A quarterly update on Apple Tree Hospitality progress & highlights.

1. A p r i l / M a y / J u n e 2 0 1 3
Newsletter
PressClub
Emeraude
LaResidence
VillaMaly
Bagan
KamuLodge
NavaMekong

2. 2
C o n t r i b u t o r s
Nguyen Hung Son
Sales & Marketing Manager
Press Club Hanoi
Tran Thi Lan
Sales & Marketing Manager
Emeraude Classic Cruises, Halong Bay
Phuoc Dang
Director of Sales
La Residence Hue
Axel de Boynes
General Manager
Kamu Lodge &Villa Maly, Luang Prabang
Shane McKirdy
General Manager
Bagan Lodge, Myanmar
Dear Apple Tree Team Members & Colleagues,
Greetings from Apple Tree Hospitality!
I trust that you have started the Year of the Snake successfully and as we are entering the second quarter of 2013, I would
like to give you an update as to what we are currently busy with. The “Bagan Lodge” construction is in full swing and
we expect to welcome our first guests to this unique property in two phases, with phase one to open this June and the
remainder a few months later. Parallel to “Bagan Lodge”, we are working already on our second Myanmar property, located
along the very pristine Inle Lake. For this 5-Star property called “Inle Lake Covent Resort” we have just most recently hired
Carmen Marienberg as General Manager, a name that is to some of you likely familiar. Carmen used to run “La Residence
Hotel & Spa” in Hue and we are excited to having her on board again for this latest Apple Tree Hospitality project.
As for our Laos operation, we have very recently acquired an existing hotel called “Le Parasol Blanc”, which will be converted
to a 5-Star level boutique hotel, located close to the center of Luang Prabang and expected to open sometime in the second
part of 2014.
In all of our quarterly Apple Tree Hospitality newsletters you will get a snapshot of what every property is working on at
the moment and I would like to take this opportunity to remind you that as Apple Tree team members, you have preferred
privileges at all of our properties. If you do not have an Apple Tree Corporate Benefits Card yet, please check with your
respective Human Resources Manager on how to apply for such a card.
We look forward to welcoming you soon at one of our properties and I would like to take this opportunity to wish you a
successful second quarter in 2013.
Best regards and stay healthy,
Kurt Walter
Group General Manager
A Message From The Group General Manager
A p r i l / M a y / J u n e 2 0 1 3
Newsletter

3. 33
Every month, the Press Club organizes a small birthday party
to help the staff celebrate their birthdays. February was no
different, with many staff celebrating birthdays. With some
generous assistance from our Pastry Chef, a special birthday
cake and gourmet biscuits were enjoyed by all. After
blowing out the birthday candles, the obligatory“Happy
Birthday”song was impressively in tune - a sure sign of too
many hours spent singing karaoke!
Fire Drill
The Hanoi Fire Brigade
recently attended the
Press Club to conduct fire
safety training and rehearse
fire drills. This training is
essential to ensure our staff
are always prepared to
deal with any emergency
situation.
Get In Shape with Security!
Every quarter our Security
Team embarks on a fitness
program to ensure they
stay in top shape. Anybody
walking around Hoan Kiem
early in the morning is sure
to the see the Security
Department jogging
around the lake.
Audi Catering Event
The Press Club was
delighted to cater for the
opening ceremony of the
new Audi showroom in
Hanoi. It is the Press Club’s
stellar reputation in the
wider community that
continues to see high end
clients utilizing our services.
The Annual Press Club staff party was held in January to
celebrate the achievements and hard work of all employees
throughout 2012. The Group General Manager of Apple
Tree’s hospitality division - Mr Kurt Walter, attended the party
to thank everybody for their valuable contribution and wish
everybody a happy and prosperous year ahead. A number
of employees were awarded“Employee of the Month”and
“Employee of the Year”awards - recognition from their peers
and the management for their exceptional work ethic.
Plenty of singing, dancing and laughter ensued and a fun
night was had by all. A special mention must be made to all
of our female staff who‘dressed to impress’in their elegant,
traditional Vietnamese Ao Dai’s.
Omega Showroom Opening Event
Celebrities at the Furla Opening Event
Birthday Party
Press Club Staff Party
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At a Glance
Star Employee
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Press Club Hanoi
Corner of 59A Ly Thai To St. &
12 Ly Dao Thanh St., Hanoi - S. R. Vietnam
Tel: (84-4) 3934-0888, Fax: (84-4) 3934-0899
Email: info@hanoi-pressclub.com

