CEE Entrepreneurship Summit 2015 - presentation of the project - v1 (eng)

CEE Entrepreneurship Summit
Cluj-Napoca Business Days 2015
Business Days
WWW.BUSINESSDAYS.RO | Facebook/BusinessDays

www.businessdays.ro
facebook/businessdays
1
CEE Entrepreneurship Summit 2015
It is an event dedicated to entrepreneurship culture in Central and Eastern Europe and which takes place
annually, in October, in one of the following cities: Cluj-Napoca, Bucharest, Timisoara and Iasi.
The calendar proposed for the first four editions:
 14-15-16 October CEE Entrepreneurship Summit 2015 Cluj-Napoca
 12-13-14 October CEE Entrepreneurship Summit 2016 Bucharest
 11-12-13 October CEE Entrepreneurship Summit 2017 Timisoara
 10-11-12 October CEE Entrepreneurship Summit 2018 Iasi
The purpose of these events is to promote the development of the business environment and to bring together
the representatives of the business environment in our country and the businessmen from other countries
interested in Romania either as a potential investor, or in terms of identifying new opportunities for business
exchanges.
The series of events aim at helping international businessmen better understand the business environment in
Romania and the regional particularities of our country. This event gives rise to a number of opportunities and
contexts for foreign delegations to meet with experts, specialists, consultants and better understand certain
industries, the opportunity of meeting with representatives of the political scene and of local administrations to
understand the measures which encourage business exchanges and investments in each region and, last, but
not least, the opportunity of meeting local businessmen and of visiting industrial parks, business centers and
even business facilities in that area.

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It is a good opportunity for the businessmen in our country to meet entrepreneurs and managers from other
countries, to understand the economic and entrepreneurial context of that country, to share ideas, to learn
from examples of good practice from other countries and, last, but not least, to find new business opportunities
and to evaluate the possibility of expanding their business at global scale.
Table of contents:
Why Business Days? 2
The Business Days Event 4
CEE Entrepreneurship Summit 2015 event structure 8
Caption and explanations 9
Leading worldwide keynote speakers 13
Attendance packages for foreign delegations 14
Acces tickets 16
Advertising packages 18
Overview of the event venue and Cluj accessibility 19
Why Romania? 21
Overview of Romania’s economy 25
Why Cluj? 35
The Business Days Team 39

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Why Business Days?
Because, during our 5 years of activity, we successfully organized 38 events in major cities in Romania, in each
region, interacting with thousands of entrepreneurs, managers, professionals, consultants and young people
from each corner of the country, and succeeding in creating a true and accurate representation of the business
environment in Romania.
By the market surveys we conduct at least 4 times in the 4 regions in which we divided Romania, around the 4
regional influence centers, within which we organize the Business Days events, we have managed to map out
the needs, issues and challenges encountered by the business environment in our country.
By discussing with the event speakers and partners, we tried to dynamically adapt the Business Days platform
in order to meet as many needs as possible and to bring to the platform highly experienced specialists,
professionals and practitioners to offer solutions to problems and ideas for safely overcoming challenges.
By our conferences and workshops, our debates, interviews, shows, reports, articles, we permanently brought
added value to our audience both at events, during live broadcasts of events, on the Business Days TV platform,
by the Business Days Magazine
or on the online communication
and social media platform. Thus,
we succeeded in making
Business Days one of the largest
active business community in
Romania, where we,
participants, partners, speakers,
fans, subscribers, viewers,
readers, communicate and
closely collaborate to make the
business environment in our
country more dynamic and open
to sustainable development of
business in Romania. We
contribute on a daily basis to
the shaping of a healthy
entrepreneurial culture so as to
help increase the trust of
investors in the business climate
in our country and intensify
business exchanges with
Romania.
In addition to these performances remarkable for an NGO dedicated to the development of entrepreneurship in
Romania, in only 5 years, Business Days has come to be known as the most efficient and influential business
networking platform in Romania, which managed, by its recommendations and established business
connections, to help hundreds of companies in Romania and in other countries to develop their business.
Based on a feedback questionnaire filled in by these companies, they succeeded in capitalizing the networking
opportunities offered by Business Days, as follows:
 68% of them carried out business operations in amount of up to 25,000 Euro
 23% of them carried out business operations in an amount between 25,000 Euro and 250,000 Euro
 9% of them carried out business operations in amount of more than 250,000 Euro
The current Business Days platform in numbers:
 Over 21,730 participants in the Business Days events
 Over 1,000 speakers in the Business Days community
 Over 1,000 partners and supporters of the Business Days
community
 Over 123,500 subscribers to the Business Days newsletters
 Over 240,000 unique on-line visitors on www.businessdays.ro
 Over 92,000 fans on the Facebook page/BusinessDays
(4th
place in the national business news websites top)
 Over 90,000 readers of Business Days Magazine (distributed
free of charge, on a quarterly basis, with a number of 2,500
copies printed)
 Over 1,700,000 minutes of video footage watched on the
Business Days TV platform
 Over 9,900 unique visitors follow us live during each live
broadcast from the Business Days events

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In short, the answer to the question why Business Days?
Because we have a good understanding of the business environment in Romania,
because we thoroughly research the needs and issues of businessmen, because we
help them be more efficient, because we have the required connections both in the
business environment and the local and regional administrations, because we know
how to make professional recommendations and offer references with results
certified by the history of our successes in the past 5 years of activity serving the
community and for the development of entrepreneurship in Romania.
The Business Days Events
The event is part of the Business Days series of events dedicated to the business environment. The Business
Days Events are considered by our partners, speakers and participants as being amongst the largest, most
influential and relevant events dedicated to the business environment in Romania. Each edition is attended by
over 1,000 entrepreneurs, managers and professionals from all over the country. The Business Days Events
take place 4 times per year, the first edition being hosted during March 24 - 25, 2010.
The Business Days Events are the only events in Romania which carry out a comprehensive market study
before each edition in order to identify the needs, issues and challenges encountered by the business
environment in the region in which each edition of Business Days is to take place. The themes of the actions are
chosen based on the results revealed by each market study.
Each event is attended by over 100 speakers: successful entrepreneurs from Romania and abroad, managers
from large Romanian corporations and companies, experts, specialists and professionals from different fields,
carefully selected so as to meet as well as possible the expectations of the Business Days events audience.

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Each edition is supported by over 100 partners, Romanian organizations or multinational companies, which
believe in the action and mission undertaken by the Business Days platform, i.e. to render the business
environment in Romania more dynamic, to support the development of a healthy entrepreneurial culture in
Romania, to reposition Romania on the map of trustworthy destinations for investors and businessmen
interested in business exchanges with our country.

