common   productivity   issues   relate   to   poor   usability.   Let’s   take   an   example   of   a   seamless   work.   You   may   have   a   good   idea   growing   from   an   online   discussion.   You   want   to   add   it   quickly   to   the   meeting   agenda.   During   the   meeting   there   might   come   out   some   action  points  to  be  implemented.  From   these   action   points   grow   a   new   target   with   the   roadmap.   You   may   need   to   hook  other  people  to  work  on  it.  They   start   sharing   documents   and   commenting  the  following  activities.  By   the  time  more  employees  and  perhaps   partners   and   customers   are   getting   involved.   What  if  this  all  could  happen  in  one   tightly   connected   to   the   strategic   seamless   online   workspace?   People   business  goals  as  well.   and   information   could   be   connected   Overall   the   way   business   strategies   with   easy   navigation.   Discussions,   are   managed   and   implemented   has   ideas   and   activities   could   be   well   become   more   collaborative   and   co-­‐ connected   for   more   effective   working.   creative.   Strategies   are   not   just   fixed   When   introducing   new   people   to   the   for   the   next   five   years   at   the   time.   projects,  they  could  see  the  whole  flow   Enterprises   need   to   change   more   from   the   upcoming   deadlines   to   the   quickly   and   adapt   to   new   challenges   6          
  • 7. within   their   market.   Therefore   it’s   extremely   important   to   keep   strategic   “ Reaching the right people goals  all  the  time  available  and  aligned   at the right time can make with   the   lessons   learned   from   daily   a big difference. ” activities.     Best   signals   are   received   from   the   everyday   work   you   do   with   your   Business   managers   are   working   customers.   Your   employees   may   have   across   enterprise   with   key   employees.   a   clear   message   from   the   customer   They   have   a   great   overview   across   what   is   hot   at   the   moment.   Do   you   operative  functions  and  fresh  ideas  for   want   to   kill   this   new   opportunity   by   new   business   opportunities.   They   also   saying   it’s   against   your   strategy   or   do   connect   to   executive   level   with   you   want   to   spread   the   innovation   strategic   visions.   Instead   of   sharing   across   the   organization   by   developing   ideas   once   in   a   month   in   the   formal   the  strategy  towards  customer  need?     meetings,   there   must   be   other   ways   to   Large-­‐scale   enterprise   resource   transform   ideas   quickly   into   planning   solutions   have   already   innovations   with   the   constant   support   changed   this   rapidly.   Just   think   how   of  the  members  of  steering  groups  and   the  most  successful  companies  such  as   executive  boards.     Nike   or   Seven   Eleven   manage   to   find   Ironically   work   of   the   executives   the   smallest   trends   across   the   world.   and   senior   business   managers   is   the   They   boost   these   trends   with   local   most   knowledge-­‐driven   and   network   marketing   campaigns   and   collect   the   oriented,   while   the   level   of   using   social   fruits   within   just   few   months   before   collaboration  tools  is  the  lowest.  Large   the  trend  is  shifting  to  a  new  one.  The   social   media   platforms   are   trendsetters   have   become   trend   implemented   across   enterprises   while   boosters,   allowing   consumers   to   senior   managers   still   collaborate   with   decide   what   is   in   at   the   moment.   The   emails.     sales   databases   and   product   This  fact  should  be  taken  in  account   management   must   be   very   well   when   choosing   new   social   organized   with   effective   data   mining   collaboration   tools.   Twitter-­‐style   tools   when   doing   something   like   this   solutions   provide   too   hectic   feed   of   globally.   cryptic   messages   for   people   who   are   In   social   collaboration   reaching   the   used   to   communicate   with   phone   and   right  people  at  the  right  time  can  make   email.   That’s   where   many   visionary   a   big   difference.   That’s   why   a   simple   social   media   consultants   go   wrong   transparency   can   get   an   organization   when   providing   their   ideas   to   closer  to  the  truth  as  well.  But  we  also   traditional   industries.   