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BlogSweden 5

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Kullin Sociala Medier & PR
Kullin Sociala Medier & PR

Fifth annual Swedish blog survey. A total of 2,251 blog readers and bloggers were surveyed in April 2010.

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BlogSweden 5 – a survey of Swedish bloggers and blog readers ,[object Object]
If the Swedish blogosphere were 100 people
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Women still dominate the blogosphere ,[object Object]
Blogs are more popular among young people ,[object Object],[object Object]
Time spent reading blogs has decreased ,[object Object]
Fashion and design now most popular topic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
People read blogs for entertainment ,[object Object],[object Object]
Users will spend more time on social media in the coming 12 months ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs influence purchase decisions ,[object Object],[object Object]
Views on blogs may also stop customers from buying a product ,[object Object]
People share more positive opinions online
Few companies contact negative bloggers ,[object Object]
We follow brands to show our support ,[object Object],[object Object]
Most employers don’t block access
Self-expression primary reason to start a blog ,[object Object],[object Object]
More than half of all bloggers update daily ,[object Object]
One in three bloggers are anonymous ,[object Object]
About the survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sermo Consulting Sermo Consulting is a small niche agency with long and extensive experience in strategic and tactical guidance in online corporate communication. Sermo is working for listed and non listed companies. Sermo has 15 consultants based in Oslo and Stockholm. Hans Kullin, Mobile: +46 722 33 10 66 | E-mail: [email_address] Twitter www.twitter.com/kullin ,[object Object]

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