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Social Media
LeveragingthePowerofSocialMediatoTelltheStoryofyourschool
SchoolSFOR
SilviaRosenthalTolisano@langwitches-www.globallyconnectedlearning.com
Social media FOR Schools
ThereisNOsignofSlowingdown…
The World is Changing
Total Global
Population
Active Internet
Users
Active Social Media
Users
7.18 Billion
2.03
billion
2.95
Billion
ĥ
h
http://pennystocks.la/internet-in-real-time/
Overwhelmed
you
Will Be
TheWorldwelivein
isnotchangingback!
WhatYearArewepreparingour
Studentsfor?
SilviaRosenthalTolisano
HeidiHayesJacobs
“
“
“
“
Howareyoubuildingyourpersonalfollowing
toleverageinstitutionalgoals?
Are you Connected?
connect Communicate learn
stakeholders Branding
Not only about
Knowledge
Where are your
stakeholders
communicating?
Constant, relevant
content creation!
What do others say
about your school?
What do you want
others to know about
your school?
What do we share?
How do we share?
Who do we share with?
Filter Information
Not what you know, but
what you can do with it…
Visual Literacy
Participatory Culture
Social media FOR Schools
101
Social Media
SocialMedia
SocialMedia
Tools&Platforms
SchoolSFOR
SocialMedia
Strategy
SocialMedia
Hands-on
101
Social media FOR Schools
Media
isabout
FORSchools
Social
StorytellingCurate,share,addvalue,teach&
learn,makecontent&
connectionsvisible&Visual
DocumentTheJourney
thengetstakeholdersto
Spread yourstories
!
Mindsettoshiftthe
shout out
PowerWehavethe
Publicsectorifwe
TonySinanis&JosephSanfelippo
!
viaSocialMediathe
in“ThePowerofBranding”=TellingyourSchool’sStory
thatkidsdoinourschools
Great
Things
ofthoseinthe
WhoistheLeadStorytelleratyourschool?
Storytelling
FORSCHOOLS
Social
Media
VS.inSchools
FORSCHOOLS
Social Media
VS.inSchools
developingbestpractices
HOWtosupportteachingandlearning
connect,communicateand
collaboratewithauthenticglobal
audience
preventingtheusebystudents
regulatingtheusebyteachers
preventingnetworksecurityissues,
institutionaltransparency,cyberbullying
Marketing&Branding
addValue
Sharingofbestpractices
makeContentVisible&Shareable
makingGlobalConnections
CreatingInstitutionalMemory
ProfessionalDevelopmentTool
+
+
+
--
-
+
+
+
+
+
+
+
+
Curation
+
Outreach
+ModelingForStudents
+ModelforStudents
Network
Integrated
Connected
Whatdoesan
&
meanforschools?
Culture
Dissemination
Amplification
Open participatory
Connected
viaSocial
Media
Marketing
Branding
Outreach
Learning
ProfessionalDevelopment
ModelingFORStudents
2
3
4
5
6
7
1
Recruiting
Network
Integrated
Connected
Whatdoesan
&
meanforschools?
viaSocial
Media
Literacies
Social
Media
Learning1
The	
  ability	
  to	
  “read	
  and	
  write”	
  in	
  
different	
  media.	
  Analyse	
  and	
  evaluate	
  
messages	
  communicated	
  in	
  a	
  variety	
  of	
  
media.	
  
The	
  ability	
  to	
  go	
  beyond	
  decoding	
  
languages	
  and	
  finding	
  a	
  spot	
  on	
  a	
  map.	
  
Global	
  Literacy	
  involves	
  making	
  connecAons	
  
and	
  meaning.
The	
  ability	
  to	
  read	
  and	
  write	
  text.
The	
  ability	
  to	
  find,	
  analyze,	
  evaluate,	
  tag,	
  
categorize,	
  organize,	
  archive,	
  remix	
  and	
  
create	
  new	
  informaAon.
The	
  ability	
  to	
  understand	
  how	
  people	
  
and	
  communicaAon	
  networks	
  work.	
  
