It’s given that social media helps public relations (PR). The birth of social media seem to start in the era of Friendster and Myspace, but the meteoric rise in popularity of social media begins with the introduction of Facebook, Twitter, Instagram, LinkedIn and other newer platforms. It began as a personal use, but several business owners today engage in social media to promote their business. No wonder why a lot of small and online-based businesses utilize social media for their PR because it is perfect for direct engagement with both customers and the press. Bacall Associates, a boutique PR, marketing and sales support agency, will share a few tips to help you get started.

1. 3 Ways to use Social Media in Public Relations by by
Bacall Associates
It’s given that social media helps public relations (PR). The birth of social media seem to
start in the era of Friendster and Myspace, but the meteoric rise in popularity of social
media begins with the introduction of Facebook, Twitter, Instagram, LinkedIn and other
newer platforms. It began as a personal use, but several business owners today engage
in social media to promote their business.
No wonder why a lot of small and online-based businesses utilize social media for their
PR because it is perfect for direct engagement with both customers and the press.
Bacall Associates, a boutique PR, marketing and sales support agency, will share a
few tips to help you get started.
Create awesome content
Publish an awesome and social-media friendly content that your customers will surely
value, share and buy. You should always keep your mind in creating your content. Don’t
forget to use easy to share social media buttons on your posts because some don't have
the time to copy and paste your content in order to share them.
One example of effective content is using case studies because they are some of the most
powerful quantifiers you can use on the web. They provide perspective in the results as
well as a clear and concise data. You must present it in the right way to get an emotional
response, which can cause engagement and potential sharing. Major media outlets often
share case studies provided by companies of many sizes and influence. You may also
want to add images or videos to add spice in your content. Publishing good content can
be a great help to improve your PR and brand image.
Make your business caught bloggers' attention
Seeking bloggers' coverage can also help you promote your brand. As you may have
recently read, the blogosphere is the nexus between social media and PR. Bacall
Associates confirmed that social media is also being used by bloggers and are active on
those platforms, and many of them are closely monitored by journalists. You can get

2. mentioned by popular bloggers in different ways such as providing your expertise, being
a contributor and having your service or product reviewed.
Connect with the press on social media
The Internet has been the home of media these days since they can get a tremendous
amount of information from there. Major publications have been using Reddit to source
interesting stories while Twitter is being covered by major news outlets by using trends
and hashtags. Indeed, social media platforms have become a solid part of journalism.
It'll be fast to connect with the media using social media sites. If you have a good story
to cover and proper use of hashtags and social media tagging, you can get a solid media
coverage. But remember, you shouldn't abuse the use of hashtags.
Bacall Associates has been involved in this practice for several years now and they are
using social media to heighten their influence to their customers. The impact of social
media on public relations is undeniably remarkable and brought great change to this
practice that helped a lot of businesses worldwide.
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