4. 44
This issue, we would like to congratulate Mr. Nguyen Khac
Dinh as our employee of month in February. Born in Ninh
Binh Province, Dinh knew from a young age that he was
destined to live a life on the sea. For the past three years DInh
has worked onboard the Emeraude as a sailor, showcasing
Halong Bay to tourists. Hard working and cheerful, Dinh
enjoys eating ice cream and deep fried green bean cake; his
dream is to become a Captain in Halong Bay in the future.
Safety First
In an effort to ensure that we
remain the safest vessel in
Halong Bay, the Emeraude
will begin its annual
maintenance in June this
year.
Summer Holidays
With summer fast
approaching, why not cool
off in beautiful Halong Bay
onboard Emeraude Classic
Cruises? Special discounted
rates apply for all Apple Tree
employees.
Trip Advisor
“Everything about this
cruise was perfect. The
cabins were spacious and
clean, the staff were friendly
and helpful - I will definitely
recommend this cruise to
my family and friends.”
Lisa - United Kingdom.
The 9th Annual Wine and Dine Cruise Classic is scheduled
to set sail in Halong Bay on the 25th - 26th of May onboard
the Emeraude. This black-tie event is at the top of the social
calendar for most of Vietnam’s serious wine lovers. This years’
cruise celebrates gourmet food prepared by a renowned
international chef coupled with a variety of Australian wines
by‘Jim Barry’. Imagine descending down the Emeraude
gangplank in black ties and gowns, wandering along
a limestone pathway and arriving at a candle-lit grotto
for a delicious gala dinner . . . an amazing setting for an
unforgettable experience!
Sarah Pak and family enjoying the festive season celebrations
Nguyen Khac Dinh
Wine & Dine Cruise Classic
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At a Glance
Star Employee
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Emeraude Classic Cruises - Hanoi Sales Office
46 Le Thai To Street, Hanoi, Vietnam.
Tel: (84-4) 3935 1888, Fax: (84-4) 3825 5342,
Hotline: (84) 9 0623 7899
E-mail: sales@emeraude-cruises.com

5. 55
Ms. Le Xuan was awarded the“Employee of theYear 2012”.
It was Le Xuan’s positive attitude, professional service
and enthusiasm in her work that led to many good guest
comments in the restaurant. Mr. Van Lap was awarded the
“Star of theYear 2012”. Mr. Van Lap is a great example of what
hard work, dedication and willingness to learn can achieve.
He was recently promoted in the Spa to Spa Captain and in
enjoying his new-found responsibility.
Guest Feedback
“Lovely hotel next to the
Perfume River with great
food in both restaurants.
My favourite was ‘La
Parfum’, which also had a
delicious buffet breakfast
and a nice outdoor patio.
We wish we had time to
try the swimming pool”.
Mr. Nadin - New Zealand
EAM- First Impression
“I wasn’t sure what to expect
when I arrived at the hotel
for the first time; the slight
apprehension I felt quickly
disappeared when I entered
the hotel lobby and was met
by so many welcoming, smiling
staff members - I knew then
that I was in the right place”
Mr. Sergio Arias - LR EAM
Staff Party
After another busy festive
season, the staff party was
a great event to spend
some time together
relaxing and enjoying
each others company. We
are all looking forward to
a successful“Year of the
Snake”.
La Residence Hue retained its position as one of the top
luxury hotels in Vietnam as nominated by Trip Advisor. The
“Trip Advisor Travelers’Choice Awards 2013”honor the
world’s best hotels and resorts, earning their distinction
from those who know them best - real travelers. Trip Advisor
Travelers’Choice winners are based on millions of valuable
reviews and opinions from travelers around the world. La
Residence’s spa“Le Spa”has also recently been confirmed
as a finalist in the“World Luxury Spa Awards”for service
excellence. It is fantastic to see these prestigious accolades
bestowed upon La Residence and something that the staff,
management and owners are all very proud of.
Celebrating “International Women’s Day” on the 8th of March
Festive Season celebrations at La Residence
Yearly Staff Awards
Redefining Luxury
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At a Glance
Star Employee
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La Résidence Hôtel & Spa
5 Le Loi Street – Hue City, Vietnam
Tel: (84) 054 3837 475
Fax: (84) 054 3837 476
E-mail: resa@la-residence-hue.com

6. 66
Congratulations to Ms. Noy, our youngest cook in the
Villa Maly kitchen team. Noy’s versatility was a great asset
throughout the high season, cooking delicious meals for
breakfast, home-made pastries for lunch as well as evening
dinners for individual guests or groups. With a natural flair
for Laotian food, Noy also quickly learned how to prepare
some western favorites - her enthusiasm and smile are
always a welcome sight in the restaurant!
Trip Advisor
“Our travel agent booked
this hotel for us - he made
an excellent choice. Friendly
service, very nice rooms, nice
architectural organisation,
near the town center but
still quiet. Our expectations
were exceeded”.
Ms. Bermasse - Canada.
Introducing Fabrice
Mr. Fabrice Lehmann joined
Villa Malay two months ago
as the Assistant Operations
Manager. Originally hailing
from Switzerland and
having worked in Peru, UAE,
and Monaco, he arrived
just in time to assist during
the busy festive season.
Welcome Fabrice!
Going Green
The resorts’electric car
has just refurbished and
repainted with a new logo.
In UNESCO World Heritage
Luang Prabang, Villa Maly is
proud to be reducing our
carbon footprint by using
an electric car to drive our
guests through the city.
Paris, New York and Milan fashionista’s look out! Villa Maly
employees graced the runway at Villa Maly as part of
our New Years Eve Gala DInner fashion show. Dressed in
traditional, colorful ethnic Lao costumes, the Villa Maly
models performed on a bamboo bridge runway over the
swimming pool - specially made for the occasion. It was
wonderful to see how much fun the staff had; the effort
they put into choreographing the show themselves was
most appreciated by our guests. Following the fashion
parade, our guests enjoyed a special Lao Set Dinner
and champagne by the poolside - an entertaining and
enjoyable way to welcome the New Year in Laos. Sabaidee
Pi Mai 2013 (Happy New Year)!
Creative Cook
Festive Fashion Show
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At a Glance
Star Employee
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Villa Maly
BP 78, Luang Prabang , LAO PDR
Tel : (856) 71 253 902 /903/904
Fax :( 856) 71 254 912
Email : info@villa-maly.com
Anne & Mike enjoying their honeymoon at Villa Malay