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The Business Days event series help accomplish these tasks especially on three levels:
 By inspiring and inducing a positive and active attitude among attending businessmen
 By supporting the development of certain skills, the generation of ideas and solutions, by sharing
experience, case studies, examples of good practices, by interactive and pragmatic actions.
 By generating numerous business opportunities and the opportunity of gaining valuable business
connections during and after the event, both by building on the numerous business networking
opportunities, formally and informally, and by making use of the smart matchmaking application made
available to the participants
I’ve been attending Business Days for many years with great pleasure and I believe that
it has grown to become the most important business event in Romania.
Marius Ghenea, business angel, serial entrepreneur
I was very pleased to participate as a speaker in the event. I believe it was well
organized and I’ve heard and experienced great speeches from exceptional speakers.
Dragos Anastasiu, business angel, president of the EUROLINES company group
As a speaker in a series of business events in Romania and Europe, I was pleasantly
surprised by the Business Days team’s capacity to provide the logistics for such a large
number of people, to ensure the variety of topics and most of all to provide the
audience with access to one of the major sources of knowledge in current Romania: a
plethora of top speakers.
Amalia Sterescu, independent outsourcing consultant

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Different information and statistics from previous editions from Cluj-Napoca, Timisoara, Iasi and Bucharest,
the cities in which, in these 4 years, the CEE Entrepreneurship Summit editions are to take place.

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Event structure
Cluj Business Days 2015 (20th
Business Days edition) and CEE Entrepreneurship Summit basically take place at
the same time. Cluj Business Days 2015 will last two days, while CEE Entrepreneurship Summit will last for
three days, two of which overlap with Cluj Business Days 2015.
13.10.2015 20:00-23:00
8:00-9:00
9:00-9:30 S1MM
9:30-10:00 S2MM
10:00-10:30 S3MM
10:30-11:00 S4MM
11:00-11:30
11:30-12:00 S5MM
12:00-12:30 S6MM
12:30-13:00 S7MM
13:00-13:30 S8MM
13:30-14:30
14:30-16:10 WS1 WS2 WS3 WS4 MC1
16:10-16:30
16:30-18:10 WS5 WS6 WS7 WS8 MC2
18:10-18:30
18:30-20:10 SSR WSP1 WSP2 WSP3 BN1
20:10-21:00
21:00-23:00
8:00-9:00
9:00-9:30 S9MM
9:30-10:00 S10MM
10:00-10:30 S11MM
10:30-11:00 S12MM
11:00-11:30
11:30-12:00 S13MM
12:00-12:30 S14MM
12:30-13:00 S15MM
13:00-13:30 S16MM
13:30-14:30
14:30-16:10 WS9 WS10 WS11 WS12 MC3 SSP3 visit industrial park
16:10-16:30
16:30-18:10 WS13 WS14 WS15 WS16 MC4 SSP4 visit industrial park
18:10-18:30
18:30-20:10 SSC WSP4 WSP5 WSP6 BN2
20:10-21:00
21:00-23:00
8:00-9:00
9:00-9:30
9:30-10:00
10:00-10:30
10:30-11:00
11:00-11:30
11:30-12:00
12:00-12:30
12:30-13:00
13:00-13:30
13:30-14:30
14:30-16:10
16:10-16:30
16:30-18:10
18:10-18:30
18:30-20:10
20:10-21:00
21:00-23:00
14.10.2015
15.10.2015
16.10.2015
Conference 1
Coffee break 1
Lunch break
SSP1
SSP2
Coffee break 2
INTBNE1
VIP1
Wine tasting and fashion presentation
KEYNOTE 1
KEYNOTE 2
KEYNOTE 3
KEYNOTE 4
Coffee break 1
Conference 2
Coffee break 3
KEYNOTE 5
Conference 4
KEYNOTE 6
KEYNOTE 7
KEYNOTE 8
VIP 3
Receiving foreign delegations
Traditional food tasting, wine tasting and a raffle prize drawing
VIP2
Meetings with officials from Cluj-Napoca
Visit industrial parks, business centers, facilities in the region:
Cluj-Napoca, Alba-Iulia, Dej, Bistrita-Nasaud, Targu-Mures, Sibiu, Oradea, Turda*
Lunch break
Visit industrial parks, business centers, facilities in the region:
Cluj-Napoca, Alba-Iulia, Dej, Bistrita-Nasaud, Targu-Mures, Sibiu, Oradea, Turda*
Lunch break
Coffee break 2
Coffee break 3
INTBNE2
Registration ofparticipants
Welcoming the participants
Conference 3

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Caption and explanations
CONFERENCES – are presentations aiming at creating a positive ATTITUDE among
attendants. There are 8-11 short presentations of 8-10 minutes made by
entrepreneurs and top managers from successful companies, motivational
speakers, specialists and experts from different fields. These presentations are
inspirational and motivational and focus on certain values and principles, which we
believe that a successful businessman should hold or acquire in the new economic
paradigm. A part of the presentations focus on trends, other on visions of the
future and on opportunities brought or challenges raised by such visions.
The Business Days conferences take place during 9.00 a.m. and 1.30 p.m. Two
sessions are held each day. The Business Days conferences are attended by the
largest number of participants and are also broadcasted live by video streaming.
The number of participants in a Business Days conference varies from 750 to 1,250
participants, and the number of viewers is of over 10,000 persons during each day
of the event.
WS1-WS16 – WORKSHOPS – are true idea incubators and focus on the
development of entrepreneurial or managerial skills by increased interactivity and
exchange of experience. The workshops are centered on examples of good
practices and case studies, followed by interactive Q&A sessions, whereby the
participants are encouraged to find as many solutions as possible to the needs or
issues encountered by them. Some workshops may be organized from the start as
Q&A sessions or as business simulation sessions or hands-on workshops. On an
average, 3-5 specialists and 1 professional moderator participated in the Business
Days workshops.
The topics of the workshops are chosen through a comprehensive process of
identification of the specific needs and challenges encountered by the business
environment in the region in which the Business Days event is to be held. This
process is carried out 1-2 months prior to the launch of the event advertising
campaign, by interviews, discussions and market surveys on a representative
sample of managers, entrepreneurs and professionals from the targeted region.
The workshops take place in the afternoon between 2:30 p.m. and 6:10 p.m. in
two series of 4 workshops each, which are held at the same time as the special
sessions and masterclass sessions. The duration of a workshop is of 100 minutes.
Workshops are recorded and may be ordered within 45 days as of the event on
DVD or may be viewed online on the Business Days TV platform.
WSP1-WSP6 – SPECIAL WORKSHOPS – introduced as of last year in the Business
Days event program, are special interactive sessions focused more on personal
development, with exciting topics, aiming at helping increase productivity,
performance or balanced and healthy life development.
The special workshops are recorded and may be ordered within 45 days as of the
event on DVD or may be viewed online on the Business Days TV platform.

