Which of the top 40 brands on Facebook have the most active fans? Facebook just launched a new metric - “People Talking About” for Facebook pages. Some brand like Burberry and Disney manage to engage fans around their content. Others are not as successful.

1. Top 40 Brands On Facebook – Most Active Fans
Rank Brand Fans Talking About Talk/Fans Facebook page
1 National Geographic 7 413 766 181 222 2,44% http://www.facebook.com/natgeo
2 Burberry 8 661 994 177 298 2,05% http://www.facebook.com/burberry
3 Facebook 53 575 697 1 066 390 1,99% http://www.facebook.com/facebook
4 Walmart 9 377 213 166 085 1,77% http://www.facebook.com/walmart
5 Disney 28 772 444 396 907 1,38% http://www.facebook.com/Disney
6 Starbucks 25 425 436 336 242 1,32% http://www.facebook.com/Starbucks
7 Starbucks Frappucino 7 693 348 93 261 1,21% http://www.facebook.com/Frappuccino
8 Walt Disney World 7 356 031 86 602 1,18% http://www.facebook.com/WaltDisneyWorld
9 Victoria's Secret 15 334 248 175 867 1,15% http://www.facebook.com/victoriassecret
10 Dr Pepper 10 541 552 111 155 1,05% http://www.facebook.com/DrPepper
11 Skittles 19 345 042 189 661 0,98% http://www.facebook.com/skittles
12 H&M 8 368 397 81 002 0,97% http://www.facebook.com/hm
13 MTV 28 175 275 253 257 0,90% http://www.facebook.com/MTV
14 Subway 8 373 049 74 788 0,89% http://www.facebook.com/subway
15 McDonald's 10 652 498 91 874 0,86% http://www.facebook.com/McDonalds
16 Disneyland 10 679 614 89 397 0,84% http://www.facebook.com/Disneyland
17 Levi's 7 484 594 60 780 0,81% http://www.facebook.com/Levis
18 BlackBerry 8 343 011 64 458 0,77% http://www.facebook.com/BlackBerry
19 Taco Bell 7 523 814 53 706 0,71% http://www.facebook.com/tacobell
20 Pixar 10 047 795 69 706 0,69% http://www.facebook.com/DisneyPixar
21 Xbox 11 353 353 74 187 0,65% http://www.facebook.com/xbox
22 YouTube 45 665 578 297 707 0,65% http://www.facebook.com/youtube
23 Red Bull 22 418 653 132 763 0,59% http://www.facebook.com/redbull
24 Oreo 23 091 925 135 220 0,59% http://www.facebook.com/oreo
25 Zara 10 212 595 59 499 0,58% http://www.facebook.com/Zara
26 Nike fooball 8 936 984 50 886 0,57% http://www.facebook.com/nikefootball
27 PlayStation 17 411 850 96 992 0,56% http://www.facebook.com/PlayStation
28 iTunes 16 990 659 87 372 0,51% http://www.facebook.com/iTunes
29 Monster Energy 12 369 120 62 956 0,51% http://www.facebook.com/MonsterEnergy
30 adidas originals 11 180 537 54 044 0,48% http://www.facebook.com/adidasoriginals
31 Victoria's Secret Pink 10 420 217 49 677 0,48% http://www.facebook.com/vspink
32 Coca-Cola 34 493 563 159 576 0,46% http://www.facebook.com/cocacola
33 Reese's 8 072 559 36 251 0,45% http://www.facebook.com/reeses
34 Nutella 11 318 060 46 928 0,41% http://www.facebook.com/Nutella
35 Pringles 15 591 124 52 151 0,33% http://www.facebook.com/Pringles
36 Converse 20 131 486 49 461 0,25% http://www.facebook.com/converse
37 Ferrero Rocher 12 204 411 28 136 0,23% http://www.facebook.com/FerreroRocher
38 Starburst 9 995 786 19 218 0,19% http://www.facebook.com/Starburst
39 Converse All Star 20 776 139 39 591 0,19% http://www.facebook.com/ConverseAllStar
40 Windows Live Messenger 14 272 250 15 521 0,11% http://www.facebook.com/WindowsLiveMessenger
Top 40 list from http://www.ignitesocialmedia.com/uncategorized/top-50-branded-facebook-fan-pages-september-2011/
Data collected and analyzed by Hans Kullin. Blog – Media Culpa: www.kullin.net
Stockholm, Sweden: Sept 6, 2011.