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MPACT WIFI & BLE LBS
DERRICK LEE
SMART MOBILITY
MPACT PLATFORM
FOR LOCATIONING
RECOGNIZED LEADER IN OPERATIONAL Wi-Fi AND
LOCATIONING
MPact … “It scores 10 out of 10 for hybrid approach, being the firs...
LEADERSHIP IN INDOOR LOCATIONING
ZEBRA IS A GLOBAL LEADER IN THE INDOOR LOCATIONING MARKET,
RANKED #2 BY PREEMINENT MARKET...
 Millions of devices
 Millions of apps
 Millions of assets
 Disparate technologies
 Different use cases
 Who?
 Wher...
Contextual Interaction
PRESENCE
Asset/person
arrives/exits the
building
ZONE
Asset/person
enters/dwells/exits
various depa...
SAMPLE LOCATION & RETAIL ANALYTICS
7 Zebra Confidential: For Internal Use Only
UTILIZE WEALTH OF DATA TO IMPROVE BUSINESS ...
IMPACT THE EXPERIENCE WITH LOCATION BASED
SERVICES IN RETAIL
Deliver a map showing the
fastest route for a shopping
list i...
INFRASTRUCTURE &
DEVICES
PLATFORM –
COMPUTE/STORAGE
APPLICATIONS
ENABLING SYSTEMS OF INSIGHT & ENGAGEMENT
WITH MPACT
Marke...
MPACT ANALYTICS – BRIDGING THE DIVIDE
Session duration
Page views per session
Avg time per page
Traffic volume
Frequency p...
SMART MOBILITY
Thank You for 2014
2
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Zebra - MPAC WIFI & BLE LBS - Digital Activation Conference 2015

  1. 1. MPACT WIFI & BLE LBS DERRICK LEE
  2. 2. SMART MOBILITY MPACT PLATFORM FOR LOCATIONING
  3. 3. RECOGNIZED LEADER IN OPERATIONAL Wi-Fi AND LOCATIONING MPact … “It scores 10 out of 10 for hybrid approach, being the first Wi-Fi access point vendor to also support BLE beacons” – ABI Research 2014 “A global leader in WLAN within the in-store retail, hospitality, transportation, logistics and manufacturing verticals … Zebra should be on the shortlist ” – Gartner 2015 Rated a “Strong Performer” … Zebra’s “strength lies in creating a platform that enhances connectivity for non-traditional IT devices – such as bar code scanners, kiosks, or point of sale machines.” – Forrester Wave 2014 3 Zebra Confidential: For Internal Use Only
  4. 4. LEADERSHIP IN INDOOR LOCATIONING ZEBRA IS A GLOBAL LEADER IN THE INDOOR LOCATIONING MARKET, RANKED #2 BY PREEMINENT MARKET RESEARCH FIRM ABI RESEARCH Source: Indoor Location Technology OEMs; CA-1174; ABI Research; 2014 ValueforIndoorLocation Services Implementation Costs Wi-Fi BT BLE NFC Audio Cellular/GPS Geofencing Small Cell MPACT: UNIFYING THE TWO BEST TECHNOLOGIES TO OPTIMIZE COST & FUNCTIONALITY
  5. 5.  Millions of devices  Millions of apps  Millions of assets  Disparate technologies  Different use cases  Who?  Where?  How long?  How to manage?  What are the trends? THE TSUNAMI OF DEVICES AND ASSETS 5 Zebra Confidential: For Internal Use Only NOT ENOUGH CONTEXT VS. Contextual Interaction Challenges: Enhance Customer Experience and Increase Asset Utilization
  6. 6. Contextual Interaction PRESENCE Asset/person arrives/exits the building ZONE Asset/person enters/dwells/exits various departments TAKE A HYBRID APPROACH – AN INDUSTRY FIRST WITH MPACT Indoor GPS with Wi-Fi & BLE POSITION Actual location of asset/person and dwell time Wi-Fi LAYER  Leverage existing WLAN infrastructure  3-5m accuracy  Ideal for presence and zone (by department) BLUETOOTH SMART LAYER  3 ft./1 m accuracy  Pinpoint location  Enable the most personalized services 6 Zebra Confidential: For Internal Use Only
  7. 7. SAMPLE LOCATION & RETAIL ANALYTICS 7 Zebra Confidential: For Internal Use Only UTILIZE WEALTH OF DATA TO IMPROVE BUSINESS OPERATION
  8. 8. IMPACT THE EXPERIENCE WITH LOCATION BASED SERVICES IN RETAIL Deliver a map showing the fastest route for a shopping list is your loyalty app Identify and send the closest associate to assist customers who need help Provide step-by-step directions to a specific product Greet customers by name as they enter your store Deliver special offers for items based on customer dwell times Deliver coupons for products based on past buying historyPERSONALIZE …. MOBILE APPLICATION ENGAGEMENT ENVIRONMENT AROUND THE SHOPPER ENABLE… ASSISTED SELLING BETTER CUSTOMER SERVICE
  9. 9. INFRASTRUCTURE & DEVICES PLATFORM – COMPUTE/STORAGE APPLICATIONS ENABLING SYSTEMS OF INSIGHT & ENGAGEMENT WITH MPACT Marketing Campaigns Social Listening Workforce Management SYSTEMS OF ENGAGEMENT Location Engine for Wifi & BLE Database & Dashboard REST API CRM POS Asset/ Management Loss Prevention SYSTEMS OF INSIGHT 9
  10. 10. MPACT ANALYTICS – BRIDGING THE DIVIDE Session duration Page views per session Avg time per page Traffic volume Frequency per unique visitor Unique visitor per store / time Average Engagement Time per store, per zone Customer count & Engagement time per zone/product Time spent in each zone/aisle/product Total visitors to store Total count of Repeat Customers Total count of New Customers Online Trends Offline Trends
  11. 11. SMART MOBILITY Thank You for 2014 2
  • jimucao

    Dec. 8, 2015
  • ChristianGeissendoerfer

    Dec. 6, 2015

Zebra - MPAC WIFI & BLE LBS - Digital Activation Conference 2015

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