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The Changing Consumer
The Changing Business
My definition



 A manifesto of something
that has unlocked or newly
serviced an excisting need /
      product / service
Pick the right TREND
and WIN
Macro trends
Consumer trends
Industry trends
ACTION
JACKSON
http://www.iconoculture.com
http://www.thefuturelaboratory.com/
http://trendsupdates.com/




recommended
http://theinspirationroom.com/daily/
New 2012 Trend Report
http://www.trendwatching.com
                               available on 21th November
SHOULD HAVE’s
        http://trendwatching.com/tips
http://trendwatching.com/trends/brandbutlers

http://trendwatching.com/trends/statusphere
2011   IN                     OUT                  2010
       Tired of ‘green’       Al Gore
       Hire                   Buy
       Spiritualism           Rationalism
       Intuition, sense       Calculating models
       Distrust in banking    Trust in banking
       Bont, fur look         Cool look
       Traditional light      Led light
       ‘Defriending’          Open social media
       Negociating            Fixed pricing
       Mini pig               Chihuahua
       Zoomba, hoelahoop      Bodyjam
       Leadership             Passivism
       Vegetarian             Meat eater
       Independant            Employee
       Greentech              Waste money
       Homesick, nostalgism   Technocratic
       Economize              Pension at 65
       Colour: red, camel     Colour: purple

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Trends ams

Editor's Notes

  1. A macro trend has a long life, a result of many forces in your community that you cannot manipulate.INFORMATION NOW, GLOCAL