2. Introduction
Hindustan Unilever Limited (HUL) is India's largest consumer goods company based in Mumbai,
Maharashtra.
It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL.
Its products include foods, beverages, cleaning agents and personal care products.
It is headquartered in Mumbai, India and has an employee strength of over 16,500 employees and
contributes to indirect employment of over 65,000 people.
Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its
products are available in over 6.4 million outlets in the country.
As per Nielsen market research data, two out of three Indians use HUL products
3. Date of Establishment 1933
Industry Consumer goods
Headquarters Mumbai, Maharashtra, India
Key people Harish Manwani (Chairman), Nitin Paranjpe (CEO and MD)
Business Operation Foods, beverages, cleaning agents and personal care products
Net income 22,691 crore (US$489.76 million) (2011-2012
4. Our vision
To earn the love and respect of india ,by making a real difference to every india
The four pillars of our vision set out the long term direction for the company
We work to create a better future every day
We help people feel good, look good and get more out of life with brands and services that are good for them
and good for others.
We will inspire people to take small everyday actions that can add up to a big difference for the world.
We will develop new ways of doing business with the aim of doubling the size of our company while reducing our
environmental impact.
5. Mission or Goal
Unilever's mission is to add Vitality to life We meet everyday needs for nutrition,
hygiene, and personal care with brands that help people feel good, look good and get
more out of life.
The main aim of the company is to make a billion of Indians feel safe and secure
7. Chairperson Mr Harish Manwani
MD Mr Nitin Paranjpe
Directors A Narayan, Ashok K Gupta,C K Prahalad, D S Parekh, D Sundaram, Dhaval Buch, Douglas Baillie, Dr R A
Mashelkar, Gopal Vittal, Harish Manwani, Mr A Narayan, Mr D S Parekh, Mr Gopal Vittal, Mr Harish Manwani, Mr Nitin
Paranjpe, Mr Pradeep Banerjee, Mr S Ramadorai, Mr Sridhar Ramamurthy, Nitin Paranjpe, Pradeep Banerjee, R A
Mashelkar, S Ramadorai
8. Brands
Category Consumer Products, Food & Beverages
Sector FMCG
Tagline/ Slogan Small Actions, Big Difference
Segment Products and services for daily needs
Target Group Every Indian household especially the middle class
Positioning Being the largest FMCG company , their little efforts make a
huge difference in the lives of people
.
9. The company has a distribution channel of 6.4 million outlets and owns 35
major Indian brands. Its brands include:
Food Brands:
Annapurna ,Bru coffee,Brooke Bond (3 Roses, Taj Mahal , Taaza, Red Label) tea, Kissan ,Lipton ,
Knorr, Kwality Wall's ,Modern Bread
Homecare Brands
ActiveWheel ,Cif ,Comfort ,Domex ,Rin detergents and bleach ,Sunlight detergent and colour
care,Surf Excel, Vim ,Magic – Water Saver
10. Personal Care Brands:
Aviance ,Axe ,Ayush Therapy,Breeze ,Clear ,Clinic Plus shampoo and oil ,Close Up ,Dove,Denim shaving
products ,Fair & Lovely ,Hamam ,Lakmé ,Lifebuoy ,Liril , Lux ,Pears ,Pepsodent ,Pond's, Rexona ,Sunsilk
,Sure ,Vaseline,TRESemmé
Water Purifier Brand:
Pureit Water Purifier
11. SWOT Analysis
Strength
1. HUL is a part of the Unilever group, hence strong brand equity
2. It has over 16500 employees
3. Reach 6.4 million retail outlets which includes direct reach to over 1.5 million
retail outlets
4. Two R&D centers in India in Mumbai and Bangalore
5. Products with presence in over 20 consumer categories with over 700 million
Indian consumers using its products
6. As a part of CSR, HUL has initiatives like project Shakti, plastic recycling, women
empowerment etc.,
12. Weakness
1. Market share is limited due to presence of other strong FMCG brands
2. HUL products has stiff competition from big domestic players and international
brands
Opportunity
1. Tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand
13. Threats
1. Intense and increasing competition amongst other FMCG companies
2.FDI in retail thereby allowing international brands
3. Competition from unbranded and local products
15. Competitors of hul soaps
Hul brands Competitors brands
Pears Santoor, Savlon
Dove Camay
Hamam Margo
Liril Cinthol
Lux Santoor, Chandrika
Rexona Cinthol, Mysore Sandal
Breeze Godrej no. 1, Nirma
Lifebuoy Dettol
16. Competitors of hul hair care
Sunsilk Pantene
Clinic Plus Head & Shoulders
Dove L’Oreal, Garnier
Competitors of HUL Oral Care
Pepsodent Colgate
Close Up Meswak
Dabur Red
Anchor
17. Competitor of HUL Tea
Read label Tata tea
Competitor of HUL salt
Annapurna Tata salt
Competitor of HUL Soups
Knorr Maggi
18. Competitor of HUL Ice creams
Kwality walls Amul ice crem
Competitors of HUL Surf
Surfexel Ariel
Wheel Nirma
Rin Tide
19. Contribution to different sectors
2.2%
7.3%
16.2%
HOME & PERSONAL CARE
FOODS
EXPORTS
OTHERS(CHEMICALS, WATER)
20. corporate social responsibility
Providing education on health and hygiene
Women empowerment
Water management
Rehabilitation of special or underprivileged children
Care for the destitute and HIV-positive
Rural development.
Plays active role in natural calamities
21. Awards and Recognition
In 2012, HUL was recognized as one of the world's most innovative companies by Forbes. With
a ranking of number 6, it was the highest ranked FMCG company.
Hindustan Unilever Limited won 13 awards at the Emvies 2012 Media Awards organized by the
Advertising Club Bombay in September 2012.
HUL was one of the eight Indian companies to be featured on the Forbes list of World’s Most
Reputed companies in 2007.
In July, 2012 Hindustan Unilever Limited won the Golden Peacock Occupational Health and
Safety Award for 2012 in the FMCG category for its safety and health initiatives and continuous
improvement on key metrics.
22. HUL Policies
Environmental policy
Quality policy
Safety & health policy
Affirmative action policy
23. Milestones achieved
Five of HUL's leading brands – Lux, Dove, Pears, Clinic Plus and Sunsilk – won the Reader's
Digest Trusted Brand 2008 Awards.
Four HUL brands featured in the top 10 list of the Economic Times Brand Equity's Most
Trusted Brands 2008 survey
HUL was awarded the Bombay Chamber Civic Award 2007 in the category of Sustainable
Environmental Initiatives.
HUL was selected as the top Indian company in the FMCG sector for the Dun & Bradstreet -
American Express Corporate Awards 2007.