You   don’t   want   have   to   remember   that   constant   flow   to   buy   a   spacecraft   if   you   are   looking   of   new   information   easily   frustrates   for  a  good  car.   people.   Information   anxiety   is   a   Connecting   executives   and   growing  problem,  and  we  have  to  solve   employees   into   collaboration   that   is   it   by   using   effective   ways   to   filter   the   driven  by  strategic  goals  can  really  pay   knowledge.   In   social   collaboration   it   off.  It  allows  your  company  to  become   usually   means   filtering   the   knowledge   more   co-­‐creative   and   adaptive   in   by   the   people   whom   you   are   constantly   changing   business   connected  with.     environment.   ©  Copyright  2012   Lumo  Research  Ltd  -­‐  www.lumoflow.com   7      
  • 8. “ Why enterprise software couldn’t addict people as games do? ” 2011   that   by   2015   more   than   half   of   organizations   that   manage   innovation   processes   would   gamify   those   processes.   Overall   this   is   not   happening  just  in  high  level  of  modern     innovation  management  systems.  Look   NEXT  LEVEL  WITH  GAMING   for  example  how  customer  relationship     management   tools   provide   different   Enterprise   might   have   a   good   social   status   symbols   and   bonuses   to   most   collaboration   ecosystem   already   successful   sales   managers.   Or   how   growing,   but   the   next   question   is   how   project  collaboration  solutions  provide   to  make  it  better?  How  to  activate  the   quick   dashboards   and   interesting   majority  of  people  who  are  still  mostly   overviews   about   the   progress   and   following   the   active   part   of   the   social   targets  in  real-­‐time.     network?   One   promising   answer   may   If   the   information   of   progress   and   come   from   less   business-­‐oriented   achieving   targets   can   be   shared   technology  solutions.   instantly   with   proper   visualization   it   World  of  Warcraft,  one  of  the  most   already   creates   some   competition   successful  gaming  platforms  and  online   between   people   and   teams.   This   is   a   communities   of   all   times,   has   millions   very   simple   but   strong   foundation   of   users.   Many   of   the   players   haven’t   from   which   the   new   platforms   can   be   seen  the  sunlight  after  getting  addicted   built  naturally  towards  more  advanced   to   the   game.   Why   enterprise   software   gaming  concepts.   couldn’t   addict   the   people   as   games   Actually,   one   of   the   biggest   do?   If   you   enjoy   your   work,   a   problems   is   that   most   of   the   collaboration   solution   can   maximize   information  systems  are  built  to  alert  if   this   pleasure   by   providing   an   active   something   goes   wrong   but   the   system   environment   where   you   want   to   stays   quiet   if   everything   is   rolling   to   a   manage   your   work   a   day   after   day   right   direction.   While   this   is   exactly   together   with   the   people   whom   can   when   the   system   should   encourage   help  you  to  succeed.   performing   even   better   on   the   right   After   all,   gaming   concepts   are   not   track.   so   new   to   us.   There   is   a   whole   industry   Effective   collaboration   solution   of   consulting   companies   providing   reacts   immediately   when   something   team   building   and   management   positive   happens.   Active   tools   can   training   events.   Many   of   these   services   enable  the  instant  feedback  and  share   use   gaming   to   improve   organization’s   success   with   other   people   who   are   performance.   Challenge   is   how   to   working  on  the  same  goals.  People  are   adapt   these   and   other   promising   social  and  we  like  to  share  our  success.   concepts  into  everyday  work.   It’s  an  excellent  motivation  factor  that   The   change   is   already   happening.   keeps   us   exceeding   our   targets   again   Gartner   predicted   at   the   beginning   of   and  again.   8          
  • 9.   LUMO  RESEARCH     Lumo   Research   Ltd   produces   award-­‐ winning   LumoFlow   online   workspaces   for  collaboration  and  innovation.  If  you   like   to   hear   more   about   what   enterprise   collaboration   software   and   accelerated   innovation   could   do   to   your  business,  please  contact  us:     Kristian  Tanninen,  Founder  and  CEO   kristian.tanninen@lumoresearch.com     Or  visit  our  website:     http://www.lumoflow.com/   ©  Copyright  2012   Lumo  Research  Ltd  -­‐  www.lumoflow.com   9