2. Performance Entertainment
Technical Services (P.E.T.S.)
P.E.T.S. conveys the professional message for
individuals looking to host a variety of
entertainment performances. Our company will
provide the technical services needed for
lighting, sound, and pyrotechnics for any event.
The acronym of the company name should be
easy for individuals to remember, but suggest the
range of services available for any event.
3. P.E.T.S. Name Over view
Name Positive: Easy to remember! Plus, the word
“technical” suggests that we use the latest technology for
our performances from any entertainment aspect.
Name Negative: The name doesn’t list all individual
technical services available. Also, some people may think
the name is too general.
So far, the name is available per USPTO.gov, and is
suggestive of who we are & what type of company we are.
4. P.E.T.S. Logo
Blue is the strongest color present, because it
represents leadership within the multi-service
technical category. The green letter outline
represents that our company is environmentally
friendly, including our pyrotechnics displays.
!
5. About the Logo
Logo Font: Century Gothic
Size: 36 pt. Bold
The blue stands out, because most competitors in
the industry uses neutral color lettering. A lot of
pyrotechnic companies use black for the night sky
with colors such as orange or yellow to accent,
representing the fireworks. Since our company
offers more than just pyrotechnic services, we
convey the message of our strong brand with a
variety of services.
6. Competitor Logo
Image Source: www.rozzifireworks.com, 2011.
Rozzi’s Fireworks has a strong logo, giving
potential clients the impression that the company
is strong and provides quality entertainment. The
yellow burst in the dark sky give descriptive
element to the pyrotechnic services available for
evening entertainment displays, but not for other
times of the day or events.
7. Other Strong Wordmark
Logos
Both of these logos are strong, and they are easy to remember. There are
no pictures, but they are not needed, as the words speak the message. Plus,
any time that someone mentions the logo words above, people get a mental
image of the words and design.
Sony shows a color of luxury and strength associated with the color black.
Coca Cola uses red symbolic to a strong, dominate color of brevity and
fortitude.
8. P.E.T.S. Corporate Culture
P.E.T.S. is a one stop shop for entertainment
technical services including lighting, sound, and
pyrotechnic displays that are needed. Our
objective is to provide a variety of services so
clients won’t have to make multiple phone calls
to a variety of companies. P.E.T.S. will give you
peace of mind knowing that our event planners
will make sure you have the quality performance
that you deserve for your event.
9. P.E.T.S. Mission Statement
Our goal is to provide the best products using the
latest technology for your entertainment needs.
Our mission statement will show employees and
clients that we are serious about the commitment
to anyone’s passion for quality entertainment
and give the services that anyone will expect at
any concert, pyrotechnic show, wedding
celebration, or other big event.
10. P.E.T.S. Core Values
Performance: We provide the best quality of technical entertainment
services for any event. Big or small, we will make sure your event has the
best performance available.
Passion: Our staff will provide a fun, safe, entertaining performance for
your event. We are trained professionals making sure that you have the
best quality event that stands out among the rest.
Presentation: Our staff is accountable for our services and performance
presentation at your event. Clients expect the best, and we will make sure
that events get the best we have to offer.
People: Our clients’ concerns and needs are our #1 priorities. We strive
to provide the best customer service.
11. P.E.T.S. Tagline
Tagline: P.E.T.S. is your one stop shop agency for
quality technical entertainment performance
services.
The tagline describes that our company will
provide the client with any technical and
entertainment needs for any event. Our company
doesn’t limit itself to one or two areas of
specialty. Instead, there are a variety of services
available allowing the client to save time and
money with entertainment packages available.
12. Resources
Coca Cola. Accessed March 18, 2011 from http://www.coca-cola.com.
Ries, Al and Laura. 2002. The 22 Immutable Laws of Branding. New
York: Harper Collins Publishing.
Rozzi Fireworks. Accessed March 17, 2011 from http://
www.rozzifireworks.com.
Sony. Accessed March 20, 2011 from http://www.sonystyle.com.