7. 77
It is with great pleasure that we announce the promotion
of Mr. Toy to Assistant Manager of Kamu Lodge. Toy has
lived in Ban Noy Hay his entire life; he is incredibly proud
and happy to be able to showcase his home town with
visiting tourists. Toy has worked in the F&B department
for many years, always striving to do his best and exceed
guest expectations. He will assist Olivier managing the
daily operation of the lodge as well as be the main point of
contact between the local village and the lodge.
Painting with the children
Mrs. Martine Bachelier is
a French national who
generously supports the
local school in Ban Ngoy
Hay. She recently spent
ten days with the local
children sharing her love
of painting.
Cooking Classes
Mr. Olivier Trafial (Resort
Manager) will soon
provide cooking lessons
at Kamu Lodge. Being
able to learn about
Laos cuisine and taking
home some traditional
recipes should prove very
popular with our guests.
In mid-January, Eric and Jean-Marc Merlin (AT CEO’s),
Alain and Duangmala (Villa Malay owners), Kurt Walter (AT
Hospitality Group General Manger) and Axel de Boynes
(AT General Manager Laos) spent two days at Kamu
Lodge in order to experience the‘Kamu way of life’. One
of the highlights of their stay was a visit to Ban Ngoy Hay,
where they spent time with the villagers and their children
learning about Laotian culture. The AT team were treated
to refreshing drinks in the middle of the rice paddies, a
tasty Lao dinner and traditional dance performances by the
local village children and their teachers. The return cruise to
Luang Prabang left us all amazed by the natural beauty of
the Mekong River landscape.
Group MICE
Group MICE & Kamu KidsNew Assistant Manager
Owners visit
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Star Employee
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Kamu Lodge
44/3 Ban Wat Nong, Kham Kong Rd,
Luangprabang Lao P.D.R.
Tel & Fax: ( 856 71 ) 260 319
E-mail: info@kamulodge.com
Guest Feeback
“More than a hotel, it is a
genuine safari; It all starts
when boarding the boat
at Luang Prabang. Cruising
along the Mekong River,
visiting secluded caves
and then reaching Kamu
Lodge - a true wilderness
sanctuary”.
Mr. Licciadello - Italy.

8. 88
Ma Naw is the Human Resources Manager of Bagan Lodge.
Hailing fromYangon, Ma Naw has spent a great deal of time
in the Phillipines and elsewhere in Myanmar - she is very
well travelled. Ma Naw has spent the past three months
placing job advertisements, reviewing CV’s and interviewing
candidates. Having completed a Masters Degree in Human
Resources, she is utilising her skills to ensure our pre-opening
team is full of hospitality super stars.
Bagan Swimming Pool
The construction of Bagan
Lodge’s swimming pool is
well underway. Measuring
20m x 9m, the lap-pool will
be the centrepiece of our
F&B outlets - sitting directly
in between the‘Tiffin Box’
restaurant and the pool bar.
Hot Air Balloons
A hot air balloon flight
would have to be the most
exhilarating way of seeing
Bagan’s pagoda-studded
landscape. Sunrise and
sunset flights lasting about
one hour are the highlight
of many tourists’visit to
Myanmar.
Construction Photos
2012 was a record-breaking year for tourism in Myanmar.
According to the Ministry of Hotels and Tourism, the nation
attracted more than one million visitors. Tourist arrival
numbers are expected to rise somewhere in the region
of 30 percent in 2013, following a similar increase in 2012.
The ancient city of Bagan attracted nearly 160,000 foreign
visitors last year, compared to about 120,000 the previous
year, Hotels and Tourism Minister Mr. Htay Aung said. With
more than 2,200 temples and pagodas, Bagan is one of the
country’s most important tourist magnets. Bagan Lodge
will be a welcome addition for tourists looking for a unique,
comfortable and memorable accommodation experience
in Bagan.
Mock Up Room Bedroom
Ma Naw – HR Super Star!
Myanmar Tourism
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Star Employee
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Bagan Lodge
11B Kaba Aye Pagoda Road,
Bagan, Yangon, Myanmar.
Tel: (+95) 1 545705