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SSP1-SSP2 – Special sessions dedicated to foreign delegations – these special
sessions are created together with consultancy companies and intended to present
the economic, political, social and business environment to foreign delegations and
to help them better understand the potential, risks and particularities of the
business environment in Romania.
The second part of the special sessions is also dedicated to different sectoral or
industrial branch analyses and statistics, based on the interests of the foreign
delegations attending the event.
These special sessions are broadcasted live and recorded.
SSP3-SSP4 – Special sessions – are actions in the form of stage interviews led by
two moderators, a moderator with journalistic experience and a specialist or
expert in the targeted field.
There are 5-6 guests, generally successful entrepreneurs or top managers, with
relevant experience in the analyzed field.
The special sessions last for 100 de minutes, are broadcasted live and recorded.
SSR – special night for Raiffeisen clients – are formal gatherings organized by our
main partners for their clients. It is a good way for our partners to deliver added
value and collateral benefits for their guests at the event.
SSC – special coaching night – are organized in partnership with Mihai Stanescu
and designed to promote the true principles of business coaching. Within Business
Days, “Coaching Night with Mihai Stanescu” is an informal gathering of the highest
level which aims at opening a special chapter in the development of business
leaders in Romania: their transformation and the transformation of their
organizations into worldwide top competitive partners. This transformation begins
with those who lead the business, by the increased enhancement of behavioral
and interaction patterns, right in their specific environment
MC1-MC4 – MASTERCLASS sessions – are special sessions held by experts in a
particular field, within which information and ideas are exchanged at an advanced
level. These are sessions which may be attended only by VIP and PREMIUM
participants. They are recommended for decision-makers within organizations due
to their high content of strategic utility.
The MASTERCLASS sessions are recorded and may be ordered within 45 days as of
the event on DVD or may be viewed on the Business Days TV platform.

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BNE1-BNE2 – workshop and business networking sessions – are special business
networking sessions, which included in the program different educational
workshops related to the art of relationship development and transformation of
relationships into opportunity generating sources, held by experts and book
authors in the field, followed by a series of formal business networking sessions or
by elevator pitch sessions and by free interactions between the participants.
These sessions are held in partnership with a number of national and international
organizations specialized in business networking and are firstly intended to
promote this method of generating opportunities and, secondly, this is a real
source of recommendations and references generating business.
These sessions last for 100 minutes and have limited seats, reason for which we
recommend you to make a reservation in advance.
INTBNE1-INTBNE2 – special business networking night – they are special business
networking sessions organized in partnership with a number of bilateral chambers
of commerce, embassies, consulates, clubs and business associations and are
mainly designed to facilitate interconnection between foreign business delegations
attending the Business Days events and the business environment of the region
hosting the event in view of encouraging the exchange of ideas and the creation of
business opportunities.
The purpose of these actions is firstly to encourage business exchanges with our
country, secondly to increase the level of trust of investors in our country and, thirdly, to encourage Romanian
entrepreneurs and manufacturers to enter international markets.
S1MM-S16MM – special matchmaking sessions – they are business networking
sessions dedicated to foreign delegations at the CEE Entrepereurship Summit 2015
edition, which take place in a special area with 25-30 spaces intended for one-to-
one meetings. During the event, there will be 16 of these 30-minute formal meeting
sessions between the businessmen from foreign delegations and the businessmen
in Romania in view of encouraging business exchanges and developing
partnerships. During the event, we expect over 500 of such formal meetings to take
place.
These formal meetings focus on a comprehensive process of business
matchmaking which begins from the moment at which the foreign delegate starts
the registering process by filling in a matchmaking form containing useful
information about his/her company, industry and areas of interest. Based on this
information, a dedicated team of business networking specialists will conduct a
detailed analysis in order to identify the most appropriate companies and their
representatives for setting up meetings with the foreign delegate during the event
at the event’s venue, the company’s seat or another place mutually agreed upon.

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VIP1-VIP3 – special VIP networking nights – they are informal business
networking nights organized in a special setting which are accessible by invitation
and where the guests are a part of the partners, a part of the speakers and
representatives of the local and regional business elite, for the purposes of
meeting each other, exchanging ideas and creating collaboration and cooperation
opportunities. These actions take place in the evening from 9.00 p.m. and are
attended by approximately 80 persons.
Business Days is for me an example of a signature project – the kind of business project
with which any top professional can associate his/her image. In fact, this is clear not
only in the light of the addressed topics, but also from the presence of key professionals
and entrepreneurs attending each edition.
Andy Szekely, entrepreneur, speaker, book author, Bootcamp University
I find it to be a necessary step which, by the revealing of certain courageous role
models, bold ideas, resounding successes, and also of key errors, will enable
businessmen from around the country to see, get inspired and motivated… and after a
while change their perspective.
Adrian Florea, business angel, entrepreneur, Trend Consult Group
Business Days is undoubtedly the largest business event in Romania! This is where
hundreds of specialists and leaders from different business areas meet with thousands
of wonderful people interested in finding out about new trends, services and products.
This is where you can develop many business connections and freely address your
clients.
Bogdan Comanescu, entrepreneur, speaker, book author, Accelera

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At these events, between 2015 and 2018 we want to invite some of the leading worldwide keynote speaker.
Here are some of those whom we address:

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Attendance packages for foreign delegations
For the foreign business delegations that wish to attend the CEE Entrepreneurship Summit 2015, we designed a
special attendance package, focusing on the maximization of business networking opportunities during the
three days of the event and on the creation of backgrounds for finding out more valuable and useful
information about:
 the significance of the business environment in Romania,
 the opportunities offered by the region and by Romania in general,
 the legal system and taxation and their impact on the business environment, and
 the facilities offered to investors or businessmen interested in carrying out business exchanges with our
country.
The package also includes a series of visits to industrial parks, business centers, meetings with officials and
successful businessmen in the region and at national level.
The package may be purchased without accommodation or with accommodation for 4 nights at Grand Hotel
Napoca (4*) and transfer from the airport to the hotel at arrival (13.10) and from the hotel to the airport at
departure (17.10).
The list of industrial and logistics parks we intend to present to the foreign delegations attending the CEE
Entrepreneurship Summit 2015. The list and program will be finalized a few days before the event based on the
questionnaires filled in by the foreign delegations.
We will try to visit industrial and logistics parks from: Cluj-Napoca, Dej, Jibou, Targu Mures, Sibiu, Oradea,
Medias.
Facility included in the participation subscription period/description
1 access to actions of the CEE Entrepreneurship Summit 2015event (2000participants) 14-15.10.2015
2 attendance to special sessions for the presentation of the Romanian business environment 14.10.2015(from 14:30)
3 visiting facilities, industrial parks, business centres in the Region 15.10.2015(from 14:30to 18:10)
4 meetings with authorities, visiting industrial parks, business centres in the Region 16.10.2015(from 8:00to 21:00)
5 access to the international business networking evening (100) + wine tasting (350participants) 14.10.2015(from 18:30)
6 access to special VIP networking dinner (100participants from the business environment elite) 14.10.2015(from 21:00)
7 access to the international business networking evening (100) + wine tasting (350participants) 15.10.2015(from 18:30)
10 VIP access to lunches during the event (250VIP participants) 14-15.10.2015
11 lunch 16.10.2015(from 13:30-14:30)
12 minimum 4and maximum 8meetings for business matching with businessmen from Romania 14-15.10.2015(from 9:00to 13:30)
13 secretariat, agenda update, transfer from event venue to place of meetings 14-15.10.2015(from 8:00to 23:00)
14 access to VIP Lounge 14-15.10.2015
Participation of foreign delegate at the CEE Entrepreneurship Summit 2015event (without accommodation)
15 accommodation with breakfast included at Grand Hotel Napoca 4* check-in 13.10.2015and check-out 17.10.2015
16 transfer from airport to hotel and from hotel to airport
Participation of foreign delegate at the CEE Entrepreneurship Summit 2015event (with accommodation) 900,00€
250,00€
650,00€

