2. WHAT IS TOURISM?
Travel and stay outside the usual
environment mainly for leisure… and other
purposes
Duration could vary depending on location,
purpose, itinerary,…
3. SECTOR OF OPPORTUNITY
Tourism - Leading Global Industry of 21st century
India has tremendous potential with
Rich cultural heritage
Breath taking natural attractions, etc
Opportunity to showcase one’s country/ state to the
visitors
Boosted Economy and Social Welfare
4. POLICY FRAMEWORK - OBJECTIVES
National Tourism Policy – a
basic framework
• Sustainable Regional Development
• Preservation and Protection of Heritage
monuments, Natural resources
• Create Employment opportunities
• Synergy between all sectors at Central and
State level
• Encourage International Tourist Arrivals
• Ensure safety and security of travellers
• Rationalize taxation and land policies
• Encourage Private Sector Participation
• Fund Raising
• Budget allocations
State Tourism Policy -
specific
• Sensitive to topography, local culture and
traditions, cottage industries, etc
• Development of tourist destinations and related
activities
• Adequate lodging – budget and luxury
• Connectivity
• Strengthening of infrastructure
• Increasing Public Awareness
5. TOURISM – AS AN INDUSTRY
Declared as an “INDUSTRY” by Central
Government and many states
Advantages such as
Land Availability for Tourism Projects –
Acquisition is simpler
Availability of funding
Relaxation in taxation and duties
Employment
6. TYPES OF TOURISM : AN EXPANDING REALM
TOURISM
Leisure Tourism
Sustainable/
Eco Tourism
Rural Tourism
Adventure
Tourism
Medical Tourism
Creative /
Cultural Tourism
Educational
Tourism
Industrial
Tourism
Many more…
Heritage
Tourism
7. ELEMENTS
Potentials for
Tourism
•Topography and
Nature
•Indigenious cuisine
•Art and Culture
•Heritage
•Other Attractions
Clients
Service
Providers
Infrastructure:
Hotels and Resorts,
Vacation Rentals,
Restaurants,
Arrangements for pets,
Immigration and
Foreign exchange,
Emergency
assistanace, Safety
and Security
Linkage :
Road, Rail, Air
Awareness:
Advertisement,
Travelogues,
Guides
Policies and
Legislations
8. TECHNOLOGY
Internet and Other technolgies for
Making information available to the guests
Online booking and payment facilities
Tourist information and facilities kiosk
Networking with all state tourist offices
Audio Kits at important tourist sites
Wi-fi for convenient internet access
GPS for real time information
Emergency and Early Warning Systems
Convenient paperwork and luggage handling
Improved security and safety arrangements
9. POPULAR CONCEPTS
TOURISM
ECONOMIC
ZONE
• Development of
potential zones for
tourism
•Conceived in Master
Plans
• Requires coordination
with various ministries
and departments,
tourism professionals
and industry and trade
associations
TOURIST
CIRCUIT
• Integrated
Development of
tourist attractions
• Identified jointly with
Central Govt and
relevant States
• At State and
national level
• Coordination
between
administrative bodies
crucial
AREAS OF
SPECIAL
INTEREST
• Focus on
backward and
under developed
regions
• Special
programmes to
boost tourism
• Overall Economic
growth