Being	
  able	
  to	
  craF	
  a	
  network	
  idenAty,	
  
understand	
  network	
  intelligence	
  and	
  
capabiliAes.


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ģ
ģ
ĥ
ĥ
The	
  ability	
  to	
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  an	
  ethical	
  ciAzen	
  in	
  the	
  
digital	
  world.	
  Understand	
  the	
  “rights,	
  
privileges,	
  habits,	
  acAons	
  and	
  
consumpAon	
  paHerns	
  of	
  digital	
  content	
  
and	
  communiAes.”	
  



J
J
21st CenturySkills & Literacies
communicate
Criticalthinking
Collaborate
create
Connect
BasicLiteracy
Global Literacy
Media Literacy
Information Literacy
Network Literacy
DigitalCitizenship
#AmplifiEDUTwitterChat
Copyright:CanIuseit:Yes/No?
ModelLessons:SocraticSeminar&TheBackchannel
Global
Connection:
Connectyourstudents
toexperts/Authors/Eye
Witnesses
InformationLiteracy
Social Media
Silvia Tolisano
WhatisCuration?
Global Literacy
Social Media
Ifyouwant
globally
connected
Students,youneedglobally
connectedTeachers
SilviaRosenthalTolisano@langwitches
Eric HellwegHarvard Business Review:
Network Technology
Network Intelligence
Network Capability
Network Identity
Network
Literacy
Branding
Social
Media
Personal&
SchoolBranding
2
Social media FOR Schools
Marketing
Social
Media
3
othershowdoyouGet
totell yourstoryandSHAREYOUR
BrAND?
Managehowdoyou
whatotherssayaboutyour
Brand ?
Social media FOR Schools
and disseminate it quickly
Shareable Content
willweighheavilyonbrand'sbeingableto
!
Develop
Huffington,”Here’sHowSocialMediaMarketingWillChangein2015
MichaelPrice
Iwanttoveryheavilyemphasizeisthat
successinsocialmediain2015andbeyond
Content
CREATION
Social
Media
Supporta
Cause
B
uild
&
C
em
ent
Relationships
feelconnected
define
themselves
entertain
5 Key Reasons Why People Share
http://www.prnewsonline.com/water-cooler/2015/05/26/how-to-bring-life-to-shareable-content/
๏80/20 - Add Value to Readers/ Self
Promotion
๏Storytelling
ADMISSION & RECRUITING
๏Documentation
๏Commonly Asked Questions
ALUMNI
๏Lists
๏Curation
๏How-To
PROFESSIONAL DEVELOPMENT
BUSINESS MANAGERS
๏appeal to emotions
๏Throwbacks/Nostalgia to increase
๏Make data visual & digestible
๏What/Why/How?
Develop Shareable Content
asaSchool
Marketing
Social media FOR Schools
ContentCREATION
Social Media
135590
followers
300Retweets
1482Re-Shares
VisualContentCREATION
Social Media
Images Videos
infographicsMemes presentations
Screenshots
sketchnotes
http://www.someecards.com/
Images
Getotherstospread/share
Ikea Appealtoemotions
Images
Pinterest
Presentations
Snapchat LifeEventStories
Videos
150StoriesinLessThanaMinute
Videos
EvianWater
Videos
Videos
HowtoUseAugmentedRealityApp?
Memes
anelementofacultureorsystemofbehaviorthatmaybe
consideredtobepassedfromoneindividualtoanotherby
nongeneticmeans,especiallyimitation.
Visualization
infographics
Social media FOR Schools
FromtheClassroom
Examples
Visualize the Learning
Process
Digital Portfolios in PE
International School in
"By creating their e-portfolio,
students add pictures, reports,
videos and reflections that show
not only their performance but also
their development in Physical
Flavia Mizukawa and Leandro Poersch
Building Content
Graded-AmericanSchoolof
Mark Engstrom
"Curating information has become a
critical skills as part of information
literacy. The ability of finding,
evaluating, analyzing, remixing,
organizing and archiving information
is more important than ever in the
information overload era. The amount