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The industrial and logistics parks will be visited on October 15th
, in the afternoon, and during the entire day of
October 16th
, 2015.
On October 16th
, we will try to organize the special VIP dinner at Balta Alba Castle, located on the Jidvei domain,
where a special wine tasting event will take place.
For the foreign delegations that wish to spend the weekend (October 17th
– 18th
) in Romania, we can organize a
series of trips for visiting some of the most beautiful tourist attractions in the area: Cluj-Napoca, Targu Mures,
Sibiu, Sighisoara, Sovata, the Turda Salt Mine, Cheile Turzii, the Alba-Iulia Citadel, the fortified Church in Biertan.
These trips require a separate discussion and based on the number of chosen tourist attractions and on the
distance to be travelled, a cost will be calculated. All trips will be made with qualified guides and speakers of
English.

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Access tickets
The persons participating only in the Cluj Business Days 2015 event may purchase one of the 4 types of access
tickets:
 BASIC (30 Euro per day, 45 Euro two days)
 PLUS (60 Euro per day, 90 Euro two days)
 PREMIUM (80 Euro per day, 120 Euro two days)
 VIP (250 Euro)
All tickets offer access to:
 Coffee, Tea, Water during the entire event
 Sweet and salty pastry during coffee breaks
 The wine tasting during the evening of October 14th
 The fashion show during the evening of October 14th
 The book launches taking place during the event
 The formal business networking sessions during the evening of October 14th
and October 15th
 The contests and raffle at the end of the event
 The participant’s folder
 The Business Days Magazine
 Access to the business matchmaking application MEET-ME based on the username and password
received during registration
The BASIC package provides access to:
 Conferences (C1-C4)
 Special sessions (SSP1-SSP4)
 Special workshops (WSP1-WSP6)
The PLUS package provides additional access (by reference to the BASIC package) to:
 Workshops (WS1-WS16)

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The PREMIUM package provides additional access (by reference to the PLUS package) to:
 MASTERCLASSes (MC1-MC4)
 International nights (INTBNE1-INTBNE2)
 A one-year subscription to Business Days Magazine
 A one-month subscription to premium content on Business Days TV
 Tasting of famous wines and traditional products during the evening of
October 15th
 Can benefit from a voucher for a personality assessment and the interpretation of its results
 Can benefit from an hour of coaching with a professional coach
The VIP package provides additional access (by reference to the PREMIUM package) to:
 The VIP lunch during both days
 The VIP Lounge during the entire event
 Support from the specialized Business Days team in setting meetings
 Access to one of the special VIP Networking dinners
 Priority access to events
 Separate registration points
The lunch for the BASIC, PLUS and PREMIUM access tickets is optional and not included in the package.
Participants may choose to have lunch at the event’s venue by ticking the lunch option during the registration
process or by ordering lunch at the event’s venue (offer limited by service availability).
 Lunch for 1-day participants – 15 Euro
 Lunch for 2-day participants – 25 Euro
There are special access and advertising packages subsidized for START-UPs.
There are special access packages for corporations with corporate discounts.
There are special access packages for loyal clients.
There are access facilities for pupils, students and teachers/professors.
For more details access the webpage: www.businessdays.ro or contact one of the members of the customer
service team.
I have stood by Business Days since the beginning of this wonderful “revolution”. I
admire you for your tenacity and for your desire to keep flame of entrepreneurship
alive in Romania. I’m with you all the way.
Dr. Mihaela Stroe, non-verbal communication expert, ACTA NONVERBAL
Business Days is already a community of persons oriented towards professional
development and success, and this event demonstrated the power of the community
beyond any shred of doubt. I believe that Business Days puts entrepreneurial Romania
on the European map. And I once more pledge my commitment for the further building
of the road to success.
Mihai Stanescu, executive coach, entrepreneur, RoCoach

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Advertising packages
Business Days provides numerous advertising opportunities, both at the event’s venue in front of over 2,000
persons (number of participants expected at Business Days’ 20th
edition), in front of over 9,000 online viewers
watching on a daily basis the live broadcasts on the two video-streams at the event’s venue, of over 90,000
readers of the Business Days Magazine, of over 200,000 readers of the blog www.businessdays.ro, of over
90,000 Facebook followers or of over 300,000 viewers of the educational video channel Business Days TV.
The foreign delegations interested in advertising are offered a number of advertising opportunities:
 The opportunity of having a presentation stand and product and service demos
 The opportunity of having an insert in the participants’ folder
 The opportunity of having a brief company presentation moment within one of the business networking
sessions or international nights
 The opportunity of having a brief intervention within one of the Business Days conferences (very limited
seats)
 The opportunity of being a member of the specialist panel within a workshop or special actions
 The opportunity to make a video-interview broadcasted live, plus the broadcasting of such interview on
the Business Days TV platform and advertising on social media + appearance in the Business Days
newsletter(over 120,000 subscribers)
 The opportunity of having an interview in Business Days Magazine + appearance on the Business Days
blog + appearance on social media + appearance in the Business Days newsletter
 The opportunity of having an advertising mockup in Business Days Magazine
 The opportunity of having one or more roll-ups at the event’s venue
These are only a few of the advertising opportunities offered during the CEE Entrepreneurship Summit 2015 on
the Business Days platform. The advertising offer is much broader and more diversified. For a customized offer
in line with your needs and budget, please contact one of our colleagues below.
Laszlo Pacso
Business Days President and Project Coordinator
+40-745-080802
laszlo.pacso@businessdays.ro
Codruta Nicolescu
Business Days Executive Manager
+40-741-163700
codruta.nicolescu@businessdays.ro
George Acsente
Administrative and Logistics Coordinator
+40-751-060398
george.acsente@businessdays.ro

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Overview of the event venue and Cluj
The events within Cluj Business Days 2015 and CEE Entrepreneurship Summit will take place in the event halls,
lobbies and restaurants of Grand Hotel Napoca.
The hotel is located in the center of Cluj-Napoca and can be easily accessed from any part of the city. It has a
capacity of 156 rooms and 4 apartments and a large parking area in front it.
Hotel location: 1 Octavian Goga Street, Cluj-Napoca.
The municipality has direct access to the railway lines and roads passing across it, thus ensuring a connection
with the main cities of the country and with the regional centers, both for travelers and for freight.
Cluj-Napoca is crossed by European route E 60 (Bucharest - Oradea - Budapest - Vienna). However, the lack of
road connections with the European Corridor 4 (Arad - Deva - Alba Iulia - Târgu-Mureș - Brașov – Bucharest -
Constanța) prevents the city from entering the European circuit. Nonetheless, the building of the Sebes – Turda
expressway is expected to be completed by 2016 and make a swift connection with the European Corridor 4. In

