This is an amazing time to be a storyteller. The democratization of the tools to create, combined with rapid changes in media consumption mean that there are more ways to tell stories than ever before. The creative possibilities are endless but where do you start? How do you extend the stories you want to tell beyond a single screen? This is part of a presentation that I made at Power to the Pixel 2010. It shares how I design and build storyworlds with the goal of engaging audiences whilst at the same time tap new forms of funding and revenue streams.