of information we are confronted with
and that is being thrown at us is
Curators of
Information
TEDx Club & Event
Lincoln School, Buenos
Josefino Rivera, Jr.
TED-Ed Chats have several
benefits:
listening to multiple
international perspectives sharing
your expertise with other
educational stakeholders
extending pedagogical
Journey to Breaking
Down Classroom Walls
Breathe Life and
Personality into Toys
Toy Photography
International School of
Curitiba
Joyce Lourenço Pereira
How would you "
Image #1: Depict one of the
themes from a novel
Image #2: Depict your favorite
scene from the novel, be sure to
incorporate your favorite quote
http://traintheteacher.me/2015/09/15/cross-post-re-thinking-rubrics-coetail/
Re-Thinking Rubrics
Nexus International
School of Singapore
Stephanie Thompson
Social media FOR Schools
FromProfessionalDevelopment
Examples
http://langwitches.org/flashlight/
Professional
Social
Media
VS.
Personal
Outreach
4
Sharing
Social media FOR Schools
Communication
Academic
Social
Media
Vs.
SocialSharing
SocialVS.Academic
5
Recruiting
Professional
Development
6
https://gradedtl.wordpress.com/
http://www.mjgds.org/21stcenturylearning/
Social media FOR Schools
Modeling
7
FORStudents&Faculty
ModelingFORStudents7
http://www.barrydequanne.com/
@ayetsko
@amarisobregon
ModelingFORFaculty
7
Tools&Platforms
Social Media
Social media FOR Schools
Social media FOR Schools
Social Media
Streamlining
Hub
Blog
Tweet Facebook Pinterest
drivetraffic
MakeConnections SparkConversations
EncourageSharing
ReferBack
Link
CreateaCohesiveCampaign
Social Media
TipstomakeyourLifeEasier…
Tweetdeck Customized
URLShortener
TweetScheduler
StrategySocial
edia
StorySocial
Media
Stasis
based on
Nigel Watts “Eight-Point Story Arc”
Trigger
Quest
Surprise
CriticalChoice
Climax
Reversal
Resolution
Everyday,_____.Oneday,_____.
Becauseofthat,_____.Becauseof
that,_____.
Untilfinally,_____.”
Emma Coats basic story structure via Austin Kleon
StrategySocial
Media
Blog
AASSA
Tags
Categories
Subscribe
@aisEagles
@IntlSchAmst@GradedBR
Social media FOR Schools
conference
American School of
Bombay
PublishedBooks
OnlineAcademy
Research&developmentSite
Expectations
Set a Policy
Privacy Transparent
consider ShiftinMindset
Set
Accessibility
consider
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Set a
Policy
http://langwitches.me/rup
Consider
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UsePolicy
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vs.
http://langwitches.me/aup
http://langwitches.me/
socialmediaguidelines
bySteveAnderson
http://langwitches.me/digitalcitizenshippolicy
byDr.AleCouros&
Dr.KatiaHildebrandt
Hands-on
Social
Media
Identity
Protect your
Identity
Protect your
Profile
Let’swriteyourSocialMedia
160characters 160characters 200-1500characters
Profile
Let’ssetupyour
TwitterAccount
name
@username
bio
profileimage
Link
Tweet
Let’swriteyourFirst
140characters
WhatisyourstoryasanEducator?
HowDoyou
Connect
withtheRightPeople?
Speaktothem
harvest
#hashtags&profiles
Connections
Let’sgrow
@AASSA_SA
#CPChat
#globaled
#L4LAASSA
facetoFace
theworldyou’reaRockStar…
Telling
Marketingis
Showing
theworldyou’reone
ContentMarketingis
RobertRoseChiefStrategyOfficeratContentMarketingInstitute
"
"
SilviaRosenthalTolisano@langwitches-www.globallyconnectedlearning.com
Visual
Let’sCreatea
ChooseaQuote
toshare
SharetheMostimportantthingyoulearnedtoday
Typorama
School’sMission
ReadingRecommended

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