Laís Bueno

Rio de Janeiro Area, Brazil Brazil

Social Strategy Manager at adidas

I am a communications professional, with special focus in social media projects. During the past few years, I have managed the online presence of both global and local brands. I worked with companies such as Citroën (in Paris, France), Starbucks, Disney Parks, TripAdvisor, Herbalife and others from the consumer industry. Currently, as a Social Strategy Manager at adidas, I’m responsible for devising the brand local community management strategy and overall the social positioning for running, training and other sports performance. I have experience in planning and implementing social media strategies, content development, community management and working with influencers to promote a