2. The everyday baker now has a greater knowledge
of the workings behind baking, allowing
them to be more involved in the process,
and resulting in a less precise and more innovative
way of baking.
Hypothesis
4. Technology
Force
“Breville's smart sensor technology
automatically adjusts the
temperature and baking time
to guarantee perfect, personalized
results”
- Heartthis.com
To bake a single cake an electrical oven uses
roughly 2.O kWh, costing $.16
- Best Buy
“helping to reduce oven energy
by up to 20% and increase
capacity by as much as 10%.”
- BakingBusiness.com
5. Health
Force
“The thought is a little indulgence
is better than none at all.”
- BakingBusiness.com
“40% of consumers now eat
dessert twice a week or more.”
- 2013 Dessert Consumer Trend Report
“Little portions complement the
‘everything in moderation’ approach
to dining...Sample-size desserts
help diners manage their calorie
and sugar intake, and still
allows them to have a full-fledged
dessert, less the guilt.”
- BakingBusiness.com
6. Millennial Impulse
Force
“millennials try not to “really think about it too much...
just eat whatever I want when feel like it.”
Unique and customizable desserts that may
be shared are appealing to the demographic...”
- BakingBusiness.com
“With millennials on a quest for taste adventures,
they are more apt to explore new flavor combinations”
- BakingBusiness.com
10. Honest
Trend
“The thought is a little indulgence
is better than none at all.”
- BakingBusiness.com
“This is a great way to add layers
of flavors without all the sugar ”
- BakingBusiness.com
Seasons 52 Shot Glass Dessert, NY
Lucama Smoked Salts
Star Anise Pink Peppercorn Wild Blueberries
Stevia
• Mini
• Portion
• Share
• Real ingredients
• Less guilt
• Labor-saving
• Cost-saving
• “Smart choice”
• Everything in moderation
12. Experimentation
Trend
Donut Friend
Customizable Donut Bar, LA
• Unique
• Blend
• Personal
• Customize
• Innovation
• Interactive
Alder’s, NY, Root Beer Pudding Topped with
Smoked Cashews and Root Beer Barrel Candies
• Unique Combo
• Sweet & Savory
• Flavor
• Experimentation
• Fresh ingredients
13. Subculture
“Maker Culture”
“Libraries and museums
are being turned into “Makerspaces," physical locations
where people can come together to make.”
- Huffington Post
14. Summary
• Real fats, small in size, and therefore “better for you”
• Real ingredients and substitutes that are still good for you
• Not artificial
• Products that waste less
and have a guaranteed outcome
• Exploring
• New flavor combinations
• Making everyday foods more interesting
• Honestly Healthy Desserts
15. Client
Williams Sonoma is a specialty retailer of
home furnishings and gourmet cookware,
selling onlythe highest quality, most-respected
and stylish products.
16. Chuck Williams is
known for providing
the US with the
latest baking
technologies
from Europe.
His stores also
introduce
new and
exotic ingredients
from all over the
world.
In 2013,
Williams Sonoma
opened up cooking
schools in store,
aimed to teach
everyday cooks how
to master culinary
techniques.
17. Client Opportunities
Sell the latest Technology
Sell new natural ingredients
Lucama Smoked Salts
Star Anise Pink Peppercorn Wild Blueberries
Stevia
Classes/Dinner parties for customers
to get involved and try new things
•
Introduce the appliances in
the culinary school
Teach how to appropriately
use real fats in moderation
Recipes that incorporate interesting flavors
