S-wifi - Location-based Marketing Solutions - Digital Activation Conference 2015

1. A new pathway to digital era through Wi-Fi solutions

2. Section 1:
Vietnam Wi-Fi
marketing
solution overview

3. Wi-Fi access work flow
Splash page Internet access Landing page

4. 01
02
03
04
Segmentation: hospital/ university/
dormitory/ bus station/
supermarket/ beach…
Audience: device/ gender/ age/
behavior,…
CPC – Banner, game, scratch,..
CPV –TVC 7s, 15s
CPA - E-sampling, survey…
Operating, controlling, reporting
campaign effectively.
Third party checking
Wi-Fi marketing characteristics

5. Core values
REAL AUDIENCE
BEST TARGETING
SYSTEM
BEST ROI
TRANSPARENT MONITORING
SYSTEM
MANY SERVICES FOR
DIFFERENT PURPOSES
Source: S-wifi_Platform_Location

6. As of Nov 2015, S-wifi have covered Wi-
Fi network in Hospitals, Universities and
Wi-Fi city in 4 big cities.
Location
Wi-Fi marketing is deployed in various areas in Vietnam
Source: S-wifi_Platform_Location_Nov 2015

7. Brands
Source: S-wifi_Platform
Banner %
Banner HTML (Hiệu ứng) 21%
Banner gif (Động) 4%
Banner gpeg (Tĩnh) 61%
TVC 13%
Scratch (Cào) 1%
Game 1%

8. End users
Source: S-wifi_Platform_enduser

9. End users
CTR
Total
satisfied
through
access
internet
Friendly
with
Splash
page and
landing
page
Source: S-wifi_Platform_report

10. Section 2:
Trend of Wi-Fi marketing solution

11. Internet usage
• More 145% population using
mobile phone;
• Over 30 million 3G
subscribers;
• Over 22 million
Smartphones (Q4.2015
BMI);
• 35% time on Mobile, 25%
on Tivi, and other (Inmobi
Research)
Source: BMI Q4_2015

12. Internet usage
End user will
spend more time
access internet
on Smartphone
through wifi

13. Wi-Fi hotspots are
built everywhere
Many Wi-Fi network companies are planning to
deploy network in many cities to serve many
segmentations
Current Wi-Fi networks connect to
Advertising platform and become Wi-Fi
hotspots
Wi-Fi city is deployed in many provinces
Wi-Fi network
Source: S-wifi_Plan 2020

14. Ideas without limit
Interactive
attract
Standar
Banner
Scratch
effect
Mini
Game
Survey
Slider
Animations
Video
Shake
Banner
HTML5
Selfie
Source: S-wifi_Plan_2020
Interact
ive
Video
Call
Lucky
Draw
Base on Wi-Fi technology we can
make services, which are adapted
to Brand campaigns
Ideas come from
every body

15. Available
• Dedicated AP Monthly reach 90,000 -
180,000 visits.
• CPC drive traffic to website, microsite,
fan page, etc.
• CPV increase exposure of TVC
• CPA collect data, survey about
products/brands. Acquire registration
for event, sampling.
New solution
• Interactive : Customers interact with
Brand on Splash page through banner,
TVC, survey, collect data
• Smart targeting: Ad content is sent to
the right customers: Location, device,
age, gender, behavior….
New solutions for Campaign

16. New solutions for event
Wi-Fi Homepage
Ticket
Interactive Window Concept
Selfie
Questions
Lucky Draw
Entertainment
Let’s smile
Magic Mirror
3D Oculus

17. 1st time
2nd time
Banner
Smart Banner
Website/facebook
Campaign
monitoring,
and report
The splash
page is setup
by
customers
Customer
and info
managem
ent
Special
customer
care
New solutions for Retail*
Retail*: Location owners have wifi network without advertising
Platform, such as hotel, shopping mall, building,…

18. Advantages of Wi-Fi marketing solution
 The best targeting way through
location
 Ideas of service without limits
because of flexibility of Wi-Fi
technology
 Attracting, satisfying customer
with interaction solution
 The best ROI (CRT: 40-60%)

19. Thank you
Mr. Toan Nguyen
Mobile: 090 685 05 88
Email: toannb@s-wifi.vn
Skype:toanspt