Marketing Tools For Libraries

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kwadlow

Presentation created for East Central University on methods for promoting academic libraries.

Education

Well... ok. But what
does that have to do
with the library?

The CHALLENGE
is in COMMUNICATING

LibrariesGuides!
...but used to
We are no longer be the place to go
Gatekeepers... for information!

How do we
convince patrons?

SHOW.
Don't TELL.

...and then there was this
time I fought this guy
with tentacles. Hey!
Where are you going?

Why is it that I cannot
find anything in the
collection that isn't related
to My Little Pony?

Who are these people?
What do they want?
What is a... “Brony?”

Know your
TARGET AUDIENCE

Have you seen He's supposed
Brent Spiner? to be here...

Data. We need Data.

Promote:
Library Resources
Library Events
Librarians AS Resources

Kansas State University: Lord of the Libraries

Library Thriller

Get the word out.
Social Media.

That whole Web 2.0
sorta thing...

Online book discussions
Promote upcoming library events
Library instruction
Short Audio/Video presentations
Recorded lessons and events

SLIDESHARE

Media Sharing!

FLICKR

YOUTUBE

TWITTER
SOCIAL NETWORKING

FACEBOOK

PINTEREST

Maintain an offline
presence as well!

LOCAL BUSINESSES, RADIO STATIONS,
BULLETIN BOARDS, NEWSPAPERS,
COMMUNITY EVENTS

How do you know your
message has been received?

CROWD BOOSTER
GOOGLE ANALYTICS
SPROUT SOCIAL

CLOZE

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Marketing Tools For Libraries

1. Tools Marketing For LIBRARIES

2. What IS marketing?

3. Well... ok. But what does that have to do with the library? The CHALLENGE is in COMMUNICATING

4. LibrariesGuides! ...but used to We are no longer be the place to go Gatekeepers... for information!

5. How do we convince patrons? SHOW. Don't TELL.

6. ...and then there was this time I fought this guy with tentacles. Hey! Where are you going?

7. Why is it that I cannot find anything in the collection that isn't related to My Little Pony? Who are these people? What do they want? What is a... “Brony?” Know your TARGET AUDIENCE

8. Have you seen He's supposed Brent Spiner? to be here... Data. We need Data.

9. Promote: Library Resources Library Events Librarians AS Resources

10. Kansas State University: Lord of the Libraries Library Thriller

11. Get the word out. Social Media. That whole Web 2.0 sorta thing...

12. Online book discussions Promote upcoming library events Library instruction Short Audio/Video presentations Recorded lessons and events

13. SLIDESHARE Media Sharing! FLICKR YOUTUBE

14. TWITTER SOCIAL NETWORKING FACEBOOK PINTEREST

15. Maintain an offline presence as well! LOCAL BUSINESSES, RADIO STATIONS, BULLETIN BOARDS, NEWSPAPERS, COMMUNITY EVENTS

16. How do you know your message has been received? CROWD BOOSTER GOOGLE ANALYTICS SPROUT SOCIAL CLOZE

17. R R R

Marketing Tools For Libraries

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