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Mihails Makijenko
m@visualcomposer.io
Journey from Living Room to
1.5M Users Worldwide
1.5M Users of
Visual Composer
Small Teams Can Deliver
2008:
Big Start
You don't have to be afraid to
go away from the comfortable
environment and jump into
something new.
Why WordPress?
2008 2009 2010 2011 2012 2013 2014 2015 2016
13.1%
15.8%
17.4%
21.0%
23.3%
25.6%
12.2%
10.3%
8.0%
[Shortcodes]
[subscribe] [subscribe
subtype="Twitter"
subtypeurl="http://www.
twitter.com/"] [subscrib...
Just Another Feature
We Failed Badly!
0WordPress
Themes
250Addons
Downside of Popularity
Affiliate
Affiliate Platform
Affiliate Site Affiliate Site Affiliate Site
Affiliate List Affiliate ...
Visual Composer
Team is Growing
At some point, you realise there are tonnes of
things to do and you just can't manage ever...
Things Getting Interesting ...
XSS
In Preparation for
The New Visual Composer
We introduced new support mechanism with automation and involved more people in...
Outcomes
01
“It is easy to get started on a marketplace, but it is hard to get out.”
02
“Marketplace restricts you to use marketing tools and be creative. You
don't control the marketplace.”
03
“No need to show off!”
04
“Overnight success happens only in book stories. In real life, it is
backed by granular work.”
05
“It is extremely important to have positive cash flow.”
06
“Keep focus and cut all 'fat'!”
07
“We don't believe in freelance work.”
08
“Getting new customer is harder than do business again with an old
friend.”
09
“No need to rush and give up equity.”
10
“CEO should be familiar with every stage of the process.”
Mihails Makijenko
m@visualcomposer.io
It's a Journey, Not a Battle …
Thank You!
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Journey from a living room to 1.5M users worldwide

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We are living in the "era" of start-ups and business incubators where individuals with an idea in their arsenal are desperate for an investment. I would like to share a story about the journey with a different path taken. A story of what it means to grow from one guy in a living room to a stable and successful business without a dime of external investment. We are small yet powerful - nine people are taking good care of more than 1.5M users worldwide.

Published in: Technology
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Journey from a living room to 1.5M users worldwide

  1. 1. Mihails Makijenko m@visualcomposer.io Journey from Living Room to 1.5M Users Worldwide
  2. 2. 1.5M Users of Visual Composer
  3. 3. Small Teams Can Deliver
  4. 4. 2008: Big Start You don't have to be afraid to go away from the comfortable environment and jump into something new.
  5. 5. Why WordPress? 2008 2009 2010 2011 2012 2013 2014 2015 2016 13.1% 15.8% 17.4% 21.0% 23.3% 25.6% 12.2% 10.3% 8.0%
  6. 6. [Shortcodes] [subscribe] [subscribe subtype="Twitter" subtypeurl="http://www. twitter.com/"] [subscribe subtype="Facebook" subtypeurl="http://www. facebook.com/"] [subscribe subtype="Google" subtypeurl="http://plus. google.com/"]
  7. 7. Just Another Feature
  8. 8. We Failed Badly! 0WordPress Themes 250Addons
  9. 9. Downside of Popularity Affiliate Affiliate Platform Affiliate Site Affiliate Site Affiliate Site Affiliate List Affiliate List Affiliate List
  10. 10. Visual Composer Team is Growing At some point, you realise there are tonnes of things to do and you just can't manage everything by yourself.
  11. 11. Things Getting Interesting ...
  12. 12. XSS
  13. 13. In Preparation for The New Visual Composer We introduced new support mechanism with automation and involved more people in joining our team in order to work on new Visual Composer.
  14. 14. Outcomes
  15. 15. 01 “It is easy to get started on a marketplace, but it is hard to get out.”
  16. 16. 02 “Marketplace restricts you to use marketing tools and be creative. You don't control the marketplace.”
  17. 17. 03 “No need to show off!”
  18. 18. 04 “Overnight success happens only in book stories. In real life, it is backed by granular work.”
  19. 19. 05 “It is extremely important to have positive cash flow.”
  20. 20. 06 “Keep focus and cut all 'fat'!”
  21. 21. 07 “We don't believe in freelance work.”
  22. 22. 08 “Getting new customer is harder than do business again with an old friend.”
  23. 23. 09 “No need to rush and give up equity.”
  24. 24. 10 “CEO should be familiar with every stage of the process.”
  25. 25. Mihails Makijenko m@visualcomposer.io It's a Journey, Not a Battle … Thank You!

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