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addition, the lack of an easy interconnection with the Easter part (in particular the North-eastern part) of the
country (the European Corridor 9) deprives Cluj of the necessary connections with its area of economic
influence.
As concerns the railway system, the municipality holds direct railway connections with all the main cities of
Romania, maintained by the national society of railway passenger transport (CFR). There are also two
international trains on the route Cluj - Budapesta (Corona and Ady Endre). The Main Railway Station ensures
transport to Bucharest and many other Romanian cities by means of the Intercity and Blue Arrow (Săgeata
Albastră) lines. In 2007, 8 million passengers passed through the city’s railway station.
The Avram Iancu International Airport in Cluj (CLJ) is located in the Eastern part of the city, between Traian
Vuia Street and the Someșul Mic river bed (6 km away from the city center). In 2009, a modern terminal was
opened, with a capacity of 750 passengers/hour, and, in 2013, a new runway with a length of 2,100 meters and
a width of 45 meters, and a CAT II direction lighting system was commissioned. The modernization process
continues, with a series of new projects: the extension of the new runway by up to 3,500 meters, the building of
a cargo terminal, the building of an overground parking area and a hotel. In the past years, the airport recorded
a significant ascending trending in passenger traffic, reaching in 2009 a traffic of 1.05 million passengers, of
which 80% accounted for international flights, while in 2006 it recorded a traffic of only 244,366 passengers.
After a long period of time during which it was classified as the fourth airport of the country in terms of
passenger traffic, the Cluj International Airport became in 2013 the second airport in terms of passenger traffic,
following Otopeni airport. List of destinations for which there are scheduled flights (some low-cost flights being
directed towards secondary airports in proximity to large cities): Munich, London (Luton), Paris (Beauvais),
Rome (Ciampino), Madrid, Vienna, Prague, Barcelona, Milan (Bergamo), Valencia, Venice (Treviso), Bologna,
Zaragoza, Dortmund, Brussels (Charleroi), Eindhoven, Tel Aviv, Palma de Mallorca (seasonal), Bucharest-
Otopeni. In the summer, there are scheduled charters to destinations in Greece, Turkey, Tunisia and Egypt.

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Why Romania?
Romania is currently one of the most attractive destinations for foreign direct investments (FDI) in Central
and Eastern Europe. After joining the European Union in 2007, it experienced numerous reforms and changes
for increasing transparency and facilitating the conduct of business in our country. The structural reforms
introduced in Romania, such as the liberalization of the energy market and the new labor code, are beginning to
pay off. The increase of domestic consumption and the increase of net exports are the main mechanisms of
economic growth in our country.
In 2013, Romania recorded one of the highest economic growths in the European Union, i.e. approximately
3.5%, and, this year, the The Global Best to Invest report placed Romania on the 4th
place in the top
recommended destinations for investments in Central and Eastern Europe.
According to The Economist Intelligence Unit, the reduction of the current account deficit and the reduction of
taxation will lead to the decrease of Romania’s dependence on external financing. Romania climbed to the 50th
place in the global top made by The Economist and to the 10th
place, from the 16th
place, in the regional top
made by The Economist for 2014-2018.
The stable economic growth is also supported by the efforts made to improve our country’s infrastructure,
which remains one of the main issues raised by investors in addition to the ever-changing laws.
The improvement of the business environment may also be seen in the last report related to the Global
Competitiveness Index published by the World Economic Forum in October 2014, where Romania climbed to
the 59th
place (1 being the highest rank) within the 2014-2015 timeframe, compared to the 76th
place occupied
during 2013-2014.
Romania is one of the largest countries in the European Union, with a population of approximately 19 million.
Romania’s accession to the European Union in January 2007 was a stimulus for attracting investors and for
boosting economic growth until the financial crisis occurred. Today, Romania is one of the most dynamic
countries in the region, next to Poland, with a constant increase of the GDP starting from 2012 (+0.6%), then
3.5% in 2013, 2.2% in 2014 and with a projected increase of 2.5% in 2015.
The unemployment rate is rather low, even compared to that recorded prior to the onset of the financial crisis
which reached 6.7% in 2014.
Currently, Romania has one of the smallest public debts in terms of share of the GDP, i.e. approximately 39%
in 2014.
The inflation rate recorded a significant drop, being currently of approximately 1.5% (at the level of 2014), from
3.2% in 2013.
Romania has great agricultural potential, which makes it highly attractive for investors. At the same time, the
workforce is highly educated and skilled, with a salary level far below most EU countries.
Main indicators 2011 2012 2013 2014 2015
GDP (billions USD) 183,56 169,18 188,89 202,47 215,3
GDP (constant prices, annual % change) 2,3 0,6 3,5 2,4 2,5
GDP per capita (USD) 8,584 7,929 8 10,161 10,859
General Government Balance (in % of GDP) -3,6 -1,8 -1,8 -1,4 -1
General Government Gross Debt (in % of GDP) 34,3 38,2 39,4 39,9 39,6
Inflation rate (%) 5,8 3,3 4 1,5 2,9
Uneployment Rate (% of the Labor Force) 7,4 7 7,3 7,2 7,1
Current Account (billions USD) -8,24 -7,51 -2,02 -2,38 -3,77
Current Account (in % GDP) -4,5 -4,4 -1,1 -1,2 -1,8
Source: IMF -World Economic Outlook Database-Last AvailableData

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Romania has a high consumption rate, recording an increase in the recent period of time due to the growth of
the middle class and the increase of the consumption appetite among the people, after the decrease of the
negative influence of the financial crisis and the rebuilding of the trust of the people.
Main sectors of activity in Romania
Agriculture accounts for 6.4% of Romania’s GDP in 2014 and around 28% of the active population works within
this industry branch. The main agricultural resources in Romanian are cereals, sugar beet and potatoes.
Production is still at a low level compared to Romania’s agricultural potential. Agriculture is considered to be
one of the industrial branches with a high development potential and more and more investors direct their
attention towards this branch of the economy.
The industrial sector accounts for 43.2% of Romania’s GDP and offers jobs to a third of the country’s active
population, around 32% working in this sector. The industry is the backbone of the Romanian economy. As a
result we find many investors involved in the heavy industry (metallurgy, steel foundries), manufacturing of
motor vehicles and automotive components, buildings and constructions, oil refineries and the textile
industry. Romania’s assets are mainly the highly skilled workforce and the salary related costs which are far
below the EU average.
The Romanian economy focuses in particular on the services sector, which generates 50.4% of the GDP and
employs around 40% of the workforce at national level. Tourism, in particular, is a developing industry with
high investment potential.
Agriculture Industry Services
29 28,6 42,4
6,4 43,2 50,4
-22,4 -0,9 5,4
Source: World Bank -Last AvailableData
Breakdown of Economic Activity By Sector
Employment By Sector (in % of Total Employment)
Value Added (in % of GDP)
Value Added (Annual % Change)
Monetary indicators 2010 2011 2012 2013 2014
Average F/Xrate (RON/EURO) 4,21 4,24 4,46 4,42 4,45
Source: National BankofRomanaia, National Commission for Prognosis, World Bank
FDI and Key Investors in Romania 2008 2009 2010 2011 2012 2013
FDI Value (billion EURO) 9496 3488 2596 1815 2138 2710
Source:National BankofRomanaia, TheEconomisIntelligenceUnit

