7. More than 90% of
shoppers will leave your
site without buying.
Remarketing finds these
users as they browse the
web and serves them
personalized ads,
bringing them back to
your site to buy.
7Shopper Remarketing
8. 8Dynamic Ad Personalization
Each creative is personalized in real-time
based on the individual user profile
A few possibilities:
Abandoned cart items
Previously browsed items
Complimentary or related products
New, Sale, or other product tags
Special offers based on user’s cart status,
Application of CRM data, such
as purchase history, preferences, newsletter
subscription, etc.
9. 9Customer Acquisition
Looking for a way to
scale your audience
beyond your previous
visitors?
We can help you
connect to action-
prone new users
across the web.
The new users get personalized ads, too.
10. All of our real-time decisioning is based on
individual user profiles computed using several
layers of data analysis.
10Individual User Profile
Bidding
Targeting
Personalization
Optimization
11. 11Multivariate Campaign Optimization
Machine learning enables us to optimize each
campaign as it’s happening.
The system automatically tweaks a wide range of
variables based on real-time performance cues
from three dimensions of analysis:
1. Ad space characteristics
2. Creative performance
3. Individual user profile
