1. Best practice in digital IR
Phil Marchant
Managing Director KW Digital UK

2. Best practice in Digital IR
What is it?
Phil Marchant
January 2014

3. Me
Managing Director (UK)
KW Digital
17 years experience as a senior
consultant in digital corporate
communications
www.kw-digital.com
www.linkedin.com/company/1816941
phil.marchant@kw-digital.com
@PhilMar
www.facebook.com/kwdigital

4. What is best practice digital IR in 2014?
• No longer simply about having lots of content
• It’s about:
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Message
Perception
Story
Engagement
Interactivity
Loyalty
Usefulness
Convenience

5. IRO presenting your case to potential investors
Just gave them bundles of content to read
Presented case, engaged and entertained

6. You after this presentation?

7. Make your case
1

8. Make your case
• Investor proposition
• Summary points at first
• Option for further detail for those that want it

14. Be direct, sell your shares
2

15. Be direct, sell your shares
• Don’t be shy
• Straight to the point
• Deal in facts, not flowery corporate speak

20. Embed deep content
3

21. Embed deep content
• Got to have the detail
• Don’t be a corporate revisionist
• Don’t make the visitor do the work

27. Engage with interactivity
4

28. Engage with interactivity
• Visitors expect this from their websites
• Useful tools
• Give them a reason to come back

36. Offer convenience
5

37. Offer convenience
• What visitors expect and are used to from
their general internet use
• Mobile access
• Social media

42. Content +
engagement

43. Any questions?

44. More information?
Phil Marchant
Managing Director UK, KW Digital
phil.marchant@kw-digital.com
+44 (0) 20 7920 9734
+44 (0) 774 093 3415
kw-digital.com
slideshare.net/kwdigital/
twitter.com/kwdigital
linkedin.com/company/kw-digital
facebook.com/kwdigital