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Romania is a country dependent on imports. The 2008 global financial crisis intensified the balance of
payments deficit starting with 2009. Moreover, due to the fact that Romania’s main export partners were
struggling with the global financial crisis, exports dropped significantly in 2012. However, in 2014, they
increased by 57%, marking the recovery of the Eurozone from the financial crisis.
Below you will find the main indicators characterizing Romania’s external trade:
Romania’s main external trade partners, in terms of exports, are: Germany, Italy and France, and the main
import partners are: Germany, Italy and Hungary.
Foreign Trade Indicators 2009 2010 2011 2012 2013
Import of Goods (million USD) 54.324 62.128 76.476 70.208 73.398
Export of Goods (milllion USD) 40.567 49.499 63.012 57.824 65.835
Import of Services (million USD) 10.097 8.104 9.473 9.223 10.142
Export of Services (million USD) 9.768 8.753 10.048 10.728 13.632
Import of Goods and Services (Annual Change %) -21,40 12,50 10,30 -0,80 -
Export of Goods and Services (Annual Change %) -6,30 14,20 10,90 -3,10 -
Import of Goods and Services (in % of GDP) 36,60 41,20 45,40 45,20 42,50
Export of Goods and Services (in % of GDP) 30,60 35,40 40,00 40,00 42,00
Trade Balance (million USD) -12.038 11.885 12.525 11.471 7.286
Foreign Trade (in % of GDP) 67,20 76,60 85,40 85,10 84,50
Source: IMF -World Trade Organizations, World Bank -Last Available Data
Main customers (% of export) 2014 2014
Germany 19,20% 19,10%
Italy 11,90% 10,80%
France 6,80% 7,80%
Hungary 5,10% 5,70%
Turkey 4,50% 4,60%
Other countries 52,50% 52,00%
Source: Comtrade -Last Available Data
Other countries
Main suppliers (% of imports)
Germany
Italy
Hungary
France
Poland

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Top imported and exported products:
Top exported and imported services:
Electrical, electronic equipment 10.849.964.000 11.393.540.000
Vehicles other than railway, tramway 9.902.895.000 9.805.183.000
Machinery, nuclear reactors, boilers, etc 7.316.052.000 7.295.177.000
Mineral fuels, oils, distillation products, etc 4.202.710.000 6.330.545.000
Furniture, lighting, signs, prefabricated buildings 2.705.155.000 4.139.435.000
Articles of apparel, accessories, not knit or crochet 2.688.964.000 3.485.163.000
Cereals 2.638.730.000 2.790.467.000
Rubber and articles thereof 2.509.955.000 2.476.975.000
Wood and articles of wood, wood charcoal 2.486.898.000 1.519.164.000
Articles of iron or steel 2.132.524.000 1.459.237.000
TOTAL products exported 2.132.524.000 77.889.071.000
TOTAL product imported
Plastics and articles thereof
Pharmaceutical products
Iron and steel
Articles of iron or steel
Rubber and articles thereof
Optical, photo, technical, medical, etc apparatus
Exported product from Romania
Electrical, electronic equipment
Machinery, nuclear reactors, boilers, etc
Mineral fuels, oils, distillation products, etc
Vehicles other than railway, tramway
Imported product to Romania
Transport 5.779.546.000 3.844.195.000
Other business services 4.411.700.000 2.391.859.000
Manufacturing services on physical inputs owned by others 3.327.958.000 2.076.650.000
Telecommunications, computer, and information services 2.981.481.000 1.272.328.000
Travel 1.797.366.000 872.491.000
Construction 540.889.000 449.494.000
Financial services 325.124.000 325.518.000
Maintenance and repair services n.i.e. 311.994.000 316.000.000
Charges for the use of intellectual property n.i.e. 137.331.000 215.275.000
Government goods and services n.i.e. 105.967.000 175.792.000
TOTAL services exported 19.853.088.000 12.143.475.000
Constructions
TOTAL services imported
Telecommunications, computer, and information
servicesCharges for the use of intellectual property n.i.e.
Financial services
Maintenance and repair services n.i.e.
Insurance and pension services
Manufacturing services on physical inputs owned
by others
Exported services from Romania (2014) Imported services to Romania (2014)
Other business services
Travel
Transport

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Overview of Romania’s economy
We prepared a number of informative charts to better understand the economic context in Romania and to be
up to date with the particularities and performance of each region.
The first informative chart focuses on Romania’s economy divided on counties. The statistical data were
collected from the Trade Register and Romania’s Statistical Yearbook edited by the National Institute of
Statistics. This chart was prepared by ZF.
From this chart you can learn about the total turnover of companies by counties, top 3 sectors in the county and
the type of capital (foreign, Romanian private, state owned) held by the leading company of each county (the
data were collected at the end of 2013).
I had the pleasure to participate in several Business Days editions and I was pleasantly
surprised to see that each edition gets better and better and more crowded. During
each edition, the speakers try to be more and more creative and make spectacular
presentations, which I believe is one of the reasons for this resounding success. Another
reason, probably one of the most important, is the ability to engage the audience,
which is absolutely fantastic.
Cristian Nacu, Entreprise Investors

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26
The second chart shows the most important companies in each county in Romania in terms of turnover
recorded in 2013 and weight in the total turnover of the county in 2013.
The diversity, energy and enthusiasm, the “snowball” effect, the identified
opportunities, the high level of interaction, the established partnerships, are only a few
of the remarkable qualities of this action, to the development of which I would also like
to contribute.
Silviu Hotaran, GKTI Semper Human
It is a pleasure to share my experience within these events, because every time I feel
the energy and enthusiasm of these young people, who I believe to be the alternative
for a different future in Romania, having the power to improve the dynamics of the
economy.
Mihai Marcu, President of MEDLIFE

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The third chart reveals Romania’s business map and paints a clear picture of the economic performance of
each county, based on the following aspects:
 Turnover per capita (Euro)
 Net profit per capita (Euro)
 Foreign capital investments (billion Lei)
 Average nominal net salary (Lei)
 It reveals the number of hypermarkets, the number of DIY stores and construction material warehouses
on counties (indicator which shows the power of purchase of the people and the appetite for
consumption of each county)
 It reveals the main shipyards, refineries, automotive works and integrated metal and steel works
 It suggestively reveals (in 3 categories) the cereals production on each county
o High production between 600,000 and 1,000.000 tones
o Medium production between 320,000 and 540,000 tones
o Low production between 0 and 275,000 tones
 It reveals the cities with over 2,000 employees in IT&C service and support centers, software
development and research and development centers
 It also reveals the operational parts of expressways

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The fourth chart targets the labor market by reference to the most important indicators at county level:
salaries, unemployment, employees, pensioners, faculty graduates, stable population and the weight of
employees in the total population (2013 and 2014 data, data source: National Institute of Statistics).
Indicators:
National Bucharest
 Population: 20,121,641 1,883,425
 Number of employees: 4,801,104 903,798
 Number of pensioners: 5,229,648 487,177
 Unemployment rate: 5.7% 2.0%
 Number of university graduates (2012): 111,028 33,833
 Weight of employees in the total stable population (2013): 23.8% over 25%
There are only 10 counties at national level with the weight of employees in the total stable population of
over 25%: Bucharest, Ilfov, Timis, Cluj, Arad, Bihor, Hunedoara, Sibiu, Brasov, Constanta.

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Chart no. 5 provides an insight into the average salary of a Romanian compared to that from other countries in
Europe, according to a study conducted by executive search company Pedersen&Partners.
For me, Business Days is a family, of those who want to bring positive changes in
Romania, and I am glad that this family is growing day by day, with each edition. We
created bonds and we are developing projects with wonderful people, we gladly meet
every three months and we are more and more passionate about doing greater and
more important things for our communities.
Eusebiu Burcas, founder of the financial education program BURCASH

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Chart no. 6 reveals the position of foreign investors in Romania, the counties which attracted the highest
number of investors and the counties avoided by investors. The data are from 2013, and their source is the
Trade Registry. The chart shows:
 The number of companies with foreign investments;
 Weight in total foreign capital (at national level);
 Total number of companies
 Weight of companies in total companies in the county;

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The following chart maps out Romania’s exports on each county. In Romania, only 15 counties managed to
exceed the 1 billion Euro limit: Bucharest, Ilfov, Constanta, Arges, Prahova, Brasov, Sibiu, Olt, Dolj, Alba, Cluj,
Bihor, Maramures, Arad and Timis.

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The following chart refers to Romania’s capacity to attract foreign tourists. It reveals the number of tourists
attracted during one year (2014) by each county in Romania. Tourism is an area full of potential, however,
insufficiently used by Romania. The transport infrastructure is still a serious obstacle in the development of this
area.

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The following chart refers to the evolution of production in the past 22 years in the main agricultural crops in
Romania:
The exports of agri-food products have reached an all-time record in 2014, however, this performance is
overshadowed by the fact that they are mainly based on wheat, cigarettes, corn and sunflower seeds.
The figures are encouraging, however, the reality in the agri-food industry is entirely different. The exports of
food, such as meat, dairy products, fruit and vegetables, have dropped due to the restrictions in Russia. “The
Russian embargo had double impact. On the one hand, it decreased the quantity of Romanian exports in the
food sector and, on the other hand, it increased the quantity of imports.
Imported products are cheaper because the subsidies received by foreigners are higher, and the taxes are
lower than those in Romania.

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Why Cluj?
Cluj-Napoca is considered to be the “heart of Transylvania”. It is a
cosmopolitan European city, a key business destination for the South-
eastern area of Europe, with a remarkable investment potential.
It is a multicultural city and a candidate for the European Cultural Capital
in 2021, with real chances of success.
In Cluj-Napoca, the urban infrastructure is constantly developing, and
sustained efforts are made to preserve its cultural and historical heritage.
One of the city’s concerns also addressed by the Business Days platforms
within the two round table debates organized in 2013 and 2014 in
partnership with Cluj-Napoca City Hall, is the development of sustainable
ecological strategies.
Cluj-Napoca is the 3rd
city in Romania in terms of inhabitants, having a
population of 304,527, according to the data issued by the National
Institute of Statistics (stable population as at January 1, 2014 consisting
of people living within the city, with the domicile or residence in the city
at that time). Another 150,000 people, of which around 100,000
students, supplement the city’s population, i.e. those who come to study
in Cluj-Napoca and work in the city – without residing in Cluj-Napoca.
Due to the 11 universities based here, the city is considered to be one of
the best places to study, in this part of Europe, and the career
opportunities offered by Cluj-Napoca convince more and more university
graduates to call Cluj their “home”.
In terms of graduates, Cluj-Napoca is ranked second in a national top
with 10,656 graduates per year, of a national total of 111,028 graduates.
The 1st
place is held by Bucharest with 33,833 graduates. The 3rd
place is
held by Iasi with 9,594 graduates, followed by Timisoara with 7,253 and
Brasov with 5,916.
The strategy of Cluj-Napoca is to become one of the most welcoming
cities in Eastern Europe, where both inhabitants and tourists feel great.
According to a report of the European Commission, Cluj-Napoca is
considered to be the most welcoming city in Europe, 91% of its residents
agree that foreign presence is a positive thing. At European level, only 6
cities have managed to pass the 70% threshold.
In terms of quality of life, Cluj-Napoca is ranked 53 in the global top
published by the website Numbeo.com, outranking cities as Ankara (61),
Paris (63), London (72), Buenos Aires (73), Bucharest (74), Athens (75),
New-York (76), Rome (83). Numbeo.com took into account factors such
as level of pollution, people safety, purchase power, crime rate and
health system.
 The total turnover of
companies in the county: 9.1
billion Euro
 TOP 3 industries with the
largest share in the county’s
turnover:
 Trade 39%
 Manufacturing industry
20%
 Constructions 11%
 Turnover per capita– 13,144
Euro
 Net profit per capita – 977
Euro
 Foreign capital investments –
2,0 billion Lei
 Production of cereals
(average) between 320,000-
540,000 tones
 Number of hypermarkets - 9
 Number of DIY stores – 6
 Gilau – Campia Turzii
Expressway
 Over 2,000 employees in
IT&C and support centers,
software development and
research and development
centers
 Average nominal net salary –
1,672 Lei
 Population: 691,106
 65% of the county’s
population lives in towns
 Number of employees:
205,694
 Number of pensioners:
177,817
 Unemployment rate: 3.5%
(under the national average
of 5.7%)
CLUJ IN NUMBERS

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Cluj-Napoca was ranked third by Forbes magazine in the top
Best Cities for Business in Romania. The top was developed
based on ten criteria, each of which having a weight of 10%
in its final determination: regional GDP, GDP per capita,
average net salary, unemployment, foreign investments
during 1991-2014, road infrastructure, railway
infrastructure, number of active enterprises, number of
homes and educational facilities impacting the labor market
(vocational schools, universities).
The development of the city’s IT activity is likely to
consolidate its position as the “Economic capital of
Transylvania”.
Romania is in the top 50 countries in terms of attractiveness
of an investment in the field of business services
outsourcing, according to the ATKearney 2011 study “Global
Services Location Index”. The criteria taken into account are:
financial attractiveness, workforce qualification and
availability and business environment.
Cluj-Napoca is a major BPO hub, due to the available skilled
human resources. The advantages frequently mentioned in
international studies and reports include: affordable costs,
highly skilled workforce, spoken foreign languages,
geographical positioning and time area GMT+2.
The last three advantages are decisive for easy and real-time
communication with the rest of the continent.
The main services offered by the BPO centers in Cluj-Napoca
are: finance & accounting outsourcing (FAO), human
resources operations outsourcing (HRO), process
outsourcing (PO), knowledge process outsourcing (KPO),
contact center operations (CC) and industry-specific business
processes (IS-BPO).
KPMG Advisory recently published the study “Exploring
Global Frontiers”, which places Cluj-Napoca amongst the
top 31 destinations for investments in information
technology (IT), outlining the key aspects which make it
attractive: specialists, costs and geographical positioning.
Cluj-Napoca has a significant IT potential, mainly due to the
1,500 specialists, graduates of one of the two top
universities: the Cluj-Napoca Technical University and the
Babeş-Bolyai University. Over 5,000 software engineers work
in 100 companies based in Cluj-Napoca, which develop
customized software and provide IT services.
Cluj-Napoca found a winning strategy for developing its
capacity to offer IT outsourcing solutions. The companies
based in this city have recorded a steady increase even
Cluj-Napoca
 Engineering
 Constructions and metal products
 Energy machinery
 Electrical engineering and electronics
 Medicinal products and pharmaceuticals
 Electrothermic and abrasive products
 Porcelain and earthenware
 Textile industry
 Leather industry, footwear industry
 Milling and bread making industry
 Milk and dairy products industry
 Sugar products industry
 Vegetable oil industry
 Canned vegetables and fruit industry
 Thermal power plants
 Mineral springs
 Clay
Dej
 Canned vegetable and fruit industry
 Furniture
 Cellulose, paper
 Salt
 Mineral springs
 Refractory products
Turda
 Porcelain and earthenware
 Plastics and artificial leather
 Precast concrete products, Binding agents (cement,
lime, gypsum), Refractory products
 Mineral springs
 Salt
Campia Turzii
 Crude ceramic (brick, tile)
 Steel, Rolled products
Gherla
 Crude ceramic (brick, tile)
 Plywood, veneers, panels, wood particle boards,
timber and furniture
 Clay
Huedin
 Timber
 Constructions and metal products
Most important cities from an economic
standpoint in Cluj county and the dominating
industrial branches in each city:

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37
during the recent financial crisis. Software engineers are appreciated for their technical skills and their
knowledge of foreign languages: English, German and French.
Both local and foreign investors finance the IT sector in Cluj-Napoca. The invested foreign capital originates
from the following countries: Germany (30%), U.K. (22%), the United States of America (15%) and the
Netherlands (15%) are major investors, followed by: Austria (5%), Finland (4%), France and Sweden (3% each),
Denmark and Switzerland (2% each) and Italy (0.5%).
The manufacturing industry accounts for 97.65% of the total industrial production of Cluj-Napoca. The
engineering field has the largest share.
Value of exports: 1 billion Euro
o Main exported products: paper and cardboard; wood pulp, paper or cardboard products; garments
and clothing accessories; footwear and other similar products; cast iron, iron and steel products;
cauldrons, machinery and mechanical devices; electric machinery, devices and equipment and parts
thereof; optical, photographic or cinematographic, measurement and control instruments and
devices, pharmaceutical products, glass and glass products, furniture.
Value of imports: 600 million Euro
o Main imported products: coffee and tea; fuel, mineral oils and products resulting from distillation;
organic chemical products; fertilizers; raw hides; paper and cardboard; cast iron, iron and steel
products; cauldrons, machinery and mechanical devices; electric machinery, devices and equipment
and parts thereof; ground vehicles other than railway; silk; cotton; synthetic or artificial fibers;
furniture.
The largest company in Cluj county has foreign capital: MOL, and has an annual turnover of 10.8% of the
cumulated turnover of the companies in the county (information from 2013)

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The economic and social development, starting with the `90s, also reflected in the modernization of transport
capacities. The favorable geographical positioning of the county is a decisive factor in the efforts made by
authorities to develop the local infrastructure. Cluj county has a broad network of public roads totaling 2,454
km, of which 342 km are national roads. The network of modernized roads has 645 km, many being parts of
roads of national and international roads. The length of the railways passing over the county is of 232 km.
The Cluj-Napoca International Airport, administered by the Cluj County Council, recorded a significant increase
in passenger traffic following the development and modernization process, currently being the third
international airport in the country. On this airport, scheduled flights are operated by four airlines, connecting
Cluj to Spain, Italy, Austria, France, Great Britain, Belgium, Dubai, Switzerland, Israel, the Netherlands, Poland,
Sweden, Hungary and Germany by direct flights. At this time, the airport’s priority is to find partners for building
a modern cargo terminal, project which is also supported by the government.

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39
THE BUSINESS DAYS TEAM
If you want the best advice regarding traveling and accommodation, the best person to help you is:
George Acsente
+40-751-060398
If you want help with registering for conferences, actions, workshops, obtaining a group discount for your
company or benefiting from a loyalty package for participating in past Business Days events, the best persons to
help you are:
Andra Cirligeanu
Customer Service Team Leader
+40-749-2013050
andra.cirligeanu@businessdays.ro
Cosmina Martiniuc
Customer Service Manager
+40-754-203050
cosmina.martiniuc@businessdays.ro
Daniel Gurau
+40-751-288525
daniel.gurau@businessdays.ro
Georgiana Bendre
+40-756-168031
georgiana.bendre@businessdays.ro
If you want advertising space in Business Days Magazine and your ad seen by 90,000 readers?
Anca Doicin
Business Days Magazine Editor-in-chief
+40-730-555025
anca.doicin@businessdays.ro

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40
If you want advertising space in a live broadcast and your ad seen by over 9,000 live viewers and subsequently
over 300,000 online viewers on the Business Days TV platform, the best person to help is:
Raluca Munteanu
Live broadcasting and BD DVD Project Coordinator
+40-741-593409
raluca.munteanu@businessdays.ro
If you registered for the event, but did not get an invoice; after you made payment, you did not receive a link for
choosing workshops; do not know how to access the meet-me application; do not know how to download the
invitation and print the access badge for the event, the best persons to help you are:
Andra Cirligeanu
Customer Service Team Leader
+40-749-2013050
andra.cirligeanu@businessdays.ro
Adrian Iacob
+40-745-652220
If you want to solve certain administrative and logistics matters, the best person to help you is:
George Acsente
+40-751-060398
If you want to promote your company during the event and benefit from exposure on the Business Days
platform, support Business Days projects, help with the advertising of the Business Days events and projects, the
best persons to help you are:
Laszlo Pacso
+40-745-080802
Codruta Nicolescu
+40-741-163700

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41
Liviu Achim
Partnerships Manager
+40-721-222666
Raluca Munteanu
BD DVD Project Coordinator
+40-741-593409
raluca.munteanu@businessdays.ro
If you are a start-up and wish to benefit from subsidized advertising packages, the best person to help you is:
Codruta Nicolescu
+40-741-163700
If you want to benefit from premium business matching facilities and find the best partners, the best persons to
help you is:
Codruta Nicolescu
+40-741-163700
Laszlo Pacso
+40-745-080802
To see the entire Business Days team and to find out their contact info, please access Business Days’ website:
http://www.businessdays.ro/Contact

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